Global RPO leader also recognised as a leader in Breadth of Service, Quality of Service and Size of Deal categories
CHICAGO–April 10, 2023 – PeopleScout has been named a global Total Workforce Solutions leader on HRO Today’s 2022 Baker’s Dozen Customer Satisfaction ratings. In addition to being named an overall leader, PeopleScout was recognised as a leader in the Breadth of Service, Quality of Service and Size of Deal categories.
PeopleScout’s Total Workforce Solutions blend the capabilities of Recruitment Process Outsourcing (RPO), Managed Service Provider (MSP) services and Talent Advisory expertise into a single talent program. As part of the TrueBlue family of brands, PeopleScout is uniquely positioned to offer holistic workforce solutions across the total workforce spectrum.
“As our clients’ trusted partners, we develop customised, flexible and scalable talent acquisition programs to ensure they have the workforce they need, now and in the future,” said Rick Betori, President of PeopleScout. “We remain committed to service excellence as we fulfill our mission to connect people and work and are grateful for our valued client partners who made this recognition of our Total Workforce Solutions possible.”
PeopleScout’s broad and deep expertise built over the last 30 years underpins their support of talent programs from high-volume frontline roles to highly skilled niche hiring. Embedded within PeopleScout’s talent solutions is their mobile-first, cloud-based platform, Affinix, which delivers speed and scalability, providing end-to-end support or integrating with existing talent technologies to create a superior experience for candidates, hiring managers and recruiters.
PeopleScout continues to be a leader in RPO, MSP and Total Workforce Solutions. In 2022, PeopleScout was named an RPO Leader by Everest Group, and was named a leader on the global, EMEA and APAC HRO Today RPO Baker’s Dozen lists.
You can view the full Total Workforce Solutions 2022 Baker’s Dozen Customer Satisfaction Ratings here.
Press Contact Taylor Winchell Senior Manager, External Communications pr@trueblue.com 1-253-680-8291
Kristy Willis named President of PeopleReady; Rick Betori named President of PeopleScout; Caroline Sabetti named Chief Marketing and Communications Officer of TrueBlue.
TACOMA, Wash., April 10, 2023 /PRNewswire/ — TrueBlue, a leading provider of specialised workforce solutions, today announced the appointment of three executive leaders.
Kristy Willis named President of PeopleReady; Rick Betori named President of PeopleScout; Caroline Sabetti named Chief Marketing and Communications Officer of TrueBlue.
Kristy Willis has been named President of PeopleReady. With TrueBlue’s PeopleReady brand since 2018, Willis has more than 20 years of experience in all aspects of the staffing industry. She most recently served as PeopleReady’s Chief Sales and Operations Officer.
Rick Betori has been named President of PeopleScout. With TrueBlue since 2011, Betori has broad experience in both digital transformation and operations. He most recently served as PeopleScout’s Managing Director of the Americas.
Willis and Betori succeed Taryn Owen, who served as brand president for both PeopleReady and PeopleScout prior to being appointed President & COO of TrueBlue in September 2022. Owen now oversees all operating brands — PeopleReady, PeopleScout, and PeopleManagement — as well as the company’s technology, human resources and marketing and communications functions.
Caroline Sabetti has been named Chief Marketing and Communications Officer of TrueBlue. With TrueBlue since 2002, she most recently served as Chief Marketing Officer for PeopleReady and PeopleScout, and Senior Vice President of Communications for TrueBlue.
“Kristy, Rick and Caroline have each demonstrated the foresight, leadership integrity, and purpose-driven mindset required to move our business forward,” said Taryn Owen, President & COO of TrueBlue. “I have every confidence that their combined strengths, along with those of the rest of our executive leadership team, will position TrueBlue for success as we pursue our vision to be the talent solution for the changing world of work.”
Biographies
Kristy Willis Kristy Willis has served as President of PeopleReady since March of 2023. With TrueBlue since 2018, Willis most recently served as Chief Sales and Operations Officer of PeopleReady. Prior to that, she served as PeopleReady’s Chief Sales Officer. Before joining PeopleReady, Willis had a nearly 20-year career with the Adecco Group, most recently serving as Senior Vice President for the Western Division with responsibility for leading sales, service delivery, fulfillment, operations and financial management. Prior to that, she held various senior leadership roles with Adecco.
Rick Betori Rick Betori has served as President of PeopleScout since March 2023. With TrueBlue since 2011, Betori most recently served as Managing Director of the Americas for PeopleScout. Prior to that, he served as Senior Vice President of Operations and Innovation for PeopleReady. From 2011 to 2015, Betori served as President of former TrueBlue operating brand, StudentScout. Prior to joining TrueBlue, he served as President of Wonderlic, Inc. from 2007 to 2011 and before that as the President of an independent Management Consulting firm.
Caroline Sabetti Caroline Sabetti has served as Chief Marketing and Communications Officer of the Company since March 2023. With TrueBlue since 2002, Sabetti most recently served as Chief Marketing Officer for PeopleScout and PeopleReady, and Senior Vice President of Communications for TrueBlue. Over her tenure, she has supported each of TrueBlue’s business segments. Prior to joining TrueBlue, Sabetti spent five years at Kelly Services where she gained experience across all aspects of staffing operations and sales.
About TrueBlue TrueBlue (NYSE: TBI) is a leading provider of specialized workforce solutions that help clients achieve business growth and improve productivity. In 2022, TrueBlue served 84,000 clients and connected approximately 611,000 people to work. Its PeopleReady segment offers on-demand, industrial and highly skilled staffing; PeopleManagement offers contingent, on-site industrial staffing and commercial driver services; and PeopleScout offers recruitment process outsourcing (RPO) and managed service provider (MSP) solutions to a wide variety of industries. Learn more at www.trueblue.com.
PeopleReady specialises in quick and reliable on-demand labour and highly skilled workers. PeopleReady supports a wide range of industries, including construction, manufacturing and logistics, retail and hospitality. Leveraging its game changing JobStack staffing app and presence in more than 600 markets throughout North America, PeopleReady put approximately 226,000 people to work in 2022. Learn more at www.peopleready.com.
PeopleScout is a leading RPO provider with end-to-end MSP and talent advisory capabilities supporting total workforce needs. Affinix, PeopleScout’s proprietary mobile-first talent acquisition platform, empowers faster engagement with the best talent through an AI-driven, consumer-like candidate experience. Leveraging the power of data gleaned from engaging with millions of candidates every year, PeopleScout enhances talent intelligence for clients in more than 70 countries with headquarters in Chicago, Sydney and London and global delivery centers in Toronto, Montreal, Bristol, Krakow, Gurgaon and Bangalore. PeopleScout connected approximately 335,000 people with work in 2022. Learn more at www.peoplescout.com.
PeopleScout’s latest research reveals hard truths about candidate expectations versus the reality of their experiences
25 January 2023 – Today’s job market is experiencing a clear disparity between candidate expectations and the reality they face when searching for and applying for jobs, according to a recent report by leading recruitment process outsourcing provider PeopleScout, a TrueBlue company. Survey findings showed that less than two in 10 candidates would rate their experience as “excellent”—a clear indicator that expectations for their job search are not being met by employers. The global research report, Inside the Candidate Experience, surveyed over 2,400 job seekers and analysed 217 companies around the globe to see how employers stacked up against candidate expectations.
Technology, social media and lightning-fast consumer experiences have driven job seekers to expect seamless, quick, digital-first experiences. For employers to succeed in this market, they must deliver the same intuitive and personalised experience. For example, survey results showed that two-thirds of candidates use social media to research companies during their job search. Yet, a third of employers are not consistently posting career-related content to their social channels.
Job seekers also showed a desire to make an emotional connection with prospective employers. The study revealed that an organisation’s mission, purpose and values are top considerations for candidates when deciding whether to apply for a job. Yet less than half of organisations include this information on their career site. Also, 35% of employers do not feature real employees in their recruitment material.
In addition, candidates want to know that applying to an organisation is worth their time and effort. Of those surveyed, 21% of candidates said lack of information regarding next steps would make them likely to drop out of the process after applying, but less than two in 10 employers provided candidates with those details. Plus, only 30% of employers clearly stated that adjustments were available for candidates with disabilities prior to starting an application.
“In my conversations with talent acquisition leaders, it’s clear organisations understand the importance of the candidate experience, yet our research reveals that employers have a long way to go to meet candidates’ expectations,” said Simon Wright, PeopleScout’s Head of Global Talent Advisory Consulting. “PeopleScout strives to make the recruitment process as seamless as possible for both parties, and our hope is that this serves as a rallying cry for employers to get serious about making improvements to their candidate experience, especially as hiring has become so challenging.”
Download PeopleScout’s full report here for more survey findings and actionable insights for employers.
Press Contact Taylor Winchell Senior Manager, External Communications pr@trueblue.com +1-253-680-8291
UK-Based Awards Program Gives Distinction for PeopleScout’s Innovation and Creativity in Their Work with Clients
LONDON – December 2, 2022 – PeopleScout has been named a five-time winner in the 2022 Recruitment Marketing Awards, in recognition of their success in film, copywriting, art direction and recruitment effectiveness on various client projects.
Since its launch in 1980, the Recruitment Marketing Awards have recognised excellence and professionalism in recruitment marketing and talent management. A total of 28 awards are given annually. One winner is selected in each category, after careful review by two judging panels.
“Winning five awards this year is an exceptional testament to our team’s expertise and innovation, which have been matched by our client’s open-mindedness and trust,” said PeopleScout’s UK Managing Director, Jonathan Porter. “I’m delighted that the creativity of our work has been recognised by industry peers.”
PeopleScout’s winning entries include:
Best Recruitment Effectiveness for Heathrow Airport Heathrow Airport was struggling to fill positions, compounded by long security clearance times delaying hiring decisions and flight demands increasing in the wake of the pandemic. The PeopleScout team was brought in to recruit 400 officers over six months, which quickly grew to over 1,000, and to significantly increase the diversity of candidates. Heathrow was able to hire the staff it needed and improved diversity, with 48% of new hires being female. Judges called this campaign “a clear winner showcasing recruiting into a difficult role at a difficult time.”
Best Film under £5,000 for Westminster City Council With a new employer value proposition aligned to the theme “All kinds of extraordinary,” this film was used to help Westminster City Council demonstrate the inspiring work of its employees and the difference it makes to local authorities. PeopleScout took a storytelling approach, with the film following the personal journey and tragedy of one individual. Judges found the campaign “well scripted, well executed, raw and authentic, which resulted in its effectiveness.”
Best Copywriting for Kent County Council This recruitment campaign sought to dispel misconceptions about the potential of adult social care as a career choice, seeking to establish it as the vibrant, vital and meaningful profession that it is. The judges called the script “very powerful and emotive.” The film was viewed by 410,000 people and Kent County Council’s career site received 8,500 campaign clicks, resulting in 300 applicants. However, the real results were cultural, empowering care workers to have pride in their work and recognise the value of their achievements.
Best Film £5,001 to £15,000 for Kent County Council With a challenging target of recruiting 100 adult care workers amidst a hiring crisis within the sector, Kent County Council turned to PeopleScout to help demonstrate the potential of this career. The film was used to tell real stories of real people working for the council, focusing on the themes of bravery, dignity and pride. Kent County Council was able to fill the 100 vacancies, in part due to what judges called “effective messaging with a proper call to action.”
Best Art Direction for London Borough of Hillingdon PeopleScout was tasked with demonstrating the potential for people to make a positive impact by working for the London Borough of Hillingdon, as well as showcasing local attractions. To achieve this, the tagline “That’s the Hillingdon feeling” was adopted. The visuals and accompanying text focused on both individual roles and more general opportunities, outlining the potential for people to grow with Hillingdon. The client’s goal was to make the borough “stand out in a big, bold and unmissable way,” and the suite of imagery did that, while also meeting the borough’s core vision of putting its residents first. The judges felt this campaign “showed good use of their own people, properties and landscape.”
PeopleScout’s UK-based talent advisory practice provides world-class expertise in employer branding, recruitment marketing, assessment, DE&I consulting, talent market insights and more. Their passionate team of problem solvers—from psychologists and creatives to strategists and technologists—offer a depth and breadth of experience gained over 30 years of creating award-winning strategies for clients across the globe in every sector.
Global RPO provider ranked as an industry leader based on buyer feedback
October 21, 2022 — PeopleScout has been recognised as a leader in Recruitment Process Outsourcing (RPO) solutions on HRO Today’s annual RPO Baker’s Dozen Customer Satisfaction Ratings.
The HRO Today Baker’s Dozen rankings are determined through a survey of current buyers of RPO services, and the annual list ranks the top 13 RPO providers globally. Providers are evaluated in three sub-categories: breadth of service, size of deal and quality of service.
“We are delighted to once again be named a leader on the annual Baker’s Dozen list for RPO,” said Taryn Owen, President & COO of TrueBlue. “Our commitment to our mission of connecting people and work, and helping our clients find the very best talent, is unshakeable. We thank our valued client partners for their trust in our ability to fulfil their unique recruitment needs and solve their hiring challenges in today’s ever-changing market.”
PeopleScout continues to deliver talent solutions that propel clients from now to next. Backed by its award-winning technology, Affinix™, the company is uniquely positioned to provide speed, scalability and innovative solutions across the total workforce spectrum. In addition to its rankings on the RPO Baker’s Dozen list, as well as the EMEA, APAC, Managed Service Provider (MSP) and Total Workforce Solutions Baker’s Dozen lists, the company was also named an RPO Leader on Everest Group’s 2022 RPO PEAK Matrix and a Leader in every category of NelsonHall’s 2021 NEAT Vendor Evaluation for RPO.
Everest Group also recognised PeopleScout as a Major Contender in EMEA
PeopleScout has been named a Leader in Everest Group’s Recruitment Process Outsourcing (RPO) Services PEAK Matrix® Assessment 2022 for the fourth consecutive year. In addition, PeopleScout was also named a Major Contender in Everest Group’s debut RPO PEAK Matrix for EMEA.
“PeopleScout continues to improve its value proposition by expanding its client portfolio across multiple industries, improving its delivery footprint, and investing in its Affinix platform,” said Aniruddha Kulkarni, Practice Director, Everest Group. “Its ability to manage high volume recruitment programs, flexible and agile service delivery approach, and the capabilities of its Affinix platform helped it position as a Leader in Everest Group’s Recruitment Process Outsourcing (RPO) Services PEAK Matrix® Assessment 2022 – Global.”
Everest Group classifies RPO service providers into three ascending categories of Aspirants, Major Contenders and the highest designation, Leaders. Everest Group’s PEAK Matrix® framework assesses the market impact and overall delivery capability of RPO service providers.
“As we continue to place our clients’ needs at the forefront, this designation by Everest Group is humbling validation of our commitment to fostering consultative, strategic partnerships with our clients,” said Taryn Owen, President & COO of PeopleReady and PeopleScout. “In addition, to be named a Major Contender in the EMEA market is incredibly encouraging as we continue to expand our global capabilities to help our clients around the world connect with the best talent.”
Everest Group’s assessment of PeopleScout on this year’s PEAK Matrix highlighted the following key strengths:
PeopleScout is one of the largest providers in the global RPO market, with a strong presence in North America and a growing presence in the UK and Asia Pacific markets.
PeopleScout serves clients across all industries and has expertise in hiring both blue- and white-collar professionals.
Referenced clients reported that recruitment expertise and relationship management capabilities were strengths of PeopleScout.
PeopleScout’s proprietary talent acquisition technology Affinix was recognised as a strong technology ecosystem, which includes an AI sourcing tool used to screen candidates sourced from public sources, existing talent pools and clients’ existing employees as well as its automated high-volume, virtual onboarding and internal mobility solutions.
PeopleScout’s Affinix Analytics platform provides extensive dashboards as per clients’ needs, including visibility into requisition data, applicant data demographics, organisational diversity metrics and market benchmark data.
Everest Group’s research is based on three key sources of information: its database of approximately 4,100 RPO deals, the operational capability of the 37 assessed RPO service providers and ongoing buyer surveys and interactions. To be named a Leader, RPO providers must have the highest maturity levels in market impact, vision and capability.
To learn more about the RPO Services PEAK Matrix® Assessment 2022 visit the Everest Group website.
Tables have turned. The roles have revolved. For the first time in decades, candidates rather than employers have the upper hand in controlling their fate.
Those involved in recruiting new staff, whether it’s the hiring manager or the professionals working in talent acquisition and HR, are facing candidates in the driving seat: prospective hires who are able to command more negotiating power when it comes to not only salary, but the entire package.
In the era of hybrid working, your next hire may also want to dictate where they work and when.
This Personnel Today webinar, in association with RPO specialist PeopleScout, will provide insights into how you can succeed in the current candidates’ market. Watch now, on-demand.
Direct Line Group – the pioneering UK insurance business with multiple well-known brands including Churchill and Green Flag, has appointed TMP Worldwide – the Talent Advisory team of global RPO provider PeopleScout, to develop its Employer Value Proposition and Employer Branding Communications Strategy for 2022 and beyond.
Craig Morgans, Talent Acquisition COE Lead at Direct Line Group commented: “I’m delighted to once again be partnering with TMP Worldwide. The development of our EVP & employer brand is paramount to the development of DLG. It’s the thread that connects our actions to the employee experience, the catalyst behind all our communications and defines the way which we attract, retain, and develop the skills and employees we need to fuel the next era of DLG.
In a time of transformational change for talent acquisition, everyone is being challenged to think differently. I know from previous experience, that we’ve partnered with the right team to help innovative, push boundaries and create fantastic employer brand experiences that drives engagement and creates exceptional results.”
Robert Peasnell, Deputy Managing Director of PeopleScout said: “..we’re delighted to begin this exciting partnership with Direct Line and to work with Craig and the team to shape an authentic and distinctive employer voice for this pioneering player in their sector.
PeopleScout identified as a global leader for the fourth year in a row, recognised for global footprint, candidate experience and talent technology
Chicago – January 13, 2022 – PeopleScout has been recognised as a Leader, the highest rating, in every category of NelsonHall’s global 2021 NEAT Vendor Evaluation for RPO. The categories include: Geographic Footprint and Scalability, TA Transformation Journey, Innovation in Technology/Tools, Innovation in Service, as well as an Overall rating.
Nikki Edwards, Principal HR Technology & Services Analyst, NelsonHall, said: “PeopleScout continues to evolve its next-generation programs, services, service delivery, and cutting-edge tech, leveraging creativity, innovation, and expertise to ensure that its total talent solutions are fit for purpose for today’s talent challenges.”
NEAT is NelsonHall’s vendor evaluation and assessment tool, offering companies around the world a comprehensive assessment of vendors’ offerings and capabilities. The NEAT for RPO allows strategic sourcing managers to assess the capability of vendors across a range of criteria and business situations to identify the best performing vendors overall, with specific capability in technology/tools innovation, services innovation, candidate experience, geographic footprint and scalability, and taking clients on a talent acquisition transformation journey.
“Our commitment to providing our customers with best-in-class customer service and innovative talent solutions has never been stronger,” said Taryn Owen, PeopleReady and PeopleScout President & COO. “As we look to what’s next, we will continue to optimise our ability to partner with our clients to help them solve their toughest talent challenges through the right combination of insight, human touch, and next-generation technology.”
Highlights from NelsonHall’s evaluation of PeopleScout on the 2021 NEAT Vendor Evaluation include the company’s:
Broad range of existing and new RPO, and more widespread talent solutions, including those established for working in the COVID-19 world
Deep expertise in Talent Advisory services, notably employer branding, assessment, recruitment marketing, and the future of work consulting
Global footprint across North America, EMEA and APAC through the 2018 acquisition of TMP Holdings LTD and previous acquisitions
Commitment to diversity, equity and inclusion, notably in pairing technology and talent advisory services for recruitment marketing and employer branding to deliver results
Technology innovation, notably its comprehensive set of enhancements to its next-generation AffinixTM platform, including advanced use of automation, AI, and ML; Affinix Analytics with its Ask Affinix feature; and its roadmap of technology and tools to augment Affinix
Unified approach to operational delivery and technology platforms and greater TrueBlue brand collaboration in tailored solutioning for clients.
A Leader designation on the NEAT vendor evaluation is based on a combination of analyst assessments and feedback from RPO vendor clients. Interviews with clients focus on measuring the vendor’s ability to deliver immediate benefit as well as evaluating the vendor’s suitability to meet future requirements.
About NelsonHall NelsonHall is the leading global analyst firm dedicated to helping organisations understand the ‘art of the possible’ in digital operations transformation. With analysts in the U.S., U.K., and Continental Europe, NelsonHall provides buy-side organisations with detailed, critical information on markets and vendors (including NEAT assessments) that helps them make fast and highly informed sourcing decisions. And for vendors, NelsonHall provides deep knowledge of market dynamics and user requirements to help them hone their go-to-market strategies. NelsonHall’s research is based on rigorous, all-original research, and is widely respected for the quality, depth, and insight of its analysis.
About PeopleScout PeopleScout, a TrueBlue (NYSE:TBI) company, is a leading RPO provider managing talent solutions that span the global economy, with end-to-end MSP and talent advisory capabilities supporting total workforce needs. PeopleScout boasts 97% client retention managing the most complex programs in the industry. The company’s thousands of forward-looking talent professionals provide clients with the edge in the people business by consistently delivering now while anticipating what’s next. Affinix™, PeopleScout’s proprietary talent acquisition platform, empowers faster engagement with the best talent through an AI-driven, consumer-like candidate experience and optimises the talent process through data and actionable insights. Leveraging the power of data gleaned from engaging millions of candidates and contingent associates every year, PeopleScout enhances talent intelligence for clients across more than 70 countries with headquarters in Chicago, Sydney and London and global delivery centres in Toronto, Montreal, Bristol, Krakow, Gurgaon and Bangalore. For more information, please visit www.peoplescout.com.
Press Contact: Sarah Katz Candelario Vice President of Marketing and Communications skatz@peoplescout.com
Global capabilities, industry experience and superior customer service drive buyer satisfaction
London — November 25, 2021 — PeopleScout, a leading global provider of talent solutions, has been recognised as an RPO leader in EMEA and APAC on HRO Today’s 2021 RPO Baker’s Dozen Customer Satisfaction Ratings. This follows the company’s ranking as an enterprise leader on the global 2021 RPO Baker’s Dozen in September.
“PeopleScout has demonstrated their ability to manage talent acquisition solutions that span the global economy,” said Elliot Clark, CEO and Chairman of SharedXpertise and HRO Today. “The company’s investment in enhancing their capabilities in EMEA and APAC, along with their cutting-edge technology, industry expertise and superior customer service have earned them their place as a leader on this year’s RPO Baker’s Dozen list in all regions.”
The HRO Today Baker’s Dozen rankings are determined through a survey of current buyers of RPO services. The annual Baker’s Dozen list ranks the top 13 RPO providers globally as well as the top RPO providers that service EMEA, APAC and the healthcare industry. Providers are evaluated on three sub-categories: breadth of service, size of deal and quality of service.
“To receive this recognition at a global level is a testament to our dedication to driving innovation in talent solutions across all regions,” said Taryn Owen, PeopleReady and PeopleScout President & COO. “We remain committed to delivering next generation, tech-enabled talent solutions and best-in-class service to our clients around the globe. We are grateful for the strength of the client partnerships that made these rankings possible.”
PeopleScout continues to evolve its talent solutions for the future. The company is uniquely positioned to provide innovative solutions across the total workforce spectrum, with strong rankings on the global RPO Baker’s Dozen list, as well as the Managed Service Provider (MSP) and Total Workforce Solutions Baker’s Dozen lists. Earlier this year, PeopleScout was also named an RPO Leader by Everest Group and the largest RPO provider in North America for the second year in a row. The company’s talent technology, Affinix™ brings together artificial intelligence, recruitment marketing, machine learning and people skills–the total package when it comes to talent sourcing and engagement.
Learn more about the 2021 RPO Baker’s Dozen on the HRO Today Magazine website.
About PeopleScout PeopleScout, a TrueBlue (NYSE:TBI) company, is a leading RPO provider managing talent solutions that span the global economy, with end-to-end MSP and talent advisory capabilities supporting total workforce needs. PeopleScout boasts 97% client retention managing the most complex programs in the industry. The company’s thousands of forward-looking talent professionals provide clients with the edge in the people business by consistently delivering now while anticipating what’s next. Affinix™, PeopleScout’s proprietary talent acquisition platform, empowers faster engagement with the best talent through an AI-driven, consumer-like candidate experience and optimizes the talent process through data and actionable insights. Leveraging the power of data gleaned from engaging millions of candidates and contingent associates every year, PeopleScout enhances talent intelligence for clients across more than 70 countries with headquarters in Chicago, Sydney and London and global delivery centers in Toronto, Montreal, Bristol, Krakow, Gurgaon and Bangalore. For more information, please visit www.peoplescout.co.uk.
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