Award program champions the very best in recruitment marketing and communications
LONDON – April 25, 2023– PeopleScout won Best Use of Single Film in the 33rd annual RAD Awards, for their recruitment marketing campaign for Westminster County Council.
Considered by some as the “Oscars of the industry,” the RADs celebrate great creative work produced by ad agencies in partnership with their clients, as well as in-house teams. Entries are rewarded for innovative and effective solutions in the employer branding, talent acquisition and retention space.
PeopleScout’s winning entry was the film “All Kinds of Extraordinary,” the story of an employee named Shofa who, inspired by the memory of her deceased brother, creates and runs initiatives in London to help young and often underprivileged citizens achieve their potential.
“We are delighted to receive this recognition for our creative use of film to drive candidate engagement,” said PeopleScout’s UK Managing Director, Jonathan Porter. “This is testament not only to our team’s expertise and innovation, but also the open-mindedness of our client and the trust we’ve built as their talent partners.”
RAD Award winners are selected as part of a rigorous, two month judging process with both online and in-person sessions. This year’s RAD Awards winners were celebrated by hundreds of creative experts from across the recruitment advertising industry at a ceremony at the Grosvenor House Hotel in London. RAD Awards winners were chosen out of 21 categories.
PeopleScout’s UK-based talent advisory practice provides world-class expertise in employer branding, recruitment marketing, assessment, DE&I consulting, talent market insights and more. Their passionate team of problem solvers—from psychologists and creatives to strategists and technologists—offer a depth and breadth of experience gained over 30 years of creating award-winning strategies for clients across the globe in every sector.
PeopleScout identified as a global leader for the fifth time in a row, recognised for innovation in service and technology
20 April 2023 – PeopleScout has been recognised as a Leader, the highest rating, in every category of NelsonHall’s global 2023 NEAT Vendor Evaluation for RPO and Total Talent. The categories include Innovation in Service and Innovation in Technology/Tools as well as an Overall rating.
NEAT is NelsonHall’s vendor evaluation and assessment tool, offering companies around the world a comprehensive assessment of vendors’ offerings and capabilities. The NEAT for RPO allows strategic sourcing managers to assess the capability of vendors across a range of criteria and business situations to identify the best performing vendors overall, and with specific capability in technology/tools innovation and services innovation.
“As our clients’ strategic advisors—whether it be in developing a compelling and authentic employer brand, creating a seamless candidate experience or implementing the right recruitment tech stack—we have an unwavering commitment to supporting their unique workforce needs,” said Rick Betori, PeopleScout President. “This recognition from NelsonHall is evidence of that commitment, and the breadth and sophistication of the services we provide.”
Highlights from NelsonHall’s evaluation of PeopleScout on the 2023 NEAT Vendor Evaluation include the company’s:
Broad range of existing and new RPO and talent solutions, including those offered across the TrueBlue family of brands, providing more comprehensive solutions and business synergy opportunities
Deep expertise in Talent Advisory services, notably employer branding, assessment, recruitment marketing and consulting for the future of work
An established proprietary technology platform, Affinix™, and demonstrated innovation within the next-generation platform including:
Advanced use of automation, artificial intelligence and machine learning
The “Ask Affinix” feature within Affinix Analytics
Roadmap of technology and tools to augment Affinix
Continued focus on service delivery excellence
A Leader designation on the NEAT vendor evaluation is based on a combination of analyst assessments and feedback from the RPO vendor’s clients. Interviews with clients focus on measuring the vendor’s ability to deliver immediate benefit as well as evaluating the vendor’s suitability to meet future requirements.
About NelsonHall NelsonHall is the leading global analyst firm dedicated to helping organizations understand the ‘art of the possible’ in digital operations transformation. With analysts in the U.S., U.K., Continental Europe, and India, NelsonHall provides buy-side organizations with detailed, critical information on markets and vendors (including NEAT assessments) that helps them make fast and highly informed sourcing decisions. And for vendors, NelsonHall provides deep knowledge of market dynamics and user requirements to help them hone their go-to-market strategies. NelsonHall’s research is based on rigorous, all-original research, and is widely respected for the quality, depth, and insight of its analysis.
Press Contact Taylor Winchell Senior Manager, External Communications pr@trueblue.com +1-253-680-8291
Latest issue provides research-based insights and practical actions to help employers build a more resilient talent acquisition program
11 APRIL 2023 – Today, PeopleScout released the Q2 2023 issue of its award-winning PeopleScout NEXT magazine, which provides actionable insights on the rapidly changing talent acquisition, talent technology and workforce management landscape.
The past three years have seen the depths of pandemic job losses and a talent market that has shifted more drastically and rapidly than before. While talent market and economic complexities remain, employers now have an opportunity to reflect on the lessons from the past few years and apply those learnings to hone their recruitment strategies to meet the demands of today’s market.
This edition of NEXT includes research-based insights and practical actions to improve recruitment outcomes and build a more resilient talent acquisition program to ensure future success.
In the issue, talent acquisition leaders will find:
A guide for applying the lessons learned over the past few years to their current talent program
Exclusive, data-driven insights about what candidates want out of the recruitment process and how the right technology can make it happen
How to keep the human in Human Resources by understanding what is driving high turnover and tips for turning it around
Real-life examples demonstrating how employers can recalibrate and transform their talent program
A roadmap to prepare your talent program all the way to 2030
PeopleScout NEXT began publication in 2018 and has received numerous awards for its content and design. In February 2022, PeopleScout NEXT was named a Gold winner in the 2022 AVA Digital Awards for its Q3/Q4 2021 issue. In October 2020, PeopleScout NEXT magazine was named a Gold winner in the Publication, Magazine category in the 2020 MUSE Creative Awards competition. This win followed two 2019 MarCom Awards: Platinum in the Print Media – Writing category and Gold in Print Media – Design for PeopleScout NEXT.
About PeopleScout NEXT NEXT is PeopleScout’s bi-annual publication covering an expansive array of talent acquisition and workforce management topics and technology trends, designed to provide readers with the knowledge they need to go from advice to advantage. PeopleScout’s audience is focused on what’s next—the future of work, impending skills shortages and technological advances. The goal of PeopleScout NEXT is to provide talent leaders with both the big ideas and small steps they can take today to make sure they are set up for future success. You can access the latest edition of PeopleScout NEXT here.
Press Contact Taylor Winchell Senior Manager, External Communications pr@trueblue.com +1-253-680-8291
Global RPO leader also recognised as a leader in Breadth of Service, Quality of Service and Size of Deal categories
CHICAGO–April 10, 2023 – PeopleScout has been named a global Total Workforce Solutions leader on HRO Today’s 2022 Baker’s Dozen Customer Satisfaction ratings. In addition to being named an overall leader, PeopleScout was recognised as a leader in the Breadth of Service, Quality of Service and Size of Deal categories.
PeopleScout’s Total Workforce Solutions blend the capabilities of Recruitment Process Outsourcing (RPO), Managed Service Provider (MSP) services and Talent Advisory expertise into a single talent program. As part of the TrueBlue family of brands, PeopleScout is uniquely positioned to offer holistic workforce solutions across the total workforce spectrum.
“As our clients’ trusted partners, we develop customised, flexible and scalable talent acquisition programs to ensure they have the workforce they need, now and in the future,” said Rick Betori, President of PeopleScout. “We remain committed to service excellence as we fulfill our mission to connect people and work and are grateful for our valued client partners who made this recognition of our Total Workforce Solutions possible.”
PeopleScout’s broad and deep expertise built over the last 30 years underpins their support of talent programs from high-volume frontline roles to highly skilled niche hiring. Embedded within PeopleScout’s talent solutions is their mobile-first, cloud-based platform, Affinix, which delivers speed and scalability, providing end-to-end support or integrating with existing talent technologies to create a superior experience for candidates, hiring managers and recruiters.
PeopleScout continues to be a leader in RPO, MSP and Total Workforce Solutions. In 2022, PeopleScout was named an RPO Leader by Everest Group, and was named a leader on the global, EMEA and APAC HRO Today RPO Baker’s Dozen lists.
You can view the full Total Workforce Solutions 2022 Baker’s Dozen Customer Satisfaction Ratings here.
Press Contact Taylor Winchell Senior Manager, External Communications pr@trueblue.com 1-253-680-8291
Kristy Willis named President of PeopleReady; Rick Betori named President of PeopleScout; Caroline Sabetti named Chief Marketing and Communications Officer of TrueBlue.
TACOMA, Wash., April 10, 2023 /PRNewswire/ — TrueBlue, a leading provider of specialised workforce solutions, today announced the appointment of three executive leaders.
Kristy Willis named President of PeopleReady; Rick Betori named President of PeopleScout; Caroline Sabetti named Chief Marketing and Communications Officer of TrueBlue.
Kristy Willis has been named President of PeopleReady. With TrueBlue’s PeopleReady brand since 2018, Willis has more than 20 years of experience in all aspects of the staffing industry. She most recently served as PeopleReady’s Chief Sales and Operations Officer.
Rick Betori has been named President of PeopleScout. With TrueBlue since 2011, Betori has broad experience in both digital transformation and operations. He most recently served as PeopleScout’s Managing Director of the Americas.
Willis and Betori succeed Taryn Owen, who served as brand president for both PeopleReady and PeopleScout prior to being appointed President & COO of TrueBlue in September 2022. Owen now oversees all operating brands — PeopleReady, PeopleScout, and PeopleManagement — as well as the company’s technology, human resources and marketing and communications functions.
Caroline Sabetti has been named Chief Marketing and Communications Officer of TrueBlue. With TrueBlue since 2002, she most recently served as Chief Marketing Officer for PeopleReady and PeopleScout, and Senior Vice President of Communications for TrueBlue.
“Kristy, Rick and Caroline have each demonstrated the foresight, leadership integrity, and purpose-driven mindset required to move our business forward,” said Taryn Owen, President & COO of TrueBlue. “I have every confidence that their combined strengths, along with those of the rest of our executive leadership team, will position TrueBlue for success as we pursue our vision to be the talent solution for the changing world of work.”
Biographies
Kristy Willis Kristy Willis has served as President of PeopleReady since March of 2023. With TrueBlue since 2018, Willis most recently served as Chief Sales and Operations Officer of PeopleReady. Prior to that, she served as PeopleReady’s Chief Sales Officer. Before joining PeopleReady, Willis had a nearly 20-year career with the Adecco Group, most recently serving as Senior Vice President for the Western Division with responsibility for leading sales, service delivery, fulfillment, operations and financial management. Prior to that, she held various senior leadership roles with Adecco.
Rick Betori Rick Betori has served as President of PeopleScout since March 2023. With TrueBlue since 2011, Betori most recently served as Managing Director of the Americas for PeopleScout. Prior to that, he served as Senior Vice President of Operations and Innovation for PeopleReady. From 2011 to 2015, Betori served as President of former TrueBlue operating brand, StudentScout. Prior to joining TrueBlue, he served as President of Wonderlic, Inc. from 2007 to 2011 and before that as the President of an independent Management Consulting firm.
Caroline Sabetti Caroline Sabetti has served as Chief Marketing and Communications Officer of the Company since March 2023. With TrueBlue since 2002, Sabetti most recently served as Chief Marketing Officer for PeopleScout and PeopleReady, and Senior Vice President of Communications for TrueBlue. Over her tenure, she has supported each of TrueBlue’s business segments. Prior to joining TrueBlue, Sabetti spent five years at Kelly Services where she gained experience across all aspects of staffing operations and sales.
About TrueBlue TrueBlue (NYSE: TBI) is a leading provider of specialized workforce solutions that help clients achieve business growth and improve productivity. In 2022, TrueBlue served 84,000 clients and connected approximately 611,000 people to work. Its PeopleReady segment offers on-demand, industrial and highly skilled staffing; PeopleManagement offers contingent, on-site industrial staffing and commercial driver services; and PeopleScout offers recruitment process outsourcing (RPO) and managed service provider (MSP) solutions to a wide variety of industries. Learn more at www.trueblue.com.
PeopleReady specialises in quick and reliable on-demand labour and highly skilled workers. PeopleReady supports a wide range of industries, including construction, manufacturing and logistics, retail and hospitality. Leveraging its game changing JobStack staffing app and presence in more than 600 markets throughout North America, PeopleReady put approximately 226,000 people to work in 2022. Learn more at www.peopleready.com.
PeopleScout is a leading RPO provider with end-to-end MSP and talent advisory capabilities supporting total workforce needs. Affinix, PeopleScout’s proprietary mobile-first talent acquisition platform, empowers faster engagement with the best talent through an AI-driven, consumer-like candidate experience. Leveraging the power of data gleaned from engaging with millions of candidates every year, PeopleScout enhances talent intelligence for clients in more than 70 countries with headquarters in Chicago, Sydney and London and global delivery centers in Toronto, Montreal, Bristol, Krakow, Gurgaon and Bangalore. PeopleScout connected approximately 335,000 people with work in 2022. Learn more at www.peoplescout.com.
Affinix named a silver winner in Most Innovative Product of the Year category
10 February 2023 – PeopleScout’s proprietary talent technology Affinix™ has been named a silver winner in the Most Innovative Product of the Year – Enterprise category in the 2022 Best in Biz Awards.
Designed with changing candidate expectations in mind, Affinix is a mobile-first, cloud-based platform that streamlines the recruiting process with an AI-driven, consumer-like experience and actionable data insights.
“Candidate expectations have increased significantly post-pandemic, with an engaging candidate experience being essential for success,” said Taryn Owen, President and COO of TrueBlue. “We are committed to continued innovation with Affinix as part of a comprehensive solution to ensure that our clients remain well-positioned to attract the talent they need today and in the future.”
PeopleScout’s expertise in the field of talent technology, coupled with the flexible design of Affinix, ensures new market innovations are easily accessible via the platform. These regular enhancements to product functionality and productivity equip employers with cutting-edge tools to bolster their recruitment strategy and candidate experience.
The Best in Biz Awards recognise companies’ visionary leadership, innovative use of AI technologies, exemplary diversity and inclusion programs and workplace best practices. Winners are determined based on scoring from independent judging panels comprised of some of the most respected national and local newspapers, TV and radio outlets, and business, consumer, technology and trade publications in North America. This year, the program received over 700 entries from both public and private companies of all sizes, representing all industries and regions in the U.S. and Canada.
See the full list of 2022 Best in Biz Award winners here.
Press Contact Taylor Winchell Senior Manager, External Communications pr@trueblue.com +1-253-680-8291
PeopleScout’s latest research reveals hard truths about candidate expectations versus the reality of their experiences
25 January 2023 – Today’s job market is experiencing a clear disparity between candidate expectations and the reality they face when searching for and applying for jobs, according to a recent report by leading recruitment process outsourcing provider PeopleScout, a TrueBlue company. Survey findings showed that less than two in 10 candidates would rate their experience as “excellent”—a clear indicator that expectations for their job search are not being met by employers. The global research report, Inside the Candidate Experience, surveyed over 2,400 job seekers and analysed 217 companies around the globe to see how employers stacked up against candidate expectations.
Technology, social media and lightning-fast consumer experiences have driven job seekers to expect seamless, quick, digital-first experiences. For employers to succeed in this market, they must deliver the same intuitive and personalised experience. For example, survey results showed that two-thirds of candidates use social media to research companies during their job search. Yet, a third of employers are not consistently posting career-related content to their social channels.
Job seekers also showed a desire to make an emotional connection with prospective employers. The study revealed that an organisation’s mission, purpose and values are top considerations for candidates when deciding whether to apply for a job. Yet less than half of organisations include this information on their career site. Also, 35% of employers do not feature real employees in their recruitment material.
In addition, candidates want to know that applying to an organisation is worth their time and effort. Of those surveyed, 21% of candidates said lack of information regarding next steps would make them likely to drop out of the process after applying, but less than two in 10 employers provided candidates with those details. Plus, only 30% of employers clearly stated that adjustments were available for candidates with disabilities prior to starting an application.
“In my conversations with talent acquisition leaders, it’s clear organisations understand the importance of the candidate experience, yet our research reveals that employers have a long way to go to meet candidates’ expectations,” said Simon Wright, PeopleScout’s Head of Global Talent Advisory Consulting. “PeopleScout strives to make the recruitment process as seamless as possible for both parties, and our hope is that this serves as a rallying cry for employers to get serious about making improvements to their candidate experience, especially as hiring has become so challenging.”
Download PeopleScout’s full report here for more survey findings and actionable insights for employers.
Press Contact Taylor Winchell Senior Manager, External Communications pr@trueblue.com +1-253-680-8291
UK-Based Awards Program Gives Distinction for PeopleScout’s Innovation and Creativity in Their Work with Clients
LONDON – December 2, 2022 – PeopleScout has been named a five-time winner in the 2022 Recruitment Marketing Awards, in recognition of their success in film, copywriting, art direction and recruitment effectiveness on various client projects.
Since its launch in 1980, the Recruitment Marketing Awards have recognised excellence and professionalism in recruitment marketing and talent management. A total of 28 awards are given annually. One winner is selected in each category, after careful review by two judging panels.
“Winning five awards this year is an exceptional testament to our team’s expertise and innovation, which have been matched by our client’s open-mindedness and trust,” said PeopleScout’s UK Managing Director, Jonathan Porter. “I’m delighted that the creativity of our work has been recognised by industry peers.”
PeopleScout’s winning entries include:
Best Recruitment Effectiveness for Heathrow Airport Heathrow Airport was struggling to fill positions, compounded by long security clearance times delaying hiring decisions and flight demands increasing in the wake of the pandemic. The PeopleScout team was brought in to recruit 400 officers over six months, which quickly grew to over 1,000, and to significantly increase the diversity of candidates. Heathrow was able to hire the staff it needed and improved diversity, with 48% of new hires being female. Judges called this campaign “a clear winner showcasing recruiting into a difficult role at a difficult time.”
Best Film under £5,000 for Westminster City Council With a new employer value proposition aligned to the theme “All kinds of extraordinary,” this film was used to help Westminster City Council demonstrate the inspiring work of its employees and the difference it makes to local authorities. PeopleScout took a storytelling approach, with the film following the personal journey and tragedy of one individual. Judges found the campaign “well scripted, well executed, raw and authentic, which resulted in its effectiveness.”
Best Copywriting for Kent County Council This recruitment campaign sought to dispel misconceptions about the potential of adult social care as a career choice, seeking to establish it as the vibrant, vital and meaningful profession that it is. The judges called the script “very powerful and emotive.” The film was viewed by 410,000 people and Kent County Council’s career site received 8,500 campaign clicks, resulting in 300 applicants. However, the real results were cultural, empowering care workers to have pride in their work and recognise the value of their achievements.
Best Film £5,001 to £15,000 for Kent County Council With a challenging target of recruiting 100 adult care workers amidst a hiring crisis within the sector, Kent County Council turned to PeopleScout to help demonstrate the potential of this career. The film was used to tell real stories of real people working for the council, focusing on the themes of bravery, dignity and pride. Kent County Council was able to fill the 100 vacancies, in part due to what judges called “effective messaging with a proper call to action.”
Best Art Direction for London Borough of Hillingdon PeopleScout was tasked with demonstrating the potential for people to make a positive impact by working for the London Borough of Hillingdon, as well as showcasing local attractions. To achieve this, the tagline “That’s the Hillingdon feeling” was adopted. The visuals and accompanying text focused on both individual roles and more general opportunities, outlining the potential for people to grow with Hillingdon. The client’s goal was to make the borough “stand out in a big, bold and unmissable way,” and the suite of imagery did that, while also meeting the borough’s core vision of putting its residents first. The judges felt this campaign “showed good use of their own people, properties and landscape.”
PeopleScout’s UK-based talent advisory practice provides world-class expertise in employer branding, recruitment marketing, assessment, DE&I consulting, talent market insights and more. Their passionate team of problem solvers—from psychologists and creatives to strategists and technologists—offer a depth and breadth of experience gained over 30 years of creating award-winning strategies for clients across the globe in every sector.
Global RPO provider ranked as an industry leader based on buyer feedback
October 21, 2022 — PeopleScout has been recognised as a leader in Recruitment Process Outsourcing (RPO) solutions on HRO Today’s annual RPO Baker’s Dozen Customer Satisfaction Ratings.
The HRO Today Baker’s Dozen rankings are determined through a survey of current buyers of RPO services, and the annual list ranks the top 13 RPO providers globally. Providers are evaluated in three sub-categories: breadth of service, size of deal and quality of service.
“We are delighted to once again be named a leader on the annual Baker’s Dozen list for RPO,” said Taryn Owen, President & COO of TrueBlue. “Our commitment to our mission of connecting people and work, and helping our clients find the very best talent, is unshakeable. We thank our valued client partners for their trust in our ability to fulfil their unique recruitment needs and solve their hiring challenges in today’s ever-changing market.”
PeopleScout continues to deliver talent solutions that propel clients from now to next. Backed by its award-winning technology, Affinix™, the company is uniquely positioned to provide speed, scalability and innovative solutions across the total workforce spectrum. In addition to its rankings on the RPO Baker’s Dozen list, as well as the EMEA, APAC, Managed Service Provider (MSP) and Total Workforce Solutions Baker’s Dozen lists, the company was also named an RPO Leader on Everest Group’s 2022 RPO PEAK Matrix and a Leader in every category of NelsonHall’s 2021 NEAT Vendor Evaluation for RPO.
PeopleScout also ranked No. 2 in Breadth of Service and Size of Deal categories
CHICAGO — May 25, 2022 — PeopleScout has been recognised as a leader in Managed Service Provider (MSP) solutions on HRO Today’s annual MSP Baker’s Dozen Customer Satisfaction Ratings. In addition to being named an overall leader, PeopleScout was also ranked No. 2 in both the Breadth of Service and Size of Deal categories.
“PeopleScout has once again earned its place as an industry leader on the MSP Baker’s Dozen list,” said Elliot Clark, CEO and Chairman of SharedXpertise and HRO Today. “Organisations looking for an authentic, transparent and consultative approach to an MSP partnership need look no further than PeopleScout, who continues to remain one of the best choices in the market for contingent labour services.”
PeopleScout’s Beyond the Expected™ MSP service approach delivers consultative insight and a uniquely transparent approach to partnership that drives businesses forward.
“To be named a leader on the MSP Baker’s Dozen list every year since its inception is a tremendous honour,” said Taryn Owen, President & COO of PeopleReady and PeopleScout. “We thank our valued clients for their continued trust in our partnership and in our commitment to bringing them the very best in contingent talent solutions.”
PeopleScout’s MSP service approach offers the expertise, technology, resources and grit to solve the toughest staffing challenges and help employers build a contingent workforce with the best talent—now and in the future. PeopleScout’s high-touch service is underpinned by innovative thinking that challenges the status quo, and its MSP solutions go beyond the cost controls and process administration typical of standard MSP programs.
PeopleScout’s MSP solutions are powered by Affinix™, PeopleScout’s award-winning proprietary talent technology, which integrates with VMS technology to harness the power of analytics, creating clear visibility across contingent workforces and other labor channels for a total workforce view. Embedded within PeopleScout’s talent solutions, Affinix is a robust platform that delivers speed and scalability to our MSP clients while leveraging artificial intelligence, machine learning, automation, predictive analytics and more.
HRO Today surveys current buyers of MSP services for its Baker’s Dozen, which ranks the top 13 MSPs in the industry. Learn more on the HRO Today Magazine website.
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