Tag: #earlycareers

Rethinking Early Careers: Strategies for Graduate Recruitment in 2023

Posted on by nfuqua

As the world changed over the past three years, college and university students had their lives transformed by the pandemic and recovery. Those experiences have changed both their expectations and behaviour when it comes to the recruitment process.

So, as an employer, how can you respond to find, engage and hire the best graduate candidates?

In this episode of Talking Talent, Kate Buchanan, PeopleScout graduate program manager in our Sydney headquarters, joins to share strategies for early careers hiring in 2023.

In 2020, university students saw their entire lives move online. From college classes to job interviews, the path to their future was virtual. Now, the world has shifted again, but some changes became permanent. Technology still remains central to the process; however, the process cannot remain fully digital.

In recent years, many employers experienced increased ghosting and saw more candidates dropping out of the graduate recruitment process. While a fully virtual hiring process moves candidates quickly from application through assessments to offer, it lacks a personal touch. When the process happens completely online, graduates don’t have the opportunity to build relationships, making it easier to ghost employers.

So, how can you respond and ensure those strong candidates stay engaged through their first day on the job? The key is building a process that combines technology and the human touch—with both the speed and ease provided by technology and the relationship building that happens when recruiters work directly with top candidates.

In this interview, Kate shares best practices from recruitment marketing through onboarding that help talents leaders build connections, decrease candidate fall out and minimise ghosting. She explains how the right technology at the right points can improve the candidate experience and make graduates feel like they are already part of the team before they even start.

Apprenticeship Recruitment: The Key to Future-Proofing Your Talent Pipeline?

Posted on by akessler

Apprenticeship recruitment has taken on more importance in early careers programs in recent years. In the UK, there was a 22% increase in interest in apprenticeships from young people in 2022 according to UCAS. In Australia, the number of organisations employing apprentices and trainees is at its highest level in over a decade with seven of the 10 fastest-growing jobs in Australia now accessible via an apprenticeship pathway.

Organisations and employees alike are waking up to the fact that many skills can be learned on the job—and that this is often more relevant training than a university degree. Whilst providing opportunities for hands-on experience and training, apprenticeships also help businesses to develop a talent pipeline that is equipped with future-ready skills.

Whether for workers just starting out or those changing careers, apprenticeships help people gain valuable skills and on-the-job experience as they move toward a career in their field. For employers, field and business apprenticeships are one of the best ways of engaging early careers talent or career changers.

In this article, we’ll explore how designing and offering apprenticeship programs can be a smart way for organisations to create their own talent pipeline, close their skills gaps, and diversify their workforce.

What is an Apprenticeship?

An apprenticeship is paid employment that offers on-the-job training and is often accompanied by classroom-based learning. Some employers may offer their own in-house training while others offer it in association with a college, university or other training provider. An apprenticeship must last at least a year but can go as long as 5 years. Through in-depth, job- and industry-specific skills training, apprentices gain a nationally recognised qualification or certification upon completion.

Apprenticeship programs are a great choice for individuals who are early on in their careers, who are looking to upskill or who are exploring a career change. Employers are responsible for ensuring that apprentices work with experienced staff, learn job-specific skills and receive time off from work to complete their classroom training.

Different countries have different laws and regulations around apprenticeships including wages and working hours. There are also various funding programs and government schemes available to encourage both workers and employers to embrace apprenticeships. For example, the UK Government introduced the (controversial) apprenticeship levy in 2017 which uses business taxes to fund apprenticeship training. The Australian Apprenticeships Incentives Program gives eligible employers in priority list occupations (ranging from aged care and dentistry to various engineering roles) wage subsidies for offering quality apprenticeship training programs.

Manufacturing Recruiters

Types of Apprenticeships

Types of apprenticeships differ from region to region. In the UK, a common misperception is that apprenticeships are just for manual or skilled trade jobs. Whilst there are many apprenticeship programs in the skilled trades, there are also apprenticeship opportunities for all kinds of careers from actuaries to arborists. For example, our client, National Highways, offers apprenticeship opportunities for project management, business administration, legal, surveying and data analysis.

In Australia, apprenticeships are offered for skilled trades, whilst traineeships are for other vocations in sectors like hospitality, digital media and financial services. Organisations are increasingly embracing corporate apprenticeships and traineeships as a means of diversifying their workforce and creating opportunities for social mobility.

There are different levels of apprenticeship including degree apprenticeships which correspond to an equivalent education level. In the UK, completing a Level 2 apprenticeship is the equivalent of completing a GCSE, and a Level 7 apprenticeship is the equivalent of completing a master’s degree. In Australia, apprenticeships are typically delivered through Registered Training Organisations (RTOs) and State or Territory Training Authorities and span levels from Certification II through to advanced diplomas.

Benefits of Apprenticeships for Employers

Apprenticeship recruitment can be an effective way of growing and upskilling your workforce. Here are just a few of the benefits for employers.  

Building a Talent Pipeline

Companies in a variety of industries can build their own apprenticeship programs to help talent see the rewarding career opportunities available within their sector. As apprentices gain experience, organisations establish a pipeline of prospective employees.

Early careers employees see apprenticeship programs as proof of an organisations investment in their success and are more likely to stay with an organisation after completing the program. In fact, 90% of qualified apprentices stay on with their employers upon completing their training, and 69% of organisations say that employing apprentices has improved retention. Clearly, apprenticeship recruitment is an excellent way to “grow your own talent” and reduce attrition.

Closing Skills Gaps

According to McKinsey, a whopping 87% of organisations are aware they already have a skills gap within their workforce or will experience one in the next few years. Apprenticeships offer a way to develop a new generation of workers to help your organisation succeed into the future. A structured apprenticeship is an effective way to get a leg up in recruiting and retaining sought-after talent like software developers, data analysts and engineers. Indeed, 86% of employers said that investing in apprentices helped to develop relevant skills for the organisation.

The digital skills gaps alone could cause 14 G20 countries to miss out on a staggering $11.5 trillion USD in cumulative GDP growth. In the UK, companies like Dyson are partnering with the University of Warwick to offer apprenticeship training in agile software development, data science and machine learning. Meanwhile, automotive giants Ford and Enterprise are joining forces to offer technical engineering focused apprenticeships.

Boosting Diversity & Social Mobility

A third of employers agree that apprenticeships have helped improve diversity within their business. They are particularly effective for creating career opportunities and boosting earnings for workers from disadvantaged socio-economic backgrounds.

As more people struggle financially with student loans and education costs, apprenticeships have become an accessible career path for workers of all ages and backgrounds and give participants a shot at career success. They allow workers from underrepresented groups to increase their earnings potential—to work and earn money in the field while they learn. If your company cares about being a catalyst for sustained change in the community, apprenticeships are a great way to achieve this.

RPO + Apprenticeships

As a leading recruitment process outsourcing (RPO) provider, PeopleScout helps organisations to obtain the talent and skills they need to succeed into the future through early careers recruitment solutions covering interns, graduates and apprenticeship programs. Unlike apprenticeship recruitment agencies, as an RPO partner our expertise in talent acquisition strategy and workforce planning means we’re better equipped to successfully integrate apprentice programs into your overall talent attraction and training strategy. Plus, we have experts on staff that can design an assessment centre that evaluates apprentice candidates against your organisation’s values, culture and other requirements.

webinar on-demand

ASSESSMENT STRATEGIES FOR TOP EARLY CAREERS TALENT

watch now

Dow: Supporting Graduate Recruitment in EMEA and India

Posted on by akessler
Dow: Supporting Graduate Recruitment in EMEA and India

Dow: Supporting Graduate Recruitment in EMEA and India

Dow, a leading materials science company, turned to PeopleScout for recruitment process outsourcing for their graduate recruitment program across Europe, the Middle East, Africa and India.

15 countries and 5 languages
63 candidate NPS score (considered “great”)
25% % of candidates were female

Situation

Dow has been at the forefront of materials science for 125 years, pioneering new ways for science to make the world a better place. Due the specialist nature of the talent they need, Dow’s in-house recruitment team was at capacity executing a high-touch hiring process and needed support recruiting for their internships and graduate programs in EMEA. They turned to PeopleScout for a global RPO solution spanning 15 countries, including Belgium, France, Germany, India, Italy, Kenya, Netherlands, Portugal, South Africa, Spain, Sweden, Switzerland, Turkey, UAE and the United Kingdom.

They needed over 100 interns and graduates from science, technology, engineering and math (STEM) programs. Dow was competing with several other employers in the region for this talent. Plus, the implementation period was compressed from 12 weeks down to five, so we needed to act fast to engage these future innovators.

Solution

The PeopleScout Talent Advisory team built a bespoke microsite, featuring real graduate employees, that brought the Dow culture and their career opportunities to life for their young audience. We also polished job descriptions to resonate with the audience and posted job adverts online, leveraging LinkedIn in some cases to expand the promotion of more specialised roles.

Working as an extension of their in-house team, we conducted phone screens and scheduled interviews for Dow hiring managers. Processing over 6,000 applicants, our multi-lingual delivery team in Poland conducted over 1,200 phone interviews in English, German, Italian, Portuguese and Spanish.

Results

We filled 134 graduate and intern vacancies. Candidate feedback has been overwhelmingly positive with candidate Net Promoter Score (NPS) coming in at 63, which is considered “great.”

“I would definitely suggest Dow to anyone because I had a very good recruitment experience. The company and the position were introduced to me in very detailed way by the recruiter. So, I believe my ambitions and goals are aligned with Dow’s expectations.”

Candidate Feedback

Another key point of success for the graduate recruitment program is that more than a quarter of candidates were women, despite their underrepresentation in STEM fields.

“PeopleScout has been fast in responding to every email and it’s clear that they value meeting their clients’ needs. The roles they’re working on are very niche and technical, but they’ve been able to align to what hiring managers need.”

Hiring Manager at Dow

AT A GLANCE

  • COMPANY
    Dow
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • LOCATIONS
    15 countries across EMEA, including Belgium, France, Germany, India, Italy, Kenya, Netherlands, Portugal, South Africa, Spain, Sweden, Switzerland, Turkey, UAE and the United Kingdom
  • ABOUT DOW
    Dow’s (NYSE: DOW) ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company in the world. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated, science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer applications. Dow operates 104 manufacturing sites in 31 countries and employs approximately 35,700 people. For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.
Contact Us

Early Careers Recruitment: Hiring for True Potential

Posted on by akessler

By Joe Mongon, Head of Recruitment Delivery

School’s out for the summer, but in the world of our RPO partnerships this is the time of year where we focus on early careers recruitment, in anticipation of entering apprentice, undergraduate and graduate markets in the autumn. Right now, we’re talking with clients both established and prospective about their needs in this area and, as ever, the focus on using EC programs to correct or balance diversity of workforce and (future) leadership remains a priority.

Most organisations will not necessarily view themselves as having a “diversity crisis” of the kind described in a recent article highlighting research into consulting and finance hiring in the City of London. However, many will benefit from accepting its key takeaway that, “employers are more likely to hire black candidates if they rely on anonymised, ‘skills-based’ assessments in the hiring process”.

In my experience, employers have long moved on from the most “traditional methods”. It’s certainly been a decade or more since I’ve heard of an early careers program requiring a cover letter or making space on an application form for candidates to list all the University societies of which they were definitely the President.

But my experience is not universal. I’m not a graduate looking to start my career, and I’m lucky enough to work in a recruitment business with an award-winning assessment consultancy arm, partnering with clients who take hiring for true potential seriously. That doesn’t mean there’s not more work for us to do within these partnerships—even for those who’ve taken positive steps in this area. Each year brings a new implementation cycle, and new opportunities to improve. 

Here are some solutions we’ve developed, launched or refined in our 2022-23 early careers RPO partnerships:

Assessing for Skills & Strengths in Early Careers Recruitment

Over time, many employers have reduced focus on abilities in favour of strengths- or behaviour-based testing, which is considered more conducive to measuring potential. Organisationally we broadly agree, but, where appropriate, we continue to recommend reasoning tests covering verbal, numerical and cognitive ability.  

The key here is not to use them in isolation as a blunt tool. Benchmark or cut off scores should be set only within the parameters of adverse impact analysis using anonymised candidate diversity data, and ability tests should be followed up with strengths or behavioural assessments. The link RPO expertise can create between recruitment technology, recruiters, and business psychologists is critical in this space.

Recruiting for Role Fit to Enhance Diversity

Predicting workplace performance and potential through behavioural assessment is often seen by early careers talent acquisition leaders as a smarter approach to hiring. Experiential tests, backed by data and research, producing personal interview guides for final stage assessment often leads to better outcomes and maintains diversity in the process. 

This approach highlights candidate suitability against role fit over culture fit, the latter being a potential barrier to creating a more diverse workforce (the concept of aligning new recruits with a prevailing culture or mindset being an obvious denial of the need for organisational change).

Focusing on Culture Add Rather than Culture Fit

I am not yet aware of any early careers programs where assessment is now 100% anonymised. Whether online via video, as part of a wider virtual assessment experience, or in a traditional face-to-face meeting, an interview is going to happen before a hire is made. Removing anonymity can introduce bias, and we promote two key mitigations.

Firstly, design and deliver structured interviews which are competency-based and/or focused on culture add (what the candidate can contribute to your organisation’s culture) over culture fit. Our teams often partner with hiring managers on best practice in this area, even facilitating or assessing directly where needed. This helps maintain consistency and relevance, avoiding questions on personal interests or previous experience—instead asking specific questions on working styles and preferences. 

Secondly, put candidate experience first and learn from feedback to provide support and guidance, setting the stage for success. By hearing the candidates’ voice, and measuring their experience across, we’ve been able to improve outcomes for employers.

We’re looking forward to seeing how these solutions progress, and what improvements they bring as we take early careers RPO from now to next, supporting the diverse workforces of the future—identifying and unlocking true potential wherever it exists.

Learn more assessment best practices in our ebook, Candidate Assessment: Bringing in Better with Passion, Purpose and Mindset.

Vodafone: Overcoming a Powerful Consumer Brand in Early Careers Recruitment

Posted on by jpatel
Vodafone: Overcoming a Powerful Consumer Brand in Early Careers Recruitment

Vodafone: Overcoming a Powerful Consumer Brand in Early Careers Recruitment

To overcome misperceptions about their mission, Vodafone engaged PeopleScout for employer branding and a recruitment marketing campaign to support its early careers recruitment programme.

16,000 Applications Received, Beating our Target by 60%
23% % Increase in the Numbers of Female Candidates
27 Places Jumped on the Times Top 100 Rankings

Counterintuitive as it sounds, strong consumer brands can hinder recruitment. Applicants can get an idea of what to expect that doesn’t match the reality of the careers experience being offered. This was the case with Vodafone. For consumers, the organisation is a high-profile mobile phone retailer. But, behind that perception sits a multifaceted tech innovator with a mission to make the future world a better place.

In order to achieve this, Vodafone turned to PeopleScout to help it become a youth employer of choice, because changing the future meant gaining the buy-in of those who would be influential within it for years to come.

RESEARCH

As part of our research phase, we took a deep dive into Vodafone’s future jobs strategy. The client wanted to overcome high levels of youth unemployment by providing up to 100,000 young people with a digital workplace experience at Vodafone. Plus, given that one-in-five young people say they feel under-prepared for the digital economy, the business set another ambitious goal to support 10 million young people with access to digital skills, learning and employment opportunities.

So, how could Vodafone attract Millennials, Gen Z and beyond? These generations are big achievers whose ambitions soar higher than working in mobile phone retail. We needed an attraction strategy and recruitment marketing campaign that changed their audience’s perceptions about Vodafone and all the different kinds of careers—and impacts—they could make there.

THE BRIEF

Vodafone asked us to create a campaign that would spark conversations and stand out as part of their instantly recognisable brand. They needed to generate 10,000 applications to fill 150 graduate roles and 100 intern/industrial student placements across the business. Plus, the overarching goal was to change misperceptions of Vodafone, showing it as a major tech company, not a retailer, and build its reputation as a youth employer of choice. Importantly, we were asked to reach a more diverse audience and increase female applications.

AUDIENCE INSIGHTS

Of our target audience, 90.4% regularly used social media. On top of this, 91% of all social media users access channels via mobile. So, we developed a mobile-first, social media friendly campaign. Further research revealed that many students with the right background and personal qualifications were put off from applying due to a lack of confidence. So, we needed a message that was bold, relatable and empowering.

Just as important as the audience insights were the strategic considerations. Candidates are also customers. When buying products, they expect a streamlined, user-friendly, friction-free process, and they had the same expectation when making career decisions. So, we made every touchpoint (especially the application) as slick and easy as possible.

No contemporary attraction approach can be just about advertising. Long-term connections are far more powerful. So, central to our strategy was to set Vodafone up to engage in conversations and initiatives with high-potential university students throughout their full university lifecycle. In short, the strategy was to start on day one, not year three.

THE CORE MESSAGE

Our message, #GenerationPossible, aimed to capture the spirit of change and possibility and draw on the opportunity young people have to make an impact on the world for the better. Our visual approach used photography that reflected our target audience combined with bold headline statements.

Social media and career site content featured current grads and interns sharing their advice for the next generation of Vodafone employees, with a #GenerationPossible video at the heart of this campaign. Our six-month social media strategy for mobile consisted of 104 social posts with 20 mini-videos/GIFs. We posted, tracked and analysed this content on Facebook, Instagram, LinkedIn and Twitter.

Get to Know Us Videos

Our research had identified that our target audience felt like they weren’t good enough or lacked the skills to take on these roles. So, we created a series of videos featuring current Vodafone graduate recruits and interns. Filmed in and around Vodafone’s main campus, these videos gave real-life insights into what they could expect when it came to work, wellbeing, social responsibility, innovation, the assessment centre and the interview process.

Away from social media, we built a series of 41 on-campus events to connect students directly with Vodafone employees. We carefully chose our campuses based on those with the highest female-to-male ratios for tech degrees, as a way to help us drive up female applications.

THE RESULTS

The campaign comfortably exceeded Vodafone’s expectations.

  • We generated over 16,000 applications – beating our target by 60%.
  • We increased the number of female candidates by 23%.
  • We increased Instagram impressions by 89.3% (post-campaign vs. pre-campaign).
  • We saw 1.5 million Facebook impressions.
  • We gained 6.8 million impressions on organic posts on LinkedIn.
  • We created a hyper-targeted paid Facebook campaign which produced 390,510 impressions and 2,541 clicks – all from the target audience.

These numbers are backed up by audience sentiment. We improved Vodafone’s reputation as an employer significantly, jumping 27 places in the Times Top 100 rankings. As a result of its success, Vodafone asked us to develop the concept for their apprentice campaign audience and roll it out through a new assessment process design.

AT A GLANCE

  • COMPANY
    Vodafone
  • PEOPLESCOUT SOLUTIONS
    Talent Advisory
  • About Vodafone
    Vodafone is a a British multinational telecommunications company. They provide connectivity and digital services for over 300 million people to work, learn, stay in touch with friends and family, access healthcare and more.
Contact Us

Transport for London: Recruiting Talent from Every Walk of Life

Posted on by mhill

How we overhauled TfL’s entry-level talent brand and attraction activity.


TfL values the importance of social mobility. Being representative of London is something their success is measured on, and the same standards apply to their apprenticeship and graduate schemes.


TfL’s entry-level talent activities had proven successful in the volume of applications received but weren’t reaching talent from all sectors of society – TfL needed a diverse workforce from every social background that truly represented modern London. It was time to rethink their entire student attraction activity.

SOLUTION HIGHLIGHTS

  • REDESIGNED RECRUITMENT AND ASSESSMENT PR
  • PROCESSES TO HELP CANDIDATES FROM A WIDE VARIETY OF BACKGROUNDS EXCEL.
  • DEVISED NEW OUTREACH PROGRAMMES TO CONNECT WITH YOUNG PEOPLE IN AREAS OF HIGH DEPRIVATION, THEREBY APPEALING TO A WIDER DEMOGRAPHIC.
  • CREATED A NEW SOCIAL MOBILITY-CENTRED EMPLOYMENT BRAND.

SCOPE AND SCALE

London’s growing population of 16-18-year olds is set against a backdrop of rising youth unemployment and some of the most deprived areas in the country. Naturally TfL play a major role in contributing to London’s growth, and so opening doors for people from disadvantaged areas was absolutely vital.

SITUATION

Our primary objective was to make TfL more relevant and accessible for our target audience. This meant removing barriers to recruitment, challenging stereotypes, and overcoming negative perceptions. We needed to change TfL’s attraction process so that people from every pocket of society would be interested in the unique opportunities available.
And we needed to re-position their entry-level employer brand as a progressive organisation in which everyone – regardless of background or financial situation – could excel.

SOLUTION

A NEW AND VIBRANT YOUNG TALENT BRAND
We started by transforming the way TfL recruited, ensuring talented people from all walks of life got a chance to apply. This resulted in a dynamic, unexpected youth brand – ‘The Next Move’ – which was designed to look different from other TfL communications, using vibrant, colourful graphics.


A CONFIDENCE-BOOSTING PRE-EMPLOYMENT COURSE
We then created a programme called ‘Route-into-Work’, a pre-employment course helping 16-25 year-old NEETs fill gaps in their knowledge and get the tools, insight, and confidence to be successful at assessment centres.


A NEW SCHOOL’S OUTREACH PROGRAMME STRATEGY
For their Apprenticeships, we designed a new strategy for our schools’ outreach programme, ‘Moving Forward’. We identified 251 of the poorest secondary state schools and ran over 50 events, with additional events in three of the most deprived boroughs in London: Newham, Tower Hamlets and Haringey.

RESULTS

We achieved amazing results in the recruitment campaign, comfortably meeting the social mobility criteria we had set out to achieve.


As a result of our targeted activities, we filled 32 graduate roles, five placements and 109 apprenticeships.

On-Demand Webinar: How to Future-Proof Your Assessment Strategy to Recruit the Finest Early Careers Talent

Posted on by

Choosing the right person for the right job is crucial to the success of your organisation. Effective assessment strategies can reduce the time and cost of hiring candidates, increase diversity, and of course, ensure you identify the critical talent you need.

Download our on-demand webinar where the world of assessment in relation to recruiting your early career talent is discussed. They touch upon topics such as retention, diversity, and inclusivity. This is a great opportunity for you to:

  • Get insight on how this generation of school leavers want to be assessed.
  • Understand what makes a great early careers assessment process.
  • Hear about assessment innovation and what it can mean for your organisation.

Delivering Diverse Early Careers Applicants

Posted on by akessler
Delivering Diverse Early Careers Applicants in Financial Services

Delivering Diverse Early Careers Applicants in Financial Services

A leading UK financial services group partnered with PeopleScout to improve the candidate experience in their early careers programme, resulting in improved candidate diversity.

36% % Increased in Total Applications
39% % of Candidates Identified as Female
47% % Identified as Coming from an Underrepresented Group

SITUATION

Twelve years ago, we began supporting the client with candidate management within their Emerging Talent programme to attract more graduates and interns into the their workforce. As recognised leaders of employer brand and candidate experience, our client delivery team presented some recommendations to the organisation on how they could improve their hiring journey based on ad-hoc feedback received while interacting with early careers candidates.

SOLUTION

Crafting a Better Candidate Experience

We started by creating a candidate experience audit to measure the informal comments we’d heard. Through a series of internal and external focus groups with graduates and interns who had recently been through the recruitment process, we identified gaps in the candidate communication schedule. Candidates revealed that they were often unsure of where they were in the process, what was coming next and how they should prepare.

With our client first, not process first philosophy, we created a customised plan to address these concerns. We produced a candidate journey guide to help the candidates understand each step of the process. To go along with this, we developed a content plan to provide candidates with the right information at the right time, keeping them informed about next steps.

Supporting the DE&I Directive

We also took the opportunity to boost candidate engagement by personalising email communications and adding visual content which promoted organisational programmes that would appeal to this young audience, like their well-being initiatives. In addition, to support the client’s DE&I directive, we chose to highlight stories about women and BAME employees—especially those in finance and technology focused roles—to decrease the likelihood of these candidates dropping out of the funnel. 

Implementing Candidate NPS

Since we’re always focused on delivery, we implemented a new candidate Net Promoter Score® (NPS) survey to measure the candidate experience and uncover more opportunities for improvements going forward. All candidates, whether hired or not, are asked how likely they are to recommend the bank as a potential employer based on their recent experience with the early careers recruitment programme.

RESULTS

Since taking on the management of the Emerging Talent programme for this client, we generated a 36% increase in total applications from the previous year, with 39% from female candidates and 47% from candidates from a underrepresented background.

The new candidate survey provided a candidate NPS of 57, which is considered excellent.

“The PeopleScout team are proactive in talking to us about new ideas and at the same time are brilliant at being reactive to business hiring needs. PeopleScout are a true trusted partner and have been fundamental to our hiring delivery and service over the last 20+ years.”

– Senior Resourcing Manager

AT A GLANCE

  • COMPANY
    Leading UK Financial Services Group
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ANNUAL HIRES
    1,500
  • ABOUT THE CLIENT
    A leading UK financial services group has been partnering with PeopleScout for over 20 years, making it one of our longest-standing client relationships. What started as a Talent Advisory engagement has now expanded to include end-to-end volume Recruitment Process Outsourcing (RPO) services, with over 1,500 hires annually across 16 sites, 50 shift patterns and multiple banking brands.
Contact Sales

IMI: End-to-End Graduate Recruitment Balancing Technology and the Human Touch

Posted on by rharris

CHALLENGE

IMI is a specialist engineering company. They design, manufacture and service highly engineered products that control the movement of fluids. They employ some 11,000 people, have manufacturing facilities in more than 20 countries and operate a global service network. When they needed a comprehensive global graduate recruitment campaign, IMI approached PeopleScout.

APPROACH

We’ve supported IMI’s Graduate Programme for two years, with a global end-to-end talent solution designed to deliver an excellent candidate experience. It includes everything from website design, attraction and sourcing, through to candidate management.

In practice, we manage a recruitment process that comprises an online application, a detailed qualification screen, a sift of written motivational responses, online verbal and numerical reasoning testing and a telephone interview. Assessment centres are regionally administered and conducted by IMI hiring managers.

We know just how valuable human contact is in the recruitment process. So we give applicants real-time phone access to the resourcers and recruiters in the Delivery Centre – maintaining high candidate satisfaction. Candidates can expect responses to email enquiries within 24 hours. And telephone interviews and assessments are scheduled during UK evening hours, allowing IMI to concentrate on interviews and assessments.

“Moving to PeopleScout was the best decision I ever made.” Mari Docker – Global Graduate Development Manager, IMI

RESULTS

We’ve supported IMI’s Graduate Programme for two years, with a global end-to-end talent solution designed to deliver an excellent candidate experience. It includes everything from website design, attraction and sourcing, through to candidate management.

In practice, we manage a recruitment process that comprises an online application, a detailed qualification screen, a sift of written motivational responses, online verbal and numerical reasoning testing and a telephone interview. Assessment centres are regionally administered and conducted by IMI hiring managers.

We know just how valuable human contact is in the recruitment process. So we give applicants real-time phone access to the resourcers and recruiters in the Delivery Centre – maintaining high candidate satisfaction. Candidates can expect responses to email enquiries within 24 hours. And telephone interviews and assessments are scheduled during UK evening hours, allowing IMI to concentrate on interviews and assessments.

Sellafield: Transforming an Employer Brand to Engage Entry-Level Talent

Posted on by rharris

As part of a new vision and strategy, Sellafield Ltd had redefined and expanded their Graduate and Industrial Placement schemes, and they needed to hire more graduates and placement students than ever before. To help them do this, we developed a new brand messaging and visual approach that told their story across a range of channels – and significantly increased applications.

SOLUTION HIGHLIGHTS
• TRANSFORMATIVE BRAND MESSAGING
• COMPREHENSIVE ATTRACTION STRATEGY
• WIDER AUDIENCE
• INCREASED APPLICATIONS

SCOPE AND SCALE

We’ve worked with Sellafield Ltd for several years, supporting their annual Graduate and Industrial Placement schemes. As part of an ongoing transformational journey, the organisation
had repurposed its values and strategy for the future. In response to this, they also redefined and expanded their schemes to attract and hire more graduates and placement
students than ever before.

SITUATION

Sellafield Ltd needed to hire 55 graduates and 50 students. And, with a new vision and strategy, they were keen to develop their existing brand messaging to reflect the opportunities that these changes would bring. They agreed with us that a re-launch of the Graduate and Industrial Placement schemes was required, to tell the story of their transformation and engage candidates across the breadth of disciplines.

SOLUTION

ENGAGING BRAND MESSAGING
We worked with Sellafield Ltd to develop an engaging recruitment value proposition (RVP). Using the RVP as a platform, our brand messaging and design conveyed the new vision and strategy, and what that meant for our target audiences, across a range of attraction materials.

COMPREHENSIVE ATTRACTION STRATEGY
This included careers fair materials, such as stands, leaflets and posters, and collateral for their online attraction strategy – graduate media, search engine Pay Per Click and assets for
their careers website. We also supported our client with their approach to media channels and the purchase of relevant job boards.

RESULTS

A WIDER AUDIENCE
The new Sellafield Ltd RVP messaging has been seen by an audience of just under 1 million across all channels.

GREATER RESPONSE
With almost 30,000 people clicking to their website from media channels, Sellafield Ltd now has a higher number of visitors to their website – 8% up on the previous year. And, with around 1500 applications, we’ve enabled them to gain a greater breadth of response across all disciplines.