Solution: Total Workforce Solutions

Expanding the Talent Landscape by Recruiting Virtual Employees

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With very low unemployment in many of the world’s major economies, those seeking to attract talent should explore the benefits of recruiting employees that work from home. Since a number of these countries, such as the United States and the UK, are considered to be at “full employment,” where nearly everyone who wants a job has a job, the traditional formula of recruiting in the market where a company is located may no longer be as effective as it has been in the past. And since the top reason for quitting a current job is to increase wages, employers face the challenge of meeting candidate expectations for higher pay based on local salary ranges.

While remote work may not be viable for some positions, expanding the pool of candidates outside a specific geographic area allows employers to take advantage of the growing trend in telecommuting as well as potentially reduce attrition, decrease cost-per-hire and even improve productivity.

The Virtual Workforce is Substantial (and Growing)

A study by Global Workplace Analytics and FlexJobs released earlier this year reported that 3.9 million U.S. employees, or 2.9 percent of the total U.S. workforce, currently work from home at least half of the time. This number is up from 1.8 million in 2005, an increase of 115 percent. And as of 2017, 43 percent of U.S. workers worked remotely at least occasionally, up from only 9 percent of workers in 2007.

Growth in remote work is not limited to the United States. In the UK, one in seven people work from home, according to the Office for National Statistics. In Canada, nearly half (47 percent) of employees work from outside one of their employer’s main offices for half the week or more. And in Australia, the number of people who work from home has risen to 30 percent. The significant percentages of telecommuters is not the case for all economies. Eurostat reported earlier this year that working from home was slightly more common in the Eurozone than in the EU as a whole. And some non-Eurozone countries have a negligible virtual workforce. Bulgaria has only 0.3 and Romania just 0.4 percent of its workers working from home, as an example.

A Deloitte study on Global Human Capital Trends reported that 70 percent of employees value telecommuting, but only 27 percent of employers offer this option. Therefore, companies that provide opportunities for telecommuting may have a competitive advantage in attracting talent.

Reducing Employee Turnover and Increasing Productivity

While study results vary, there is evidence being offered that working from home can increase employee retention. One study by OwlLabs found that companies that support remote work have 25 percent lower employee turnover than those that don’t.

A study conducted by a Stanford University professor set up a control group between office-based workers and those were allowed to work from home. As the Harvard Business Review reports:

“Half the volunteers were allowed to telecommute; the rest remained in the office as a control group. Survey responses and performance data collected at the conclusion of the study revealed that, in comparison with the employees who came into the office, the at-home workers were not only happier and less likely to quit but also more productive.”

The professor noted that “The results we saw at Ctrip, (the company studied, which is the largest online travel agency in China and the owner of other travel sites worldwide including Trip.com) blew me away. Ctrip was thinking that it could save money on space and furniture if people worked from home and that the savings would outweigh the productivity hit it would take when employees left the discipline of the office environment. Instead, we found that…Ctrip got almost an extra workday a week out of them. They also quit at half the rate of people in the office—way beyond what we anticipated. And predictably, at-home workers reported much higher job satisfaction.”

Providing the option of working virtually can be a crucial factor in retaining valuable talent. If an employee needs to relocate temporarily for family reasons, such as caring for an older parent, or permanently due to a spouse’s job transfer, the employee can remain with the company by working remotely. Having this option available allows the employee to remain with the organisation while the employer retains experienced talent and saves the costs of hiring and training a new worker.

Cost Savings for Employers and Employees

This same Stanford study showed that the company saved $1,900 per employee working from home over nine months. Remote workers allow employers to save money on furniture, parking, office space, insurance costs and other expenses. Global Workplace Analytics’ research shows that a typical employer can save more than $11,000 per year for each half-time telecommuter, the result of a combination of increased productivity and reduced real estate, turnover and absenteeism.

The cost benefits of remote work also extend to employees. Those working remotely save on commuting expenses, depreciation on their vehicles if they drive and gain the time back that would normally be spent going to and from work.

Can Remote Work Be a Solution for Your Business?

The difficulties of recruiting locally and the potential returns of developing a remote workforce may be attractive, but it is also uncharted territory for many companies. How would you source candidates throughout the nation and even beyond? Can you develop recruiting processes, including interviewing, that are effective using video and other tools if you have only relied on face-to-face meetings until now? And once a candidate is hired, how will you manage the onboarding process remotely? The answers to these and many other questions confronting a company exploring a remote workforce option can be provided by a recruitment process outsourcing company (RPO). An RPO can provide the experience, technology and expertise to ensure your success as you remove the geographic limits of your talent pool.

How the Skills of the Future Will Impact Enterprise Recruitment Teams

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Technology is disrupting nearly every industry, at a pace that has never been seen before. As we shared in our earlier article on how to create a workforce equipped with the skills of the future, this pace of change means that employers need to take a proactive role in ensuring their workforce is prepared for this change. As in-demand skills shift towards prioritising complex problem solving, critical thinking, emotional intelligence and creativity, workforce leaders need to rethink the way they are acquiring talent.

We’ve explored the pending change of skills in the workplace and its impact on employees, but what does this mean for an in-house recruiting team? As roles are redefined and employers move from traditional job descriptions to skills-based definitions, traditional recruiting teams must learn to adapt.

In this article, we’ll examine the need to change the way jobs are defined and categorised to attract the right talent, how the shifting candidate experience drives continued focus on digital sourcing and recruiting strategies and what these changes mean to in-house recruiting teams.

Changing Skills in the Workplace and the Impact on Recruiting Teams

Jobs are being redefined, which impacts the way recruiting teams must work to find the best candidates. How can internal recruiting teams that have traditionally been aligned to specific business units adapt to meet the needs of workforce 4.0?

  • Some companies are realigning their recruiting teams away from business units to talent segments, where they focus on recruiting for a specific skill set
  • Others are outsourcing select talent segments to RPO providers for additional support and expertise
  • Other employers are moving from job-based recruitment to skills-based recruitment

The shift towards aligning recruiters with specific skills creates a challenge for in-house recruiting teams, which may not have the bandwidth or ability to shift to this model. In-house teams are struggling to keep up with the pace when recruiting for a large variety of roles and skill sets, as the number of jobs being redefined to adapt to new skills increases. Analysis of some in-house client teams show time-to-hire is actually increasing as teams find difficulty with new skills and unique roles to fill.

The digitisation of work is also having a major impact on recruiting. It’s difficult for enterprise recruiting teams to keep up with the pace of change in talent acquisition and HR technology. Recruitment teams have access to more technology, which should increase productivity and improve the quality of candidates. But in truth, it can be overwhelming. The HR technology marketplace is valued at more than $14 billion, and new technologies continue to enter the space.

As employers continue to shift their recruiting processes to keep up with the pace of change, many are turning to outsourced providers, like RPOs, to help with talent segments they’re having trouble with. Partnering with an outsourced firm also brings access to improved talent technology. At PeopleScout, for example, our Affinix™ technology is equipped with AI, machine learning and predictive analytics tools that enable our clients to connect with the best talent faster. We are also continuously evaluating and implementing new tools and features, so our clients are on the cutting-edge of emerging technologies in the marketplace.

Changing Candidate Experience: Ways to Engage with Candidates Online

Employers need to contend with changing candidate expectations in addition to adapting their jobs for the skills of the future. Candidates today want benefits like flexible working hours and virtual work opportunities and have in-demand skills that translate across multiple job categories. And, candidates today have more options than ever. With very strong job growth and low unemployment in many of the world’s leading economies, it is becoming a more candidate-driven job market every day.

How do you find these candidates of the future? Employers need to shift their employment branding strategies to fit the digital era.

Many employers invest large amounts of time and money in their career sites and application process, however most candidates are not finding your career site organically and the application process is often still cumbersome and slow.

While it is critical for candidates to have a good experience when they hit your career site, you need to first find and reach candidates where they are. With the rise of Amazon and other personalised online retail experiences, candidates expect to be treated like a consumer throughout the recruiting process. Recruitment marketing tactics must evolve to meet these requirements, with career sites recommending jobs to candidates the way online retailers recommend products to consumers.

Developing candidate personas can help employers understand exactly who they are targeting. With the candidate in mind, you can develop targeted digital advertising campaigns, post positions on specialty job boards and develop recruitment marketing content to guide candidates through the application process.

It is also critical to closely monitor job rating sites. A poor candidate or employee experience can result in a loss of candidates due to negative reviews on sites like Glassdoor and Indeed. A positive review, on the other hand, can be more meaningful as it is coming straight from an unbiased individual, rather than a company career site.

The right talent acquisition technology tool can also help provide a superior candidate experience.

  • AI-enabled sourcing tools help recruiters find the best candidates faster.
  • A streamlined application process can allow candidates apply with just one click.
  • Personalised recruitment marketing tools like chatbots, SMS messages, email campaign and individualised landing pages provide candidates with the consumer-like experience they have come to expect online.

Why Turn to Outsourced Recruitment?

When enterprise recruiting teams are struggling to implement technology or source the right candidates for positions requiring new skills, some employers bring in a talent partner to focus on specific job functions or skillsets. Talent acquisition leaders are turning to RPO providers for their expertise in hard-to-source talent segments. They’re also looking for a partner who can bring the right technology to improve sourcing and hiring metrics. Visit our website to learn more about PeopleScout’s RPO solutions.

The Value of Globalising Your Recruitment Strategy

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As competition for talent increases, it is increasingly important for international organisations to build recruitment strategies that are consistent across the globe. One factor driving this shift is falling unemployment around the world. The U.S., China, Japan, Britain and Canada all have unemployment rates at or below 6 percent – with the U.S., China and Japan at or below 4 percent. This makes it difficult to find and attract top talent in these economies.

Leaders are concerned about the growing competition for talent. According to PwC’s 21st CEO Survey, which collects data from leaders around the world, 80 percent of CEOs say they’re worried about finding talent with necessary skills. Additionally, 54 percent say they plan to increase the headcount at their organisation over the next year and 57 percent believe global growth will improve over the next year.

To support growth and remain competitive in sourcing and recruiting the best workers, organisations need to build a comprehensive global recruitment strategy. An overarching global recruitment strategy covers recruitment marketing and employer branding, candidate experience and onboarding around the world.

In this blog post, we will cover the benefits of a global recruitment strategy and the building blocks employers need to be successful.

Benefits of a Global Recruitment Strategy

Improved quality of hire

An effective global sourcing strategy enables employers to make a better cultural match and increases the potential of finding the right candidate with the right skills.

Increased diversity and greater cultural literacy

Employers are able to speak to and attract candidates regardless of country through a consistent global recruitment strategy. If the recruitment process is optimised for one country or weaker in different parts of the world, an employer will see the overrepresentation of some candidates and underrepresentation of others. By deploying a truly global process, employers will be able to attract and hire a more diverse slate of candidates. Increased diversity has a host of benefits including improved productivity and higher levels of employee engagement. Diverse employees also bring an increase in cultural literacy to an organisation.

Better ability to source candidates with skills of the future

A global recruitment strategy can help employers source candidates with the skills of the future. Automation is changing the way we work, and different areas of the globe are adapting at different paces. According to PwC, 94 percent of CEOs in China are worried about finding candidates with the right skills compared to just 51 percent in Canada. With a global recruitment strategy, HR professionals can adapt candidate personas from around the world to ensure they are sourcing talent with the necessary skills and identifying new ways to target candidates who fit these personas.

Components of a Global Recruitment Strategy

Employment brand

The first step of implementing a global recruitment strategy is building an employment brand that is truly global. Many employers, especially those in the B2B space, don’t have a strong consumer brand. Without a strong consumer brand, most organisations need to rely on their employer brand to attract talent. There are many ways for an organisation to build its employer brand, including developing employee ambassadors, using social media and digitising brand strategy while putting mobile first.

When implementing a global recruitment strategy, organisations need to build an employer brand that is effective across the world. It is important to work with local employees to ensure employer branding and recruitment marketing campaigns are culturally appropriate in each region in which an employer recruits.

To accomplish this effectively, HR should work with marketing, so the strategy is aligned with and deployed alongside traditional marketing messages.

Candidate experience

A strong end-to-end candidate experience is important regardless of where candidates are from. Candidates around the world want mobile-friendly applications that are fast and easy to fill out, well-written job descriptions that engage candidates and convince them to apply, positive interview experiences and consistent communication.

Employee referral programme

The process should also include a strong employee referral programme for each country as employee referrals account for nearly a third of all hires, according to SHRM. It is important to ensure an equivalent referral bonus in each country. The amount should be based on a percentage of the average income in each location. If referral bonuses are too varied in different countries, it can make employees in one location feel less valued.

Consistent onboarding process

The onboarding process should also be as consistent as possible in each location. According to SHRM, 69 percent of employees are more likely to stay with a company for three years if they experience great onboarding. While some countries have exceptions, like requiring a new hire to come into the office for a signature before the start date, but otherwise the process should be as consistent as possible. At PeopleScout, we standardise, document and create global job contract repositories to make our clients’ onboarding processes more efficient and compliant.

Standardised technology

When building a global recruitment strategy, it is important to standardise technology as much as possible across the globe. While there are exceptions, like Russia where, by law, you need to have an ATS on the ground in the country, you should use the same technology systems wherever possible.
A centralised technology system for all global locations gives you better data and a better view of your entire workforce. This gives you the ability to better spot trends and make strategic decisions.

Global labour market data analysis

If the talent market starts to tighten in one part of the world, you can easily see how your workforce compares throughout the region and other areas of the world. That insight can be used to make high-level business decisions. For example, a PeopleScout client was looking to hire Norwegian speakers in a central European country. After analysing the market data, PeopleScout provided recommendations for better locations outside of Norway where the client could find more candidates who met their requirements.

Finding a Global RPO Partner

A global RPO provider can be a valuable partner in developing a global recruitment strategy because you benefit from the wealth of knowledge and experience they gain through working in different industries around the world. As you look for a partner, it’s important to ensure that they have experience in the parts of the world where you’re looking to hire candidates.

Your partner should help you navigate the compliance and cultural issues that accompany any global sourcing programme. While some local labour laws deal with issues that happen after the hiring process, remember that they can have implications during the hiring process too. An RPO provider can help prepare you for many of the challenges before you post a job or extend an offer. Additionally, a partner with years of experience can help you anticipate any communication and training issues so that you can tackle the issues head-on.

If you are considering building a global recruitment strategy, read more about our global RPO solutions.

A Look into the Gig Economy

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According to research conducted by Freelancing in America, an estimated 57.3 million Americans—36 percent of the American workforce—work as freelancers or participate in gig work.  What’s more, a study conducted by the McKinsey Global Institute found that 20-30 percent of the labour force in the European Union is now made up of independent workers who are self-employed or do temporary work. Thanks to the rise of freelancing platforms such as Uber, Airbnb, TaskRabbit and Fiverr, finding non-traditional means of employment is easier than ever.

So what does the gig economy mean for employers and employees alike? How will recruiting tactics and strategies adapt to meet the challenges and opportunities provided by the gig economy? In this post, we explore the effects, benefits and challenges facing employers and employees participating in the gig economy.

The Gig Economy’s Effect on Workers

Based on job search results across their site, Indeed discovered that interest in flexible and non-traditional work has increased 42 percent since 2013 based on the number of candidates looking for job postings that include the words “remote,” “work from home,” and “telecommute.” What’s more, a BLS survey reports the total number of contingency-based jobs grew from 14,826,000 in 2005 to 15,482,000 in 2017, a gain of 656,000 jobs or 4.6 percent over twelve years.

From college students unable to commit to full-time work to people looking to supplement their income, people searching for gig work come from all walks of life. Below, we cover the benefits and challenges confronting gig workers.

Increased Flexibility

For workers in the gig economy, flexibility is one of the biggest benefits. In fact, in a study of Uber drivers the drivers were asked the following question: “If both were available to you, at this point in your life, would you rather have a steady 9-to-5 job with some benefits and a set salary or a job where you choose your own schedule and be your own boss?” 73 percent of respondents selected flexibility over a traditional job. This indicates that workers looking for gig work are searching for a job that fits their lifestyle, skill set and schedule.

No Experience Necessary

Most gig jobs have low barriers to entry, making on-demand work easy to start. For ridesharing services like Lyft or Uber, all an applicant needs is a vehicle, a valid driver’s license and a clean driving record. For room-sharing services like Airbnb, all you need is an extra room. Zirtual provides opportunities for micro-tasking as a virtual assistant for potential workers with good administrative abilities and technical skills. Gig workers should think about their interests and skills and to find gig opportunities that complement their strengths.

Worker Concerns

On-demand and gig labour provide opportunities for employment for workers of all ages, skill levels and educational backgrounds. However, contract work typically means that most of the protections and benefits afforded to W-2 employees are absent in the gig economy. Severance packages, disability leave, PTO, sick days, health insurance and workers compensation are just a few of the benefits afforded to employees but not contractors, freelancers or gig workers. Freelance workers often work other jobs to receive the protections and benefits often absent in gig work.

The Gig Economy’s Effect on Businesses

The most obvious appeal of hiring temporary staff is that you can build a responsive workforce, tailored to suit your business goals and objectives. Organisations can quickly scale their workforces to supplement in-house staff or find workers with the skills needed to tackle important projects. In this section, we outline the strategies employers can use to optimise gig hiring.

Hire for the Right Positions

Employers should carefully consider which specific jobs they need freelancers to perform and make sure the contractors clearly understand what they are expected to deliver. For example, in creative work, organisations need to outline specific deliverables so that both parties can agree when the project is considered complete.

Organisations need to also keep in mind that contract work is not suitable for all roles and projects. If an organisation needs workers for a long-term project, it is sometimes best to hire permanent staff as a contractor for a 2-year project may be more costly than hiring a full-time employee. Contract employees with skills in high demand may prefer to work short contracts to maintain their flexibility.

Leverage Technology

Sourcing, vetting, contracting and paying a consistent flow of gig workers is time-consuming. This additional work can overwhelm HR and procurement departments. To streamline these processes, organisations can use robust technology solutions that combine multiple processes into one platform. These platforms can automate the contracting and payment processes to reduce administrative work and keep track of gig workers and the projects they are working on.

Provide Benefits

A report from the Texas Workforce Investment Council found that a major drawback for gig workers is the lack of benefits available. The report also found that as long as employers pay gig workers a competitive wage, they are happy to purchase their own benefits. Most gig opportunities do not provide benefits. This presents an opportunity for organisations looking to attract gig employees. Workers may be more willing to take an opportunity or work consistently for an employer if they can rely on even a modest benefits package or pay rates that allow them to purchase their own benefits.

Managing Gig Employees

Effectively managing a gig workforce is complex. A thorough understanding of the gig economy can help organisations integrate policies and processes into company strategy and structure. The following are three key areas of gig workforce management and how you can best approach them.

Worker Misclassification

Depending on how gig workers are managed on the job, employers run the risk of a worker being managed as if they are a W-2 employee. Even when hiring managers have a good understanding of the difference between an employee and a contractor, managers may still treat contractors as W-2 employees. This can be an expensive mistake. In cases where misclassification is deemed unintentional, an employer may be charged:

  • A $50 fee for each W-2 that was not filed
  • 1.5 percent of the employee’s wages, plus interest
  • 40 percent of the employee’s FICA (Social Security and Medicare) contributions
  • 100 percent of the employer’s matching FICA contributions

Employees who believe they have been misrepresented can file a complaint with the Department of Labour or their state labour agency. Misclassification can usually be avoided by partnering with an MSP, RPO or total workforce solutions partner with a focus on compliance.

Employee Quality

The quality of workers in a gig-based economy can be hit or miss. Unless an employer reviews every potential workers’ prior work experience and history, they can never know the quality of worker they are getting. By working with an MSP provider and reputable staffing firms, organisations can rest assured that they are getting workers who have been properly vetted against their requirements. What’s more, if a worker fails to meet your organisation’s standard, you can work with your MSP or staffing supplier to source and hire better quality workers.

Supervision

Someone within your organisation needs to be responsible for ensuring gig workers deliver on their contracts. Some employers do not have the infrastructure to keep up with a high number of freelancers and projects. Organisations can ensure projects are on track and workers are delivering on their promises by assigning staff to monitor gig workers.

RPO Role in the Gig Economy

For many organisations, the demand on HR to recruit talent and manage an organisation’s traditional workforce can interfere with their ability to handle similar responsibilities for gig workers. An RPO partner can help in two major ways:

  • Delivering a complete end-to-end solution for talent acquisition, retention and utilisation for the short-term work requirements of an organisation’s talent acquisition programme.
  • Providing the tools and technology needed to hire and manage gig workers.

To learn more about how an RPO provider can help meet your gig hiring and talent acquisitions needs, visit PeopleScout’s RPO services page.

Removing Barriers to Employment for the Long-Term Unemployed

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With record low unemployment rates in the U.S., the UK and other leading economies, recruiters seeking to attract talent may assume that everyone who wants a job already has one.

However, this not the case, even in the strongest job markets. In the United States, the long-term unemployed are defined as those who have been out of work for 27 weeks or more and are searching for work. In May 2018, when the jobs report numbers were so good that reporters ran out of words to describe it, nearly 1.2 million individuals had been out of work and seeking employment for more than six months. The long-term unemployed made up 19.6 percent of all unemployed Americans and May was the first month that this percentage fell below 20 percent since the Great Recession.


During an economic downturn, the primary cause of long-term unemployment is simple: there are not enough jobs to employ those who want them. With the robust job growth over the last year, the ranks of the long-term unemployed in the U.S. have fallen by one third. During times of economic growth, causes of extended joblessness can often directly be addressed and remedied by employers.

Minding the Resume Gap


Imagine being a qualified job candidate who has been unemployed for nearly a year. After months of disappointment, a job comes along that looks like a perfect match. The candidate is excited to fill out the online job application, but when they reach the job history section, they see: “Please provide the start and end dates for all of your jobs. If there is a gap of more than six months, please provide an explanation.” These types of questions related to job history can be used (or perceived to be used) as a way to disqualify candidates.


The Deloitte Handbook A Guide to Recruiting and Hiring the Long-Term Unemployed recommends removing filters and screening procedures that ask for dates of last or current employment and automatically eliminate unemployed and long-term unemployed applicants. It also recommends confirming that Applicant Tracking Systems do not screen out resumes based on employment status.

Avoid Date Limits on Valuing Experience


A candidate who has been unemployed for an extended period may possess years of valuable experience and required job skills. It is important for employers to consider whether their recruitment process gives undue weight to recent expertise over cumulative experience gained over the lifespan of a career. Recruitment processes should also be checked for any potential bias against older applicants. An OECD study found that incidence of long-term unemployment increases with age throughout many developed economies.

Addressing the Jobs Skills Gap


A lack of in-demand skills can be a cause of long-term unemployment. There are many resources for those with extended joblessness to receive training in marketable skills. Employers can build relationships with these agencies as part of their recruitment programme to target the long-term unemployed. In the UK, skills training can be included as a standard benefit offered to the long-term unemployed. In Australia, the government offers programmes which include training for young people and others who either have or risk having long periods of unemployment. Job training services are also provided by Canadian provinces and by state and local governments in the United States.


There are numerous local initiatives in which businesses combine with non-profit agencies to provide skills in an effort to fight all levels of unemployment. Employers can work closely with these agencies to source available talent (often at reduced sourcing costs) and even partner with them as part of their community engagement efforts.

Reaching the Hard to Reach Talent


Individuals without strong job seeking skills can have their period of unemployment unnecessarily extended. For example, the process of finding a job 15 years ago was completely different from today. Reaching candidates whose experience and skills may add tremendous value to your organisation requires specialised expertise in sourcing that may not be readily available in many human resources departments. Several leading employers have turned to Recruitment Process Outsourcing (RPO) companies to successfully attract and recruit hard to reach talent.

Worth the Effort


For many companies, the incentive to attract the long-term unemployed may be to meet a need to recruit the last pool of available talent in a tight labour market. However, hiring those with extended unemployment can potentially be a valuable tool in retaining talent, which is critical in today’s economy. The Deloitte handbook cites a White House study that found that companies that hire the long-term unemployed experience higher retention rates and greater workforce loyalty. Given the potential for talent attraction and retention, employers who remove barriers for the long-term unemployed may gain an unexpected competitive edge in an increasingly challenging market.

The Contingent Workforce Landscape: Trends and Strategies

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In the current economy, contingent workers are an integral and growing part of the workforce. Whether freelancers, consultants or contract workers, contingent labour of all skillsets is in high demand. For many organisations, contingent workers are the fastest and most effective way to augment their current workforce and respond to rising talent demands, staff large strategic projects, add new skills and expertise and accelerate growth.

Contingent labour by the numbers:

In this post, we examine the current contingent workforce landscape, the trends shaping how organisations engage contingent labour and the evolving role of MSP providers.

The New Role of Managed Service Providers in Contingent Workforce Management

The role of the Managed Service Provider (MSP) has evolved. According to NelsonHall’s Next Generation Managed Services Programmes, MSPs are an increasingly influential and strategic partner in helping organisations better manage their contingent workforces. MSPs provide consultative, data-based insights to clients. From contingent workforce spend and talent channels to supplier performance, the data and analysis provided by an MSP is hugely valuable for organisations as they embrace a more contingent workforce model.

MSPs provide organisations with contingent workforce data, training, and overall strategy. Organisations have continued to use MSP providers that have developed the infrastructure to align suppliers, improve productivity, provide administration and programme management and, most importantly, reduce costs of managing contingent labour. Not only are decreased costs a benefit, but MSPs also enable organisations to have direct access to talent.

Total Workforce Solutions

With the growing trend of blended workforces leveraging full-time, part-time, statement of work (SOW) projects and contingent labour, there is a demand to integrate MSP and RPO solutions into one talent management programme. Total Workforce Solutions (TWS) allow organisations to streamline talent acquisition for all categories of labour by blending the benefits of RPO with an MSP.

TWS solutions can help organisations source full-time, temporary, statement of work, professional services or 1099 workers to meet hiring needs based on an organisation’s business objectives. Integrating RPO and MSP talent management into one programme provides organisations with a competitive edge when it comes to understanding their talent needs and their ability to fulfill them.

Freelancing as a Career

With the economy in constant flux it is imperative that businesses remain responsive to change. Organisations are increasingly deciding that it is more advantageous to deploy a more elastic workforce, one that can quickly contract in bad economic times or expand during periods of growth. Workers too are adapting to current economic realities. Based on projected current workforce growth rates, the majority of U.S. workers may be freelancers by the year 2027. Millennials — the largest and generation in the workforce — are spearheading the rise in freelancing, with nearly half of all millennials currently working as freelancers.

Millennials were raised in a digital age, and, as a result, expect to have access to a variety of modern tools and new innovations. Because millennials have been consistently exposed to a consumerised and “on-demand” world, engaging these younger professionals requires a varied set of strategies from social media engagement to sourcing talent on freelancer forums.

Millennials are not the only demographic turning to contingent labour as a career option. According to a study published by the Freelancers Union and Upwork, baby boomers are the generation that’s most likely to make the choice to start freelancing. What’s more, according to the Employee Benefit Research Institute, a significant portion of those reaching retirement age are choosing to remain in the workforce. Twenty-six percent of workers plan to work until age 70, and another 6 percent say they will never want to retire.

When recruiting baby boomers for contingent work, organisations should keep in mind that this generation has different goals than their younger counterparts. Baby boomers and workers beyond retirement age interested in contingent work are likely looking for a way to stay active, socialise and receive recognition for their skills and abilities. So, when engaging baby boomer candidates, organisations should position contingent job opportunities as chances to remain productive but independent.

Recruitment Marketing and Employer Branding

To attract contingent workers, organisations are turning to innovative recruitment marketing tactics. According to research conducted by Aberdeen Group, best-in-class organisations are twice as likely to use recruitment marketing within their talent acquisition function for employees of all classifications.

To reach the best candidates, organisations need to reach out to them where they are. Pew Research has found that 41 percent of adults have used a smartphone at some point in their job search. Organisations looking to recruit contingent workers should create mobile-first application experiences. Content and information should be repurposed from desktop websites to fit the mobile-first design of smart phones and apps.

Organisations should also be mindful of employer branding, as candidates now have more power than ever to affect an organisation’s reputation. According to a study conducted by Glassdoor, 70 percent of job seekers consulted the site during their job search. Negative reviews by current and former employees are likely to turn away contingent talent who may have more options when it comes to selecting an employer. Organisations should check job boards and review sites to see what employees have to say about working for them, and address common issues and complaints to improve their employer brand.

The Evolution of Contingent Labour Technology

Vendor Management Systems (VMS) have been around for quite some time, helping organisations better manage the complexities of the contingent workforce. Leveraging the reporting capabilities of VMS software has become more widely adopted as standard practice. What’s more, with advances in VMS software—namely robotic process automation—organisations can more accurately track workers, hours and pay rates and analyse supplier performance, all key components of accurate contingent labour reporting. The speed and accuracy of automated reporting functions allow organisations to make more decisive decisions in real-time with up-to-date data.

MSP providers are also offering new technology to supplement legacy VMS platforms. According to NelsonHall’s study, Changing Shape of Managed Service Programmes, approximately 75 percent of MSP vendors either offer Freelance Management Systems (FMS) technology in addition to VMS platforms, or are currently looking to introduce FMS technology in the future. This shift is driven by the need to manage an increasing number of independent contractors and freelancers in the market. FMS technology is newer and better able to process freelancer information (in addition to other contingent workers), compared with VMS technology.

Organisations and MSP providers are not the only ones benefiting from advances in contingent labour technology. New online services make it easier for independent contractors to find and sustain contingent work. Mobile apps like JobStack by PeopleReady and other online freelance marketplaces are growing more popular in the gig economy. They allow organisations to effectively direct source candidates and quickly fill staffing gaps as one piece of an MSP programme.

Direct Sourcing is Growing Among Organisations

A study conducted by the Oxford Internet Institute at the University of Oxford notes that from 2016 to 2017, there was a 26 percent increase in the work that organisations source from platforms such as Freelancer, Upwork, PeoplePerHour  and Crowdstaffing Inc. This trend indicates that more and more organisations are internalising their search for contingent workers.  Even more, the social environment created by these contingent networking opportunities allow the workers themselves to inquire with organisations about opportunities. Below we list benefits and challenges of directly sourcing contingent labour.

Benefits of direct sourcing:

  • The ability to re-engage proven talent over the long-term rather than one engagement.
  • Organisations can gain better data and visibility with metrics and results being tracked in-house.
  • Cost savings from fewer supplier fees and less overhead.

Challenges of direct sourcing:

  • Ensuring in-house programme management practices are built to include direct sourcing processes. This will be a challenge because these practices could be different from currently established processes that are applied to third-party suppliers.
  • Managing and keeping track of multiple sourcing channels.
  • Securing buy-in from internal stakeholders who do not understand the benefits of direct sourcing or are unconvinced of its benefits.

Conclusion:

PeopleScout’s MSP programmes combine expertise in staffing and supplier management with leading VMS technology to best meet an organisation’s business requirements. Each solution offered by PeopleScout is customised to provide the best talent, seamless implementation, strong governance and compliance, comprehensive programme management, high touch customer care, value-add services and tangible savings – with a goal of creating operational excellence and yielding sustainable value. Click here to learn more about PeopleScout’s award-winning MSP solutions.

Wages and Recruitment: The Pressure is Building

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The scene opens on an office with two people facing each other across a desk. The one behind the desk takes a piece of paper, and with exaggerated strokes, writes an unseen amount on it, folds the paper in half and slides it slowly across the desk. There is tension in the air. The paper is picked up, unfolded and read. The entire plot hinges on whether the amount, still invisible to the viewer, is accepted or rejected.


This performance has played out countless times in films and television. For those attempting to recruit in a tight labor market successfully, the scene may feel uncomfortably familiar. Determining the right wages at a time of record high job openings and low unemployment can seem daunting. Offering wages that are too low can repel the best talent while offering wages that are unnecessarily high can impact a company’s profitability. Understanding the causes of current wage pressures allows employers to make informed decisions that will have a positive effect on their recruitment processes.

Beyond Supply and Demand – Causes of Wage Pressure


It’s Economics 101: the cost of goods and services rises when their availability decreases. When there is low unemployment, available workers are scarce. Companies that are seeking to attract talent need to source from a limited pool of available workers as well as those who are currently working. Since the top reason that workers quit their jobs is for better pay elsewhere, companies face the dual challenge of finding the right salary to offer the workers they are trying to attract while also retaining their current employees. While this supply and demand scenario is critical to understanding wage pressure, there are other important factors at work in today’s recruiting environment.

Cost of Living


Inflation continues to remain at low levels in most major economies, but the cost of living is rising in many places due to high housing costs. This is especially true for cities that are major business and financial centers. Companies recruiting in these metropolitan areas need to factor in the current and potential future cost of living in these locations when determining their wage ranges as part of an effective recruiting strategy.

Competition from the Gig Economy


The gig economy was not a factor in wage pressure just a few years ago, but it is an integral part of today’s talent landscape. Uber, the company that pioneered this sector, surpassed 1.5 million drivers last year. Some people may choose to work in the gig economy to supplement the income from their full-time job. For others, gig work is an attractive alternative to working set hours, going to an office and having a boss. Employers that want to attract talent to fill positions need to know how their pay rate compares with those choosing to work as independent contractors by tapping on an app.

Skills Shortage


Supply and demand also come into play when there is a shortage of workers who possess the skills required by employers. Consider the example of welders in the United States. In 1988, there were about 570,000 welders compared to the 360,000 in 2012. The American Welding Society estimates a 290,000 job deficit for welders by 2020. Due to a skill shortage and increased demand, wages for welders are projected to increase at nearly double the rate of the average U.S. worker. Wage pressure resulting from skills shortages is a global issue. Employers should factor in the availability of workers with the required skills, or those that can be trained to acquire these skills, when determining pay rates.

What Wage Pressure? 


The United States and other leading economies have had sustained job growth and low unemployment for an extended period, without experiencing a corresponding substantial increase in wages. However, there are leading economists that believe that wage inflation is imminent. Employers seeking to find the best talent should take note of the current economic environment in the U.S. A recent article in Bloomberg reported that during the current economic cycle, the rate at which workers are leaving their jobs has accelerated to its highest point in the in the past six months. This is an indication that the strong labor market is giving workers the confidence that if they leave a job, another one can be found without difficulty.


The article goes on to cite The Federal Reserve Bank of Atlanta’s wage measure for job switchers, those who leave one employer for another, which has also rebounded to cycle highs in recent months, reaching 4.4 percent in March and 4.0 percent in April. The article goes on to note: “Seems like a good environment for workers facing stagnating real wage growth to start looking for greener pastures, forcing firms to boost compensation more aggressively to attract and retain employees.”

Relieving the Pressure on Recruitment


With so many factors to consider, how can employers determine a wage range that will attract the best talent without causing an unnecessary negative impact on profit? Companies should consider partnering their recruitment efforts with an expert, such as a recruitment process outsourcing company or RPO.  RPOs can provide information on current wage rates, the supply and demand of workers in specific markets and the ability to source and screen candidates. An RPO provides the steps to deliver the best candidates while delivering an employer the insight to offer the right wages to attract the right talent. By partnering with an RPO, an employer can leverage an understanding of wage pressure into an asset in its recruitment efforts.

Positive Global Economic Growth and Its Impact on Talent Acquisition

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According to the International Monetary Fund’s (IMF) World Economic Update, global economic activity continues to trend upward. Global production is estimated to have grown by 3.7 percent in 2017, which is 0.1 percentage point faster than projected and half a percentage point higher than in 2016. Global growth has been broad-based, with exceptional growth in Europe and Asia. As a result of better than projected growth in 2017, global growth forecasts for 2018 and 2019 have adjusted from 0.2 to 3.9 percent. The adjustment reflects amplified global growth momentum.

Positive economic growth numbers affect both large, multinational and small, regional organisations’ demand for and ability to recruit talent. To stay competitive in the battle for talent, organisations need to understand current economic trends and the effect they have on the labour market. In this post, we cover the impact of global growth on labour markets, how workforce planning can help organisations navigate growth and the need for flexible talent acquisition programmes to manage fluctuations in hiring needs.

Strong Global Economic Recovery and Increased Competition for Talent

While the global economy continues to grow steadily, the working-age population has stagnated. According to a demographic analysis conducted by the Wall Street Journal, by 2050, the global population will grow by 32 percent; however, the working-age population will increase by only 26 percent, a 6 percent drop off.

What’s more, in advanced nations, the working-age population will decrease by 26 percent, while according to the U.N., middle-income nations will see it rise 23 percent. Shrinking labour markets and talent pools will become a serious challenge in many major economies as labour market shortages could reach heights unseen in decades, especially in the U.S., Japan, UK and countries in Central and Eastern Europe.

Labour shortages cause increased competition for talent. Thanks to steady economic growth, organisations are on better financial footing than during the recession. Financial stability can lead to more investments in expansion and product development; however, skills and labour shortages can be stifling to growth.

This reality necessitates that business leaders reassess how they attract, develop and retain their organisation’s talent. Below, we list a few ways organisations can help bridge the talent gap as well as ways they can mitigate the effects of talent shortages:

  • Organisations should encourage recruiting teams to source from diverse demographic groups to find talent.
  • Organisations should look to cultivate a strong talent pipeline consisting of passive and active candidates to nurture and engage when vacancies arise.
  • If possible, organisations should partner with local governments to invest in infrastructure, technology, education and training programmes to help underqualified and less-educated workers improve their employability for the jobs of the future.

Planning for Talent Acquisition to Accommodate Economic Growth

Economic growth is transforming global businesses and the international talent landscape. Technological advances, further globalisation of markets, changing demographic trends and increased competition are changing the way organisations see talent acquisition in virtually every industry. To stay ahead of talent shortages and increased competition for candidates, organisations should take proactive steps, including integrating workforce planning into their business planning process.

Workforce planning is a process used to align the needs of an organisation with those of its workforce to ensure it can meet compliance, service and production requirements. Workforce planning can help organisations analyse their current workforce, determine future workforce needs and identify the gaps between the current and future workforce. The workforce planning process should include stakeholders from multiple departments of the organisation collaborating closely together to establish organisational goals and the talent needs to support them.

Essential components of workforce planning include:

Workforce Demand Planning

Workforce demand planning involves taking into account the key mission, goals and future objectives set by an organisation’s leadership and assessing the current workforce to determine if it is well-aligned enough to achieve them.

Estimating the Labour Pool

Estimating the labour pool entails researching the supply and availability of labour and comparing the talent supply with an organisation’s talent demands from both internal and external sources.

Managing the Gaps

Managing the gaps requires that the HR department establish tactics to proactively resolve issues that may arise between workforce demand and supply. This ensures that positions vital to achieving previously outlined goals can be filled in the face of labour shortages.

Economic Growth and Increased Competition Demand Flexibility in Talent Acquisition Tactics and Strategy

A competitive labour market and rapid innovation are spurring a need to reinvest in recruiting. More frequently, organisations are turning to talent acquisition experts such as recruitment process outsourcing (RPO) providers. The global RPO market grew by 17 percent in 2015, according to Everest Group, a consulting and research firm. The majority of global RPO growth is attributed to new deal activity, which grew at a rate of more than 18 percent from 2015 to 2016 and continues to trend upward.

For high-growth organisations, an RPO provider offers the benefit of a consultative partnership where the provider acts as extension of an organisation’s HR department to supplement and amplify recruiting resources. Throughout the engagement, RPO providers work to transform recruitment processes to help the client reach its long-term hiring and business goals. Experienced RPO providers embrace a mix of talent acquisition strategies, technology and emerging recruiting techniques to source and hire talent. Moreover, an RPO provider with experience hiring talent globally can leverage data to determine the best global talent markets to source talent from. The provider will also use global employment data and trends to design strategies that will attract talent to a client’s organisation.

RPO solutions provide scalability and flexibility to organisations by outsourcing the entire or parts of the recruitment process to an external provider. An RPO provider scales its team according to a client’s unique needs, deploying more resources for high-volume hiring periods and recalling resources when hiring slows. An RPO provider’s experienced team of recruiters, use of cutting-edge recruiting technology and recruitment marketing tactics make it well-equipped to handle scalable hiring needs. Because of the flexible nature of RPO programmes, providers can better navigate fluctuating hiring demands.

Contingent and Gig Workers

Organisations that wish to develop a more agile talent management strategy and position themselves for future growth are adopting a more scalable and fluid approach to recruitment, with contingent hiring at it its core. Research conducted by Ernst & Young (EY) revealed that organisations are increasingly embracing gig and contingent workers as a means of adapting to rapid growth and the changing nature of work. Contingent and gig hires are not a fad. In fact, 40 percent of respondents to the study expect to use contingent labour in the years ahead.

From the employer perspective, the uptick in temporary hiring and the growing utilisation of gig economy workers has provided substantial benefits. Below, we list a few of the benefits reported in the EY research:

  • Contingent hiring helps organisations better control labour costs by setting prescribed budget limits.
  • Organisations are more flexible in the skills sets and expertise they hire for.
  • Contingent labour provides organisations with the ability to rapidly respond to changes in demand for labour.

To manage contingent workforce needs, organisations can turn to managed service providers (MSP) programmes to support gig, temporary, temp-to-hire, direct hire, independent contractor (1099) administration and other needs.

Benefits of Engaging a Managed Service Provider:

  • An MSP programme delivers immediate ROI by analysing an organisation’s total spend and identifying ways to optimise and drive cost savings.
  • MSPs set baseline performance metrics to track improvements and quantify business issues, such as the cost of turnover and the lost productivity that follows. This provides clients with a real-time view of costs and areas for improvement and savings.
  • MSPs not only manage staffing suppliers and services spend but also work to streamline operations to scale and match growth cycles.

Conclusion

As the global economy continues to grow and the demand and competition for talent rises as a result, organisations need to stay abreast of the scope of talent available on the market. Talent acquisition specialists have adapted to the changes in global workforce trends and are equipped to provide organisations with the expertise and resources needed to navigate an ever-changing and challenging talent landscape.