Solution: Talent & Market Insights

Job Descriptions vs Job Advertisements: Moving Beyond the Buzzwords to Entice Top Talent

Posted on by akessler

The average job description is about as inspiring as a television user manual. Look, I get it. You want to get the job posted ASAP. Yet, job descriptions are often a candidate’s first introduction to your company, so you’ve got to give them what they’re looking for. You’ve got to make each word count.

There are over 58 million companies listed on LinkedIn and 90 job applications are submitted on the platform every second. Then there’s Indeed, Glassdoor, industry job boards, company career sites, social media, word of mouth, and all the myriad of other ways candidates find work. If you’re not treating your job postings like a critical part of the candidate experience, you’re already missing an opportunity to win over top talent.

So, how do you write job descriptions that stand out?

Job Descriptions vs Job Advertisements: Why It’s Time to Change Your Approach

A job description outlines the duties, responsibilities and requirements for a particular job position. It typically includes:

  • Job title
  • Essential job tasks
  • Qualifications
  • Required skills and experience
  • Reporting structure
  • Salary
  • Other relevant details

While this information is important for finding qualified talent, most organisations over-index their requirements and don’t tell the candidates what they’ll get in return. It’s all about what organisations want and not what they offer, which won’t fly in today’s candidate-led market.

At PeopleScout, we encourage our clients to think about their job postings as job advertisements. In other words, you’ve got to sell the position and your employer brand.

Essentially, put yourself in the candidate’s shoes and think about what the ideal candidate wants to know. Win them over with your employer value proposition (EVP)—that “give and get” between your organisation and employees.

What Candidates Want to See in a Job Description

Job Descriptions

Our most recent research revealed the top five considerations that candidates look for when deciding to apply to a company:

  1. Flexible working and work/life balance
  2. Mission/purpose
  3. Rewards and benefits
  4. Career development/mobility
  5. Company values

Not surprisingly, flexibility and work/life balance are top of mind for candidates around the world, particularly for women as they juggle work and family. Our findings also confirmed a post-pandemic shift in candidate expectations, with a greater emphasis on purpose. In fact, 50% of candidates say the mission and purpose of an organisation have a significant impact on their decision to apply. Men are more likely to rate organisational philosophy as extremely important when compared to other considerations.

While job requirements will always feature in job listings, to keep up with candidate expectations, it’s time to revamp your job descriptions to advertise your unique offerings as an employer.

6 Best Practices for Crafting Job Postings into Job Advertisements that Stand Out

Here are six best practices to help your job ad stand out on any online job listing site.

1. Rearrange the Structure

Structure your job ads in the order of importance according to your candidate. Before you list your requirements, you’ve got to give the candidates what they want. Think about how you would “sell” the position. Include information about your organisation’s mission and purpose, what the role has to offer the candidate, what environment they’ll work in, perks and benefits, and more.

We suggest the following order:

  • Job title
  • Salary information plus any relevant bonus schemes, retirement benefits, etc.
  • Location including relevant information on the work environment and remote or hybrid work arrangements
  • Hours especially information on flexibility (part-time, job share, flexible shifts, etc.)
  • Elevator pitch. This is not your “About us” marketing boilerplate, it’s your “so what?” moment. Show why a candidate should apply for this job and why they should work for you, including your mission, purpose, values, etc.
  • Job summary including the day-to-day responsibilities of this role and the impact the role has on the business
  • Required skills and experience
  • About the recruitment process
  • How to request reasonable adjustments

Also, the call-to-action to apply for the role should be featured prominently so it’s always visible as one scrolls through the ad.

Pro tip: Use relevant sub-headings to help the reader scan the content and choose which parts to read first.

2. Keep Them Short and Sweet

When re-envisioning your job descriptions as job advertisements, consider the time it takes to read and review the job posting, the content’s scannability and clarity, and the overall user experience. Of course, you’ll want to help the candidate determine if they’re qualified for the role by including requirements like education, certifications, previous experience, and technical skills required for the role. You may even want to include soft skills, but don’t go overboard. According to an analysis by LinkedIn, shorter job descriptions get more applications.

Plus, more job requirements can have a negative impact on your diversity recruitment goals. While you may be familiar with the research that shows women are less likely to apply when they don’t meet 100% of the criteria. Interestingly, further research shows that this isn’t because women don’t feel as though they can’t do the job; rather, they don’t want to waste their time or energy on an application if it will be automatically rejected. 

The more requirements you have, the more likely you are to discourage candidates from applying. Plus, as the list of criteria on a job posting gets longer, the applicant pool for that job will likely become less diverse.

Pro tip: Focus on behaviours rather than character traits. So rather than, “You have excellent communication skills,” try, “You have presented to executive leadership or at client meetings.”

3. Make the Content Relevant

Make sure the content of the job posting is specific to the role and that it provides value to the candidate for their decision-making process. Include details about location, hours and shifts, and weed out extraneous or trite verbiage. For example, everyone thinks they’re a team player. Do you really need to say that’s what you’re looking for?

Instead, consider including realistic job previews. These video job advertisements give candidates a feel for the job by showing them a snapshot of the real-life day-to-day tasks and environment. We find it to be an effective screening tool and can reduce attrition by setting the right expectations.

Video job ads receive 70% more applications than written ones.

Pro tip: Try featuring existing employees as brand ambassadors in your job listings and candidate attraction material. Job seekers trust employees three times more than the company to provide credible information on what it’s like to work there. Plus, it will help candidates see themselves in the role.

4. Include the Salary in Job Postings

If your job postings mention a “competitive salary,” I can guarantee a lot of your potential applicants are thinking, “If your salary is so competitive, why won’t you say what it is?”

Salary transparency is a tough topic and one that is evolving quickly. Publishing salaries is increasingly a legal requirement in some countries and states. More than that, pay transparency in job descriptions earns your candidates’ trust. In this day and age, when information is readily available, candidates are more likely to apply when the job ad includes a salary or a salary range, because they feel more confident about what they’re getting into. Plus, by offering this information up front, your recruiters and hiring managers can avoid awkward conversations, and you won’t waste anyone’s time.

Pro tip: Consult your legal team on legislation in your area regarding pay transparency, especially as it applies to remote work.

5. Use Plain Language

Effective job advertisements are 3 things: concise, bold and clear. Keep the verbiage in your job listings simple. Use short words and short sentences. Avoid jargon where possible. There are a number of free online tools that can help identify biased language as well as opportunities to improve readability. The readability score of a job posting should be appropriate to the role you’re advertising.

Plain language is especially important for job titles. Use verbiage that your candidate would use rather than your internal terminology. A candidate looking for a hotel job is more likely to search for “housekeeper” rather than “environmental services engineer.” If a job is for a more experienced employee, use “senior” rather than your internal seniority categories like “level II.”

While you’re at it, assess your job ad for biased language. Does it contain verbiage like “ambitious” or “expert” that are stereotypically masculine? Job postings with gender-neutral wording get 42% more applications. There are a variety of online tools that can highlight biased language.

Pro tip: Skip the cutesy language like “rockstar” or “ninja.” Candidates are over it.

Job Search

6. Optimise Your Job Postings for Search Engines

Search engines, like Google, are the top job search tools used by candidates across the world, with 66% of candidates using a search engine to find job openings. Typically, we see employers rank well for search terms related to their brand name. However, nearly a quarter of organisations (22%) don’t appear in Google for job listings when searching by location and job title, such as “IT jobs in Cincinnati.”

Increase your chances of being found on search engines by rolling out some Search Engine Optimisation (SEO) best practices for your job postings. SEO is the practice of optimising a webpage to rank higher in search engines such as Google, Yahoo, and Bing to drive more traffic to your page. Optimising your job posting with the right set of keywords can help the right talent find your roles.

Modify your job ad titles and copy to increase the chances of your listing appearing in more searches. Put yourself in your candidate’s shoes and think about what terms they would use to find that type of role. This is what your job posting title should be. Plus, you’ll want to sprinkle it in throughout the job description. Be sure to include locations (even if it’s remote or virtual) and shift times prominently so you show up for candidates looking for those things.

Pro tip: Check out part 2 of “Leveraging Recruitment Marketing Strategies to Supercharge Talent Acquisition” for a crash course in SEO for recruiters. Download PeopleScout’s latest report to get more practical tips on creating a better candidate experience.

Inside the Candidate Experience 2023 Report

Download here

Talking Talent: 2023 Global Talent Market Snapshot

Posted on by nfuqua

As we start 2023, global economic uncertainty remains; so, in this episode of Talking Talent, we’re taking a look at how labour market trends are impacting different regions around the globe.

Over the past three years, we’ve heard a lot of the same words and phrases repeatedly: unprecedented, uncertainty, new normal and the list goes on. We would all prefer if these words stop echoing around in the backs of our minds, but we’re not there yet.

However, if we look at what is happening in different regions around world, we can gain a better understanding of where we stand globally. What are the biggest challenges and opportunities? What can we learn from each other?

In this episode, we hear from three of PeopleScout’s senior leaders, Managing Director of the Americas, Rick Betori, UK Managing Director and Head of EMEA Operational Delivery, Jon Porter, and Managing Director of APAC, Tim Powell.

In his role, Rick leads the North American client delivery, implementation and sales organisations. He has been with TrueBlue since 2011 and has over 25 years of proven experience driving organisational change and growth. An innovator in business delivery and operations, Rick served as the President of StudentScout until it was acquired by TrueBlue (PeopleReady’s parent company), when he joined PeopleReady’s leadership team.

Jon started his career in finance with KPMG but has spent the last 25 years partnering with commercial and public sector organisations to find solutions to their resourcing problems. Responsible for our EMEA RPO and talent advisory business, his role covers all aspects of client engagement, service delivery and colleague development. Jon joined PeopleScout as part of the company’s acquisition of TMP in 2018.

With a wealth of experience gained from nearly three decades in human capital consulting, RPO and related talent acquisition services, Tim leads PeopleScout’s operations in the APAC region. Tim joined PeopleScout in 2022 and has previously worked in key leadership roles with Deloitte, Accenture and Korn Ferry in APAC, Europe and North America. Tim’s commitment to diversity and inclusion is illustrated by his tenure as a Board member for both Fighting Chance Australia and Jigsaw Australia, two national social enterprises aimed at providing innovative work and wellness programs for people with disabilities.

In this episode, these three leaders discuss what their respective talent markets look like now, what should be top of mind for talent leaders in 2023 and how they can put the hard-learned lessons from the past three years into practice.

Inside the Candidate Experience: 3 Revelations from Our 2023 Report

Posted on by akessler

By Simon Wright, Global Head of Talent Advisory

When it comes to applying for and accepting new jobs, candidates have more options than ever before. Companies with poor candidate experiences will lose out on the top talent as employers battle for the best prospects.

So, how does the average candidate experience stack up against candidate expectations?

According to PeopleScout’s most recent research, less than two in 10 candidates rate their experience as excellent.

For the Inside the Candidate Experience 2023 Report, we used our proprietary Candidate Experience Diagnostic to audit the candidate journeys of over 215 organisations worldwide. Then we compared this to data gathered via a global survey of over 2,400 job seekers.

Research report

Inside the candidate experience 2023 report

Read the report

The findings reveal a significant gap between candidate expectations and the reality they face while looking for jobs, gathering information to support their decision, and applying.

Here are three surprises from our research:

1. Less than half of employers show information about the organisation’s mission, purpose or values on the career site

Yet, they’re in the top considerations for applicants when deciding to apply.

Your takeaway:

Candidates want fulfilling employment and a company that upholds their values—especially Gen Z and Millennial workers. In fact, one in five Millennials state that an organisation’s goals and mission are their top priority when considering a job. By not featuring this information on your career site, you’re passing up an opportunity to create an emotional connection with your candidates.

2. Just half (53%) of organisations provide an opportunity for candidates to register their interest or to sign up for job alerts

Even fewer (39%) prompted candidates to join a talent community.

Your takeaway:

Modern job seekers are more sophisticated than ever and are looking to grow a career, not just apply for jobs transactionally. In fact, on average nine months goes by between a candidate engaging with an employer and applying for a job. Maintaining a talent pipeline lets you build a relationship with your talent audience and ensures you get the best talent, not just those who are looking at the time a vacancy arises.

3. 44% of organisations did not provide an opportunity for candidates to give feedback on their experience

Plus, men are more likely than women to be aware of opportunities to provide and receive feedback during the recruitment process.

Your takeaway:

This is a major oversight for many organisations. If you’re not leveraging surveys to gather feedback from all of your candidates, you are passing up valuable insights that might help you enhance your employer brand, lower attrition and shorten your hiring cycle.

The candidate experience is a hot topic, and most talent leaders I speak with appear to recognise the value of improving the candidate journey. However, this research demonstrates that organisations still have work to do to live up to the standards of today’s job seekers. My hope is that our recent findings will mobilise talent acquisition teams to put real action behind their words and make bold moves to improve their candidate experience and speed up the pace of progress.

To get the full research and more actionable insights, download the Inside the Candidate Experience 2023 Report.

Inside the Candidate Experience 2023 Report

Posted on by mrehmann

Inside the Candidate Experience 2023 Report

The Hard Truth About Candidate Expectations vs Candidate Experience Realities

The candidate experience has never been more important. Yet, the latest research from PeopleScout shows that less than two in 10 candidates would rate their recent recruitment experience as excellent.

We audited the candidate journey of over 215 organisations around the world, giving each a Candidate Experience Quotient (CandidateXQ) score—a calculation based on 40 key experience indicators, including 15 critical factors that make or break the candidate experience.

By analysing these CandidateXQ scores alongside data gathered from surveying over 2,400 job seekers globally, we uncovered a clear disparity between candidate expectation and reality.

Download our free Inside the Candidate Experience 2023 Report for the latest research exploring:

  • What candidates expect at each stage of the journey and how employers stack up
  • Where each industry is succeeding or struggling with candidate experience
  • Actionable steps you can take to improve your CandidateXQ

The Future of Work: 4 Key Factors That Will Shape the Workplace by 2030

Posted on by akessler

It’s no secret that the labour market has been volatile over the last several years, and talent acquisition teams have experienced a multitude of highs and lows. In our capacity as trusted advisors, PeopleScout analysed patterns in global workforce trends to help our clients create informed strategies for future-proofing their workforce by examining how these patterns may affect their workforce. While we can’t predict the future of work, we think there are four key factors will shape the world of work over the next decade.

1. Flexibility

Flexibility is here to stay, and it will apply to everything from where and how we work to the roles we do and who we do them for. There will be no hard and fast rules about working hours and shifts in the future.

As life becomes increasingly characterised by change, employees will need to be agile—always ready to reskill. Learning becomes a constant, and we may even find ourselves counting AI robots as our trainers and mentors.

Flexibility and upskilling will manifest differently from generation to generation, so organisations must facilitate working arrangements for different demographics. Over the next decade, the generation gap will widen and then gradually close as Baby Boomers begin to settle down to retirement by blending work and leisure. Millennials and Gen Z will bring their progressive perspectives to work.

10 Predictions for What’s NEXT in the World of Work

DESTINATION 2030

Read the Report

2. Fluidity 

Globalisation will enable much more cross-border, cross-company collaboration. Project teams will be established based on all sorts of factors, not just who’s in what department or which location. People will work with talent from all sorts of specialities as they move from project to project.

Technology helps to support our wellbeing as the lines between work and home become more blurred. But with new technologies come new laws, so security and compliance will also be strategically important, especially for organisations working at the cutting-edge of innovation.

3. Focus 

Organisational culture will become more important than ever before as people make career choices based on ethics, values and purpose above things like pay and benefits. More and more employees will choose to work for organisations that have a clear purpose and are committed to working in the most ethical, sustainable and socially responsible ways.

Technology also plays a role here, in helping people focus on the work that matters to them as automation takes over the mundane tasks. However, more AI and machine learning will make some roles redundant and create many others—generating even greater demand for technical, analytical and digital skill sets across sectors.

4. Forward-thinking 

Organisations will continue to compete when it comes to creating innovative new technologies and using those technologies in the most creative ways. But they’ll also be happy to pool some resources to create a better future for everyone. 

Issues like equality and climate change will continue to grow in importance, forcing organisations to find new and better ways of making social and environmental improvements at speed.

Onward, Upward and Who Knows Where

You may feel more prepared for some changes more than others as we approach 2030, but it’s safe to say that there will be plenty of surprises that will require creative thinking in order to stay resilient.

PeopleScout will be on the journey with you to support, challenge and inspire you—no matter what the future holds.

To learn more about how we came to these predictions and see our research findings, check out our Destination 2030 white paper.

Recession, Recruiting and Resilience: Creating Opportunities for Workforce Planning Success

Posted on by akessler

With signs pointing toward a global recession, employers are preparing their workforces for what’s to come. This may mean cutting back on their investment in talent acquisition, delaying HR projects or even reducing their workforce.

While economic uncertainty can lead to difficult decisions for employers, it’s also important to recognise the opportunity it provides. This may be the perfect time to assess the resilience of your workforce and invest in workforce planning to make it fare better in the long run.

Is your talent acquisition program resilient enough to weather the storm? Here are four questions to ask to find out where you stand.

1. Is your employer brand and EVP still relevant?

If you haven’t updated your employer value proposition (EVP) in the last 18 months, it’s probably out of sync with the market and what candidates want. Now is the time to sense check if it’s fit for purpose in 2023 and beyond. Does your employer brand work for a remote and hybrid workforce? Is it an authentic reflection of what you have to offer your employees?

Even if you’re not planning to hire actively in the near future, employer branding is also important for retention. Auditing and updating your brand will help you retain your current talent and ensure you’re ready to attract top talent in the future.

2. Is your hiring process working for remote and hybrid employees?

At the start of the pandemic, if you shoehorned your old in-person hiring process into your new hybrid or remote work reality and never looked back, it’s time to assess whether that’s really working for you. Remote work often requires a different set of skills than office-based work. Is your current process helping you assess those skills to achieve the quality-of-hire you need?  

Review the competencies and behaviours you need for each role to ensure they’re relevant for hybrid or remote employees. Now is the time to update job adverts and evaluate your assessment process to ensure they are in tune with the success factors that drive your business now—instead of those that drove success pre-pandemic.

3. Are you achieving your DE&I recruitment goals?

While you may not be actively hiring, now is a good time to engage with diverse communities to ensure candidates from underrepresented backgrounds make up a significant portion of your talent pipeline when you’re ready to ramp up hiring again.

Increase your visibility in diverse communities via campaigns or event sponsorships. Look into your diversity analytics to understand what’s working and what’s not when it comes to sourcing and hiring your target audiences.

4. Is it time to consider RPO?

Now is the time to re-evaluate how you’re going to market for talent, whether via an internal talent acquisitions team, staffing agencies, recruitment process outsourcing (RPO) or a hybrid model. Work with your procurement partner to scrutinise your spend and evaluate your options to streamline and minimise risk—including standardising with one global RPO partner.

Just because you’re not hiring at the same volume you were before, doesn’t mean outsourcing is out of the question. Project RPO engagements offer flexible solutions for targeted hiring needs. An RPO partner can also offer value-added talent advisory services like market insights, employer branding, assessment services and more. Plus, once engaged, your RPO partner will be on tap to hit the economic recovery running and scale up for your hiring surge.

An economic slowdown is not the time to put your talent acquisition strategy on the back burner. Use this time to take stock and get prepared so you’re ready to bounce back faster. You’ll be able to beat your competition and create a resilient workforce that’s ready for whatever the future has in store.

Want more insight into the future of work? Check out our ebook, Destination 2030: 10 Predictions for What’s NEXT in the World of Work.

Providing Workforce Planning Data to Support European Call Centre Recruitment

Posted on by akessler
Providing Workforce Planning Data to Support European Call Centre Recruitment

Providing Workforce Planning Data to Support European Call Centre Recruitment

Call centre recruitment is essential for any enterprise in today’s customer-centric environment. A large multinational financial services provider identified five European countries where they could potentially open a bi- or tri-lingual contact centre. They turned to PeopleScout—and our Talent Insights solution—to get the data they needed to understand which location had the best talent pool for their needs.

Labour market data provided for five countries
Labour market data provided for five countries
Provided data on size of talent pool and language capabilities
Provided data on size of talent pool and language capabilities
Added value with data to support DE&I and more
Added value with data to support DE&I and more

Situation

With dozens of contact centres in countries around the globe, the financial services organisation wanted to simplify and optimise their operating model with multilingual hubs. The client asked PeopleScout to help them understand more about five shortlisted potential locations for these “super sites.” Time was of the essence with delivery of the insights required in just two weeks.

Solution

Our in-depth talent insights included:

  • Size of talent pool – The number of individuals working in the customer service sector in those locations
  • Languages spoken – The languages spoken by the talent pool within those locations
  • Cost of language ability – Any additional cost to hire people with particular language abilities in those locations
  • Demographic data – Age and gender data to support diversity, equality and inclusion (DE&I) efforts as well as recruitment marketing messaging
  • Drivers and motivators – For candidates in each market to inform go-to-market messages that will resonate with each audience
  • Channel strategy and advertising tactics – To attract these audiences on their go-to websites and job boards
  • Candidate expectations – What candidates want from the recruitment process to enable an improved candidate experience
  • Salary expectations – How the employment offer might need to vary from location to location based on regional information

The Results

The PeopleScout Talent Insights team distilled their research into an easily digestible report. For each country, the report included:

  • A high-level summary of our findings and recommendations
  • An overview of market size broken down by active and passive job seekers
  • Highlights on “hot spot” locations within each country showing language capabilities and salary expectations
  • What customer service professionals are looking for from an employer
  • Job boards and websites favoured by candidates in each country
  • Demographic details including gender and age as well as education and experience levels
  • Expectations for the candidate experience including timelines, number of interviews and likelihood to negotiate offers
call center recruitment market data
call center recruitment market data

The insight PeopleScout provided for each location equipped the client with valuable information that helped confirm the suitability of a location for their multilingual contact centre. We were also able to provide them with additional analysis to define their proposition, shape their talent attraction strategy and inform their salary and compensation packages.

AT A GLANCE

  • COMPANY
    Global financial services organisation
  • PEOPLESCOUT SOLUTIONS
    Talent Advisory
  • ABOUT THE CLIENT
    This multinational insurance and financial services company offers personal and professional insurance products as well as asset management solutions.
Contact Us

Challenge Accepted: Tactics & Strategies for Hiring in a Candidate’s Job Market

Posted on by nfuqua

The job market and the world of work have changed drastically in the last few years, leaving employers to deal with the new challenges. For example, in the U.S., there are currently more than 11 million job openings, and year-over-year wage growth was at 5.2% in May. On top of that, the Great Resignation has record numbers of workers leaving their jobs: In the last six months in the U.S., more than 4 million people left their jobs each month. And, it’s spreading across the globe; CNN reports that resignations have also jumped in countries like the United Kingdom, Australia and France. 

But, employers are dealing with more than just a tight talent market, increased turnover and rising wages; the world of work has changed permanently—and so have candidate expectations. For instance, nearly two-thirds of the workforce wants some form of remote work option and nearly one-third wants hybrid work. As such, employers can’t simply plan to return to the pre-pandemic ways of doing business; instead, they must adapt. 

More precisely, to succeed in this job market, you need to both hire the best talent and retain the workers you already have—and that requires multifaceted solutions that address the specific issues within your organisation. In this article, we’ll cover the potential sources of your talent challenges, some signs that they may be negatively affecting your organisation and strategies you can use to get ahead.  

Is Your Employer Brand on Life Support? 

Throughout the pandemic and initial recovery, many organisations didn’t have the resources to invest in their employer brands. Unfortunately, if this was the case for your organisation, it may be affecting your ability to recruit top talent. That’s because, if your employer brand is weak, qualified candidates won’t apply because they simply have other options.  

So, how can you tell if your employer brand is holding your organisation back? Watch for these warning signs: 

why is there a labor shortage 2022

Solution: Rebuild Your Employer Brand 

If any of these signs look familiar, it’s time to focus on your employer brand. Luckily, there are a few things you can do. The first is to build out a strong employer value proposition (EVP) as the foundation of an employer branding campaign.  

At PeopleScout, we define your EVP as the essence of your uniqueness as an employer, as well as the give and get between you and your employees. In many ways, your EVP is the foundation of your employer brand—the perception and lived experiences of what it’s like to work for your organisation.  

It’s important to note that building a strong EVP to drive your employer brand requires research into the short- and long-term goals of your organisation; the reality of what it’s like to work for you right now; and the outside perception of your organisation. That information is distilled into an EVP that’s unique, aspirational, authentic and dynamic. From there, you can communicate your message through an employer branding campaign via your careers site, social media campaigns, hiring events and more.  

At PeopleScout, we supported work on the employer brand at Vodafone, a telecommunications company in the UK. In this case, consumers knew the brand well as a mobile phone retailer, but didn’t see it as a multifaceted tech innovator. So, to help Vodafone hire more young workers, we worked to create an employer brand campaign that captured the spirit of change and possibility that’s part of their EVP. At the end of the project, PeopleScout had generated more than 16,000 applications and increased the number of female candidates by 23%. 

Does Your Candidate Experience Leave Much to be Desired? 

If your employer brand is in good shape, but you’re still struggling to hire qualified candidates, the next area to evaluate is your candidate experience. Candidate experience has always been important, but it’s even more critical in today’s job market. Nowadays, people have plenty of other options, so they won’t take the time to complete a long application or wait weeks for a call back.  

How can you tell if your candidate experience is the cause of your hiring woes? Look for these signs: 

Candidates accept other offers while in your recruitment process.  You have a lot of interviews, but make few hires.  Your process is slow and requires multiple steps for candidates. Candidates ghost before starting

Solution: Update Your Talent Tech Stack 

The right technology can have a significant influence on your candidate experience. Candidates want the recruitment experience to be fast and easy and allow them to feel in control. For this reason, evaluate every step of the candidate journey to identify where you can make improvements with technology. 

Your first step is to look at your application. Have you tried filling out your own application recently? How long does it take to complete? Is it simple or does it feel drawn out and tedious? Can you complete the application on a mobile device? If the process takes a long time or requires a desktop computer, it’s time to update your application.  

Then, look for other points in the process where you might make things easier for candidates. Do candidates have to wait weeks to schedule a screening or interview? If so, consider adding a self-scheduling interview tool or virtual interview solution, like text interviews or on-demand interviews. Furthermore, adding something as simple as a status bar that shows candidates where they are in the process can help them stay engaged. 

At PeopleScout, we work with a large retailer that had a strong consumer brand, but still struggled to recruit candidates. Their application required a computer and took more than 30 minutes to fill out. As an alternative, we developed a mobile-first application with just 11 questions that took less than eight minutes to complete. Now, half the candidates apply on mobile devices and the application conversion rate rose to 85%. For comparison, employers using a traditional application have an average applicant conversion rate of just 35%. 

Are Your Offers Competitive Enough in the Job Market? 

Salary and benefits are the elephants in the room in any discussion about hiring challenges. Wages are rising significantly. While the average year-over-year salary growth in the U.S. is at 5.2%, some industries are experiencing even steeper wage growth. For example, in the leisure and hospitality sector, wages are up more than 11% in the last year. In fact, the World Economic Forum reports that wages are rising in every region of the world. Therefore, in the current job market, your offer needs to be competitive.  

Here are some signs that your offers may not be competitive enough: 

Candidates make it through the process, but turn down offers.  Candidates cite salary expectations significantly higher than your budget.  Employees who leave frequently cite increased pay. 

Solution: Adjust Your Compensation to Current Job Market Rates 

If you’re experiencing any of these warning signs, evaluate your compensation against the market and adjust where necessary. Due to remote work, the job market has changed. Now, you’re not just competing against employers in your area for talent; you’re competing for talent across the country and, in some cases, the entire world. 

To that end, an RPO or MSP provider can help advise you on market rates and what types of adjustments are needed to make your offers more competitive. Plus, increasing your wages could even save you money in the long run.  

This happened for one PeopleScout client, a major rural healthcare system. Hit hard by the ongoing nursing shortage, the healthcare organisation was relying on expensive travel nurses and struggling to bring in enough candidates. PeopleScout advised the provider to implement a $10,000 hiring bonus. This resulted in a cost savings as the client was able to reduce its nursing recruitment spend by 77%, totalling more than $4 million. The client was also able to reduce its use of travelling nurses by 68% and experienced its lowest-ever nursing vacancy rate—just 1.3%. 

Does Your Company Culture Send People Running? 

Perhaps the best way to avoid staffing shortages is to ensure that you don’t have to backfill large numbers of roles due to turnover. The Great Resignation is in full swing, but employers shouldn’t just throw their hands in the air as employees leave for new jobs.  

The good news is that employee turnover isn’t just about money. Talent leaders are finding that a major driving factor is employee disengagement. Throughout the last few years, many employees have experienced negative effects on their mental health, causing burnout and driving a reevaluation of work/life balance. Conversely, company culture can play a huge role in keeping employees happy, healthy and engaged. 

Is your company culture a problem? Watch for these warning signs:  

job market

Solution: Determine What Employees Want in the Job Market & Meet Their Needs 

To improve your company culture, you must first determine what employees feel they’re lacking from your organization. You can gather this information in two ways—and both are valuable. First, you should be conducting exit interviews with employees who have resigned. Try to get an idea of why they decided to take a new role. Is it simply increased pay? Did they feel they lacked a clear career path at your organisation? Did they not feel appreciated by managers and colleagues?  

Next, try to identify problems before they drive employees to leave. You can accomplish this through anonymous pulse surveys; there are a number of tools you can use to track employee engagement and look for areas of improvement. Do employees want more opportunities for training? Do they want to feel as though they’re part of something bigger? Do they feel as though company leadership is not addressing their concerns? 

Then, once you determine the biggest pain points for employees, make targeted improvements to your company culture. You can demonstrate appreciation for your workers in tangible ways: Communicate actively and often. Define paths for advancement and look at learning and development programs. Offer more flexibility. Provide training for managers. Not only will these kinds of investments keep tenured employees from leaving, but they can also improve your employer brand and make your employment offers more competitive.  

There’s no doubt that the current talent market is difficult for employers, but the sources of the struggle are multifaceted and complex. There isn’t an easy, one-size-fits-all solution. Employers need to evaluate both the candidate and employee experience and alter their processes where inadequacies reveal themselves. You can’t keep waiting for “things to return to normal.” We’re in the new normal, and we have to adapt. To learn more, check out our ebook, “Employer Brand: Helping the Right Talent Choose You.” 

Global Hiring and Labour Market Trends Affecting Recruitment in APAC 

Posted on by akessler

At PeopleScout, we’re committed to providing you with information to help guide your talent acquisition decisions across the globe. This article is part of our series identifying talent trends across the globe. 

Asia Pacific (APAC) is home to more than 4.7 billion people, as well as some of the largest global economies. And, because it’s made up of more than 50 countries and territories with varied cultures, languages and job roles, it’s impossible to leverage the same talent acquisition strategy across countries.  

APAC by the Numbers 

global hiring

However, according to the International Monetary Fund, APAC is also the fastest-growing region in the world and, as such, represents a huge opportunity for global enterprises to capitalise on this diverse talent pool. For this reason, it’s imperative for organisations to understand the skills shortages, demographic gaps and pandemic recovery challenges throughout the region.  

In this article, we’ll cover some of the labour market trends in APAC. We’ll also point out what multinational organisations should be aware of when it comes to immigration, education and diversity, as well as their effect on talent acquisition in the region.  

Pandemic Recovery Continues to Vary Across APAC 

The COVID-19 pandemic recovery continues to lag behind in Asia. For instance, China is still enforcing its “zero-COVID” policy, while Shanghai and Hong Kong are dealing with spikes in infection numbers and deaths, which is delaying border openings and stifling employment recovery—particularly in economies that are dependent on tourism. 

Meanwhile, other countries in the region are showing greater resilience. Compared to other parts of the world, the Great Resignation had been a step behind in APAC—but, as of March 2022, it seems to be in full swing. In fact, 58% of workers in Australia, Singapore, Japan, Hong Kong and Malaysia are planning to leave their current job. The motivations behind these moves seem to be on par with workers in the West; some of the top reasons cited are lack of growth opportunities, salary dissatisfaction and concerns about their wellbeing.  

In Australia, the unemployment rate is at a record low of just under 4% as of May 2022, and it’s expected to drop even lower. However, the country is also experiencing an acute labour shortage: The closure of Australian borders during the pandemic meant that overseas migration to the country was negative for the first time since 1946. Pre-pandemic, one in 10 workers in Australia was on a temporary work visa. Then, as lockdowns went into place, hundreds of thousands of workers with temporary visas had to depart Australia—leaving a record number of jobs vacant. Accordingly, with only the local labour pool to pull from, unemployment dropped and vacancies soared, tripling in the retail and manufacturing sectors from 2020 to 2021.  

Then, in December 2021, the country’s borders reopened to students and migrants with visas, which is helping to fill positions—especially among casual jobs in retail and hospitality. Now, many Australian organisations are looking to new talent pools, including tapping into globally dispersed talent. As an example, PeopleScout recently helped a hospitality client take advantage of a visa strategy introduced to attract chefs to Australia’s tourism industry: Through a Recruiter On-Demand solution, we were able to source chefs in the United Kingdom who were willing to relocate.   

With a large and complex country, the knock-on effect of the pandemic on the Australian labour pool is still yet to be seen. Yet, CEOs in the country are optimistic, with 88% expecting growth in the Australian economy. 

Global Hiring: Key Takeaways for Employers 

Shifting Demographics Affecting Talent Pools and Global Hiring   

Across APAC, many countries are facing labour shortages due, in part, to aging populations and the accelerated rate of retirement during the COVID-19 pandemic. However, Gen Z makes up 25% of the APAC population—and they’re keen to have an influence. 

At the other end of the spectrum, a 2021 study from the Japanese government revealed that more than 40% of workers aged 60 and older wanted to continue working, with many citing their desire to stay busy and give back. Even so, experts project that Japan will face a labour shortage of 1.5 million workers by 2030, despite expanded workforce participation and advancements in automation.  

Meanwhile, in another part of Asia, India is experiencing a talent surplus: While most countries have seen a post-pandemic drop in unemployment, India is experiencing a decline in jobs, with an unemployment rate of more than 7.8% in April 2022. At the same time, the Indian workforce grew by 8.8 million people in April; so, even with unemployment dropping, available jobs are still not enough to satisfy the demand for work.  

In 1991, the Indian government made sweeping reforms to its industrial and trade policies, which led to greater foreign investment due to its youthful population. As a result, India went from a primarily agricultural economy to a services-led economy with a boom in IT-related jobs. Consequently, there are now fewer lower-skilled jobs to absorb the large number of unskilled or low-skilled workers.  

Moreover, the vast majority of jobs in India are informal: Just more than 2% of Indian workers are in secure jobs with access to benefits like retirement savings and healthcare. Therefore, these high unemployment numbers could be influenced by the number of educated young people who can afford to remain jobless while they find desirable work, rather than take low-paying positions. On the other hand, the poor—who have limited access to education—are forced to take any work they can get, which often involves pursuing unstable, daily-wage labourer roles in manufacturing and construction. 

Key Takeaways for Employers Exploring Global Hiring and Recruitment

recruitment agencies in australia

Tech Investment is Up, but Women are a Missed Opportunity 

The technology sector is having a significant influence on talent trends in the APAC region: India is home to the largest tech companies, like Wipro, Infosys and HCL. The growth of the Indian IT industry has also created more than 16 million jobs that drive the digital transformation for global enterprises offshoring their IT and R&D functions to take advantage of India’s less-expensive software talent. To keep up with the demand for tech talent, STEM university grads have more than doubled in India. Yet, despite IT being a top interest for 21- to 25-year-olds, there’s still a talent shortage.  

What’s more, with global enterprises embracing Indian talent, the country has also become a gateway to other markets in Asia. Now, $1 of every $2 in global investment goes to companies in Asia, some of which is fueling their own talent pools. For example, tech giant Apple has committed to building three Developer Academies in Indonesia, which will each produce 200 iOS developers annually. 

Meanwhile, as a long-time leader in innovation, Japan’s high-tech and renewable energy sectors are the most profitable industries in the country. As a result, the Japanese education system is now adjusting to keep up with the demand for digital and software skills: In 2020, computer programming languages were introduced to elementary curricula. However, not all countries in APAC are stressing technology education. In Australia, only 3,000 to 4,000 IT graduates enter the workforce each year, which won’t meet the need for 156,000 new technology workers by 2025 to ensure that economic growth is not stalled by skills shortages. 

Any company looking to remain competitive—especially those in the manufacturing or technology sectors—must emphasise becoming a top employer in APAC. And, one talent pool they could look to attract in Asia is women. Diversity and inclusion is one area where the wide variety of cultures across APAC shows itself, but the region scored highest on the importance of maintaining gender roles. Of course, it varies from country to country but, in patriarchal societies like Japan and China, females are often underrepresented in the workplace due to traditional views about women taking care of the home, rather than contributing to the household income.  

Unfortunately, the tech sector will suffer the most from this, with men making up 84% of STEM graduates in Japan alone. Conversely, companies that invest in reskilling and upskilling women—while also providing flexible work arrangements—will reap the rewards when it comes to attracting and retaining female talent. Indeed, research from McKinsey shows that Asia Pacific could add $4.5 trillion to annual GDP in 2025 by closing the gender employment gap.  

Key Takeaways for Employers 

RPO in APAC 

Despite the challenges of COVID-19 and changing demographics, corporations in the APAC region have showed resilient, expanding profits throughout the last decade. And, enticed by the large labour market, leading organisations are investing in the talent pools of APAC as a means of future-proofing their workforce.  

However, the complexity of the region also means that there’s no one-size-fits-all solution for recruitment in APAC. So, increasingly, global enterprises are turning to recruitment process outsourcing (RPO). According to Everest Group, Asia Pacific is the fastest growing region for RPO and is set to make a swift recovery; finding the right RPO partner in APAC can help you navigate the region’s unique talent market conditions—and capitalise on the growth it offers.  

Learn more about how RPO can support your global talent acquisition strategy, download our free Definitive Guide to RPO.

COVID-19 and the Workforce: May 6, 2022

Posted on by jpatel

TOP HEADLINES 

Littler Survey: Competitive Talent Market and Pandemic Uncertainty Complicate Return-to-Office Policies 
Littler – May 4, 2022 
Tenth annual survey of nearly 1,300 executives finds U.S. employers split on vaccine mandates but aligned on reopening offices and benefits of flexible work models. 

U.S. Jobless Claims Jump in Latest Week by Biggest Amount Since Last July 
MarketWatch – May 5, 2022  
Initial jobless claims rose by 19,000 to 200,000 in the week ended April 30, the Labor Department said Thursday. This is the biggest weekly rise in claims since last July and the highest level since mid-February. 

Intersection of ADA, COVID-19 Requires Creative Reopening Policies, EEOC Official Says 
HR Dive – April 12, 2022 
The EEOC has received hundreds of charges involving both COVID-19 vaccination and the ADA, according to Evangeline Hawthorne, the agency’s Tampa field office director. 

What’s New from the CDC 
Keep up with all the latest information on COVID-19 directly from the resources created by the Centers for Disease Control and Prevention.  

GLOBAL NEWS 

AUSTRALIA 
The Latest COVID-19 Case Numbers From Around the States and Territories 
ABC News – May 5, 2022 
Here’s a quick wrap of what’s happening with COVID-19 figures across Australia. 

CANADA 
Producing Made-in-Canada Vaccines and Creating Hundreds of Good Jobs 
Government of Canada – April 29, 2022 
The Prime Minister, Justin Trudeau, announced that COVID-19 vaccine developer Moderna will build a state-of-the-art manufacturing facility in Quebec to deliver made-in-Canada vaccines. 

INDIA 
Majority of India’s 900 Million Workforce Stop Looking for Jobs 
Bloomberg – April 24, 2022  
India’s job creation problem is morphing into a greater threat: a growing number of people are no longer even looking for work. 

UNITED KINGDOM 
UK – Number of Active Job Ads on the Rise but Job Market Remains Tight 
Staffing Industry Analysts – May 5, 2022 
The number of active job adverts across the UK has risen steadily since late March, according to the Recruitment & Employment Confederation (REC) and Emsi Burning Glass’s latest Labour Market Tracker. 

UNITED STATES 
COVID Cases Rise Across Bulk of the U.S. 
Axios – April 28, 2022 
COVID cases are on the rise in all but six states and Washington, D.C., as the Omicron subvariant continues to spread across the U.S. 

POLAND 
Poland to Lift State of Epidemic After Two Years in Force 
The First News – April 29, 2022 
The state of epidemic threat involves fewer restrictions as well as milder counter-epidemic measures compared to the state of epidemic.