Solution: Talent Advisory

Workforce Planning: Leveraging Workforce Analytics for Deeper Insights

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To stay competitive in the modern and complex business landscape, organisations need to leverage technology to make more strategic decisions. Many are using big data and analytics to achieve these aims. In fact, 80 percent of executives say their big data investments have been successful, and almost half say their organisations can measure the benefits from their projects.

What’s more, according to Harvard Business Review, organisations that excel in data-driven decision-making are more productive and more profitable than their competitors on average.

Workforce analytics combines statistical analysis and predictive modeling to help organisations make fact-based talent acquisition and management decisions. In this post, we outline how to leverage analytics as part of the workforce planning process.

What is Workforce Planning and What Role do Analytics Play in the Process?

Traditionally, workforce planning has been a reactive way of assessing workforce needs. Organisations typically make annual talent forecasts for how many hires are needed in a role, and those estimates happen before the end of a fiscal year as part of the budget-planning process. This approach to workforce planning lacks the flexibility needed to remain agile and competitive in an evolving and dynamic labour market.

Modern, data-driven workforce planning focuses on the future by assessing current hiring needs and modeling how those needs will evolve. Workforce analytics is the cornerstone of modern workforce planning.

Workforce analytics gathers and analyses data to better inform decisions made in of the process of workforce planning, resulting in the formation of a strategic plan to address workforce challenges. This data-focused approach can assist organisations to match talent forecasts with analysis of the talent pool to create a realistic view of the labour market.

When workforce planning is combined with workforce analytics, organisations are better able to predict future leaders within the organisation, craft succession plans for critical positions and recruit the right talent.

Types of Workforce Analytics

Data analytics has become common across many business functions, from logistics to finance. As organisations look to overcome the skills gap, full-employment and record retirement, they need to develop a systematic process for identifying workforce needs, develop strategies to meet those requirements and implementing them effectively. Below we list three data analytics techniques essential to workforce planning that can help organisations meet changing demands now and in the future.

Predictive Analytics 

Predictive analytics leverages historical data to create predictive models that anticipate what is likely to happen in areas such as employee turnover, skills shortages and shifts in the labour market. By incorporating predictive analytics into workforce planning, techniques such as regression analysis, forecasting, multivariate statistics and pattern matching enable an organisation’s leadership to understand likely talent outcomes and needs of the future.

Diagnostic Analytics

Diagnostic analytics helps contextualise past performance by evaluating performance-based metrics in an attempt to discover the reasons behind past workforce successes or failures. Diagnostic analytics is essential in workforce planning because it can provide organisations with a clearer picture of key workforce performance metrics and trends. The data can then be leveraged to identify unseen workforce performance issues. Armed with insights gleaned from diagnostic analytics organisations can better optimise their workforce plan to align with performance goals.

Prescriptive Analytics 

Similar to predictive analytics, prescriptive analytics uses the same sets of historical workforce data to anticipate the likelihood of specific results or events. What makes prescriptive analytics different is that the data is then leveraged to plan the best next actions based on those predictions. Prescriptive analytics is extremely valuable in workforce planning because it uses available data to recommend measures that could increase the likelihood of desired business and staffing outcomes occurring.

These techniques can provide organisations with concrete and actionable insights on workforce data and help drive better talent strategies. Talent technology solutions such as PeopleScout’s propriety technology, Affinixtm, can help organisations better leverage these techniques and deliver additional value to workforce planning.

Benefits of Workforce Analytics

While the most obvious benefits of workforce analytics are related to time savings, dollars saved and earned, percentage changes, and proof of ROI, there are less tangible benefits of workforce analytics that HR leaders often discover after they have started with their solution. These are benefits related to organisational alignment, team cohesion and company culture. While these benefits are more difficult to measure in concrete terms, they are definitely connected to business outcomes. In the following section, we outline two ways workforce analytics can improve and organisations talent management and recruiting programmes.

Improving Retention and Employee Performance

Workforce analytics can help organisations identify top performers, foster successful employee retention and talent recruitment programmes and ensure the proper workforce is in place to accomplish business goals and objectives.

Furthermore, an employee’s performance data could be used by hiring managers to identify what motivates an organisation’s top talents. This data not only provides more insights about the employees but also shape the strategies to boost the employee morale, retention and engagement.

Improved Hiring Decision With

Workforce analytics make predictive analysis easier and helps HR to make a better choice based on historical data. A great HR analytics tool can make the difference by making the HR easily derive the best candidate to hire from the historical data.

For example, if an organisation hired 20 candidates and 10 out of them are from a particular background failed at it, organisations can avoid hiring candidates from a similar background. Moreover, workforce analytics also allows recruiters to learn more about candidates through an online resume database, applications, social media profiles to learn which traits and attributes are associated with top performers in a certain role.

Conclusion

Today, HR leaders make use of analytics solutions to realise deeper insight into the workforce in order to fuel evidence-based decisions and improve business outcomes. An experienced RPO partner with a consultative approach can help organisations better understand their workforce and tailor talent acquisition strategies to match the client’s goals and objectives and which metrics can best determine the desired impact.

Wages and Recruitment: The Pressure is Building

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The scene opens on an office with two people facing each other across a desk. The one behind the desk takes a piece of paper, and with exaggerated strokes, writes an unseen amount on it, folds the paper in half and slides it slowly across the desk. There is tension in the air. The paper is picked up, unfolded and read. The entire plot hinges on whether the amount, still invisible to the viewer, is accepted or rejected.


This performance has played out countless times in films and television. For those attempting to recruit in a tight labor market successfully, the scene may feel uncomfortably familiar. Determining the right wages at a time of record high job openings and low unemployment can seem daunting. Offering wages that are too low can repel the best talent while offering wages that are unnecessarily high can impact a company’s profitability. Understanding the causes of current wage pressures allows employers to make informed decisions that will have a positive effect on their recruitment processes.

Beyond Supply and Demand – Causes of Wage Pressure


It’s Economics 101: the cost of goods and services rises when their availability decreases. When there is low unemployment, available workers are scarce. Companies that are seeking to attract talent need to source from a limited pool of available workers as well as those who are currently working. Since the top reason that workers quit their jobs is for better pay elsewhere, companies face the dual challenge of finding the right salary to offer the workers they are trying to attract while also retaining their current employees. While this supply and demand scenario is critical to understanding wage pressure, there are other important factors at work in today’s recruiting environment.

Cost of Living


Inflation continues to remain at low levels in most major economies, but the cost of living is rising in many places due to high housing costs. This is especially true for cities that are major business and financial centers. Companies recruiting in these metropolitan areas need to factor in the current and potential future cost of living in these locations when determining their wage ranges as part of an effective recruiting strategy.

Competition from the Gig Economy


The gig economy was not a factor in wage pressure just a few years ago, but it is an integral part of today’s talent landscape. Uber, the company that pioneered this sector, surpassed 1.5 million drivers last year. Some people may choose to work in the gig economy to supplement the income from their full-time job. For others, gig work is an attractive alternative to working set hours, going to an office and having a boss. Employers that want to attract talent to fill positions need to know how their pay rate compares with those choosing to work as independent contractors by tapping on an app.

Skills Shortage


Supply and demand also come into play when there is a shortage of workers who possess the skills required by employers. Consider the example of welders in the United States. In 1988, there were about 570,000 welders compared to the 360,000 in 2012. The American Welding Society estimates a 290,000 job deficit for welders by 2020. Due to a skill shortage and increased demand, wages for welders are projected to increase at nearly double the rate of the average U.S. worker. Wage pressure resulting from skills shortages is a global issue. Employers should factor in the availability of workers with the required skills, or those that can be trained to acquire these skills, when determining pay rates.

What Wage Pressure? 


The United States and other leading economies have had sustained job growth and low unemployment for an extended period, without experiencing a corresponding substantial increase in wages. However, there are leading economists that believe that wage inflation is imminent. Employers seeking to find the best talent should take note of the current economic environment in the U.S. A recent article in Bloomberg reported that during the current economic cycle, the rate at which workers are leaving their jobs has accelerated to its highest point in the in the past six months. This is an indication that the strong labor market is giving workers the confidence that if they leave a job, another one can be found without difficulty.


The article goes on to cite The Federal Reserve Bank of Atlanta’s wage measure for job switchers, those who leave one employer for another, which has also rebounded to cycle highs in recent months, reaching 4.4 percent in March and 4.0 percent in April. The article goes on to note: “Seems like a good environment for workers facing stagnating real wage growth to start looking for greener pastures, forcing firms to boost compensation more aggressively to attract and retain employees.”

Relieving the Pressure on Recruitment


With so many factors to consider, how can employers determine a wage range that will attract the best talent without causing an unnecessary negative impact on profit? Companies should consider partnering their recruitment efforts with an expert, such as a recruitment process outsourcing company or RPO.  RPOs can provide information on current wage rates, the supply and demand of workers in specific markets and the ability to source and screen candidates. An RPO provides the steps to deliver the best candidates while delivering an employer the insight to offer the right wages to attract the right talent. By partnering with an RPO, an employer can leverage an understanding of wage pressure into an asset in its recruitment efforts.

Changing Workforce Demographics: Aging Talent

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An Aging Workforce in an Aging World

For the first time in history, the majority of people on earth will live to 60 years of age and beyond. This is true in high, medium and low-income nations. People are not only living longer, but they are working longer. In the U.S., 23 percent of workers are aged 55 and older. Over one-third of Canadians over the age of 55 are still working and in the UK, workers over 50 comprise 27% of the workforce. In Australia, labour force participation, (those working or actively looking for work), for those 55 and older has never been higher. The demographic shift towards an aging workforce brings both unprecedented opportunities and challenges for organisations that want to attract and retain talent.

A Talent Ticking Time Bomb?

The Deloitte 2018 Global Human Capital Trends Study notes that “population aging poses a workforce dilemma for both economies and organisations. Thirteen countries are expected to have ‘super-aged’ populations—where more than one in five people is 65 or older—by 2020, up from just three in 2014. These include major economies such as the United States, the United Kingdom, Japan, Germany, France, and South Korea. China’s 65-and-older population is projected to more than triple from approximately 100 million in 2005 to over 329 million in 2050. In fact, analysts have estimated that 60 percent of the world’s population over 65 will live in Asia by 2030.”

The study notes that almost all developed economies have a birthrate below the “replacement rate,” or the rate of babies born that will ultimately replace previous generations, leading to a potentially catastrophic talent shortage. Citing the example of Japan, now the world’s oldest country in terms of population, a shortage of approximately 1 million workers in 2015 and 2016 is estimated to have cost the economy $90 billion.

To bolster its declining talent pool, Japan changed its laws so that descendants of Japanese citisens living abroad would be attracted by newly available long-stay visas and work permits. It had particular success in attracting workers from Brazil with as many as 320,000 Brazilians of Japanese descent working in Japan ten years ago, although that number has decreased in recent years. China also faces a steep plunge in its working population in the coming years and has made it easier for those of Chinese descent to live and work there.

Despite these developments in Asia, addressing a workforce shortfall through immigration appears to be an increasingly remote option for many advanced economies. A recent article in the Economist explains that the trend in many countries has been to place increased barriers to foreign talent. For organisations seeking to successfully navigate this demographic reality, success may depend on leveraging the talent of an older workforce, mentoring, succession planning and redefining the concept of retirement from work.

Older Workers as Outperformers

There is evidence that older workers have an edge on their younger colleagues regarding work performance. A study conducted by a management professor at the University of Pennsylvania’s Wharton School of Business concluded that older workers often out-perform their younger colleagues, stating “when it comes to actual job performance…older employees soundly thrash their younger colleagues…every aspect of job performance gets better as we age…I thought the picture might be more mixed, but it isn’t.”

Creative solutions which include accommodating the needs of older workers can help utilise their talent and positively impact a corporation overall. The Economist cites an example from BMW:

“When BMW, the German car maker, faced an outflow of workers it applied an adaptive approach for older workers with great success:…facing an imminent outflow of experienced workers, [it] set up an experimental older-workers’ assembly line. Ergonomic tweaks, such as lining floors with wood, better footwear and rotating workers between jobs, boosted productivity by 7%, equaling that of younger workers. Absenteeism fell below the factory’s average. Several of these adjustments turned out to benefit all employees and are now applied throughout the company.”

Employer Brand Ambassadors and Mentors

Older workers, especially those with significant tenure in an organisation and industry, can serve a critical role in its talent lifecycle. Older employees can become employer brand ambassadors by effectively sharing their success stories with prospective candidates as part of an organisation’s recruitment marketing messaging. Older employees can be mentors for new workers being onboarded that not only teach necessary skills but also help acclimate a new employee to the organisation’s corporate culture. If a company’s workforce is reflective of the economy as a whole, then it should plan to see an exit of at least one-fifth of its employees due to retirement in the next ten years. These older workers form a natural base for a mentorship programme which can play an essential role in succession planning.

Redefining Retirement Age

The days when turning 65 meant the end of working life appear long gone. Some workers past the traditional age of retirement have no choice but to continue working due to a lack of savings. Others choose to keep working, on a full or part-time basis, or as consultants. Companies will also have to compete with the trend towards entrepreneurship for talent 65 and over because this age group is more likely than any other to be self-employed.

Having the Competitive Advantage

What does an aging workforce mean for the overall talent strategy of your organisation? Does your organisation have the necessary insight into the challenges and opportunities that an aging workforce presents? If not, this expertise can be provided by recruitment experts such as a recruitment process outsourcing (RPO) company. Whether your strategy is developed in-house or with a partner such as an RPO, the current tight job market drives the need to build a talent programme that integrates the reality of this important workforce demographic. As the Deloitte study concludes “The demographic math is undeniable: As national populations age, challenges related to engaging and managing the older workforce will intensify. Companies that ignore or resist them may not only incur reputational damage and possible liabilities but also risk falling behind those organisations that succeed in turning longevity into a competitive advantage.”

How to Create a Workforce Equipped with the Skills of the Future

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Automation is transforming the way we work. The World Economic Forum calls this change the Fourth Industrial Revolution which is characterised by a “fusion of technologies that is blurring the lines between the physical, digital and biological spheres.” In short, technology is disrupting nearly every industry, at a pace that has never happened before.

This pace of change means that employers need to take a proactive role in ensuring they have a workforce equipped with the skills of the future in order to avoid skills gaps. To accomplish this, employers first need to understand the skills they will need to remain competitive and innovative. Then, they need to understand how best to prepare and train their current workforce, as well as prepare to source, recruit and hire the talent of the future. In this post, we’ll share the top skills of the future, how technology is changing the way we work and explore ways organisations can prepare for the workforce of the future.

Skills of the Future

According to the World Economic Forum, the top ten skills you need to thrive in the Fourth Industrial Revolution have shifted in the last several years, prioritising complex problem solving, critical thinking and creativity as the top three skills and adding emotional intelligence to the list.

The following ten skills are listed as the most in demand for employers by 2020:

  1. Complex problem solving
  2. Critical thinking
  3. Creativity
  4. People management
  5. Coordinating with others
  6. Emotional intelligence
  7. Judgment and decision making
  8. Service orientation
  9. Negotiation
  10. Cognitive flexibility

This list reflects the fact that robots can complete many tasks faster than humans, but the machines still lack soft skills like creativity and emotional skills. As technology takes on more of the workload, the most in-demand employees will be those who possess the skills that computers cannot replicate. However, the need also increases for workers who have the skills to use, build and innovate the technology of the future.

Automation is Changing the Way We Work

It’s no secret that automation is fundamentally changing the way many industries operate, increasing the demand for tech and digital skills in the workforce. According to the McKinsey Global Institute, as many as 375 million people around the world will need to change occupational categories by 2030 due to automation.

Let’s explore this idea using the example of the impact of automation on the automobile industry. Some of the most well-known innovations in automation have happened in the industry – starting with Henry Ford’s assembly line. Now, companies around the world are racing to bring autonomous cars to market. We expect that the first autonomous cars will be available for sale to the public as early as 2021. The link to the potential disruption in complementary industries from delivery services to drive-through restaurants is overwhelming. However, it is an excellent example to use to illustrate the complexity of the skills needed for the future.

The skills required to deliver the cars to market are both highly technical and analytical.  However, the skills needed to design and operate the vehicles of the future are more complicated. Skills in design thinking and innovation will be critical. Programmers will need to ensure safety in weather conditions from blizzards to heavy rains and navigate autonomous cars and trucks through road construction and complicated intersections and interchanges.  They may be faced with programming life and death decision-making into the vehicles, which are inherently complex human behaviours requiring emotional and social intelligence skills above all others.

How to Prepare the Future Workforce

The Transformation of Talent

Automation and the skills transformation will affect many industries over the next decade, but lessons can be learned from the industries that have already come through the journey, transforming their workforce in order to deliver to a new business model. This transformation is illustrated with an example of one of PeopleScout’s clients, a company which provides research and risk management services.

The company began migrating customers from the traditional print version of their core product to an online version available on multiple platforms. This was a complicated and highly-involved transformation which impacted everyone from their internal workforce to their heavily print-dependent end-user. To illustrate the skills transformation that occurred, since that point in time, the number of technology hires PeopleScout makes for this client has increased 500 percent. This includes roles like product analysts, product managers and implementation consultants. At the same time, hires for editorial roles like editors, journalists and content developers have increased only 14 percent. And, 100 percent of editorial roles filled were for their online research product; no positions filled were for the traditional print product.

In order to help guide this client through their talent transformation, PeopleScout worked closely with the internal HR function to adapt their candidate personas for both external hiring and internal mobility. We then developed sophisticated sourcing strategies to source candidates with skill sets that would meet the needs of the new organisation. In addition to sourcing new candidates internally and externally, there were also efforts to analyse which traditional roles had transferrable skills to the requirements of the new roles. This was a journey to take a traditional business and transform it into a technology company and substantially shifting the workforce to meet the new strategy.

Future Skill Degree Programmes

Another way employers can prepare for the future workforce is through working closely with high schools, colleges, universities, apprenticeships and graduate recruitment programmes to help develop degree programmes that meet the skills of the future. By building these programmes, employers can ensure that graduates have the skills necessary to succeed in the coming years.

The importance of high school programmes is not yet as obvious as those in higher education, but many businesses and universities have started working with high schools to source and attract new talent early. The programmes are particularly significant in industries where there is a forecasted talent gap. For example, Monte Sant’ Angelo Mercy students in Sydney have the opportunity to partner with an engineering company to learn valuable job skills and open up thinking about new career pathways.

I recently participated in a panel discussion with other industry leaders as well as a professor at a university in Sydney. The professor shared that the university spent time with CEOs and business leaders asking them what skills they felt their organisations needed to ensure their business was successful in the future. As a result of those conversations, the university created a highly-innovative, cross-disciplinary degree programme designed to produce students with skills that include high-level critical thinking, future scenario building and innovation, as well as many other skills identified in the World Economic Forum top ten list.

However, in the first year of the programme, they had minimal applicants. Why would such an innovative and carefully-designed degree have so little applicants? More work may need to be done to ensure that parents and students are fully educated on the necessary skill sets to be successful in the future of work.

How to Prepare your Current Workforce

Employers cannot simply wait for the workforce of tomorrow to arrive. To stay ahead, it is necessary to train and prepare current workers for these shifts. To make this a priority, HR and the C-suite need to be aligned on what roles will be needed in the next three, five or ten years, as well as what skills will be needed to fill those roles. The roles that exist now may transform or disappear altogether, and new skill sets will be necessary for the business to drive growth and strategy. Both need to be open-minded about the transferrable skills in order to ensure success in having the talent to deliver key business outcomes.

Reskilling Programmes

In some countries, governments have taken on some of the burden of reskilling. For example, the Australian government has established the Skilling Australians Fund which provides $1.5 billion to support apprenticeships, traineeships and other employer-related training. The goal is to retrain more Australian workers with the skills needed in the tourism, hospitality, health, engineering, manufacturing, building and construction, agriculture and digital technologies industries. The programme is targeted toward automotive workers who lost jobs due to closing car manufacturing plants.

In the United Kingdom, the government plans to spend as much as 500 million pounds per year on worker training to combat low productivity. According to Reuters, the spending could reach as high as nearly 6 billion pounds on academic and technical education which will transform the system of technical education and increase the amount of training available by more than 50 percent.

Moving forward, governments could also potentially track metrics around reskilling opportunities as well as metrics for job creation in order to drive these initiatives even further forward.

How an RPO Provider Can Help Prepare for the Skills of the Future

An RPO provider can be a valuable partner for employers looking to prepare their workforces for the skills of the future. RPO providers can help organisations adapt their candidate personas, to ensure they are sourcing talent with the necessary skills and identifying new ways to target candidates who fit these personas. In addition, they can work with internal HR departments to demonstrate how candidates who may not have an exact profile for a role have the transferrable skills to be successful.

An RPO can also help build graduate and internship recruitment programmes and partner with schools and government programmes to find candidates from new sources with new skills.

An experienced RPO provider can also help you build your talent pool from within your own company, by consulting to develop an internal reskilling programme and helping reevaluate your current positions and workforce mix to ensure your organisation is targeting the right talent.

To stay ahead in the rapidly changing talent landscape, employers should evaluate their current workforce needs, the skills they have within their current employee talent pool and seek out an RPO provider who can act as a partner in sourcing, recruiting and training employees with the skills of the future.

How to Improve Your Candidate Experience

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Candidate experience is becoming a popular topic of discussion in the talent acquisition and recruiting community—with good reason. According to a CareerBuilder survey, 78 percent of candidates say the overall candidate experience they receive is an indicator of how a company values its staff. What’s more, the same survey found that 86 percent of job seekers believe employers should treat candidates with the same respect as current employees.

The results of CareerBuilder’s survey illustrate that the lines between the candidate and employee experience are blurring, making it critical for organisations to strengthen their candidate experience. In this post, we outline the importance of improving the experience of your candidates and how organisations can streamline the hiring process.

What is the Candidate Experience, and Why Does it Matter?

In order to build a strong candidate experience, it is important to understand what is and why it matters.

So, what is the candidate experience?

The candidate experience is the sequence of interactions a job candidate has with an organisation throughout the recruiting and hiring process. These interactions can include correspondence that a candidate receives from an organisation’s HR department, recruiters and its software systems.

Common candidate experience touch points include:

  • An organisation’s career site
  • Job advertisements
  • The online job application process
  • Any communication from an applicant tracking system
  • An organisation’s interview process
  • Any correspondence with HR professionals, team members or leadership
  • Notifications about a candidate’s application status
  • Candidate rejection letter or job offer

What is a positive candidate experience?

According to Talent Board’s CandE Research Report, candidates rated “communication” as the number one way to engage talent. So, organisations looking to craft a positive candidate experience should communicate clearly and honestly with job seekers to create the type of candidate experience they value.

A positive candidate experience meets the following standards:

  • Communicates realistic expectations for the job and work environment
  • Clearly communicates an organisation’s employee value proposition
  • Outlines all of the employment details to candidates upfront
  • Provides an easy and mobile-friendly application process
  • Respects a candidate’s time at all stages of the application process
  • Provides a pleasant and smooth interview experience
  • Seamlessly transitions selected job applicants into new employees
  • Maintains a kind and respectful process for rejecting job applicants

What are the Benefits of Improving Candidate Experience?

Improving candidate experience not only benefits candidates and job seekers, but it can also have a positive impact on an organisation’s workforce. Below, we outline three ways a strong candidate experience improves the overall talent acquisition process.

Improve applicant retention  

According to research conducted by Indeed, applications with 45 or more screener questions lose 88.7 percent of their potential applicants to application abandonment. Improving the candidate experience often begins with refining the application process. A short and streamlined job application process will increase the likelihood of job seekers finishing job applications, thereby increasing an organisation’s applicant pool.

Create a better first impression

Research from labour economists Lawrence Katz and Alan Krueger suggests a growing interest in joining the gig economy. The number of Americans working these “gigs” has risen from 10.1 percent a decade ago to 15.8 percent in 2015. Nearly 40 percent of workers in these jobs have a bachelor’s degree or higher. This means that organisations are not only in a battle with competitors for skilled talent but also with the candidates who may want to work for themselves.

To win the war for talent, organisations need to see candidate experience as more than just a part of the recruiting process; it is also a sales tool that can help win over top talent. A job application is often the first interaction a candidate has with an organisation. So, making a great first impression on top talent with a superior candidate experience will help organisations differentiate themselves and stand out as great places to work.

Increase brand awareness

The candidate experience affects more than just job applicants; it also plays a significant role in how consumers view an organisation as a whole. If an organisation offers an exceptional candidate experience, candidates are more likely to share the experience with colleagues and write about it online. What’s more, a survey conducted by Software Advice found that 71 percent of candidates are more likely to purchase from a company they feel treated them well throughout the recruiting process.

How Technology Can Help Improve the Candidate Experience

Technology continues to shape the way job seekers search for work and how organisations find and hire qualified talent. The rise of social and professional networking sites, mobile devices, job boards and online applicant systems means that creating a meaningful candidate experience often begins with crafting a technology-first approach. Below we list three ways in which organisations can use technology to improve their candidate experience.

Offer a mobile-friendly candidate experience

Research conducted by Indeed found that 78 percent of Millennials, 73 percent of Generation Xers and 57 percent of baby boomers conduct job searches from their mobile devices. This means that organisations looking to improve their candidate experience should look to create a mobile-friendly recruiting environment for job seekers. Organisations should make sure that their career website and other resources candidates may need while applying for job openings are mobile-friendly.

Affinix™, PeopleScout’s proprietary talent technology, is designed as a mobile-first platform for both candidates and recruiters, ensuring seamless engagement from any mobile device at any time throughout the application, scheduling and screening process.

Quick questions to ask yourself to improve the mobile candidate experience:

  • Is career-related text and content easily readable on mobile devices?
  • Are job pages optimised for better visibility in mobile search?
  • Is navigation of the career site and job application simple on mobile devices?
  • Will candidates have to go through trial and error to complete applications on mobile devices?

Clear Communication

Establishing timely and clear communication between candidates and recruiters is essential for developing a positive candidate experience. However, many candidates are left without feedback or status updates on their application. In fact, a Talent Board report found that 47 percent of candidates were still waiting to hear back from employers more than two months after they applied.

The right technology platform can help by sending automated messages to candidates via email or chatbot technology letting them know their application status. You can even craft messages letting a candidate know if they did not get the job. While missing out on a job is never pleasant, receiving prompt feedback communicates to a candidate that their application and time were respected.

Social Recruitment Marketing

Enhancing the candidate experience also means reaching candidates where they are. According to Social Talent’s 2016 Global Recruiting Survey, 37 percent of survey respondents said that social media is the primary source of finding candidates. This shift towards a digital hiring model has seen the traditional résumé be displaced by the online footprint of candidates which showcases their skills and experiences.

PeopleScout’s Affinix platform can help organisations reach digitally native candidates with customised ads, optimised job descriptions, personalised landing pages, career portals and recruitment marketing that elevates job postings with robust content and campaign management.

Conclusion

Learning from past mistakes and successes is essential to improving the experiences of your candidates. While there is no such thing as a perfect hiring process, learning and evolving processes and procedures will improve an organisation’s ability to attract great talent and retain the strongest workers.

Benefits of Workplace Diversity: The Value of LGBTQ+ Employees

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While there are legal protections in place to protect LGBTQ+ employers from discrimination in the workplace in many countries, in over half of the world, LGBTQ+ people are not protected from discrimination under workplace law. In a survey by the Center for American Progress (Cap) in 2022, half of LGBTQ+ and “sexual and gender diverse” people reported experiencing some form of workplace discrimination or harassment due to their sexual orientation or gender identity. This rocketed to 70% for transgender respondents. In the UK, 40% of LGBTQ+ workers and 55% of trans workers have experienced harassment, compared with 29% of heterosexual, cisgender employees.

These issues are not only troublesome for LGBTQ+ individuals in the workplace, but they are also bad for businesses. In this post, we outline the value of hiring and fostering a positive workplace environment for LGBTQ+ employees.

The Importance of Workplace Diversity

Today’s workforce has become increasingly diverse. Companies are more aware of the benefits of hiring talent from various backgrounds and the incredible contributions these employees bring to the workplace.

A well-managed diverse workforce will both reduce costs and generate greater profit, with companies that employ a diverse workforce having 35 percent higher financial returns than national averages according to a McKinsey report on workplace diversity. This clearly illustrates the importance of diversity in the workplace not only for a company’s culture but also for its bottom line.

Diversity does not just mean including women and persons from diverse racial, ethnic and religious backgrounds; it also means that businesses can benefit from hiring LGBTQ+ employees and creating a supportive atmosphere for them to thrive.

Research report

Diversity & the Candidate Experience: Identifying Recruitment Pitfalls to Improve DE&I Outcomes

Read the Report

Workplace Diversity: Benefits for LGBTQ+ Individuals

For starters, LGBTQ-supportive policies will have an instant effect on individual employees, consequentially creating less workplace discrimination and improved comfort about being openly LGBTQ+ at work.

According to a survey conducted by the Williams Institute, The Business Impact of LGBT-Supportive Workplace Policies, LGBTQ+ employees who feel the need to hide their identity in the workplace often feel greater levels of stress and anxiety causing health issues and work-related complaints.

By creating an LGBTQ-friendly workplace, companies can reduce stress and improve the health of LGBTQ+ employees, increase job satisfaction and create more positive relationships with co-workers and supervisors.

Workplace Diversity: Benefits for Businesses

Following the individual benefits, organisational outcomes will also improve. Employers with LGBTQ-friendly workplaces will benefit from lower legal costs related to discrimination lawsuits as well as lower health insurance cost, through improved health of employees.

In fact, a study by Out Now Consulting, LGBT 2030 – LGBT Diversity Show Me the Business Case, states that the U.S. economy could save $9 billion annually if organisations were more effective at implementing diversity and inclusion policies for LGBTQ+ staff.

By recruiting LGBTQ+ candidates, companies will open up the talent pool to more potential hires, making finding the right talent for a company easier than if they ignored a large and talent-rich demographic.

How to Successfully Recruit LGBTQ+ Individuals

Learning how to recruit LGBTQ+ individuals is the first step in creating a more LGBTQ-friendly workplace. To recruit LGBTQ+ talent, businesses need to tailor their recruitment approach to meet the unique expectations LGBTQ+ individuals have when in a job search. Below are three ways to better recruit top LGBTQ+ talent.

Do Market Research

To better understand the unique concerns and needs of LGBTQ+ individuals, businesses need to identify positive factors that appeal to LGBTQ+ candidates along with the negative factors that repel them. A good way to identify positive and negative factors is by surveying current LGBTQ+ employees. If a company lacks a large enough sample size, they can acquire survey data from third parties or diversity consultants. Companies should take the data and insights gleaned from surveys and polls to craft LGBTQ-friendly messaging in job postings and recruiter communications, so the target audience feels comfortable considering employment with the organisation.

Create an LGBTQ-Friendly Recruitment Process

To successfully recruit the best LGBTQ+ talent, companies need a comprehensive approach that includes tailored LGBTQ-friendly employer branding and diversity-oriented talent acquisition professionals experienced in assessing diverse candidates. Companies can also focus efforts on recruiting LGBTQ+ interns and offer them the opportunity to join the organisation full-time after the internship is completed. By creating a more LGBTQ-friendly recruitment process, companies will ensure that LGBTQ+ individuals are more likely to accept offers of employment.

Ask for Employee Referrals

Employee referrals can be a strong LGBTQ+ recruitment source. Companies with employee referral programmes should adopt a diversity-focused approach that includes LGBTQ+ candidates. Companies should publicise this focus to employees, letting them know that the company is actively searching for and encouraging the recruitment of LGBTQ+ candidates to fill positions.

Workplace Inclusion Programmes for LGBTQ+ Individuals

Creating a diversity inclusion programme is one way of helping LGBTQ+ employees and other diverse members of a company feel welcome and comfortable at work. A well-run inclusion programme should support LGBTQ+ individuals in the workplace by offering workshops, training and support from both management and HR. The overall goal of inclusion is to make LGBTQ+ employees feel safe and like an integral part of a company.

Companies can also collaborate with outside LGBTQ+ organisations and charities and encourage both LGBTQ+ and non-LGBTQ+ employees to participate in events sponsored by these organisations. By aligning company values with those of LGBTQ+ organisations, companies can show their commitment not only to LGBTQ+ employees but also to supporting equality in the community as well.

Diversity and inclusion policies and programmes can also save a significant amount of money spent on new talent recruitment and training by helping retain great talent. Furthermore, a more diverse and open workplace will increase creativity, which will lead to innovation and new ideas.

Conclusion

As the world becomes more accepting and understanding of the LGBTQ+ community, people expect businesses to do the same. Companies who work towards change to create a more acceptable and tolerant environment will gain the respect and loyalty of employees and the public-at-large. While there is still a lot of work ahead, there are a rising number of companies that understand that equality is good for business.

Only 5% of organisations say they’re succeeding with their DE&I initiatives. Download our free research report, Diversity & the Candidate Experience: Identifying Recruitment Pitfalls to Improve DE&I Outcomes, for insights into how to improve diversity recruitment outcomes.