Solution: Talent Advisory

How Google Jobs is Taking On Talent Acquisition

Posted on by skatz

Google’s first commercial for the 2019 Super Bowl showcased Translate, Google’s language translation feature. Google’s second commercial of the night was also about the power of translation, only this time the focus was on helping veterans translate their military skills into civilian careers.

The aforementioned ad illustrated how Google for Jobs helps veterans and other U.S. service members quickly find civilian jobs by searching “jobs for veterans” on Google and then entering their military occupational specialty codes. They are then provided with search results for civilian jobs with similar skills to those used in their military roles. Now, a group of job seekers that had difficulty finding roles online can easily conduct a simple Google job search.

Launched in 2017, Google for Jobs, or Google Jobs, is a job search platform that goes well beyond simple search efforts by pulling relevant job-related data from multiple partners and company sites into one intelligent search function. In this article, we will walk through an explanation of what Google Jobs is, how it works, how it can affect talent acquisition and what to keep in mind before incorporating Google Jobs into your recruitment strategy.

What is Google for Jobs?

Google Jobs connects interested job seekers with relevant positions from job boards and career websites around the world. Google allows users to filter job searches the same way you can search for anything else online, with criteria like location, posting date, type of company, etc. It even includes pay estimates from several outside sources. With more than one-third of Google’s monthly searches coming from job-related requests, Google Jobs helps bridge the gap between job seekers searching for career opportunities and employers looking to provide them.

How Does Google Jobs Work?

Google Jobs pulls job board listings from around the web into its platform through partnerships with LinkedIn, CareerBuilder, Facebook, Monster and others. Postings on a company’s career site are also pulled into the Google Jobs engine. Initially launched in the United States, the platform is available to millions of job seekers from North and South America, Latin America, Africa, Europe, Asia and the Middle East.

When a user searches for a job, Google serves up the most relevant job description, location, seniority, job types and salary content available courtesy of machine learning. Machine learning is a subset of AI that adjusts and learns without being explicitly programmed. Traditional Google search queries use algorithms to sort through hundreds of billions of web pages to find and present the most relevant, useful results to a user. Google Jobs’ search mechanism operates similarly, only its enhanced use of machine learning only retrieves results from job postings, which it lists at the top of a user’s search results.

If you start by searching directly in Google for “jobs near me for ‘Nurses,’” using Chicago as a location, roles with a few local healthcare organisations, along with 100+ more jobs, appear. Additional filters also are available, such as jobs posted in the “past 3 days” or “full-time” jobs. Users can view these filters at the top of the screen.

Google Jobs screenshot

If a user clicks to see additional jobs using the “100+ jobs” link at the bottom of the results page, this next screen appears:

Google Jobs screenshot

Users can then explore their Google Jobs search using the following features:

  • Jobs are displayed in the left column.
  • Filters are available across the top of the screen, such as title, date posted and type of employer. For example, if you click on “title,” related titles appear, such as a surgical or clinical nurse.
  • Pay comparisons are available at the bottom of the listing from other sources such as Glassdoor.
  • Alerts are available for your job search in the lower left-hand corner. You can turn alerts on or off with your Gmail account and save for future use.

How Does Google Jobs Affect Talent Acquisition?

Extending your recruiting strategy by integrating with Google Jobs benefits talent acquisition programmes through increased reach, better candidate choice and reduced costs.

Expands Your Reach

Google Jobs expands your pool of candidates by crawling millions of job listings across the internet and presenting jobs relevant to a user’s inquiry that may not appear during a traditional search.

So, once you’ve posted your open positions on job boards integrated with the Google Jobs platform – your reach is instantly amplified.

Google also provides developers and website owners access to the new “jobs search feature” where they can embed company logos, job seeker reviews, ratings and job details. This feature functions outside of organic and paid search on Google, so job postings are easier to find and more prominent than before.

And for organisations with smaller recruiting teams, Google Jobs helps level the playing field by allowing their job postings to appear organically to the same candidates as those advertising on job boards.

Filtering Out Unqualified Candidates

When a job gets posted online, recruiters get inundated with a torrent of qualified and unqualified candidates alike. Filtering through these resumes is time-consuming and reduces a recruiter’s ability to quickly identify quality job candidates.

With Google Jobs’ multiple filters, it is possible for recruiters to better target candidates and only receive the resumes that best align with specific roles.

For example, instead of receiving generic resumes for nurses, now it is possible to filter results so that recruiters only receive resumes from entry-level nurses with two-years of experience in a hospital setting who live in Atlanta and expect to be paid $35K-$70K annually.

Reduces Cost

Increasingly, the need to go to CareerBuilder, Glassdoor, LinkedIn and others to post your job listing is waning as Google Jobs principally provides the same service in a more cost-effective manner. The average cost of interviewing, scheduling, and hiring a candidate is thousands of dollars; this cost could be reduced if recruiters work with fewer third-party job boards and advertising partners.

Considerations

Before your job postings begin appearing in millions of Google searches, here are a few tips to get started.

Optimise Your Job Listings

Keep your descriptions short and specific. Avoid any internal jargon that candidates would not search for or know. Study other ads in the market to make sure your job description has some similarity. Also, check to make sure your listing is consistent with your employer brand.

Enhance SEO

Google Jobs is a powerful tool. However, to harness its full potential, you should make sure your job postings are optimised for search. This means making sure you are tagging the correct keywords, titles and other attributes.

Mobile Ready

Make sure your listings are updated for mobile search, where 90% of job seekers now search first. You can use the quick test Google offers to check to see if your website is currently mobile-optimised as well.

What to Keep in Mind?

Connect Your Job Listings

There are a few main paths to connect your listings with Google Jobs. If you post jobs directly through your website, you can connect directly with Google. However, this option requires some technical knowledge such as marking up jobs, crawling, indexing, enriched search, APIs and structured data. This direct connection path can also come through your applicant tracking system (ATS) provider. Another option is to work through a third-party to manage your postings, e.g. LinkedIn.

Remove Old Listings

Google may penalise your site if job postings that have been filled are still being displayed, so make sure you regularly remove old listings.

Understand Not Everyone is Involved (Yet)

Certain jobs may not be included in Google Jobs search results, as some job boards are not integrated into the platform. As of April 2019, job search giant Indeed has not yet partnered with Google Jobs, so any efforts talent acquisition groups have with Indeed remain separate for now.

Conclusion

Working with Google Jobs benefits talent acquisition programmes through increased reach, better candidate filtering and reduced costs. Before integrating Google Jobs into your TA strategy, organisations need to optimise their job postings. Companies need to understand the pros and cons of managing a Google Jobs programme in-house versus working through an ATS provider or third-party integrator. Most ATS providers are optimised for Google Jobs, but make sure to confirm with your vendor. Talent acquisition leaders can also consider using the ATS module within PeopleScout’s proprietary talent technology platform, Affinix. Google Jobs is available today through Affinix.

The Importance of an Employer Value Proposition and Employer Brand Strategy

Posted on by skatz

As employers face increasing competition for the best talent, a well-defined employer value proposition (EVP) and employer brand strategy have become more important than ever. In a candidate-driven market, employers need to stand out to their target talent audiences through a unified EVP and employer brand. High-quality candidates know what they want out of a future employer, and organisations that don’t effectively show their value to candidates risk losing them to the competition.

If you google EVP and employer brand, you’re likely to find thousands of definitions. At PeopleScout we define EVP and employer brand as the following:

  • Employer Brand: The perception and lived experiences of what it’s like to work for your organisation.
  • Employer Value Proposition: Captures the essence of your uniqueness as an employer and the give and the get between you and your employees.

Both concepts revolve around the qualities that make a company a great place to work, as well as the benefits, career growth opportunities, work-life balance and company culture that attract top talent.

EVPs are particularly important in today’s job market, as a majority of candidates heavily evaluate companies before they even consider applying for open positions, and it can be a critical differentiator in a company’s ability to attract talent.

Key Elements of a Successful EVP

As HR Technologist explains, “An employee value proposition must be thoughtfully designed since it has a direct impact on behavior. It must look into the tangible and intangible elements of the psychological contracts between the employer and the employee. It must start way before the employee joins, even before the person is a job candidate; it must appeal to the person irrespective of whether the person intends to work with the organisation or not.”

A successful EVP articulates the value that you offer to your employees. At PeopleScout, we establish three elements to support a successful EVP:

  • Pillars: Pillars are the core components of your EVP and are informed by insights into your cultural DNA and your audience’s motivations. Pillars are used to define the relevance of your EVP and are based on research.
  • Narrative: The narrative is usually a single, manifesto-style paragraph – it’s the emotive “sell” of what you offer. The narrative defines consistency throughout your EVP and employer brand strategies.
  • Strapline: Finally, the strapline is a concise phrase that summarises your overall offering – it focuses on being memorable rather than detailed. The strapline defines a point of focus throughout your EVP materials.

By creating pillars, a narrative and a strapline to support your EVP and employer brand strategy, employers will be set up for a successful deployment both internally to current employees and externally to candidates and the broader marketplace.

For example, we recently completed an EVP and employer brand project for a global law firm based in the UK called Linklaters. Here are the pillars, narrative and strapline that we created to bring the project to life.

Linklaters employment brand pillars
Linklaters employer brand narrative
Linklaters employer brand strapline

Benefits of a Well-Managed Employer Value Proposition and Employer Brand Platform

Organisations that effectively deliver on their EVP can enjoy a host of benefits, including decreased annual employee turnover and increased new hire commitment, according to Gartner research. Other benefits include improved brand sentiment, increased reach to target audiences, a greater sense of commitment from current employees and cost savings related to compensation.

Improved Brand Sentiment

Organisations with effective EVPs are more attractive to candidates and are considered employers of choice – organisations where candidates want to work. In order to make yourself an employer of choice, you have to be able to appeal to your ideal candidates by differentiating your company from your competitors.

A compelling EVP and employer brand can move your brand sentiment in a positive direction. A clearly defined EVP creates the foundation on which to build your internal and external employer brand messaging, which allows you to have greater influence over what you are known for and how you are perceived.

Increased Reach

A thoroughly researched and tested EVP is designed to speak more effectively to your target talent audiences. When you are able to tailor the core of your message to individual audiences, while keeping your narrative and strapline consistent throughout, more diverse groups of candidates will respond favorably. This has real business impact. According to a Morgan Stanley study in The Atlantic, there is a positive relationship between equity returns and the gender composition of an organisation’s employee base, as an example.

We work with an organisation in the UK that was once an online automobile magazine but is now a digital publication. The organisation struggled with brand perception. Many candidates thought the company was old-fashioned, and they struggled to attract women to their open positions. We developed an “adventures in awesomeness” EVP that spoke to the digital transformation that had already happened at the employer. This EVP not only increased brand attractiveness and shifted sentiment, but also increased the number of women visiting the careers site by 300 percent.

Greater Employee Commitment

Organisations with strong EVPs enjoy significantly higher levels of engagement from employees. In one example studied by Cornell University, a beverage bottling and distribution company launched an initiative to develop an integrated employer brand. Around the same time, the company decreased headcount by more than 6 percent and maintained tight control over salary raises. Despite these difficulties, employee engagement grew at the company from 36 percent to 55 percent over a five-year period.

This study suggests that when you clearly articulate your EVP and the behaviors you’re looking for from employees, it can be a factor in successfully attracting and retaining employees with the right cultural fit for your organisation. This yields more engaged employees.

Compensation Savings

Organisations with effective EVPs are able to reduce the compensation premium required to attract new candidates. Another example highlighted in the Cornell paper found that organisations with a well-managed employer brand had a 26 percent economic advantage in terms of labor cost.

Key Considerations When Creating an EVP and Employer Brand Programme

There is ample data that shows that effective EVPs generate real business benefits. To realise those benefits, there is a lot of work that goes into creating a successful EVP and employer brand. Before launching an EVP internally or externally, it’s critical that companies spend time researching, defining, developing, optimising and deploying an EVP that accurately represents the company’s value to employees.

Recruitment for Retention

Posted on by skatz

“Where do you see yourself in five years?” It is perhaps the most time-worn question in a job interview. But if the candidate answers that if they are hired, they will be happily working in your organisation, the odds are against this ever happening. Why? The average time workers in the U.S. remain in one job is just 4.2 years. And in other leading economies, the average single job tenure can be similarly brief. In the UK, workers change jobs every five years, while in Australia, the national average job tenure is just three years and four months. In Canada, the average length is 8.5 years, but the averages vary widely depending on the industry.

For those hoping to attract and retain top talent, these figures can be familiar – and a cause for concern. When human resource professionals look inside their organisations and identify employees who have defied the statistical average, staying with the company far longer than five years and contributing significantly to its success, they wonder “how do I get more of them?” With low unemployment making many job markets the most challenging in recent memory, there is genuine urgency not only to retain the best talent but to find a way to attract talent that will stay with an organisation for the long-term. In other words, there is a need to recruit to retain, but how?

Know Your Talent: Why They Leave and Why They Stay and Thrive

Like many organisations, your company may already have an employee retention programme in place. Enterprises are making considerable efforts to retain talent, and the processes they deploy to improve employee retention can also be incorporated into your recruitment process.

For example, it is relatively common to have exit interviews with departing workers to better understand why they are leaving the organisation. When a sufficient number of exit interview results are available and evaluated, trends can emerge that can lead to actionable items to improve employee retention. Certain common traits or characteristics may also appear among those who voluntarily leave their jobs.

Less common, but potentially just as valuable, is the “stay interview.” These interviews with current employees allow them to express their concerns before they are in a position to leave, which can help leaders address issues and take steps to retain top talent.

And just as exit interviews can bring into focus the characteristics of those who quit, the stay interview can help identify the traits of those who remain and thrive. Once a group of long-term successful employees is identified, a stay interview can be designed for this group with the goal of identifying why they have remained with the company, what factors have contributed to their success and what characteristics many or most of them have in common. Identifying these characteristics in your candidate pool during the recruiting process could be an indicator of future success.

In today’s tight job market, if you are not working to identify candidates with the characteristics that have been proven to lead to long-term achievement in your company, your competitors probably are. SHRMreports that “Many organisations are seeking more of a ‘whole person’ gauge of candidates, experts say, assessing not just skills or intellectual horsepower but also personality traits, cultural fit and motivational drivers that can prove the difference between candidates who thrive over the long run and those who quickly derail.”

Predictive Analytics: Unlocking the Key to Recruitment for Retention

Predictive analytics is a type of data analytics that uses data to find patterns and then uses those models to attempt to predict the future. Consider the most basic data you likely have about a single employee who worked for your organisation and left after five years. A sample of data points could include:

  • How they were sourced
  • Their addresses over their tenure at the company
  • Their education and certifications
  • Previous employers

These data points alone may not provide insight into why this employee joined your organisation and why they left. But, if just these pieces of information were aggregated for all your employees, both past and present, here are a few insights which could be determined:

  • Is there a correlation between how an employee is sourced and their tenure at the organisation?
  • Do employees who live far from the workplace quit sooner than those who do not?
  • Do employees from certain schools or that have particular certifications stay longer with the company than others?
  • Are there previous employers which produce more long-term employees than others?

The information found in even one of these examples could be built into your recruitment strategy and have a meaningful impact in recruiting talent that will remain with your organisation.

The right technology using predictive analytics can provide effective recruiting insight, as PeopleScout’s Allison Brigden explains:

“In this tightening talent market with unemployment rates at record lows, predictive analytics is emerging as an essential AI tool for employers looking to stay ahead of the competition. Predictive analytics allows employers to use the power of data to make predictions about candidates and drive efficiencies throughout the entire talent acquisition process…

Predictive analytics can’t tell you what will happen, but it shows what is likely to happen based on past trends. It’s as close as employers can get to predicting the future.”

Solving for Retention

The dilemma faced by a major auto retailer was challenging but not surprising. The annual turnover rate in the retail sector is much higher than the national average in the U.S. With a 50% turnover rate and a need for 10,000 annual hires, there was an immediate need for drastic improvement

PeopleScout partnered with this automotive retailer and was able to rapidly address their turnover challenges by implementing the following solutions:

A Standard Hiring Model

An uneven hiring process was replaced, and a standard hiring model was put in place that included consistent OFCCP compliance and standardisation across the company.

An Efficient Process

PeopleScout deployed a time-efficient screening process which focused on the quality of the candidate, with a guaranteed response from recruiting teams within 48 hours of application. To quickly present candidates to hiring managers, PeopleScout implemented block interview scheduling with great success.

Hiring Diversity

To help source and engage more diverse candidates, PeopleScout developed a comprehensive network of community organisations for partnered recruitment.

In-Region Recruiters

Collaborative relationships between recruiters and the client’s area managers were fostered by in-region placement of PeopleScout recruiters.

Transparent Reporting

Continuous improvement was driven through transparent reporting and analysis for the client’s executive and field leadership.

The Results:
  • PeopleScout hired 10,000 employees in the first year of the engagement.
  • The technician turnover rate improved by 5% and retail turnover by 6%.
  • Hiring diversity improved by 40%, including an increase of 2% for veterans and 6% for female hires.

Attitude is the New Experience

Posted on by epadmin

There have been numerous studies on turnover rates in multiple industries, and they all land on a similar conclusion: a high proportion of staff fail within the first 18 months of starting a new job. In fact, one study found that figure to be 46 percent of 20,000 new hires in America. When you look at the reasons why, 89 percent of those who failed did so due to cultural misalignment or attitudinal reasons, rather than technical capability.


To try and buck this trend, I’ll share with you a few tips on why it’s so important to attract and retain the right people, rather than the right skill set and how you can adopt this approach in your organisation.


First, you need to have a great culture, which is essential to keeping people in the building. Each company’s culture and mission will be unique, and you need to make sure you have values that you stand by. Secondly – and this is the main area that I’m going to focus on in this article – you need to have a recruitment strategy that is aimed at finding the right people for the organisation rather than the right skill set at every opportunity, from graduate roles through to senior management. At our client PHD Media Worldwide (PHD), we’ve focused on hiring people that align with our values of collaboration, courage and curiosity with conviction – and it’s really, really helped!


“Hire for attitude, train for skills” is a phrase that every HR professional has uttered once or heard being uttered from colleagues. However, unfortunately, only a small number of businesses apply it (like, actually apply it) to their recruitment strategy. Whilst a lot of job advertisements will focus on the soft skills and cultural alignment piece, often the interview process can revert to focusing purely on the hard skills and capability a candidate has from day one.


We work in an ever-changing industry, with the constant emergence of new technologies, new software and increasing shift in focus from traditional channels to more sophisticated digital channels. Change takes place now at a faster rate than ever before, and what you knew yesterday might not necessarily prepare for you tomorrow. So, with that in mind, why do some businesses focus on purely trying to tick skills boxes? The candidate who feels fully aligned with their organisation’s strategy and beliefs and is a part of its continued success will be more motivated to learn the necessary skills for tomorrow than someone who only has today’s skill set and not the buy-in.


Here is how we can go about finding those right candidates in various levels of the organisation:


Graduate Roles


For so long, the media industry, for example, has only considered candidates from a media/advertising/marketing-related field and often opt for interns who have gained first-hand experience working with their particular agency. When interviewing candidates with a specific degree and asking them what they know about a media planning and buying agency, their knowledge levels are comparable with that of any other degree – very little!


A huge amount of the first 12-18 months in a media agency is about learning as much as possible. A very small amount of what you learned in university actually applies to what you are now working on in terms of real briefs with real multi-million-dollar budgets attached. With that mind, at PHD we’ve had a lot of success in opening up our doors to entry-level staff from any degree/non-degree background.


Zac and Tiffany, two great coordinators who joined PHD in the last 12 months, even wrote an article recently on how university prepares you for your first job in media. Notice how throughout the article, it never mentions that it’s the marketing theory they were taught in school or the principles of advertising that has helped them succeed. Instead, it’s the focus on meeting deadlines, presentation ability, working under pressure and as part of a team. These are the skills that you need to succeed in your first job, and when you couple them with the right attitude, you can really learn anything, relatively quickly.


More Senior Roles 


Believe it or not, it’s those same soft skills that apply to the more senior roles that we look to fill. Let’s face it – at one point or another, we have all had to “fake it ‘til we make it” in our careers. A little white lie in an interview, a little oversell of our abilities and BANG, we’ve landed ourselves a gig without a clue of what we’re actually going to do. When faced with this situation, those with a good attitude, flexibility and the ability to learn quickly will be able to adapt and succeed in their roles better than those without these critical skills.


Additionally, no one knows exactly what they are doing on day one. We all have our own systems, processes and ways of doing things. At PHD, we have our proprietary planning tool, SOURCE. Unless you have worked on it before, there is a learning curve for everyone to pick it up, and it’s the pace and ability with which people pick it up that matters, as they would have zero experience in using it before. All companies have their own processes and tools, which they will expect you to learn over time.


Yes, you need to have a fundamental understanding of what you are talking about and the more senior the role, the more of an understanding we expect you to have. But we want to talk to someone about their attitude towards certain situations, learn how they act when everything goes wrong (because it does sometimes) and what they would do in the difficult times and how they bring a team along on the journey with them. Ultimately, someone who ticks the attitude box will get the job, and we will often wait until that person comes along, rather than simply fill a role with a candidate who doesn’t fit.


So, What is Attitude?


Attitude, for me, is a collection of soft skills that you can apply to every job. It’s not necessarily something that someone has been taught (or could be taught) but more an approach to work, an approach to learning and the way someone conducts themselves personally and professionally.


What does one look for when gauging attitude?
  • People who look for solutions to problems rather than people who find problems without resolve.
  • People who raise their hand rather than point their fingers.
  • People who make mistakes and have a sense of humility but then focus on what they can do next time to improve.
  • People who, when times get tough, dig in and rally everyone to achieve the same, rather than openly complain to others.
  • People who genuinely love their job and are interested in joining the organisation – this is half the battle, finding someone who wants to be on the same journey as you.
  • People who genuinely seek development/career growth opportunities.

Too often, and it’s so easy to, we get bogged down by the immediate needs of our new hire. It may be replacing someone who has left, or it might be a new role that has popped up because of workload increases. However, it works, every time, to be cautious and focus on hiring the right person for the organisation, because the longer-term impact of having the right person will really pay off and the struggle of having to dig a little harder to find them will soon be forgotten.


Read the original article on AdNews.au.

Rethinking Candidate Generation Strategies

Posted on by epadmin

In this time of rapid transformation and high competition for talent, employers face the challenge of evolving their talent generation strategies to stay ahead. For years, employers focused on attracting as many candidates as possible with the hypothesis that generating more applications was the best strategy to yield better quality hires. That approach to talent attraction and the metrics used to measure success are changing.

The old goal: Attract as many candidates as possible.

The new goal: Attract the strongest candidates who are the best motivational fit for your organisation.

In this article, we cover the changing landscape of candidate attraction and why employers should develop a new, data-informed way of looking at job postings. We also present some specific strategies employers can put in place now and explore the benefits of these strategies.

Change is Not Optional

Many organisations remain stuck with outdated candidate generation strategies. Job titles and descriptions can go years without being updated to reflect the reality of the position or the ways that candidates look for jobs. Long, expensive contracts with specific job boards are common, even though the return on investment may be decreasing. There are several reasons why the old way is no longer working.

1. Employers look at the wrong metrics.

Many employers assume that a large number of views, clicks and even applications indicate an effective strategy, even when those numbers don’t translate to strong hires. At the same time, candidates are left frustrated by applying to jobs that are different than advertised and then facing rejection because they don’t align with the true requirements of the position or with an offer or a job that isn’t a good fit.

If a job posting yields too many unqualified candidates, it creates the risk of harming an organisation’s employer brand. This is because when there are too many unqualified candidates, there is the risk of poor communication. Those candidates could become frustrated with a lack of communication and form a negative opinion of the organisation which they could share with their own networks.

Employers need to modernise their candidate generation strategies and metrics to keep up with changing candidate expectations and advancements in workplace technology.

2. The process is expensive.

The practice of attracting large numbers of applicants is expensive. Employers pay to attract and process candidates who aren’t good fits. At one UK organisation, we found that a dismissal at the CV review stage cost £1.92. This organisation hired 6,000 employees for every 67,000 applicants. This means the cost of just the first stage was £117,000.00. The process of dispositioning an applicant after an interview is even more expensive.

3. Job postings aren’t optimised for the changing landscape.

The changing role of job boards is also disrupting the traditional process. The rollout of Google Jobs, for example, has made it easier for candidates to search for job postings the same way they search for everything else on the internet – and candidates have grown to expect this. Because of this, employers need to optimise job postings and use SEO strategies to ensure candidates will see those postings.

Strategies for the Future

Building a Centralised Recruitment Function

By centralising the recruitment function, employers build a team that can adapt more quickly to change and works more efficiently to put new strategies in place. HR leaders find that a centralised function allows all members of the team better insight into the full hiring process and helps them better understand how each step impacts the broader candidate journey.

It is also easier to test new strategies and deploy successful ideas throughout the entire recruitment function. Because there is no need to get the buy-in of other offices or teams, a centralised function can deploy changes quickly.

A centralised recruitment team also helps maintain consistent metrics and employer branding. When multiple teams are accountable for different parts of the process, those teams can start to shift over time to the point where aspects of an employer brand or the metrics used to define success can look different from team to team.

When processes are siloed it makes it more difficult for leaders to get a full view of the recruitment team and maintain consistency throughout the process. When the entire recruitment team is accountable to the same leader, the process remains more consistent.

Benefit: An accountable and synchronised recruitment team that can more effectively share your brand message.

Sharing an Honest Employer Brand

An authentic yet aspirational, unique and dynamic employer brand is key for employers looking to stand out in the competitive talent market. This type of employer brand will speak to candidates who fit with the current company culture but can also be an effective way to keep current employees aligned with shifting organisational priorities.

According to a report by Cornell University, organisations with a strong employer brand experience less turnover, a higher level of employee commitment, more buy-in to the corporate culture and increased engagement.

Successful deployment of an employer brand will include the development of media toolkits, with language, images, videos, social media posts, emails and more than the recruiting team can use to disseminate brand communications. Materials like these can be used to make sure your employer brand consistently comes through in job postings and advertisements.

Benefit: A strong employer brand will generate applicants who understand and fit in with your culture and who are excited to work for you.

Swapping Vanity Metrics for Sanity Metrics

As your goal changes from attracting the most candidates to attracting the right candidates, you need to adjust what metrics you monitor to see if you’re achieving your goal.

Vanity metrics can include data like the number of clicks or views you have for a job posting and the number of applications. These metrics don’t tell you whether the people who are clicking on your job advertisements or the candidates who are applying are good fits for the position or enthusiastic about working for you.

Sanity metrics are numbers like the ratio of clicks-to-hires or applications-to-hires. Sanity metrics can also include data about the performance and tenure of your new hires. These metrics tell you whether or not the right people are finding and applying to your job postings.

If you are looking at vanity metrics, you cannot tell if you are attracting the strongest talent.

Benefit: A more clear measure of whether you are meeting your goal of attracting the strongest candidates who are enthusiastic about working for you.

Using Data to Inform Decision Making

Data should be central to the candidate attraction process. Your team should consistently ask these four questions and make alterations to your recruitment process based on the answers the data provides.

1. Are you marketing your job properly for the audience you’re looking for?

Sanity metrics will tell you if your tailored approach to candidate attraction is working well. The exact ratios will vary from organisation to organisation and position to position, but your goal should be to decrease the ratio of clicks-to-hires and applications-to-hires while increasing performance metrics and tenure numbers on those hires. If you aren’t already tracking this information, you should gather historical data on the relevant positions and continue tracking performance and tenure data.

If, for example, you spend a significant amount of time and money reviewing applications from unqualified candidates, you can revise your job copy to reflect the more challenging parts of the job. One of our clients had challenges hiring for a door-to-door salesperson. The job posting gave a rosy view of the position, without mentioning the tougher parts.

This led to a high number of applications, but as candidates moved through the process, many realised they didn’t want the position. The cost of processing these applicants was high, as was new hire turnover once candidates started in the role.

By making the job posting more transparent about the challenges, applications decreased by 11 percent, despite a 10 percent increase in the salary for the position. The client saved 305 hours of hiring manager time over a three month period, made the same number of hires as before, spent less on candidate attraction, held fewer phone and face-to-face interviews and new hire turnover in the role dropped significantly.

2. Is your job title optimised for your audience?

Often, job titles at individual organisations are informed by organisational culture and tradition. These can lead to titles that haven’t changed in years or new and creative titles, like “digital prophet” or “crayon evangelist.” While these titles may function well inside an organisation, they can’t attract candidates who search online for positions like “business analyst” or “design director” because those candidates will never find the positions.

Regardless of the job title you use internally, the job title you use in a posting should be informed by data. Tools like Google Trends and Google Keyword Planner can help develop SEO-friendly job titles that will help put your position at the top of search results. Popular job boards also provide click data, and you can perform A/B testing with your recruiting team to determine which job titles bring in the best candidates fastest.

One client was struggling to hire for a position they called “help desk advisor,” although the position was customer service related. Data showed that more people in the client’s location searched for jobs like “customer service representative.”

By changing the job title in the external job posting, the client received the same number of applications in two weeks that it normally received in six to eight weeks. Because of this, the time-to-offer and time-to-fill both decreased, and the client spent less on attracting candidates.

3. Is the most important information in your job posting laid out in the best way for readers?
heat map of job posting

If your marketing and optimisation efforts are successful at bringing job seekers to your posting, you also need to make sure they get the information they need to decide if the position is the right fit and they want to take the step to apply. According to research by The Ladders, job seekers spend an average of 49.7 seconds deciding that a job isn’t right for them and 76.7 seconds deciding that it is a good fit. This only provides a short window of time to provide the information you want them to see.

By developing a strong employer brand, marketing the position properly and optimisng your job title, you will be able to provide the type of information the candidate needs to see to decide if your role is the right fit. Your challenge is to make sure they can digest it in less than one minute. The Ladders’ study used eye-tracking software to determine that most job seekers follow an “F” shape as they scan job postings.

This means, as you write up and lay out a job posting, you need to put the most important information in the first places a candidate will look. Using headings can also help candidates identify key criteria.

4. Are you using job boards effectively?

The introduction of Google Jobs drastically changed the landscape of job boards. For our UK client base, we are already seeing a decreased return on investment from job boards which has decreased our own spending. To ensure you are spending effectively on job boards, you need to constantly evaluate which boards perform better.

To do this, you need to find out which job boards send an appropriate number of the right candidates. Some boards may send a lot of candidates but very few are qualified. Others may send fewer and fewer candidates altogether. By monitoring this data, you can invest your budget into the right job boards to attract the right candidates. You should also monitor whether the job boards you use integrate with Google Jobs and what impact that will have on your application data because it could vary among different industries.

More benefits of data-driven methods:

  • Increased candidate quality and decreased turnover because you are attracting candidates who are enthusiastic about the position and your organisation and who understand the responsibilities and requirements of the role.
  • Decreased time-to-fill and cost-of-vacancy because candidates who aren’t a good fit self-select out of the process, so you don’t waste money evaluating the wrong people.
  • Increased ability to attract the candidates of the future because you’re speaking to them where they are and in ways they expect as they search for new positions.

Key Takeaways

  • Rather than attracting as many applicants as possible, employers should focus on decreasing the number of unqualified or uninterested applicants while increasing the number of strong applicants.
  • Employers should use a data-informed process to guide their candidate attraction strategies.
  • Employers should consistently evaluate their use of job boards to match the quickly changing job board landscape.

Employee Retention: Combating Turnover

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Employee retention is a major concern for many organisations. More than 50 percent of organisations worldwide have expressed difficulty in retaining some of their most valued employee groups according to a Willis Towers Watson study.

Although hiring has increased in recent years, turnover and attrition rates have also increased globally across all industries by more than 3 percent since 2013.

Turnover is not just an inconvenience for organisations, it can be expensive. Research from the Work Institute’s 2017 Retention Report uncovered that it currently costs 33 percent of a worker’s annual salary to replace them, with the major costs being recruiting a replacement, reduced productivity, cost of onboarding a new hire and training expenses.

This means for mid- to enterprise-sized employers, turnover can cost hundreds of thousands to millions of dollars a year. With turnover costs this high, it is important for organisations to improve employee retention.

Employee Retention: Employee Turnover and What To Do About It

The strong economy and historically low unemployment rates have made workers more confident, and as a result, they are more comfortable exploring the job market.

In the U.S., the unemployment rate reached 3.7 percent in October. Low unemployment is not confined to the U.S. The unemployment rate has also dropped to 4 percent in the UK and 5.3 percent in Australia.

In LinkedIn’s Why and How People Change Jobs study, the top three reasons employees leave a position are to advance their careers, dissatifaction with their workplace culture and dissatisfaction with management.

Moreover, the study found that once employees resigned, 42 percent said they might have stayed if their employer had done something to show they valued the employee.

Below, we address some of the main causes of employee turnover and provide insights into how to improve employee retention.

Create a Positive Workplace Culture  

Stressful, negative and inhospitable workplaces are a recipe for high employee turnover. Research bears this out, as the American Institute of Stress reports that workplace stress can lead to an increase of nearly 50 percent in voluntary employee turnover.

How we feel about our work often depends on the relationships we have with coworkers, managers and the overall company culture. According to a study conducted by the University of Michigan, there are six essential qualities of a positive workplace culture:

  1. Caring for, being interested in and maintaining responsibility for colleagues as friends.
  2. Providing support for one another, including offering kindness and compassion when others are struggling.
  3. Avoiding blame and forgiving mistakes.
  4. Inspiring one another at work.
  5. Emphasising the meaningfulness of the work.
  6. Treating one another with respect, gratitude, trust and integrity.

As an organisation, you should work to foster these qualities in your workplace. The University of Michigan research points to two key strategies:

Encourage Trusting Safe Relationships

Employees who trust that their coworkers and managers have their best interests at heart feel safe, as research by Amy Edmondson of Harvard demonstrates. Workplace cultures where leaders are inclusive, humble and encourage their staff to communicate and ask for help lead to better learning and performance outcomes for all employees.

Be Empathic

A brain-imaging study found that when employees recollected instances when a manager had been harsh or lacked empathy, they showed increased activation in areas of the brain associated with avoidance and negative emotion, while the opposite was true when they recalled an empathic manager.

Moreover, Jane Dutton and her team at the CompassionLab suggest that leaders who demonstrate compassion toward employees foster individual and collective resilience in challenging times. Thus, creating a workplace environment more conducive for overcoming challenges and obstacles.

Key Action:

Develop a workplace environment that meets employee needs whenever possible to drive positive organisational outcomes and increase employee retention.

Professional Development

In an article published by HR Dive, Laurie Bienstock of Willis Tower Watson states that “We know from our research and consulting that career management continues to be a top driver of attraction, retention and sustainable engagement for most employees…Effective career management at many organisations remains elusive. That’s one of the main reasons so many of today’s employees feel they need to leave to advance their careers.”

Well-thought-out professional development programmes can provide your employees with opportunities and clear direction on how to increase their skills and advance their careers within your organisation.

With an expanded skill set, not only will employees feel more empowered, they will also have more tools to help your organisation. A win-win for your organisation and staff.

When starting a professional development programme, you can leverage the expertise you have within your organisation. Senior employees, for example, can serve as mentors and help mentees sharpen both their soft skills and technical skills, gain practical knowledge, institutional insights and hands-on guidance, and can help mentees become more valuable and versatile employees.

At PeopleScout, for example, we sponsor a programme where employees are paired with mentors at different levels within the organisation to provide mentorship and career guidance. During the first three cycles of our programme, 10 percent of participants received promotions after completing the programme.

Key Action:

Invest in your employees’ career development and tie their career success to the success of your organisation.

Management and Leadership

It’s often stated that “employees don’t leave organisations, they leave managers.” This is not a mere business platitude, there is evidence to back it up.

In a study conducted by Gallup, 50 percent of employees said they left a job “to get away from their manager to improve their overall life at some point in their career.”

What’s more, according to an article by SHRM, “Employees who trust their managers appear to have more pride in the organisation and are more likely to feel they are applying their individual talents for their own success and that of the organisation.”

To curb employee turnover that stems from mismanagement, organisations should train managers on how to constructively engage, develop and motivate their teams to improve employee retention.

One challenge managers may face lies in the fact that what motivates employees is often unique to the individual. To uncover the diverse factors that drive their team members, emotional intelligence is required.

Training support for managers should involve teaching them how to build better relationships, communicate more effectively, notice the early signs of employee burnout, delegate work and shift their mindset from being “the boss” to becoming a leader who empowers their team for success.

Moreover, managers should not have to wait for HR to step in with retention initiatives. Instead, managers should feel empowered to provide incentives and rewards, as well as the ability to develop their staff and offer meaningful opportunities to their team.

Managers should also be aware that meaningful recognition and praise can be powerful. Employee awards, recognition programmes and praise might be the single most cost-effective way to maintain a happy, productive workforce.

Managers can send positive emails at the completion of a project or monthly memos outlining the achievements of their team, and organisations can develop peer-recognition programmes to provide positive feedback to individuals as well as their teams as a whole.

What’s more, organisations can create formal employee recognition programmes. These programmes let employees know that their work is valued and provides employees with a sense of ownership and belonging within their organisation.

Creating a culture of recognition is something any organisation can do to improve their employee retention. The key to success is identifying how your employees like to be recognised and then finding ways to show recognition in their preferred method consistently over time.

While recognition programmes can help improve employee retention, you still need to make sure managers are provided with coaching and training programmes as well as supplied with the resources they need to become more empowered.

Key Action:

Enable employees to have positive social interactions with leadership and a rewarding work environment to increase satisfaction with their role in the organisation.

Using Predictive Analytics to Track Turnover

Today, organisations are more data-driven, using AI and predictive analytics to better analyse data and drive business decisions. Predictive analytics can be leveraged by organisations to monitor and manage employee turnover by identifying which employees are at risk of leaving the organisation.

Organisations should build their predictive models based on employee data tracked and stored in their HRIS or ATS. This historical data contains a wealth of information relevant to predicting employee turnover. Successfully leveraging predictive analytics to improve employee retention begins with the validity and quality of data fed into a predictive model.

Some of the most commonly used employee information for turnover-focused predictive modeling includes:

  • Tenure or duration of employment
  • Compensation level or ratio
  • Date of, or time since, last promotion
  • Percent of most recent pay raise
  • Job performance score
  • Commute distance
  • Job satisfaction score
  • Number of previous positions held
  • Years with current manager
  • Engagement score

These points of data can be analysed to predict the likelihood and rate of turnover across roles within an organisation.

For example, a PeopleScout client uses data and predictive models to assess turnover trends. The client uses employee demographic information such as age, tenure and their previous employer to predict when an employee might resign based on historical trends and patterns of similar employees.

Equipped with this data, the client is better positioned to prevent valuable employees from resigning by taking preemptive actions during periods or junctures where the employee is most likely to resign.

Leveraging Interviews to Improve Employee Retention

A key to improving employee retention is uncovering the unique issues your employees face day-to-day. Exit and stay interviews can give you a wide variety of perspectives from which to tackle issues that are driving employees away.

Exit Interviews

Exit interviews are designed to gather feedback from departing employees, and can provide an organisation with insights that can be used to make current and future employees less likely to resign.

For example, if your exit interviews uncover that employees feel their duties didn’t match their original job expectations, consider changing your job descriptions and your onboarding sessions to better reflect the duties within a specific role.

What’s more, recruiters and talent acquisition stakeholders should be educated on the competencies and skills that are needed to be successful in a specific role and be able to communicate them effectively to candidates.

Tips for conducting effective exit interviews:

  • Choose the Right Interviewer: When conducting an exit interview, the interviewer should be someone with little connection to the interviewee or someone they feel comfortable sharing their true feedback and concerns with.
  • Ask the Right Questions: To get the most out of an exit interview, it is important to ask the right questions – e.g. what is the attraction of the new position?; how were relationships with colleagues?; was there an issue with benefits or compensation?; what could be done to make this company a better place to work?
  • Analyse the Interviews: Make sure you analyse the results of each exit interview and aim to find any common issues that are causing your employees to leave.

Exit interviews shouldn’t be the only time you solicit feedback from employees. Rather, you should foster a culture of constructive feedback. Employee engagement surveys are a good way to take the pulse of employees throughout their tenure with your organisation. That way, you’re more likely to get honest, constructive feedback from current employees, as well as when employees leave.

Key Action:

During an exit interview, ask about things like the quality of leadership, teamwork across and within departments, opportunities for advancement and internal policies.

Stay Interviews

In some ways stay interviews are similar to exit interviews. They are both used to identify reasons employees like or dislike their job and can uncover concerns or issues an employer may be unaware of.

However, stay interviews can be more valuable than exit interviews because they provide insights managers can leverage to motivate and retain employees before they make the decision to leave.

Questions to ask during a stay interview:

  • What keeps you working here?
  • What do you enjoy about your job?
  • What would cause you to leave the company?
  • What would you like to change about your job, team or department?
  • If you could change one thing about the company what would it be?
  • Have you ever thought about leaving the organisation?
  • What motivates you at work?
  • Do you feel appreciated in your role?
  • Where do you see yourself in five years?

After conducting a stay interview, be as transparent as possible with the interviewee about what you can or can’t do to remedy a particular issue.

Key Action:

Aim to conduct your stay interviews at least once per year to augment the more general information about team satisfaction obtained through engagement surveys. Schedule them separately from performance reviews so the goals of each meeting remain distinct.

The Gist:

Unmanaged employee turnover is costly and disruptive to organisations. Approaches to retaining top talent need go beyond compensation and benefits to include improving employee job satisfaction with meaningful engagement, organisational commitment to managing employees’ relationships with their managers and clearly communicating opportunities for growth and advancement with the organisation.

Reducing Unconscious Bias with AI

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Last winter during a bitterly cold rush hour, a father and son were in a terrible car accident off the Kennedy Expressway in Chicago. Tragically, the man died before help arrived. Paramedics were able to successfully transport the child to the nearest hospital where he was brought into an operating room for surgery. The surgeon entered the room but immediately stopped saying, “I can’t operate on this boy, he is my son.”

Who was the surgeon? His mother. This slight variation of the surgeon’s dilemma story helps illustrate how unconscious bias works. Every day people unknowingly form opinions about others based on minimal input; this is known as unconscious bias. These thoughts are usually based on deeply held beliefs. No one wants to be biased, but it is part of being human. Unconscious bias can be related to race, gender, age, religion, sexual preference, veteran status, disability status, socio-economic status, college attended and many other attributes. In fact, at least 150 different unconscious bias types have been identified and studied.


In this article, we’ll explore ways that unconscious bias appears in talent acquisition, review how AI can be used to reduce bias in the recruiting process and share tips for how to select an AI partner that can help employers reduce bias.

Unconscious Bias in Talent Acquisition


While employers strive to uphold legal standards for equal employment opportunities, unconscious bias issues in talent acquisition still exist.


Unconscious bias can occur at many stages throughout the recruiting process. For example, a recruiter may unconsciously write job descriptions that appeal more to a certain group of people. A recruiter looking for an IT developer might advertise a role as a Java Ninja, which could discourage women from applying because the title uses more masculine language.


During the candidate screening process individuals might also experience affinity bias, a specific type of unconscious bias that occurs when someone with a certain background is favored. An instance of this might include a hiring manager seeking candidates with an MBA from a particular school. At a company level, bias can even extend to citing a company’s culture fit as a reason to hire a certain type of person, i.e., hiring only younger workers.


When unconscious bias spreads across a candidate pool, bigger risks, such as a lack of organisational diversity, may emerge. A Deloitte study found that a diverse workforce is twice as likely to meet or exceed a company’s overall financial goals. Another study by Catalyst cited a 34 percent higher return to shareholders for companies with more women in executive positions.


Without a diverse workforce, organisations run the risk of possible legal action. A recent age discrimination lawsuit against three large technology employers claimed millions of older workers were allegedly blocked from seeing Facebook job ads because of their age.


Outside of legal action, companies also face the possibility of accidentally harming their own recruiting efforts. Silicon Valley has long been accused of having a less than diverse workforce. However, 47 percent of millenials say they prefer working for a diverse company.

How AI Can Reduce Bias in the Hiring Process


Artificial intelligence can decrease unconscious bias in recruiting practices in two key ways.

  • First, as a sophisticated pattern detector, AI can find bias across millions of data points.
  • Second, when potential candidates are identified, AI can catalogue profiles based only on certain skill sets. AI can also be programmed to ignore all demographic information, like zip codes, race or gender.

While many vendors today offer AI-enabled capabilities for tasks such as interview scheduling or candidate communications, using AI specifically to reduce the challenges of unconscious bias is still emerging. Montage recently launched Unbiased Candidate Review that helps companies reduce discrimination during the selection and interview process. Unbiased Candidate Review, part of Montage’s on-demand voice and video interviewing solution suite, includes hiding the candidate’s identity and voice until a hiring manager enters feedback on the candidate.


Another example of fighting bias through AI includes the story of entrepreneur Iba Masood. As a native of Pakistan that graduated from college in the United Arab Emirates, Masood had a difficult time finding a tech job after graduating. She was not from the traditional pool of young, male, Ivy League candidates that seek developer roles. So she created her own AI solution, TARA, to combat bias in the tech recruiting process. Today, candidates that use TARA’s online freelancer marketplace are judged only by the code they produce. Companies looking to find project-based developers bid based on the current skills needed for a project with no knowledge of the candidate’s socio-economic or previous professional background.

Potential AI Risks


While promising as a solution, AI algorithms need to be built appropriately and monitored frequently to make sure AI does not perpetuate the bias it was programmed to erase. As AI emerges to help reduce unconscious bias, several groups, including federal agencies, are observing AI’s impact to make sure risks are appropriately addressed.


Some of these groups include the following:

  • OpenAI, a nonprofit that creates AI systems via open source for the broader AI community to analyse.
  • The AI Institute, which reviews AI’s ongoing impact on society.
  • Explainable AI, which focuses on tracing the reasoning of AI algorithms back to its human creators so links are not lost.

In addition to these formal groups monitoring AI, organisations can take steps to make sure the correct AI processes are in place. Because AI is constantly evolving, errors in an AI platform’s logic can quickly grow, making problems hard to trace. This is especially true if errors are made at the beginning of the process causing the common problem of garbage in, garbage out. However, there are strategies teams can put in place to reduce risk:

  • Recruiting teams can combine their expertise with data gathered from AI to produce more inclusive job descriptions and candidate pools in the future.
  • Bias can also be reduced by setting strategies internally to identify and eliminate bias through training and other programmes.
  • Organisations should assign diverse teams to build AI algorithms so a wider set of ideas is represented in the AI’s output.
  • Finally, companies should conduct ongoing audits of AI algorithms to test that efforts related to AI are progressing appropriately.

How to Select and Evaluate an AI Provider


When assessing enterprise AI partners for your organisation, make sure to review the following:

  1. Ask questions. If a potential partner isn’t willing to explain how its algorithms work, walk away. A good partner is prepared to support your business and will be able to articulate how the solutions work in terms you understand.
  2. Understand the vision. Not all partners will be experts in your industry. However, from a technical perspective, ask to see a long-term product roadmap to understand plans for the company’s product evolution and what kind of influence you may have into the roadmap features.
  3. Agree on the support model. Make sure the partner has a thorough understanding of how you operate and how AI folds into that process. Share what is critical to you and ensure they’re ready to commit to supporting those items for you. Without this, your support of your own clients could be affected.

Ghosting in the Workplace

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Employers are concerned about the growing trend of candidates who don’t show up to scheduled interviews, don’t arrive on the first day of work or even quit without giving notice. This trend is also known as “ghosting” in the workplace.

“As labor markets tighten, recruiters and hiring managers say they’re experiencing a surge of workers no-showing at interviews or accepting a job only to never appear for the first day of work without explanation. Some employees are even quitting by walking out and saying nothing,” wrote LinkedIn’s Chip Cutter in an article on workplace ghosting.

What’s more, an article published by USA Today reports that 20 to 50 percent of job applicants and workers are pulling no-shows or ghosting in some form or fashion.

The ghosting phenomenon is global. “I thought it could only be in pockets of a country like the U.S., where the unemployment rate has sunk to an 18-year low,” wrote Pilita Clark in an article in the Financial Times. “When I asked around in the UK, where unemployment is at its lowest in over 40 years, I found a surprising number of victims of what is known in the online dating world as ‘ghosting.’”

To further explain what ghosting is, why it’s occurring and what your organisation can do to minimise its effects on your talent acquisition programme, we explore the phenomenon and its effects on employers.

So, What is Ghosting in the Workplace?

In the dating world, “ghosting” is the practice of ending a relationship by stopping all contact and communication with a partner without apparent warning or explanation.

The discourteous act of ghosting is no longer confined to romance; it has now entered the world of work.

Ghosting in the workplace is similar to ghosting in dating. Essentially, candidates or employees avoid having potentially unpleasant conversations with recruiters or their employers by going radio silent instead.

Instead of telling employers, “I am quitting” or “I have accepted another job offer,” some workers are thinking: “If I ignore you long enough, eventually you will take the hint and leave me alone.”

Simply put, many job seekers do not want to have an uncomfortable conversation with a recruiter or manager, so they take the easy way out by ghosting them. Ghosting in the workplace comes in many forms including:

  • No-Showing for an Interview. This occurs when candidates do not show up to scheduled interviews. This can happen for initial interviews, or interviews further along in the hiring process.
  • No-Showing on the First Day. This occurs when candidates accept a job offer but don’t show up on their start date.
  • Quitting Without Notice. This occurs when an employee leaves for the day and is never heard from again.

While job candidates and employees have ghosted in the past, what’s unique now is the practice has now become more prevalent. According to a survey conducted by Washington-based research firm Clutch, 71 percent of workers admitted to ghosting at some point in the application process. What’s more, 55 percent of the respondents said they abandon one to five applications during a job search.

Why are Workers Ghosting in the Workplace?

Some experts believe it is due to changing candidate attitudes and others believe it is a result of the booming job market and historically low unemployment. Whatever the cause, ghosting in the workplace is becoming one of the top issues talent acquisition professionals face in today’s talent market.

Change in Candidate Attitudes

In an interview with the New York Post, Rob Bralow, owner of BLVD Wine Bar in Long Island says he schedules interviews back to back because the majority of applicants simply ghost the interview.

“If I have 10 people who have confirmed interviews in a day, and three people show up, I’m happy,” Bralow says. “And we’re talking about all pay grades and positions. It doesn’t matter what the pay scale is. I’ve had ghosts [no-shows] for $50,000 to $70,000 jobs, and I’ve had ghosts for minimum wage jobs.”

Clutch’s survey found 41 percent of workers found it acceptable to ghost employers, while 35 percent found it unreasonable for an organisation to ghost an applicant. Clutch also found that of the workers that found ghosting acceptable, the most common reasons include accepting another job offer (30 percent) or deciding the role was not a good match (19 percent).

Improved Economy and Opportunities

Ghosting is not just a symptom of shifting attitudes in the workforce. It can also be the result of low unemployment.

At the height of the Great Recession, the unemployment rate reached 10 percent in the U.S. During this time, many organisations were inundated by the deluge of applications from job seekers and could not respond to every applicant.

What’s more, the global economy is expected to grow by 3.7 percent in 2018, further driving demand for talent.

As the economy and job market surge, the tables have turned. Employees are at an advantage because it’s a candidate’s job market and they have more employment options than they have in recent years.

In May of 2018, the unemployment rate reached an 18-year low of 3.8 percent. There were more job openings than unemployed workers for just the second month in two decades, according to the United States Department of Labor.

Low unemployment is not confined to the U.S., the unemployment rate in the EU has dropped to 7.1 and in the APAC region at 4.2 percent.

This means that employees have more options for employment and can move quickly from one job to the next, ignore employment offers they choose not to accept or accept multiple offers at once with little perceived negative consequences.

How to Survive Ghosting in the Workplace

Ghosting is not only frustrating for employers and recruiters, it’s also expensive. The Society for Human Resource Management (SHRM) reports the average cost-per-hire for companies is $4,129 and the average time to fill a position is 42 days. Ghosting also causes lost productivity, as hard-to-fill jobs stay open longer than anticipated.

To combat ghosting, employers can implement the following strategies:

Develop a Talent Community 

With ghosting becoming the new normal, it’s essential to be more strategic and build long-term relationships with candidates. One method of building long-term relationships is with talent communities.

Talent communities are ideal for establishing long-term professional relationships with passive talent for future opportunities. This means getting to know the talent landscape and candidates regardless of whether or not they are looking to make a career change immediately.

Developing a talent community requires organisations to shift from reactive recruiting to a more proactive approach. Your organisation’s mindset should switch from recruiting to fill an open position to thinking about who your organisation should hire in the future.

By sourcing candidates earlier in the hiring process, you have ample time to engage them and develop closer and more personal relationships, reducing their likelihood of ghosting.

Tips for building a talent community include:

  • Determine what roles you want to target for your talent community (usually roles with high turnover or roles that are hard-to-fill.)
  • Look to past candidates, former employees and interns to build your talent community.
  • Source passive candidates by combining various sourcing techniques (e.g. social media, networking events, etc.)
  • Engage candidates through recruitment marketing until you have an open role for them.

Building a talent community isn’t a short-term strategy and takes time to develop and nurture, but in the long term the benefits are worth the investment and can help offset ghosting in the workplace.

Evaluate Your Onboarding Process

While candidates ghosting job interviews can be a challenge, candidates who ghost on the first day or who resign their position without notice can wreak havoc on an organisation.

To curb and deter this behaviour, organisations should start the onboarding process early to build an emotional connection with new hires.

In fact, according to research conducted by Inavero, 77 percent of candidates are willing to accept an offer that is 5 percent lower than their expected offer if the employer created a great impression through the hiring process.

That is important because new hires decide to stay or leave a job within the first three weeks, according to a study by the Wyndhurst Group.

Despite the fact that it can take a year or longer for a new employee to reach full productivity, only 15 percent of organisations extend their onboarding past six months, according to SHRM. If employers want to keep their new hires from ghosting, they should consider extending their onboarding processes through the first year of employment. Here are some ideas for successful onboarding techniques at different key points throughout an employee’s first year.

  • Before start date: Prior to a candidate’s first day, reach out with friendly messages welcoming the new employee or sharing an introduction to some of the benefits your organisation has to offer.
  • On the first day: When the new hire arrives for their first day, be sure they are personally introduced to their coworkers and designate a point of contact who will be readily available to answer questions.
  • The first six months: Now that the new hire has learned the ropes, continuous feedback is what is going to help them hone their skills, catch mistakes and take corrective action when needed. This is also a great way to establish rapport and trust with the rest of the team.
  • After the first year: After the first year, managers should start having conversations about a new hire’s future within the organisation and their career development as a way to show the employee that the organisation is invested in their continued success.

Conclusion

No one can say for certain if ghosting in the workplace is a trend that is here to stay or if the emergence of an employer-friendly job market will curb it. But one thing is certain; candidate’s attitudes have changed, so organisations need to take steps to adjust.

By building strong talent communities and engaging new hires early and often, you can better position yourself to reduce the likelihood of candidates and employees ghosting you.

How to Leverage Workforce Analytics and HR Data in Workforce Planning

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According to a survey conducted by Harvard Business Review, 15 percent of respondents said they use “predictive analytics based on HR data and data from other sources within or outside the organisation,” while 48 percent predicted they would be doing so in two years.

While organisations are increasingly incorporating data into the HR mix, there are still areas for improvement and to further adopt workforce analytics. Below, we outline some of the best practices for building an analytics-oriented workforce planning programme along with some of the analytics processes essential for success.

Building an Analytics-Oriented HR Data Team

Organisations need to solicit input from a variety of stakeholders like talent acquisition programme managers, human resource leaders, data specialists, budget and finance leaders and IT specialists to create a multidisciplinary team. When building your team, considering the following:

  • Does your organisation have an individual with experience and expertise in data analysis with the leadership skills to manage a workforce analytics team?
  • Does the team you have assembled include analysts with data management, statistics and data visualisation skills?
  • Do you have your IT department’s support to choose the right tools to integrate HR data with other data sources in the organisation?
  • Can your team confidently present data-oriented solutions to senior leadership even if the solutions are counter to past workforce plans?

Collecting the Right Data

Collecting essential data points is a key step in a data-driven HR programme. The data needed for analysis may come from multiple divisions within an organisation. Organisations need to communicate the importance of sharing data with leaders organisation-wide. Evaluating current internal HR data can help organisations identify future needs and draft a workforce strategy around them. Below is a list of data needed for workforce analytics.

Internal HR data:

  • What are the demographics of the current workforce? (Gender, ethnicity, disabilities, full/part-time, etc.)
  • How many people work in each position?
  • Where are positions located?
  • What is the employee to supervisor ratio?
  • What are the pay rates of current employees?
  • What is the likelihood of attrition through retirement?
  • What recruitment activities have been completed in the last two to three years?
  • What recruitment activities and resources were used?
  • How many qualified applicants were found?
  • Where did the most qualified applicants come from?
  • What do new employees think of your recruitment practices?
  • How many employees are needed to fill each position?
  • What knowledge, skills, competencies and abilities are needed to perform anticipated job functions?
  • What processes could be done more efficiently or effectively?
  • What are the organisation’s strategic objectives?
  • What are the organisation’s diversity objectives?

External Data Sources

Many organisations have inward-focused approach to workforce analytics and HR data and do not take into account what is going on outside the organisation. The labour market is rapidly changing. Labour market data can inform organisations about talent supply in different locations and provide critical market intelligence on issues like competitiveness and salary range.

Data and job projection reports from the U.S. Department of Labour’s Bureau of Labour Statistics, for example, can lead to a better understanding of the supply and demand for essential occupations and the competitiveness of the job market.

Putting HR Data in Action  

Organisations should take the insights gained through workforce analytics initiatives and develop a workforce plan to fill the gaps between current and future hiring needs. Some strategies and considerations when drafting a data-oriented workforce plan include:

  • Plan for employees to receive skills training when needed to prepare for changing roles within the company.
  • Hire and retain employees with skills that are critical to the success of the business.
  • Create programmes focused on employee retention.
  • Increase efficiencies in recruitment and hiring processes by proactively identifying vacancies through succession planning and forecasting future business requirements.
  • Identify training needs, classification and compensation issues, organisational or position changes that may affect employee retention.
  • Create workplace diversity strategies to reach organisational diversity goals.

Managing a Workforce Analytics Programme and HR Data

Workforce analytics is a continuous process that is highly susceptible to changes in the economy and labour market. To stay on top of new developments, organisations need to ensure their workforce analytics process is managed properly. Below, we share advice on how to best manage a workforce analytics programme.

Prioritise Business Goals

For workforce analytics to drive real value, it has to be aligned with an organisation’s business goals. Everyone contributing to workforce analytics process needs to be briefed on the overarching business strategies, so they can understand how their analysis contributes.

Common workforce goals include:

  • Reduce turnover on a particular team or organisation-wide
  • Retain high-performing individuals
  • Improve staffing and recruiting efficiency
  • Lower the cost of operations
  • Ensure the organisation has talent aligned to expansion plans or planned new product offerings

Stakeholder Management

Because workforce analytics involve stakeholders from HR, finance, IT and others within an organisation, clear and open communication should be emphasised early in the process. This will help stakeholders and their teams understand expectations up front and establish relationships between teams for success.

Data Quality

At the start of a workforce analytics initiative, it makes sense for organisations to conduct basic data hygiene practices like assessing the quality of data, gauging the need for data clean-up and documenting data-gathering and reporting processes.

Data Governance

Because employee data is personal, privacy rules must be respected. Proper data governance should be the responsibility of everyone involved in workforce analytics. However, someone should be assigned ownership to ensure that data and HR teams are following the processes established for data security.

Flexibility

Economic and business climates are not static; even the best workforce analytics programme may miss emerging talent shortages or inadequately take certain contingencies into account. To make sure workforce analytics programme reflect the latest internal and external developments, organisations should regularly re-calibrate and revise assumptions made from previous HR data analysis.

RPO Providers Can Assist Organisations with Workforce Planning, HR Data and Analytics

There is no one-size-fits-all workforce planning programme, even for global organisations that have similar needs. What’s right for one organisation may not be what another organisation needs.

However, workforce planning does not have to be mysterious or complex. Organisations more than likely have a lot of the data they need, it is just a matter of creating the right management and reporting practices to interpret the data in meaningful ways.

The right RPO partner can help organisations make sense of their workforce analytics with their experience and deep understanding of labour market data and trends. An RPO partner can also work with an organisation to create methodologies adapted to suit their needs. Click here to learn more about PeopleScout’s RPO solutions.

How to Create and Provide a Positive Candidate Experience

Posted on by epadmin

The world of hiring is more candidate-driven than ever before. Professionals in various industries at different levels of experience are in high demand, and that means they have more options when it comes to choosing an employer. The presence of options, coupled with the rising bargaining power of employees, has lifted candidate experience to the top of many organisation’s list of talent acquisition and workforce management priorities.

Generally, the better the candidate experience, the more likely an organisation is to attract the best talent. Top candidates demand compelling experiences during and after the hiring process. In this post, we outline ways organisations can improve their candidate experience to gain an advantage over the competition.

Why is Candidate Experience Important?

The candidate experience covers the entire recruitment process from before an application is submitted to onboarding, and everything in between. Poor experiences during the recruiting process can negatively impact an employer’s ability to hire talent. In fact, 27 percent of candidates who have a bad experience would “actively discourage others to apply.” What’s more, 77 percent of candidates are likely to share positive experiences with those in their network.

Today, candidates have more choices, making it harder for employers to differentiate themselves and establish how their values, company culture and employees represent a unique opportunity for top candidates. Through a positive candidate experience, organisations can gain the trust and loyalty of applicants who may become advocates for an organisation and help bolster their employer brand. With a stronger employer brand, organisations can distinguish themselves as an employer of choice in their industry.

Research Report

Inside the Candidate Experience

Read the report

Candidate Experience Touchpoints

Every interaction with an organisation, from job postings and career sites to speaking with a recruiter or hiring manager can positively or negatively impact the candidate’s perception of an organisation. Candidates often decide whether or not to accept a job offer based on how they were treated throughout the hiring process.

Each touchpoint throughout the hiring process—from attraction and sourcing to onboarding—should be taken into consideration when optimising your candidate experience. The following are tips on how to enhance your candidate experience.

Employer Branding

In today’s digital-obsessed world, most candidates use the internet to research an potential employer prior to applying for a job. Having a strong employer brand not only helps build a connection with a prospective hire, but it introduces them to who you are, what you do and why you are a great place to work.

There are many ways in which a company can work to optimise its employer brand. For example, organisations can ask current employees to leave reviews on Glassdoor or submit a quote about their experience to be used in recruiting materials. Social media savvy employees can also be encouraged to share company culture through news, photos and events.

Employer branding messages should be communicated across all platforms that are relevant to the organisation’s business and recruitment efforts such as job boards, social media platforms and industry publications.

Make a Good First Impression

According to a CareerBuilder study, 57 percent of candidates conduct their preliminary research by visiting an organisation’s website, making it clear that career pages and candidate-facing web pages need to be designed to capture an applicant’s interest.

An effective career site should make visitors feel welcome and give applicants the information they are looking for, such as details about employment opportunities, company culture and work environment.

Career sites should be both engaging and easy to understand. An excellent online experience can motivate candidates to apply and differentiate employers from competitors.

Respond to Candidates

CareerBuilder also reports that 47 percent of candidates never receive any form of communication from the organisation they apply to, even past 60 days after applying. This leaves a huge opportunity for organisations to provide superior communication and recruitment marketing.

Every candidate deserves a response, even if they will not be given an interview. Whether the response is an automated email, a letter or a phone call, as long as it is prompt and tactful, applicants will not feel that they wasted their time.

Organisations who treat every candidate equally are more likely to have applicants reapply to the company or encourage family, friends and coworkers to apply.

Create Unique Experiences

An optimised application process should be tailored based on different criteria such as the role, location or technical experience required. For example, certain positions may require rigorous technical screening questions, while others might rely more on personality or cultural fit. Organisations can even display specific job postings in an applicant’s preferred language to make them feel more comfortable with the hiring process.

Employers can also build a way for applicants to showcase their personal interests and non-work-related activities throughout the application process. This allows candidates to display their personality in addition to just experience; organisations can also use this opportunity to learn about additional skills that may make a hire more desirable.

Improving the Application Process

Many qualified candidates are lost because organisations lack a streamlined and easy application process.

To improve the application process, organisations should ask the following questions:

  • What does the application process look like? Is it long? Is it tedious?
  • What happens after a candidate completes the application?
  • How will they know if they have been selected to move on through the hiring process?

Below, we outline some additional ways to improve the candidate experience through improving the application process.

Mobile-Friendly Applications

Job seekers today spend time on their smartphone doing everything from buying birthday gifts to scheduling doctor appointments. In fact, according to Pew Research Centre, 53 percent of 18 to 29-year-olds and 43 percent of all users have used a smartphone as part of a job search. Yet, many employers still offer an outdated or poorly designed mobile application experience.

Because so many candidates learn about job opportunities on their mobile devices, organisations need to create a mobile-friendly application experience. Candidates—in particular, high-demand candidates such as those working in technology and executives—may judge an organisation by its technology and application processes. Being perceived as “outdated” could damage an organisation’s employer brand.

At PeopleScout, we understand the importance of creating an optimised application experience across all devices, which is why we built Affinix to be mobile-first. Learn more about PeopleScout’s mobile-friendly recruiting solutions with AffinixTM.

Job Descriptions

A well-written job description can engage a candidate and convince them to apply for a position. However, there is a disconnect when it comes to job descriptions, with 72 percent of hiring managers stating that they provide clear job descriptions, while only 36 percent of applicants agree.

Organisations should perform a quality check on their job descriptions and ask the question, “Could these descriptions describe any company?” If they can, the descriptions probably rely on a list of generic skills and traits, which may deter top candidates from applying while inviting unqualified ones.

Instead, organisations should write job descriptions that highlight what a candidate would be expected to achieve during their first month, three months, six months and a year into the job. The improved clarity will provide candidates with a clear understanding of what they can expect if they are hired.

Shorten Applications

The length of a job application can have a major impact on candidate experience. A study conducted by Indeed found that 88.7 percent of potential applicants abandon the application process if there are 45 or more screener questions. What’s more,  43 percent of candidates spent more than 30 minutes completing an application, and 12 percent spent more than one hour.

A “Quick Apply” feature that only collects the most pertinent information required to move a candidate forward in the process can help shorten job applications. Many ATSs have features that allow applicants to import their resume from other sites such as LinkedIn or auto-fill parts of the application to save time. By shortening the application time, organisations will have more candidates completing the process, adding to the applicant pool and increasing the chances of finding the right hire.

Provide a Positive Interview Experience

A positive interview experience can present a positive image of a company, improving the odds of the best candidate accepting a job offer.

During the interview, one of the most effective ways to get good responses is by using behavioural interviewing techniques. Behavioural interviewing is the concept that past experience is a good indicator of future performance. Questions that begin with “Tell me about a time,” or “Describe a moment when,” are usually behavioural in nature. It allows the candidate to share an experience from their past.

Ultimately, a well-defined interview process will give everyone the comfort to ask and receive the best answers.

How RPO Providers can Help with Candidate Experience

From the initial recruiting email or phone call to onboarding, high-quality talent expects a high-quality candidate experience. An RPO provider who makes smart use of technology and recruiting strategies can help deliver high-quality experiences that make candidates feel important. An RPO partner’s recruiting teams spend hours cultivating relationships with candidates. The rapport they build with candidates helps establish relationships that over time lead to making quality hires and recruiting success.

Organisations who partner with PeopleScout can build a world-class, global candidate experience that features personalised messaging, social recruitment, retargeting and programmatic prospecting as well as data-driven decision making.

Learn more about how you can boost your candidate experience with our research report, Inside the Candidate Experience.