Managing Change During an RPO Implementation: What to Expect in the First 120 Days & Beyond

Change is hard. But, despite all its challenges, change also brings innumerable benefits. So, when it comes to implementing an recruitment process outsourcing (RPO) program, it’s important to remember that no transition will be seamless. RPO transitions come with changes, both minor and foundational, that will present new challenges each day during an implementation. While this might seem daunting at first, know that these challenges come with a predictable and manageable pattern; the best way to approach change during an RPO implementation is with the knowledge of what to expect and how to succeed in the face of obstacles that appear along the way.

Before Your RPO Implementation Starts

It’s no secret that people are hesitant when it comes to change—especially when that change is likely to affect their day-to-day routine. To address this hesitation, it’s important to get everyone on the same page, consider the affect on each stakeholder and educate people on what they should plan for once the implementation begins.

Some stakeholders will be early adopters who are hungry for change; utilise them as ambassadors for the new process. Others will be resistant, and these are the people from whom you want to gain buy-in for RPO. Once you identify the more cautious stakeholders, try to help them see the benefits of change from their perspective. Then, they can serve as primary communicators to others who are hesitant and explain the value of the change in ways resistant team members will understand (and you may not have thought of).

The best way to get people on the same page is to address pain points and questions early on so people know exactly why a change is being implemented. Begin that process by answering these key questions:

  • What specifically is changing? Tell people what you’re going from and what you’re going to.
  • What does this change mean for what I do? Explain how daily operations will be affected.
  • Will this make a difference? Show people how the change will bring value.
  • How will success be measured? Set clear calendar goals and openly address when these goals are not met.
  • Where do I go to find more information? Designate point people to address all updates regarding the transition.

Continue to communicate these Q&As to your team throughout the RPO implementation to further drive buy-in for the new process.

During the RPO Implementation

We’ve identified four definitive phases that will take place during the first 120 days of any RPO implementation. Understanding these phases will help keep you on track during the implementation process.

Introduction & Learning

This is the time to educate people on, what RPO is and what changes are going to take place. People are excited, energy is high and everyone is working hard to be open-minded about the changes. Some people might feel an initial shock, as though changes are already starting, but this is the time to get everyone used to the idea of new processes and people before any big changes are made.

Optimization

In the second phase, you address lessons learned in phase one and can begin operating at the new normal day by day. Energy remains high as people become more proficient in using the new processes. Issues decrease, but small concerns begin to go unreported. While morale is still high, minor frustrations occur while not everyone is up to speed yet.

Measurement & Consistency

This is the phase your client delivery leader will warn you about; believe them when they say you’re going to get frustrated! Phase three is the toughest because it’s when people start becoming impatient with the way things are progressing. Everyone expects everyone else to be fully competent in the new processes and performing according to plan. Minor issues that went unreported in phase two often turn into bigger issues that come to light during this phase, leading to amendments to current processes and a review of the team structure.

For one client, during the first three months small changes were made to the process almost every day. At first, it felt frustrating, but it was the way the client was able to make progress quickly versus waiting for designated biweekly meetings for issues to be addressed. It was a new process for the client and a customized way of approaching change from our side, as well. Through careful documentation, the client was empowered to successfully combat candidate fallout by continually adjusting the order of steps in the hiring process.

Scale & Grow

After adjustments are made to the team and process, things finally start to move more smoothly. People are now highly competent, wins are gained more consistently, and issues are reported and resolved as they occur. The team gets along and feels positive because it is at the correct size and structure. Phase four begins a state of steady growth, which leaves room to evolve.

While these phases are fixed, people in your organization will complete them at different rates. It’s okay that some people might still be getting adjusted in phase two while others are already becoming more competent in phase three. However, phase four means the entire team has mastered the changes and is ready for innovation and further growth. To ensure everyone reaches the final phase, encourage weekly or daily check-ins to get everyone on the same page about the way the transition is progressing.

Open Communication is Key

Communication is a two-way street, and it only works if both parties are actively communicating throughout the entire implementation. Because outsourcing your recruitment function means people from across the organization will be affected, be mindful not to overlook a specific group when communicating information about changes. A forgotten conversation about what to expect could be the difference between someone feeling neglected versus feeling like they are a part of the solution.

👉 Learn how to talk to stakeholders about RPO with our conversation guide.

As much as you need to be transparent with people about the goals and progress of the transition, they need to be open with you, as well. Be mindful of the fact that many of the people affected by the transition have been using a different system and coming up with workarounds when those processes fail. A map of the new process on every employee’s desks is a handy way to compare their actions to those on the process and document whenever an adjustment needed to be made. As people begin reporting exceptions, you’ll be able to determine whether incidents are isolated issues or part of a larger trend.

In one client’s RPO implementation, one team member kept adjusting the process without letting anyone know. While it was commendable of her to take on that responsibility, we had to remind her that as her RPO partner our job was to optimize the process and help save her time. She had an understandably hard time letting go of that need to fix the process, but eventually realized any exception to the established process—no matter how small—should be reported to ensure the overall RPO implementation success.

As issues are addressed and people start performing in accordance with the changes, be sure to publicly recognize and reward their behavior to further reinforce the idea that each team member brings value to the success of the implementation.

Beyond RPO Implementation: Ensuring a Successful Transition

An RPO implementation may feel like an uphill battle, but it’s important to remember that it’s a good thing. Through every growing pain along the way, you’re still moving forward, and that’s what an RPO transition should feel like. There’s always going to be some level of discomfort with any change, but remember, your RPO partner is there to help guide you throughout the implementation. You should feel excited by the idea of the value your RPO partnership will bring, and if you ever stop feeling value, that’s when you know something needs to change.  

With any RPO engagement, you always want to be evolving and changing. As you’re working with your provider

Hiring for Highly Skilled Workers and Hard to Fill Jobs

When facing a tight and highly competitive talent market, employers find it even more difficult to hire for hard to fill jobs. What’s more, the dearth of highly skilled talent in critical industries can lower an organisation’s productivity, which, if left unabated, could have a major effect on the global economy.

According to a Society for Human Resource Management (SHRM) report, vacancies for jobs requiring highly skilled workers or in-demand skills are among the most difficult to fill. The talent acquisition professionals surveyed in the report said the following job categories are most difficult to recruit:

In this article, we’ll cover how organisations can identify, source and hire highly skilled talent more effectively.

Creating Candidate Personas for Hard to Fill Jobs

Before you source, recruit and hire highly skilled talent, you must first outline the skills, attributes, experience, and tendencies of your ideal candidate by creating a candidate persona. A candidate persona is a semi-fictional illustration of a candidate who exemplifies what you are looking for in a specific role. An accurate candidate persona will help your talent team tailor its strategies and approach to best suit the talent you are looking to hire. This is especially important when recruiting highly skilled candidates who have diverse and unique requirements, drivers and employment expectations.

Your candidate persona needs to answer key questions. Begin by answering these questions using existing data from your applicant tracking system (ATS) and customer relationship management (CRM) databases on candidates and employees. You can also interview current employees – especially those who align with your ideal candidate – for their feedback. Below is an example of a candidate persona template:

Hard to fill jobs

Make sure your personas are representative of actual human beings – rather than a portrait of an overly idealised, fictional candidate. Also, be cautious when creating candidate personas; giving your personas names and pictures to make them seem more realistic and multi-dimensional is great, but it may also lead to bias. Instead, keep personal identifiers to a minimum to avoid discrimination and maximise diversity. 

Sourcing Highly Skilled Candidates

Leveraging Social Media

LinkedIn is a favorite social media recruiting tool for talented professionals. However, oversaturation is the predominant reason that many hiring managers claim that recruiting on LinkedIn has become less effective. Despite being inundated with competitors, LinkedIn is still one of the most important tools in a recruiter’s toolbox. However, sourcing talent on other social media is also a vital part of a modern recruiting strategy.

  • Twitter: Use Twitter’s advanced search function to hunt for user profiles that use industry-related keywords and hashtags. Then, refine your search based on location and other important criteria. For example, if you’re looking to fill a developer position, search Twitter for specific software and developer-related keywords within your organisation’s target market. This search can uncover developers in your area with the experience you’re looking for.
  • Facebook: Facebook’s targeted search capabilities enable you to find high-quality, skilled workers who align with specific criteria. For example, if you search “copywriters with packaging marketing experience,” Facebook will return a result with matching profiles. Reach out to these candidates to see if they would be interested in interviewing with your organisation.

The power in using your social media accounts goes beyond sourcing candidates for hard to fill jobs; you can also showcase your organisation’s employer brand and culture to entice and engage talent.

Employee Referrals

To gain a competitive edge, look to your employees. An employee referral programme can help your organisation expand its network with a ready-made talent pool. Employees have contacts with former classmates and co-workers, and their referrals are more likely to be qualified and a good fit with the company culture.

Additionally, consider posting open positions in office areas, announcing openings at company meetings and sharing them in company-wide communications to help employees keep referrals top of mind. Also, regularly remind employees about the rewards for referrals, such as financial compensation or other perks. Even if a referred candidate is not a good fit for a particular position, you can still consider them for different roles, which can help supplement a robust talent pipeline.

Leverage Recruiting Automation & AI Tools to Source Candidates

Innovations in talent technology have transformed every phase of the recruiting process. One phase that has seen enormous change due to technology is candidate sourcing. Candidate sourcing is the most important phase in recruiting highly skilled talent because the talent pool is more constricted.

Today, talent tools powered by artificial intelligence can locate passive candidates for hard to fill jobs much faster and more efficiently than ever before. AI technology crawls the internet to collect and analyse a wide variety of candidate data – from résumés to social media activity. Based on this data, AI-based tools can help make predictions about which candidates will be open to switching jobs, making it easier for recruiters to prioritise those candidates.

Selling Your Hard to Fill Jobs

When it comes time for the interview, you’re not just interviewing highly skilled candidates; they’re interviewing you, as well. To effectively “sell” your opportunities, outline and communicate the benefits of working for your organisation. Effective communication on the front end can save your company significant time and effort.

Understand What It’s Like to Work for Your Organisation

To properly sell the role, make sure that you have an accurate view of your organisation from the perspective of your employees – both current and former. Consider deploying surveys to obtain feedback from current employees and make sure to conduct exit interviews with departing talent. Take the feedback you receive and craft an objective report of your employee experience. When you understand the day-to-day experiences of your current and former employees, you can better sell an accurate and positive depiction of what it’s like to work for your organisation. 

Understand Your Employer Value Proposition

Your employer value proposition (EVP) is what you are selling to the candidate. Recruiters and hiring managers need to know – and be comfortable articulating – the value proposition of your organisation. In other words, you need to answer the question, “Why would someone want to work for you in this position?” Your employer value proposition includes a range of tangible and intangible benefits of working at your organisation, such as work/life balance, flexibility, culture, values, compensation, and benefits. Know the benefits of working for your company, and make sure that you effectively “sell” it to highly skilled candidates.

For instance, PeopleScout helps a client to maximise its employer brand to attract a healthy pipeline of top talent. The client, which has a global presence in the construction industry, works with PeopleScout to highlight its unique culture to potential employees. During the hiring process, hiring managers communicate the client’s mission of minimising environmental impact and maximising sustainability; creating innovative approaches to complex industry problems; and promoting the well-being of its employees.

As an example, the client offers three days of “well-being” PTO that can be taken in addition to the traditional leave offered by the client. These days are seen as necessary for employees working in a physically and mentally taxing industry, and illustrate the client’s commitment to the well-being of its staff. What’s more, the client also offers multiple flexible work arrangements to increase work-life balance – a prudent, yet uncommon, benefit in the industry. By helping our client weave in its mission, culture, and brand into the recruiting process, the team has been able to establish the company as an employer of choice for highly skilled talent. 

Be Careful Not to Oversell

In addition to the perks, it’s also important for candidates to have an objective understanding of the challenges that may come with working at your organisation. You don’t have to paint an unflattering picture of your hard to fill jobs, but it is important to provide accurate information upfront. Overselling or omitting information will start the employment relationship off on the wrong foot should they accept your offer, and could lead to higher turnover. It won’t take a new hire long to figure out that what they were told before they were hired is not the reality of the role. For example, if your role requires irregular or long hours, communicate that to the candidate. This allows the candidate to make a fully informed decision and mitigate the risk of immediate disengagement.

What Candidates Want to Know

Just like you want to know about a candidate’s background and experience, highly skilled candidates also want to know what they can expect from employment at your organisation. In particular, during the recruiting process, they may be interested in: 

  • The candidate’s potential for growth: Highly skilled candidates want to know how leaping to a new organisation is going to benefit them – especially in relation to the growth and overall well-being of their careers.
  • The role’s potential for growth: Candidates may want to go beyond the position in its current form and discuss what the position could be and how the role ties into the organisation’s plans for the future. 
  • Your organisation’s potential for growth: Highly skilled candidates want to be part of a winning team, so show them how your organisation is driving success.
  • Your organisation’s culture: Candidates want to know that the position is going to be a good fit, and that includes how they fit into your organisation’s culture. 

The evolving landscape of talent acquisition requires a more proactive, multi-touch approach to attracting highly skilled talent and converting them into applicants and, ultimately, hires. As the global economy continues to grow and the demand and competition for highly skilled talent rises as a result, organisations need to stay abreast of the scope of talent available in the market.

Retail Recruiters: Creating a Winning Retail Recruiting Strategy

There is no doubt that the internet has forever changed the way customers shop. Despite this, in-store sales continue to trend upward. In fact, in-store sales revenue growth has outpaced e-commerce sales steadily over the last decade. To support in-store demand and continue growth, retail employers need top-performing talent in the right positions.

Unfortunately, with a tight labour market and various retail recruiting challenges, it is now harder than ever for retail recruiters to find the right candidates. In this article, we cover the best hiring practices for retail recruiters to help you source, attract and hire the best retail talent.

Defining Your Hiring Goals as Retail Recruiters

Regardless of industry, the first step in the recruiting journey begins with outlining how many hires you need to make, what positions you are looking to fill and the timeline you need to hire by. By outlining these goals early on in the recruitment process, you develop a clear strategy that helps you meet your organisation’s talent needs.

As a retail recruiter, your organisation’s hiring goals may fluctuate or change depending on seasonality and store openings, so in addition to your current hiring needs, also anticipate future needs when creating your hiring goals.

Do not be afraid to change your goals as you go. Outside factors, such as new competitors, a change in demand or opening of a new store, might influence the goals you established. If you need to make a shift to your strategy, remain agile enough to do so.

Sourcing Retail Candidates

For a retail organisation to thrive, it takes a diverse range of individuals working together towards a common goal. So, it should come as no surprise that when searching for top retail talent, retail recruiters need to cast a wide net.

While some companies may focus on hiring high school or college students looking for part-time or seasonal jobs, others may want to experienced full-time candidates in search of careers. If you’re hiring low wage, low skill labour, community sites like Craigslist or standard job boards can help you attract students or young individuals looking to gain some experience. If you’re looking for more experienced retail workers, try more targeted job boards like iHireRetail or LinkedIn.

It is essential to know where your potential candidates are active and advertise your open jobs strategically. Use location-specific job boards, local papers or blogs, or other targeted strategies to help pinpoint your area for the best candidates.

When sourcing for seasonal positions, using digital and social media ads along with email as a way to find and attract talent can pay huge dividends. Just make sure you create a specific careers site to send seasonal candidates too. This way it will be easier for them to find information on the opportunity without having to navigate your full careers website.  

Finally, you can also look at your customers as potential candidates when recruiting new employees. When your employees are passionate about your brand and products, like loyal customers often are, they can help increase sales and educate new shoppers about what you offer.

Retail Recruiters Need to Go Online

Retailers of today are operating in a competitive space that requires forward-thinking as well as online and social savviness. If you want to attract applicants who have those traits, you should take your recruitment efforts beyond traditional channels such as job boards. Social media is known to be an effective recruitment tool. LinkedIn, for instance, has a number of talent solutions that enable you to find, vet and contact candidates.

Social media channels such as Facebook and Twitter, while not specifically made for recruiting, can also help you find new hires. Use Twitter to spread the word about your openings and put a special careers tab on your Facebook page where your fans can browse and apply for jobs.

Even Instagram has proven to be a good platform, particularly for companies looking for young and fresh talent. As Software Advice cited in this piece on Instagram recruiting, a study by the Pew Research Center found that the largest group using Instagram is adults between 18-29 years of age with some college education. This makes it an ideal platform to attract a new generation of applicants.

So, make it a point to spruce up your employer profile on social media. A good way to do this is to share fun team photos on platforms like Facebook and Instagram. And if you are actively recruiting, spread the word by posting “we’re hiring” images on your accounts and running targeted social media campaigns to attract the right candidates. You can also show your company culture and promote things such as flexibility in the workplace you provide, your commitment to diversity and inclusion and more.

For Retail Recruiters, Attitude is the New Experience  

When hiring in retail, which is a bigger predictor of a candidate’s success: attitude or experience? In the case of industries like retail, an employee’s attitude is often more important than their experience. What’s more, The Future of Work: The Augmented Workforce study conducted by Deloitte found that “skills such as empathy, communication, persuasion, personal service, problem-solving, and strategic decision-making are more valuable than ever.”

Retail Recruiters

Whether it’s assisting customers at a department store or managing an automotive supply store, each role within the retail industry requires the right attitude. So, how can retail recruiters ensure they hire candidates who have the right attitude? You can start by assessing candidates’ soft skills in the workplace.

Key soft skills to look for in retail candidates

  • Willing and eager to learn
  • Patient
  • Inquisitive
  • Competitive
  • Problem-solving skills
  • Responsible
  • Good communicator
  • Strong listener
  • Team-oriented
  • Emphatic
  • Can-do attitudes
  • High emotional intelligence

The good news is that many of these soft skills go hand-in-hand, so finding retail candidates who exhibit these qualities and attitudes will not be as difficult as it may seem.

Group Interviews and Assessing Soft Skills

A great way to find candidates with the right soft skills is to conduct group interviews. Candidates at Disney’s retail Store go through a group interview process where they are quizzed on Disney trivia and are asked to sell a product to the rest of the team.

Conducting group interviews provides you an opportunity to glean insights into someone’s soft skills by observing how they conduct themselves around other people, how they handle a stressful situation and you get to an understanding of how they will fit with your team.

The Gist

Retail recruiters and the industry as a whole face a unique set of challenges when attracting top talent with the right skills. With the majority of the retail workforce comprised of hourly, part-time and seasonal employees, recruiting quality workers quickly is a tall order.

There is no one-size-fits-all strategy or tactic to retail recruiters. However, armed with the tips we have shared you can develop a retail recruiting strategy that fits your organisation’s unique issues, needs and culture. Remember, get to know your candidate pool, create a robust employer brand, utilise the internet and talent technology tools. If you cover all of these bases, you can improve your recruitment process and make smarter hiring decisions.

Global Implementation: Is Your Talent Programme Ready for the World Stage?

The shift toward global expansion is top of mind in many of today’s organisations, and for good reason: going global brings opportunities that may otherwise go untapped – such as new revenue sources, cultural diversification, economies of scale and greater access to talent. So, as your talent programme grows, you may be considering expanding beyond your current borders.

Similar to traveling internationally, there are many steps to taking your business’ talent acquisition programme global. As you plan for a trip abroad, you may make a packing checklist, get your passport and prepare accommodations. There’s anticipation as you near your trip date, and even some nerves as you take flight. You don’t quite know what to expect, but you’re excited about the possibilities of what you’ll discover. After an invigorating visit, you recount your trip and replay all you’ve experienced – good and bad. Global talent acquisition deployments are similar, and in this article, we’ll outline factors to consider throughout the different stages of implementation.

Choosing Your Global Talent Acquisition Deployment Type

The first item on any traveler’s checklist is determining where to go. When it comes to global implementations, get a good handle on the location or locations you’ll be expanding into before taking off. After considering talent supply, cultural nuances and how easy (or difficult!) it is to do business in a certain location, selecting a deployment type should be straightforward.

There are two main types of global talent acquisition deployments:

  1. “Big Bang” Approach: If you opt for this method, you’ll be launching all operations at one time on a singular date. This might be the choice for you if the main goal is compliance with global policies and procedures that align with a specific set of dates and standards.
  2. Phased Approach: This type of deployment type favors a slower rollout of operations over time – which might be helpful for first-generation managed service provider (MSP), recruitment process outsourcing (RPO) or total workforce solutions programmes that you want your organisation to ease into.

Factors to Consider

After choosing a travel destination, you’ll start looking into the details of the location you’re visiting. What’s the weather like? What language do people speak? Where are the best food spots in town? In essence, seemingly small aspects tend to have large effects on the success of your trip. Likewise, once you’ve taken all of the initial expansion considerations into account, you’re better equipped to further assess pivotal factors that will greatly influence the success of the overall deployment, including the following significant global and local influencers.

Key Stakeholder Identification & Support Capacity

It’s crucial to align organisational expansion plans with regional cultural norms and any specific local nuances. For example, when initially organising the details, are there any types of communication styles that are considered rude or offensive? This is crucial to ascertain for positive programme adoption from the start. Also, be sure to frame that local focus to stakeholders, as opposed to communicating a message that essentially states that a new programme will be laid over local operations. Stress the fact that you’ll be interweaving existing operations with new features and benefits to ensure maximum success for the programme and all involved.

Additionally, focus on ensuring that all voices are heard – from local teams to individual hiring managers – to avoid any passive resistance; you’ll want to fully understand how people work in that particular location and what day-to-day norms mean to ensure the success of the programme. Try putting yourself in the shoes of the end-user; a seemingly simple concept like shadowing can go a long way in showing the local constituency that you’re invested in the success of the programme at their specific location.

Availability of Talent

We’re currently seeing low unemployment rates paired with skills shortages across the globe– a trend we haven’t seen consistently in the past. Because of this, consider shifting your focus to soft skills when it comes to assessing the talent landscape in a given region. This means concentrating on skills like critical thinking, problem solving and adaptability to new environments. No matter whether you’re introducing a new industry to the area, carefully decipher what the competition for talent looks like. From there, you can start developing a well-thought-out sourcing plan to align the resources necessary for a successful deployment.

Change Management and Global Talent Acquisition

global talent acquisition

When done right, change management can have the greatest effect on deployment success. A critical component of managing change in global talent acquisition implementations is gaining buy-in from key, local stakeholders. Then, you can depend on these stakeholders to translate (literally and figuratively), the feedback needed to take into consideration.

Another vital part of managing change is ensuring the right amount of frequency to ensure consistent alignment. Rather than one initial message followed by months of silence leading up to the “go-live” communication, consider a layering approach. Keep communications frequent, consistent and to the point to get people excited about what’s coming and interested in what the changes mean for them.

And, as important as it is to keep communication consistent as you prepare for launch, it’s just as critical post-launch. Reinforce the benefits people should be seeing, ensuring everyone is comfortable with the changes and collecting feedback around any training or functionality that may need revisiting. A high level of communication and comfort translates into successful programme adoption.

For more on change management, check out our Talking Talent Podcast.

Technology Readiness

When it comes to talent technology, several different factors need to be considered. For an MSP programme, the main component is the vendor management system (VMS). Along the same lines, with an RPO program, you’ll be focused on the applicant tracking system (ATS) and any other systems that may need to be integrated for either or both. Similar systems may be utilised across an organisation with varying local versions, so it’s important to understand what consistencies exist, as well as gaps that need to be addressed.

Ensure the pros and cons are carefully weighed across the systems the technology will interface with, then try to choose one as a “source of truth” for compliance, data validation, and data integrity. In doing so, you’ll see consistency across the talent technology, giving you a true, holistic view of the workforce when it comes to analytics and reporting.

Finance & Tax

What’s important here – and heavily dependent upon the workforce population at hand – is ensuring that there are clear visibility and guidance around cross-border implications, such as supplier and provider payments, global and statutory requirements, or arrangements in which a hiring manager sits in a different location than the resource. This becomes especially important when there is an integration with an invoicing system and effects on back-office operations.

The Stages of a Global Talent Acquisition Launch

After months of preparation, you’re finally leaving for your much-anticipated trip. You just have to check in to your flight, print your boarding pass and you’re on your way! After a two-week experience you’ll never forget, you return home to tell your friends and family every detail of your getaway (even down to the hotel mishap on night three). Your global deployment will go through similar stages, as outlined below.

Pre-launch

At the pre-launch stage, all stakeholders should have a good working knowledge of what’s coming and when, and you should have a good sense of how everyone is feeling. Are people comfortable with what’s coming? Are they ready for it? What needs to be adjusted now based on the feedback collected?

Ensure that all technology components are operating as planned, and that enough time has been dedicated to testing different scenarios that will be realised upon launch. The quickest way to do this is by running through predetermined scripts and observing how the technology responds. If time allows, some organisations also subscribe to a “break the system” approach by trying out every possible or one-off scenario – including erroneous field data – to assess the outcome. While this takes more time, it also tends to be the most thorough, especially if multiple technologies are at play.

Successful Launch

global talent acquisition

When it comes to executing a successful launch, the biggest components are represented above. As you progress in the implementation, it’s wise to consistently refine change management, calibrate resource alignment and pivot as needed, so as not to lose momentum as progress is made. Remember to share successes along the way, and not to lose sight of the overall goals of the programme.

Furthermore, whether you’re evolving your programme or expanding into additional locations, consider the overall maturity of the labor market and generation of the programme you’re launching. For instance, if this is a second-generation programme, what do you need to consider from the first launch and potentially change? It’s also important to communicate the fact that unexpected issues may arise and, if they do, it’s critical to address these obstacles transparently.

Post Launch

Once the programme expansion has launched, consider the following recommendations:

  • Dedicate time to complete a thorough audit: Assess how well the goals were met, taking into account that they may have changed over time.
  • Schedule a “lessons learned” meeting: Identify and capitalise on best practices acquired throughout the launch.
  • Check in at all levels of the operation: Work to understand what is and isn’t working.

As data starts coming in regularly, analyse for trends that may not have been visible before to determine any adjustments that need to be made related to resources, processes or technology.

After any trip, you spend some time at home reliving the experience and getting reassimilated with your day-to-day life. You think about what you did and didn’t like, go over what you learned, and naturally, decide whether you want to take another trip. Maybe the destination was so great that you want to go back, or perhaps you’re ready for something new. Global talent acquisition implementations are similar, and whether you’ve met your needs with one deployment or are planning for further expansion, the right talent partner can help take you there.

Finding the Right Partner

Choosing a partner to help you through your global talent acquisition deployment is like choosing an airline. Are they reputable? Dependable? Can they get you where you need to be? Most important, can you trust them with your bags? When you’re looking into viable partners to work with for your implementation, ask yourself:

  • Do they align with our business needs?
  • Will they deliver value across every level of the organisation?
  • Are they flexible?
  • Do they have any proven standards?
  • Do they have the ability and experience to tailor operations as needed?

Don’t be shy about asking your potential talent partner to prove their value. Request case studies and demonstrated expertise that illustrates that they have the experience you’re looking for. Finding a partner that is a good fit for your organisation is a huge undertaking and you want to make sure you get it right. You’ll likely be working with them for a long period of time, and the success of your implementation will depend on the strength of your relationship and the trust you have in your partner.

Talking Talent: Talent Acquisition in 2020 with Madeline Laurano

Does your talent acquisition programme spark joy? If not, Madeline Laurano is here to help. Laurano is the co-founder of Aptitude Research, a research firm focused on talent acquisition. Based on her proprietary research, Laurano sees a talent acquisition landscape that is crowded and complex. During her keynote presentation at PeopleScout’s 2019 NEXT Talent Summit, she focused on simplifying the process.

Every year, Aptitude Research conducts three major surveys to gather qualitative and quantitative data about the talent acquisition landscape – from the biggest challenges facing recruiting teams to how leaders in the field are integrating innovative technology into their programmes. We spoke with Laurano about the trends she uncovered in her surveys and how she applies the “Marie Kondo” method to talent acquisition and talent technology.

What is the biggest challenge in talent acquisition today?

The biggest challenge across organisations of all sizes and industries is that talent acquisition has become so incredibly complex. We have new technology solutions; vendors entering the industry that provides everything from employer branding to innovative assessments; and organisations that need to expand the skills and breadth of knowledge on their talent acquisition teams. While this presents exciting opportunities, at the same time, it’s creating a lot of challenges. We have to be able to manage all of these different priorities while making sense of the technology we’re using and the strategies in place.

How do you determine which talent technology solutions are the right fit for your organisation?

It’s going to be a little bit different for every company, but it’s best to start at a very basic level. Every organisation needs an ATS, an onboarding system and some type of recruitment marketing platform. That’s what I call the trifecta. Every organisation of every size should have that. Those three systems must be in place to make sure that you have a way of engaging, tracking and managing talent. That’s the basic tech stack.

After that, it’s important to look at what you need to support your needs – whether it’s automation, enhancing communication, providing stronger branding, or sourcing and assessing candidates. Most organisations have screening and assessment solutions. We’re seeing more and more companies using some type of interview management system. Then, there are a lot of sourcing and branding solutions.

I think we need to simplify the talent technology ecosystem as much as possible. That comes down to building the best trifecta – the basic tech stack – and strategically adding additional technology where it will have the greatest significance. There are companies that pull together all of these disparate solutions into one unified technology; PeopleScout’s AffinixTM is a great example of that.

When you’re looking at technology partners, how do you determine if they are the right fit? What kind of questions should you ask, and what should you look for?

It’s really looking beyond just a demo and beyond what’s on somebody’s website. I evaluate technology partners using four buckets: company, product, differentiators and roadmap.

First, I like to ask, “What are the company’s values? What’s the strength of their leadership team? How many employees do they have? How many employees are focused on research and development? What does their customer base look like? Who is their target customer?”

The next piece involves looking at the product, getting into technical questions, and thinking about things like mobile compatibility, the suite of services and the languages that are supported.

Then, it’s about the differentiators. I like to ask technology providers to explain what their differentiators are, and then – after going through the process and understanding what they do – figuring out if I’m seeing the same differentiators. That can be very telling.

The final piece is asking about the roadmap. “What’s planned for the future? Is this a provider truly invested in making enhancements and providing flexibility to organisations?”

How do you simplify your talent acquisition process? What does simplified look like?

We’ve heard of Marie Kondo and her method for organising and decluttering our homes. I think organisations need to take that approach to talent acquisition. This is especially relevant when it comes to talent acquisition technology. Companies are using so many different providers to accomplish certain goals – our research shows it’s an average of 30. When you have so many solutions, you don’t have consistent data sets to look at, so it’s hard to know what’s working and what isn’t.

Leaders need to be able to figure out what talent technology their organisation needs, how it’s going to be used, and how they can narrow down the list of providers to only those that are most effective. As an example, when it comes to recruitment marketing, a lot of companies are using several different vendors within their organisation; only 2% of companies are using all of the capabilities provided by each tool. Leaders need to look at what’s not working and think about a provider that can support the organisation with a more holistic strategy.

What advice can you share with talent acquisition leaders who are looking ahead to 2020?

When it comes to making your talent acquisition programme more manageable and simplifying your technology stack, think about which providers are truly partners and able to support you in many different ways. That’s really important.

Then, think about what skills you need to make your talent acquisition function successful, whether it’s digital expertise, data scientists or more employer branding services. Focus on how you can either bring those onto your team or find an outside provider to partner with you.

The final piece is thinking about embracing some of the areas that haven’t traditionally been part of a talent acquisition function, taking ownership and being a champion for them. Employer branding is one example. We’ve seen a lot of talent acquisition leaders and professionals embrace branding and become experts in that area. Data analytics is another. By advocating for solutions in these specialised areas, talent acquisition leaders move their programme ahead of the competition.

Finally, have fun! There’s so much in talent acquisition that can feel tactically overwhelming, but advocating for new solutions is empowering. So much is changing, but with that change, we’re seeing exciting opportunities for improved data, robust employer branding and more. This is an amasing industry to be in, and we can’t forget that.

Talking Talent: Growing Pains – Change Management in RPO

In this episode, we talk about change management while implementing a new RPO programme.

No matter the context, change is hard, but it’s also necessary for improvement. Whether it’s sore muscles after a new workout or frustrations as teams learn new, more efficient systems, it’s impossible to improve without at least things getting at least a little bit hard. The key is making sure that pain isn’t a symptom of something a little more serious.

We can apply this to talent acquisition. Implementing a new RPO programme is almost like a merger. You’re assimilating teams, changing processes and likely adding new technologies. It’s not easy, and there will be difficult points. But it’s about making sure that pain is more like a sore muscle than a broken bone.

Emily Gordon, a client delivery leader at PeopleScout joins us to talk about this change management process.

Emily has more than 21 years’ experience in talent acquisition and has overseen sourcing, continual process improvement, and client implementations. Her expertise is in transitions, process improvement, team building, client relationship development, and operational delivery. She holds a Six Sigma Green Belt certification. Emily is a graduate of the University of Michigan.

Emily walks us through her four-step system to drive success during the first 100 days of a new implementation. She shares specific examples of things that went wrong – and right – over her career. Emily explains how you can diagnose the pain of a transition as either normal growing pains – or the symptom of a larger problem.

You can listen to our other podcasts related to RPO here:

Talking Talent: Field Test – How to Attract Top-Performing Field Talent

Attracting candidates with the right cultural fit is difficult at any organisation. The issue is compounded when employees are not working in an office environment but instead out in the field, working face-to-face with your customers. For organisations with field service employees, the workers that spend the least amount of time in your office are often the face of the organisation.

So how do you attract and hire field the best service workers? 

Joining us to talk about this is Chris Gera, the Managing Director, Executive Vice President for Service Council™. In his role, Chris is defining and executing the Service Council’s Research & Insights™ product portfolio.

As the Senior Analyst on Service, Chris is directly connected to Senior Service Leaders and Solution Providers to drive the Service Council’s Smarter Services™ agenda. This provides service executives and organisations the ability to benchmark their operations and also provide guided insight to target how to improve their service organisation performance and deliver the full potential of their change management initiatives.

Chris also leads new member acquisition, member engagement, community expansion and the development of their annual Symposium. Chris plays a key role in building out Service Council’s community platform which is focused on becoming the single source of information and networking for service and customer support executives globally.

Prior to his role at Service Council, Chris held service leadership positions at Vivint SmartHome, where he managed 1,200+ field professionals supporting more than one million customers across North America. While at Nielsen, he led global strategic field initiatives, specifically digitization and technology and process improvement implementations of a $1B profit and loss service business supporting greater than 15,000 field professionals in over 100 countries around the globe.

Also joining for this episode are Mike Yinger and Janice Weiner. Mike is our global leader of growth and strategy here at PeopleScout, and he is responsible for global sales results and organisational strategy. Janice leads cross-selling and total talent initiatives for PeopleScout. Total talent includes all the ways a company can “get its work done.” Getting the work done from a company’s field service perspective is what we focus on in this episode.

Manufacturing Recruiters: Retooling Industrial Recruiting for the Modern Age

For many industrial and manufacturing recruiters, navigating the skills gap remains a persistent challenge. A study conducted by Deloitte and the Manufacturing Institute revealed that the manufacturing skills gap may leave an estimated 2.4 million positions unfilled between 2018 and 2028, the result of which may cause 2.5 trillion dollars in lost revenue.

Those numbers represent missing out on major contracts for manufacturers without the skilled talent to fulfill them. They mean extending or missing deadlines with longtime clients. They are the difference between expanding into new markets or experiencing stagnation.

In the past, as long as a candidate possessed a strong work ethic and commitment to getting the job done, few other skills were required. However, over the years, manufacturing has become more complex and depends on sharp minds and an agile mix of technical skills.

Whether your organisation is planning to grow its operation, preparing for retirements in your workforce or upskilling in response to automation and productivity improvements, closing the skills gap relies on finding the right talent.

In this article, we will cover how manufacturing recruiters can better find the right talent to create a workforce with the right mix of competencies and skills for success in the modern industrial workforce.  

Dissecting the Manufacturing Talent Landscape and Recruiting Challenges

Manufacturing has experienced an ebb and flow in job loss and growth over the past few decades. However, industrial activity monitored by the ISM manufacturing index hit a six-year high in August 2017, indicating a growing trend in overall manufacturing output. What’s more, according to the Bureau of Labour Statistics (BLS), manufacturing output in the first quarter of 2017 was 80% higher than its level 30 years ago.

The increases in productivity in manufacturing is in part thanks to technological advances and improvements made in industrial production. To keep pace with technology-driven innovations, manufacturing organisations require a more technically skilled workforce.

Before optimising your manufacturing recruitment strategy, it is crucial to understand the challenges that the manufacturing industry faces with reputation, the generational workforce divide and the changing nature of skilled work.

The Manufacturing Industry Has a Reputation Problem

A Kronos survey found that only 37% of those surveyed would encourage their children to pursue a career in the manufacturing industry. The survey also found that less than a quarter of respondents know that the manufacturing industry offers well-paying jobs.

To attract the next generation of manufacturing talent, you must address this perception and the bias many younger skilled workers may have regarding the industry. While campaigns to such as “Manufacturing Day” are helping improve the industry’s image, manufacturing recruiters must also be proactive in their efforts to communicate the new and exciting opportunities their organisations can provide to candidates.

The Retiring Manufacturing Workforce

The mass departure of the Baby Boomer generation continues to impact organisations across all industries. The Pew Research Centre estimated that 10,000 baby boomers will retire every day for the next 19 years.

The results of this are being felt throughout the manufacturing industry – and is only predicted to get worse. When Deloitte calculated the impact of retiring Baby Boomers on the manufacturing industry, they estimated that approximately 2.7 million workers would retire from manufacturing between 2015 and 2025 – a figure that represents 22% of the manufacturing workforce.

Changing Nature of Work Requires New Skill Sets

Automated processes like computer-aided design, 3D printing, robotics and computer numerical control (CNC) machining have replaced much of the manual workforce in manufacturing. Consequently, today’s manufacturers need talent with technical skills who are confident decision-makers, critical thinkers and quick learners.

Given today’s tight candidate market and widening skills gaps, finding candidates with the right mix of experience and technical skills within the manufacturing industry proves to be a consistent challenge. Organisations now have to carefully prioritise the “must-have” skills while hiring talent to fill these roles and consider which additional skills can be taught on the job.

Lack of Traditional Manufacturing Talent

While there are many new skills sets needed in manufacturing, there is still a need for traditional skills. However, just like technical roles, finding candidates to fill traditional manufacturing occupations is challenging.

According to the BLS, an additional 44,000 machine operator roles will be needed by 2026. Current trends indicate this number will be a hard order to fill for manufacturers. If left unchecked, manufacturers are facing a talent crisis that could leave up to 2 million roles vacant.

Retooling Your Manufacturing Recruitment Strategy

The time and resource investment needed for manufacturing recruiters to source, interview and hire the right talent is considerable. On average, it takes 94 days to recruit employees in the engineering and research fields and 70 days to recruit skilled production workers for manufacturing positions.

To improve manufacturing recruiting outcomes, organisations should stop reacting to talent shortages with a single-minded focus on specific skill sets or certifications, and take a big-picture, strategic approach to recruitment.

In this section, we will outline how to analyse weak points in your manufacturing recruitment processes, help you refine your approach to fill your most urgent talent needs with top talent and how to get this talent interested in your organisation.

Rethink Job Descriptions

It can be easy to provide a laundry list of skills, experience and “musts haves” when writing a job description. However, this practice can scare top talent away from applying to positions within your organisation, even if they are qualified.

Candidates who might be a perfect fit for a role may self-select out of the application process because they do not meet every single qualification. Worse, candidates who are not qualified end up applying because they recognise one or two items on the list and think, “Sure, I can do that.”

Instead of making a long list of qualifications, describe what the candidate’s onsite responsibilities will be like should they be hired for the role. Not only will you attract better candidates from the start, but you will also stand a higher chance of retaining employees because they understand what they signed on for.

Along with describing responsibilities, also be honest about working conditions in job descriptions. You will need to describe those conditions accurately to clarify any misconceptions and adequately prepare your candidates for their potential work environment.

Master Employer Branding

Top candidates want to work for dynamic, growing organisations. If you are trying to recruit talent from outside the manufacturing industry, these candidates need to believe that they will have autonomy and opportunities to ascend the ranks of your organisation. Your team of manufacturing recruiters and your HR department should work together to create a plan to communicate your organisation’s employer value proposition to candidates.

When engaging candidates, your recruiters should act as “culture carriers” and highlight what makes your organisation an employer of choice. When pitching top talent, your manufacturing recruiters should research what will get candidates excited about your organisation, whether it is your unique company culture, the opportunity for driving change or the potential to build a lasting and rewarding career.

Also, make sure to highlight the benefits of working at your organisation. Do you currently offer insurance, profit sharing or a retirement plan? Are there discounts on the goods you produce for employees and their families? The extras you provide will help differentiate your organisation and make it more appealing to candidates.

Work with Local Academic Institutions 

Most universities, community colleges and technical schools have a wide range of programmes and courses in manufacturing processes, fabrication, welding, automation and machining. So it makes sense to target students at these institutions as part of your manufacturing recruiting programme.

Create a list of local schools your manufacturing recruiters should reach out to and have them contact campus career centres at each school. Once they have established contact, ask them to inquire about chances to share internships and employment opportunities with students. It is important to establish a relationship with the career centres at your target schools, as each school has specific guidelines, events and timelines associated with its recruiting process.

Once on campus, it is important to establish a strong employer brand presence. Partnering with marketing can be invaluable in this instance, as a company’s marketing team can create materials that specifically appeal to the campus audience.

Invest in Building a Superior Candidate Experience

Identifying roadblocks and issues that can make it difficult for candidates to move through in your current hiring process is important in creating a better candidate experience. A lengthy hiring process or unrealistic job offers could be causing your organisation to miss out on top prospects.

Your recruiting teams should ask for feedback about your hiring process from current employees and even candidates who turned down your offer. This can bring you insights from candidates who pass on your job offers and determine whether these roadblocks are culturally entrenched or can be changed.

For example, do candidates frequently complain about a lengthy interview process? If so, there may be a way to streamline the interviews to accelerate the decision-making timetable, such as video interviews.

Building a better candidate experience begins and ends with your manufacturing recruiters communicating expectations upfront with candidates, so they know exactly how long the process will take, how they should prepare and what each step of the process entails.

Conclusion

Organisations willing to rethink their manufacturing recruitment strategy now will gain a critical first-mover advantage. Rather than fighting for talent with antiquated tools and tactics, they will be leading the charge forward. If you establish a reputation for being an employer of choice in the manufacturing industry, top talent will seek you out, and be excited to be part of your dynamic, innovative organisation.

Delivering Diverse Early Careers Applicants

Delivering Diverse Early Careers Applicants in Financial Services

Delivering Diverse Early Careers Applicants in Financial Services

A leading UK financial services group partnered with PeopleScout to improve the candidate experience in their early careers programme, resulting in improved candidate diversity.

36 % Increased in Total Applications
39 % of Candidates Identified as Female
47 % Identified as Coming from an Underrepresented Group

SITUATION

Twelve years ago, we began supporting the client with candidate management within their Emerging Talent programme to attract more graduates and interns into the their workforce. As recognised leaders of employer brand and candidate experience, our client delivery team presented some recommendations to the organisation on how they could improve their hiring journey based on ad-hoc feedback received while interacting with early careers candidates.

SOLUTION

Crafting a Better Candidate Experience

We started by creating a candidate experience audit to measure the informal comments we’d heard. Through a series of internal and external focus groups with graduates and interns who had recently been through the recruitment process, we identified gaps in the candidate communication schedule. Candidates revealed that they were often unsure of where they were in the process, what was coming next and how they should prepare.

With our client first, not process first philosophy, we created a customised plan to address these concerns. We produced a candidate journey guide to help the candidates understand each step of the process. To go along with this, we developed a content plan to provide candidates with the right information at the right time, keeping them informed about next steps.

Supporting the DE&I Directive

We also took the opportunity to boost candidate engagement by personalising email communications and adding visual content which promoted organisational programmes that would appeal to this young audience, like their well-being initiatives. In addition, to support the client’s DE&I directive, we chose to highlight stories about women and BAME employees—especially those in finance and technology focused roles—to decrease the likelihood of these candidates dropping out of the funnel. 

Implementing Candidate NPS

Since we’re always focused on delivery, we implemented a new candidate Net Promoter Score® (NPS) survey to measure the candidate experience and uncover more opportunities for improvements going forward. All candidates, whether hired or not, are asked how likely they are to recommend the bank as a potential employer based on their recent experience with the early careers recruitment programme.

RESULTS

Since taking on the management of the Emerging Talent programme for this client, we generated a 36% increase in total applications from the previous year, with 39% from female candidates and 47% from candidates from a underrepresented background.

The new candidate survey provided a candidate NPS of 57, which is considered excellent.

“The PeopleScout team are proactive in talking to us about new ideas and at the same time are brilliant at being reactive to business hiring needs. PeopleScout are a true trusted partner and have been fundamental to our hiring delivery and service over the last 20+ years.”

– Senior Resourcing Manager

AT A GLANCE

  • COMPANY
    Leading UK Financial Services Group
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ANNUAL HIRES
    1,500
  • ABOUT THE CLIENT
    A leading UK financial services group has been partnering with PeopleScout for over 20 years, making it one of our longest-standing client relationships. What started as a Talent Advisory engagement has now expanded to include end-to-end volume Recruitment Process Outsourcing (RPO) services, with over 1,500 hires annually across 16 sites, 50 shift patterns and multiple banking brands.

Discussing the Future of RPO: Interview with Jon Porter

Personnel Today spoke to our UK Managing Director Jon Porter, about the services we provide worldwide and the future of RPO.

Jon, what is the future for talent technology and how will it affect organisations?

Our research shows that talent technology will continue to evolve and, mainly through automation, improve efficiencies in the near future. At PeopleScout, we use technology to enhance a seamless employer brand-based recruitment process, benefitting both the employer and candidates.

We focus on four specific areas; artificial intelligence, video solutions, automation tools and predictive analytics. We believe that employers who want to achieve a competitive advantage in the talent market need to be engaged with one or more of these in 2019 and beyond.

How will AI and automation create efficiencies in RPO?

We’ve been working hard with improved predictive assessment tools to enhance selection outcomes – more great hires – whilst upgrading the candidate experience through a timelier process.

Key technologies that we are developing include robotic process automation (RPA). Bots will be used to manage a range of tasks and interactions with candidates, allowing recruiters and HR managers more time to spend on other critical tasks. RPA and chatbots for example, will enable organisations to offer a highly responsive and engaging candidate experience by eliminating the downtime between a candidate submitting an application and receiving a response from the recruiter.

RPA and chatbots will help organisations to reliably engage and communicate with candidates. This technology will trigger the collection of real-time data throughout candidate communications. For example, recruiters will be able to program bots to generate emails, to solicit feedback or short surveys, as candidates progress through the process.

How can new-to-market companies use RPO to meet their objectives?

By definition, an RPO provider has significant hiring experience and capability and can support recruitment at all levels using proven tools and techniques that younger companies cannot afford as they invest in the growth and development of the business.

Over a longer period of time, we work with these companies to optimise their hiring process and decrease attrition. It’s important to remember that leveraging expertise in these markets and sectors builds a strong recruitment program when labour markets are tight.

We would encourage organisations to work with RPO suppliers who use cutting edge technology to enable them to build a successful talent ecosystem within their business. Talent professionals can then focus on retention, up-skilling and other HR related needs that would otherwise be side-lined by the recruitment process.

What makes PeopleScout different to other RPO providers?

PeopleScout UK offers a Total Talent Solution combining our RPO expertise with our strong employer brand building and creative heritage. We know from our years of experience just how important the entire candidate journey is and how to attract the hardest to find talent.

We have talent consulting capabilities which include a team of occupational psychologists that not only look at the drivers of top performance but also design selection tools to identify these candidates. Alongside this we have the proven ability to develop pipelines which meet our client’s needs whilst having a deep understanding that each of their objectives are different and complex.

PeopleScout provides 16% of the world’s RPO hires and the experience and knowledge that this brings is available in the UK, right here, right now.