Building a Modern Business Continuity Plan

With the outbreak of coronavirus (COVID-19), many companies have had to put their business continuity plans to the test — shedding light into areas where their plans may not have been as complete or effective as expected. Without a solid and tested business continuity plan in place, organisations may find themselves confused — which can lead to delayed response time and in some cases, a negative impact to the services or products a business provides. 

In this article, I’ll outline the importance of having a business continuity plan, tips for creating a thorough plan and who should be involved in the planning process. 

The Importance of Having a Business Continuity Plan 

Before I highlight its purpose, let’s start with the basic definition of a business continuity plan. It can be defined as: 

step-by-step business strategy built to be executed at a time when there is a disruption in services to protect people and assets and have the ability to resume operations in an expedient and controlled fashion. In addition, it identifies requirements and an execution strategy related to business operations and people.  

It’s important to have a thorough and complete plan because it’s the only way to ensure organisations are effectively prepared for a business interruption. A solid plan enables organisations to continue critical business processes to minimise the impacts to customers and employees. 

As an example, our business continuity plans at PeopleScout allow us to continue service delivery to clients in any type of adverse condition and lower the overall cost of disruption from incidents, all while ensuring we are meeting our contractual obligations. When it comes to our clients, we always make sure we have a current, tested business continuity plan in place to effectively support their business in any situation.  

Creating a Thorough and Complete Plan 

What should the business continuity plan look like? 

First, it’s important to note that “thorough and complete” does not necessarily mean “complicated” or “difficult to understand.” Also, the technology used to capture the details of the plan is less important than the accessibility of the details that are included along with the plan itself. 

An effective business continuity plan should clearly define: 

  • What to do 
  • How to do it 
  • Who will do it 
  • When to do it 

In addition, a business continuity plan should be easy to use and be detailed enough for any team member to successfully execute. When putting your plan together, take these components into consideration: 

  • Identification of the planning team 
  • Defined processes 
  • Employee list/call list to reach out to 
  • Vital records associated with the process 
  • Telecom needs 
  • Work area recovery strategies 
  • Applications (software, equipment, supplies) 

What steps should an organisation take when building the plan? 

While certain events cannot be planned for, the optimum scenario is to build the business continuity plan when there isn’t an event or disaster happening. Attempting to develop real-time responses during a crisis situation is much more difficult than following a plan that was already created.  

When building your plan, it is important to evaluate, identify and ask questions. 

  • Evaluate your organisation. Understand the unique needs based on location, technology that’s used, number of employees, processes that are completed, etc.   
  • Identify the key participants to be included in the planning effort. This should include a combination of leaders and subject matter experts.  
  • Ask questions! It’s in the answers to those questions that you will truly understand what is needed to build an effective plan. 

After you do those three things, the basic methodology that a company should use to finalise their plan includes: 

Strategic Planning PhaseThis is the phase that prepares us for the incident. It includes risk analysis (what could go wrong?), business impact analysis (what are the maximum acceptable downtimes?), requirements analysis (what do we need to recover?) and recovery options (how will we recover?).  

Tactical Planning Phase: This phase tells us how to respond to the incident. The organisation should ensure effective documentation of how to engage the recovery option when the time comes. Lay the groundwork for what you would need to do in the event you need to execute your plan. 

Consider these tips for building a thorough and complete business continuity plan: 

  • Always look for opportunities to improve your plan. The plan should be a living, breathing document that is reviewed on a regular cadence. 
  • Consider hypothetical situations and plan accordingly. If you change how you do things today, consider how it impacts your business continuity strategies. Do they also need to change? 
  • Ask yourself: Is your plan detailed enough to allow junior-level team members to execute the plan at time of incident if your planning team is compromised? 
  • Lead tabletop exercises to discover other opportunities to improve your programme and plans. Does everyone on your team know what is expected of them during a business interruption incident?  

For more information on tabletop exercises and who should be involved in them, listen to this article’s accompanying podcast.  

Advice for Developing Your First Business Continuity Plan 

When you think about developing a business continuity plan, especially for the first time, it’s very easy to get paralysed when you’re starting with a blank sheet of paper. One thing to remember is that the primary objective is planning — this is what creates the ability to recover.  

So, physically writing the plan or documenting specific instructions is the secondary objective. Look at your plan and ask: 

  • Does it clearly state what to do? 
  • Does it indicate how to do it? 
  • Does it reflect who does it? 
  • Does it identify when to do it? 

If the answer to those four questions is yes, and you verify that to be true through the process of testing, then you’re sure to have a plan that should serve you well in the event of an incident and ensure you are prepared for any event that may occur.  

To learn more about ways employers can respond to the coronavirus (COVID-19) outbreak, visit our Resource Centre. 

Getting More Vans on the Road for Sainsbury’s

With online grocery shopping becoming increasingly popular, Sainsbury’s looked to PeopleScout to maximise the number of delivery slots that they could offer to customers. In a saturated market place, it wasn’t enough just to target existing drivers, we also needed to find those with transferable skills and encourage them to apply.

The resulting strategy enabled Sainsbury’s to go to market with a number of highly targeted and location-specific attraction campaigns.
The project was a huge success and exceeded targets.

SOLUTION HIGHLIGHTS

• MARKET INTELLIGENCE & SOCIO-ECONOMIC ANALYSIS
• PERSONA DEVELOPMENT
• PROCESS DESIGN
• CREATIVE DEVELOPMENT
• INTEGRATED MEDIA CAMPAIGN

SCOPE AND SCALE

Sainsbury’s business strategy is to respond to the changing needs of their customers, enabling them to shop whenever and wherever they want. Seven days a week, Sainsbury’s deliver fresh food, groceries, general merchandise and clothing from suppliers around the world, via 33 distribution centres to their store and online customers, meeting their requirements for flexible, convenient shopping.  Drivers are a vital part of this strategy, ensuring that Sainsbury’s can make deliveries to millions of customers at a time that suits them.

SITUATION

The Grocery Online department is a fast-growing business for Sainsbury’s. When we started this project, one in five employees worked in the department but with changing consumer habits, this was soon to become one in three. Despite being one of the company’s largest employee populations, it experienced high turnover in line with the challenging wider driver recruitment market. Some locations, for example inner-city areas and affluent suburban locations, found it particularly hard to recruit. The level of attrition made it hard for the department to grow, and driver availability became the limiting factor when it came to processing orders. It was vital for the business to hire more drivers immediately but also have a robust strategy for the future too.

THE SOLUTION

  • We used interviews and focus groups to understand the recruitment proposition for drivers at Sainsbury’s
  •  We used market mapping techniques to understand the labour force, reporting on salary benchmarks, competitor activity, and the socio-demographics of hard-to-fill locations.
  • By overlaying these two strands we developed distinct driver personas, each with its own messaging framework and channel strategy. We used these to develop highly targeted comms for each group, responding to their motivations and behaviours.
  • Secondary messaging included; flexible shifts where we knew there was a high student population and non-monetary benefits such as child-care vouchers in areas that had a high density of families.

After speaking to hiring managers, existing employees, and those working for competitor organisations, we found that the majority of people eligible to be a Sainsbury’s delivery driver, didn’t realise that they already had the skills to do the job. In fact, the role required skills like good customer service, time management, and self-motivation which we found to crossover with a number of different sectors.  This led us to design a creative route that focussed on the core messaging of “All you need is a licence” and “Where will your licence take you?”, educating the audience around the training and development new joiners received.

This sat in contrast to another creative route which we used in locations that had high competitor activity where we led with the messaging around the fact that Sainsbury’s offered guaranteed hours where other organisations did not. Before the campaign, Sainsbury’s were engaging with candidates across multiple channels with different communications, which meant they ended up talking to the same audience in different ways, about different things.

By taking this insight-driven segmented approach, Sainsbury’s could instead talk confidently about the things that mattered  to candidates, using the channels that they were most likely to respond to.

RESULTS

The campaign was so successful that the majority of roles were filled within the first 5 weeks of the 12-week campaign, meaning that Sainsbury’s could cut back on their marketing spend. More impressively, seven locations needed to pause their recruitment due to high application numbers including two of the locations that were identified as ‘hard to fill’ areas.

“ The success of the campaign so far has been unprecedented and as such after 5 weeks we are already in a place where most of our stores in the trial have filled all driver hours required. In total, we have received over 2,000 applications. 131 offers have been extended, 106 of which have been accepted so far.”

COVID-19 Series: Building a Modern Business Continuity Plan

As organisations around the globe confront the challenges presented by the coronavirus (COVID-19) outbreak, even the most seasoned talent leaders find themselves in uncharted territory. We’re creating a series with our experts here at PeopleScout about the issues that are most pressing during this uncertain time.

We are focused on the safety of our employees and clients, friends, families and loved ones. However, it is important for many organisations to keep their talent acquisition functions moving – whether to provide essential services or to serve our communities by providing jobs. Many organisations are also now adapting to a newly virtual workforce.

In that spirit, we are sharing insights from PeopleScout Global Leader of Business Operations Cindy Cutaia on building modern business continuity plans.

Cindy brings more than 12 years of leadership and 20 years of industry experience in partnering with global organisations to build and deliver strategic, scalable talent acquisition solutions with a focus on operational and process excellence. In her current role, she is accountable for enabling operational effectiveness to support PeopleScout’s unparalleled commitment to clients, including supporting the execution of the strategic business plan and governance of the operational goals and priorities. Cindy’s role also includes executive leadership of PeopleScout’s global delivery centers in India.

Keeping Your Recruiting Team Engaged in the Midst of Uncertainty

In the face of uncertainty, the very best employees and managers often confront issues head-on and come forward with bold solutions. As global uncertainty rises during the coronavirus (COVID-19) outbreak, now is the time for talent acquisition and HR leaders to keep their teams engaged.

If your team has planned to learn more about emerging talent acquisitions strategies to attract new talent, now may be an excellent time. You do not have to be an expert on each new recruiting technology or channel, but you do need to understand what is at available in the marketplace. Here are some tips to keep your teams engaged and provide value to your organisation amidst these challenging times.

Redefine Your Approach to Recruiting the Next Generation of Talent

Millennials, and up-and-coming younger generations, it almost goes without saying, have an entirely different approach to searching for jobs than previous generations. By extension, using the latest talent tech tools, recruitment marketing, social media platforms and mobile recruiting to attract and hire the next generation of talent is a must.

Experimenting with a new tech tool to see what may, or may not work, for your organisation’s needs, reviewing job application procedures to be sure you are not limiting the flow of qualified, but non-traditional, candidates into your pipeline, or perhaps partnering with your colleagues in the marketing department for help in refreshing your employment brand are all good uses of your team’s time. By looking at recruitment challenges from different perspectives, you may uncover fresh new solutions.

Develop Your Current Employees

There may be no better way of addressing uncertainty than recognising the potential of your current employees. Their experience and capacity to learn are valuable assets. When resources do not allow for adding new headcount, it’s even more vital to develop your current workforce so they can adapt to and fill your organisation’s evolving needs during a crisis.

What’s more, losing a top performer during uncertain times can mean significant headaches as the loss of productivity and knowledge may be hard to regain. Making your existing workforce more agile and resilient to changes in the environment can help your organisation thrive in uncertain times.

Be Creative

In a time of uncertainty, candidates may not always respond to traditional recruiting tactics, so you may need to be more proactive and creative in the ways your team connects with them.

Have your team think of some out-of-the-box, creative recruitment campaigns or ways to interact in a unique way with candidates. Perhaps consider expanding your use of video or images on your career site or reevaluate your use of language in job descriptions to capture the imagination of candidates.

Recruiters and their wealth of knowledge play a big role in uncertain times. With their unique perspective — on both the candidate’s and organisation’s needs, your recruiting team can help right the ship in the middle of the storm. This knowledge is paramount for any climate, especially when organisations need to navigate uncertainty and crisis.

COVID-19 Series: Keeping Candidates and Employees Safe with a Virtual Hiring Solution

As organisations around the globe confront the challenges presented by the coronavirus (COVID-19) outbreak, even the most seasoned talent leaders find themselves in uncharted territory. We’re creating a miniseries with our experts here at PeopleScout about the issues that are most pressing during this uncertain time.

We are focused on the safety of our employees and clients, friends, families and loved ones. However, it is important for many organisations to keep their talent acquisition functions moving – whether to provide essential services or to serve our communities by providing jobs. Many organisations are also now adapting to a newly virtual workforce.

In that spirit, in this podcast, we share insights from PeopleScout Global Leader of Affinix Client Success and Strategy Allison Brigden on transitioning to a virtual talent acquisition solution.

Allison has been with PeopleScout since 1995 and has served in roles related to implementing and managing complex RPO programmes as well as operations and technology. In her current role, Allison focuses on leveraging technology to elevate the talent strategy and client success through Affinix, PeopleScout’s proprietary talent technology platform. Allison leads an Affinix Client Success Team and our strategic technology partnerships. The Affinix Client Success Team is focused on understanding our clients’ objectives with Affinix and creating positive outcomes. She also possesses a deep commitment to corporate social responsibility, with an emphasis on military veteran advocacy. Allison holds a bachelor’s degree from the University of Utah.

At PeopleScout, we’re all dealing with the same changes—working from home and recording these podcasts from a distance, so things may sound a bit different than you’re used to hearing.

2020 TALENT TECH TRENDS

Talent Tech

ARTIFICIAL INTELLIGENCE includes machine learning, deep learning and automation. Talent tech platforms integrate AI to streamline time-intensive tasks. Through AI, recruiters can find candidates faster, while candidates can receive consumer-like branded employer experiences.

87% of senior executives believe AI is important to achieving overall business objectives.

Source: Forbes Insights

AUTOMATION continues to grow, replacing low-value, manual tasks with more strategic ones. How can employers achieve the right balance between automation and human interaction?

For more on automation, watch our webinar, “The Dos and Don’ts of Automating Your Candidate Experience” on-demand at peoplescout.com/webinars.

BEHAVIORAL ANALYTICS helps explain why people take certain actions. This form of analytics can target passive candidates, as well as help, predict candidates’ future success.

Organisations that use behavioral insights outperform peers by 85% in sales growth.

Source: McKinsey sales growth.

The CANDIDATE EXPERIENCE differentiates and bolsters employers’ brands. Organisations that do not improve their candidate experience may negatively affect their ability to hire talent.

27% of candidates who have a bad experience would “actively discourage others to apply.”

Source: LinkedIn

PRIVACY in the digital age and the way organisations handle candidate information is an ongoing concern made more complex across the digital and international world.

GDPR’s Effect Since Implementation: Large UK companies spent $1.1 billion collectively on GDPR prep. Large American companies spent $7.8 billion on GDPR prep.

Source: www.varonis.com/blog/gdpr-effect-review/

IN 2020, THE INFLUENCE OF TECHNOLOGY IN TALENT ACQUISITION WILL CONTINUE TO GROW IN EACH STAGE OF THE RECRUITMENT CYCLE.

Many in the industry expect talent tech to play an increasingly large role in recruiting activities in the next three years.

Source: Deloitte Global Human Capital Trends survey, 2019.

WHILE THE CROWDED TALENT TECH WORLD EXPANDS, A FEW TECHNOLOGIES WILL CONTINUE TO DOMINATE THE RECRUITMENT CYCLE THIS YEAR: ANALYTICS, AI, BLOCKCHAIN AND RPA.

RPO service providers are creating a digital ecosystem using third-party technology providers to provide a seamless experience to hiring managers and candidates.

Source: Recruitment Process Outsourcing (RPO) Annual Report 2019: Steering 3D Growth on the Tides of Talent Shortage, RPO Annual Report, page 50, August 2019, Everest Group.

MAKE SURE TO CHOOSE THE RIGHT TALENT TECH PROVIDER FOR YOUR ORGANIZATION’S NEEDS

Talent tech growth is driven by the competitive job market and new AI-based solutions.

As an industry, talent acquisition is mid-way through a massive replacement of legacy systems and looking at more nimble models.

When choosing a talent tech provider for your project, ask questions, understand the vision of the project, ask for a road map and agree on the support model.

Source: HR Technology Market 2019: Disruption Ahead, Josh Bersin, Page 50

Talking Talent Leadership Profile: Jon Porter

Jon Porter doesn’t have a typical recruiting background. He started out as an accountant with KPMG and made his way through the advertising sector before finally landing as the Managing Director of PeopleScout in the UK and Head of EMEA Operational Delivery. Along the way, he was lucky enough to work with many organisations with diverse recruiting challenges – from the British Army and the Metropolitan Police to Diageo. So, when Jon looks at talent challenges, he doesn’t just look at them as a recruiter; he views them through the wide-angle lens of the entire business, and he sees them as a storyteller.

Jon shared his story from PeopleScout’s London offices. He explained how the unique and ever-evolving challenges and opportunities in the UK and Europe will influence talent acquisition leaders around the globe.

What are some of the biggest challenges facing the UK and Europe in talent acquisition right now?

The biggest challenge has been the uncertainty around Brexit since the referendum in 2016. Organisations have not had certainty around the future, and this has influenced decision-making around how to potentially invest and grow a business. The focus of government around the normal investment programmes has also been affected, as much of parliamentary time was focused on the many Brexit bills progressing through both Houses. It almost felt that the UK was on pause and we just needed to press the play button. After the election result of December 12, 2019, it now looks like some of that uncertainty has been removed. The newly formed government, now with a working majority, is pushing for a conclusion of the Brexit debate by the end of 2020.

What are the talent acquisition trends you’re seeing in the UK and Europe today?

There are some clear trends in the marketplace. The obvious one is technology. There is a fragmented and hugely diverse technology landscape in the UK and EMEA (Europe, Middle East and Africa), and leaders are looking at how to better navigate that landscape. How do they make the most of it – to drive efficiency, cost savings and better-quality candidates – and optimise the way they do things?

There is also a trend of organisations looking at multi-country programmes, with a focus around EMEA. Organisations seem to be looking at talent more globally and around the concept that talent isn’t limited by traditional country boundaries or geography, or even technology. It’s fast-becoming a boundary-less environment.

How is the introduction of Affinix™ to Europe fitting into and changing the conversation about technology in the region?

I think that our timing couldn’t be better. We’ve had loads of great feedback on Affinix since our September launch at our Resourcing 2025 event at the London Science Museum, and I think it’s because it provides a flexible solution at a time when organisations are still a bit cautious about how they’re going to evolve their technology solutions. Because Affinix is a middleware, it affords our clients the opportunity to get the great technology of the now, but also it provides them with security for the future. It’s a manifestation of now to next.

How do you tell a cohesive and relevant story when recruiting across borders?

Finding “space” in a busy talent marketplace is hard; differentiating one company offer from another requires a deep understanding of brand and channel. Developing target personas, and understanding how they live their lives and how to create a one-to-one dialogue is essential. At PeopleScout, this approach and understanding is in our DNA. It’s how we think.    

When looking at cross-border campaigns, we first consider the message – the employer brand promise; the value exchange between the organisation and the candidate – the deal. This message needs to be authentic across all borders. It needs to reflect the lived experience of employees within the organisation. It can be aspirational; however, it can’t be an exaggeration of the truth. That can only lead to unfulfilled expectations, reduced engagement and increased attrition.

The art of the storyteller is to deliver a consistent, overarching message while accommodating the nuances of the countries in which it needs to be delivered. The language, tone, imagery and cultural touchpoints may change, but the essence of the promise remains consistent. Good recruiters understand how to bring the story to life in conversation with candidates and yet remain true to the organisational narrative.

What are some of the lessons from the UK and Europe that leaders in other regions should be paying attention to?

Many organisations have a structured view around their approach to talent and where they think hires might come from – whether it’s specific geographies, sectors or universities. I think one of the things that we’re doing in Europe – which does seem to be a message that’s landing elsewhere – is that we need to be more open-minded and a bit more conscious around things like social mobility and inclusivity.

Organisations are looking past the barriers of geography, society and technology. They’re seeing that talent is going to be pivotal to the evolution of business. That’s driving a mentality of embracing talent without any boundaries and taking a more progressive and equitable view of talent.

What are you most excited about for the future of talent acquisition?

The speed of change in talent acquisition is going to accelerate. Technology is absolutely going to fuel that acceleration. Clients are going to have greater and greater expectations, requiring more dynamic talent acquisition strategies. That will be driven by the fact that talent will be even more of a differentiator for organisations.

We’re also going to see employer brands and employer value propositions (EVPs) play an even greater role in the hiring process. The EVP is going to become the cornerstone of the people agenda – so, not just recruiting, but also learning and development, organisational design and more. How does the EVP play into the culture and behaviors of the organisation?

Additionally, the vast majority of jobs that will be created five to 10 years from now probably don’t even exist today. So, there will be the evolution of new job roles, new technologies, new demands from organisations and new challenges in the world and political landscapes. This makes talent acquisition an exciting place to be.

Talking Talent: Transforming Talent Acquisition with Jeff Scott from BMO

In this episode of Talking Talent, we’re talking about how talent acquisition is transforming to become more strategic and drive business results.

Traditionally, talent acquisition has operated reactively and administratively, buried in the HR business function. But with a tight talent market and increasing competition for the best workers, recruiters at market-leading companies are starting to work as advisory partners and talent acquisition is driving change rather than simply responding to it.

Joining us to talk about the transformation is a guest who is leading it at his own organisation — Jeff Scott, Managing Director of Talent Acquisition for North America at BMO Financial Group.

Throughout his nearly 25-year career at BMO, Jeff has been known as a fixer, a change agent who has led enterprise transformation and refined North American operations in diverse areas such as technology development, procurement, learning, and now Talent Acquisition.

In his role at BMO, Jeff is leading an aggressive growth agenda to attract the best talent, create the highest caliber recruiting experience in the marketplace and to position BMO to “be the best, attracting the best.” Jeff is passionate about disrupting the status quo and loves to ask the question “Why not?”, apply a little common sense and bring everyone along for the ride.

In this episode, Jeff looks back at what the role of the recruiter has traditionally looked like and looks forward to how a talent advisor needs to function to drive recruiting success. He shares some specific steps he’s put in place at BMO to drive the change at his organisation. He also gives advice for leaders who want to make the shift at their own organisations and explains how technology and RPO partnerships fit into best-in-class talent programmes.

Talking Talent Leadership Profile: Jennifer Mattocks

The roles of talent acquisition and HR are changing. When you talk with Jennifer Mattocks, it’s clear that she’s here to lead that change. PeopleScout’s Executive Leader of the Americas, Jennifer is the daughter of an artist and a mathematician – part creative, part analytical and constantly looking for better ways to work.

Jennifer doesn’t come from a traditional recruitment process outsourcing (RPO) background. With more than 20 years of experience leading enterprise client management and strategic sales teams in HR advisory services and talent assessment, Jennifer has a broad view across the HR function and has seen firsthand the way it’s transforming. She has a deep understanding of not just talent acquisition, but also the full employee lifecycle.

We spoke with Jennifer at our Chicago headquarters about the changes headed for HR, the forces behind that transformation and what organisations should be doing now to be ready for what’s next.

We’re starting a new decade with historically low unemployment and skills shortages, making it more difficult to find and hire the right talent. How should employers approach their workforce planning?

Thinking about the skills shortage, there have been a few statistics that have caught my eye. One is that the World Health Organization predicts that there will be a worldwide shortage of 15 million healthcare workers by 2030. That’s not far away. This is an issue that we need to focus on now. Another is that according to the Department of Labour, 17.4% of workers in the U.S. are now foreign-born, and it’s rising. That means we need to have a global perspective when we’re looking at our workforce.

As it relates to the skills shortage, employers should be thinking about the influence of significant shifts in the talent landscape and how they address them in their workforce planning strategies. Strong talent pipelines will hinge on the idea of the fluid workforce – the idea of non-linear career development – and making sure that we have programmes in place to have the right skills at the right time in the right place.

One way to adapt to the challenges that we’re facing in finding the right talent is through a total workforce solution, which allows employers the flexibility to be able to address skills shortages and low unemployment. For some industries, healthcare included, that means we need to look at ways we can find talent with relevant skills through non-traditional channels. Then, by closely tying training and development with talent acquisition, we have the ability to realign talent to roles and responsibilities that fit with their current skills.

How do you see the role of HR transforming to adapt to the changing world of work?

One role of HR is matching people’s skills to work. As HR and talent leaders, we know we cannot assume that when an individual is placed in a role, that is what they will do – or want to do – for the rest of their career. Creating nimble career paths and opportunities for ongoing development will be critical to the success of any HR leader going forward.

An example to illustrate the change we’ll see from HR is through how we approach career pathing. Right now, we have a career ladder that goes from bottom to top. That ladder is going to be flipped on its side – and it already has, to some degree. Individuals are seeking different skillsets or opportunities to develop within the organisation, which doesn’t always translate to a linear career progression. Employees also want to have stronger ownership and input into their own career development; we see this characterised by input particularly from the millennial and Gen Z talent, who are just starting to enter the workforce and seek variety in opportunity.

I also anticipate that we’ll see the idea of the external gig economy brought in house. Meaning, HR will serve as a hub that is responsible for moving talent throughout an organisation based on individual skillsets, the work that needs to get done and the way talent wants to work. With that, HR as a function will change, and the skills needed to succeed in HR will change, as well.

To this end, I see the need for a much tighter connection, even blending, of talent acquisition and talent development roles. Not only is HR responsible for nimbly fulfilling the talent needs of the business to deliver on the work that needs to get done today, but HR is also responsible for providing structure, resources, and tools for the development of talent pools for the future. So, we will see HR marrying those two roles to a degree we haven’t yet seen.

What is the role of technology in the changing world of HR?

HR leaders first need to have a thoughtful strategy, then make sure the technology supports and enables the strategy. With a strategic foundation in place, technology will facilitate the ability of organisations to do three things.

First is to have visibility into and a more comprehensive understanding of the talent that they have in place today, as well as the talent pools that exist both internally and externally. Second, HR leaders can leverage learning and collaboration technology to build up the skillsets that perhaps are missing or need development within the organisation. I think we’ll see a lot more innovation to come related to this. And third, HR can utilise technology, AI, and analytics to better match individuals at the right time to the work that needs to be done.

Technology will also change the HR roles we see today in a fundamental way. There’s a lot of talk about certain roles being replaced by technology and tasks replaced by automation, but we still need human thought, perspective and ethical input to drive technology to make the right decisions. The human touch will never go away and will increase in importance for organisations to be competitive.

What are you most excited about for the future of talent acquisition?

There are two things. One is that we are at the point in which HR and talent acquisition needs to be prescriptive to drive success. Then, HR needs to deliver on the needs of the business while driving the engagement and productivity of the employees. It’s going to be fun to see that shift start to be more pronounced.

I think the other really exciting shift is one that’s personal to me, given the age of my children, and that’s seeing Gen Z enter the workforce and even start to enter management. This is a generation that more naturally and openly drives inclusivity and values having an ethical decision-making process behind what they do. They really embrace technology in novel ways, and having individuals with those capabilities entering the workforce will be very exciting for talent acquisition. I think it will continue to shape how we hire, promote and develop talent, and I look forward to seeing the positive changes they bring.

3 Economic Trends That Will Affect Talent Acquisition in 2020

Every talent acquisition professional is kind of an economic expert. In the process of filling positions, you become aware of local unemployment levels, current rates of compensation, and the competitive landscape in the sectors and markets in which you work. And, while understanding these specific conditions may be essential aspects of successful talent strategies, there are always larger economic forces at work. In this article, we cover three of economic trends and their impact on Talent Acquisition in 2020.

Understanding these economic trends can help develop an effective workforce strategy. To illustrate this point, PeopleScout has identified three economic trends that will affect talent acquisition and workforce management in 2020 – and potential ways to respond to the challenges and opportunities they bring.

Trade Disruption & Uncertainty

Uncertainty over trade due to Brexit, ongoing trade disputes between the U.S. and key trading partners, and other global commerce issues dominated the headlines in 2019. How will these yet-to-be-resolved issues affect talent acquisition?

Flexible Workforce Planning

Imagine planning a budget without knowing the future costs of goods and services. Due to current uncertainty over trade, this is the dilemma that many enterprises are facing. The imposition of tariffs in the U.S.-China trade dispute has caused shifts in both the price and availability of products, according to The New York Times. Uncertainty over whether Brexit will happen – and, if it does, what the consequences will be on nearly every aspect of the UK economy and other nationsremains uncertain. One way to respond to uncertainty is to make flexibility a key component in workforce planning. Flexible workforce planning can include contingent staffing, sourcing strategies that promote rapid onboarding and employee cross-training in anticipation of potential downsizing.

Sourcing Candidates from Alternative Talent Pools

While low unemployment still characterizes many of the world’s leading economies, trade disruption has also led to some job losses and displacement. For example, in Great Britain, a number of companies have closed, moved or are planning to, as reported by Metro in the UK. In both the U.S. and the UK, the manufacturing sector has seen job losses due to tariffs and trade uncertainty. Fortunately, many of those who work in manufacturing possess transferrable skills that can be used in other industries. Employers that can identify and attract this newly available source of talent will have a competitive advantage in tight labour markets.

The Migrant Workforce & Shifting Talent Landscape

The era of growing immigration to many advanced economies has been disrupted. The Guardian reports that thousands of European Union nationals have left the UK since the 2016 Brexit referendum, in large part due to the uncertainty over their legal status after an eventual exit from the EU. And, in the U.S., a tightening of available visas and selective immigration bans have caused the number of legal immigrants to plummet. On the other hand, 29% of Australia’s population is foreign-born, but the economic growth in many Asian countries – the source of much of Australia’s immigrant population – has contributed to its decline in net migration in recent years. 

Know the Affected Sectors

One important way for employers to respond to changing immigration patterns is to know which jobs are most affected and to plan accordingly. The reality is that immigrants comprise a significant portion of workers in a range of sectors. For example, nearly one-third of hotel workers in the U.S. are immigrants, and more than one in 10 healthcare workers in the UK are non-British nationals (half of these are from the EU), according to the Office for National Statistics. Understanding the sectors and markets that are affected by the falling rates of available talent from abroad may play an increasingly important role in developing effective talent acquisition strategies.

Talent Without Borders

The pool of available talent is exponentially expanded when work can be done outside of a fixed location. Advances in technology and communications have greatly reduced the need for many processes to take place in brick-and-mortar workplaces. For this reason, recruitment strategies may increasingly include a review of job descriptions to determine which positions can work from virtual locations, including those that are abroad. By doing so, employers can move beyond the constraints of limited talent pools and the wage pressures that tight labour markets generate.

OK, Boomer?

According to Glassdoor’s Chief Economist, Dr. Andrew Chamberlain, baby boomers, born between 1944 and 1964, are now the fastest-growing segment of the U.S. workforce. Dr. Chamberlain notes that “A ‘gray wave’ of senior citizens will be impacting the workforce in coming years, both in the United States and the United Kingdom.” In Canada, the percentage of workers aged 55 and older more than doubled in a little more than two decades; they are now more than one in five of all Canadian workers. Similarly, the number of Australians aged 65 and older who participated in the workforce in 2018 was 13%, compared to only 8% in 2006. And, in New Zealand, 22% of retirement-age people worked in 2016, an 87% increase in just 10 years.

Candidates with a Silver Lining

Given these striking statistics, an increasing number of applications from older candidates should be expected. In addition to the talent that these older candidates bring in their own right, they also help employers adopt a holistic approach to upskilling.

Take the case of a recent college graduate who has strong technical skills, but lacks industry knowledge and even critical soft skills, such as effective communication. These deficiencies can be offset by pairing this new hire with a seasoned industry veteran. The ensuing mentoring can go both ways; a tech-savvy new hire can help an older worker who may be challenged in this area, while the seasoned worker can guide and instruct the younger employee on important industry knowledge and work skills. This symbiotic pairing can also become an important element in an enterprise’s succession planning strategy.

Partnering for Success

Responding to economic trends can be daunting for those under constant pressure to fill positions and manage talent. However, tracking newly available workers due to shifting tariffs and treaties, knowing how to find candidates in unknown and far-flung locations, and navigating the process of recruiting from a broad range of age groups may seem overwhelming to even the best-equipped team of talent professionals. This is precisely why leveraging the expertise and resources of a talent acquisition partner can be the deciding factor for success in a complex and rapidly changing economic environment.