Solution: DE&I Consulting

Women in Leadership: What it Means to Lead in 2021

Posted on by jpatel

We all know that the past year has been tough – especially for women in the workforce. In fact, job losses have disproportionally affected women, who also typically handle the lion’s share of the work at home – which is multiplied once you add lockdowns and homeschooling into the mix. But, we also know that female leaders across the globe have a wealth of knowledge – lessons they’ve learned throughout their career and lessons they’re learning now, as well as advice for other women in the workforce.

That’s why we’re sharing the stories, experiences and advice of our diverse group of female leaders at PeopleScout: We reached out to women from all around the world and at all levels of the company – from our rising leaders to our most senior executives – about what it means to be a woman in leadership in 2021, how they got to where they are, and how to create work environments where even more women can succeed. Here are some of their thoughtful insights.

What does leadership mean?

ANDREA BROGGER
chief people officer

TrueBlue, U.S.

“Leadership means flexibility and it means courage. A courageous leader knows when to step ahead and lead when no one else wants to, but they also know when to take a step back and encourage others to step forward and take over the lead. A resilient leader knows their own and their team’s strengths and weaknesses and knows when and where to tap into those as a project or situation changes. They know how to get back up and keep driving forward even when things don’t go as planned.”

CAROLINE SABETTI
senior vice president, global marketing and communications

PeopleReady, PeopleScout, U.S.

“Two key leadership practices that I find helpful are maintaining a long-term perspective and seeing the opportunity in obstacles. We all naturally have self-doubts, particularly at times of change or when taking on a high-profile, challenging project. I have found that when you remain mindful of your past successes and remember the obstacles that you have already overcome, you can own the grit, tenacity and power that you possess. Tapping into that power, believing in it, and remembering that you can face more than you may feel in the moment is empowering. And when you maintain that confident and positive outlook and raise your hand to take on more when faced with change or challenge, the biggest opportunities often come your way.”

Any good leader is a lifelong learner taking in experiences, learning from mistakes and listening to mentors. So, what lessons shape our leaders?

ALLISON BRIGDEN
interim head of business operations

PeopleScout, U.S.

“One of the lessons that has helped me in my career I learned at a very young age. I remember whenever I would mention something about my sister or brother to my parents, they would say, ‘You should focus on yourself in terms of what you need to do and what your goals and objectives are and not worry about what everyone else is doing.’ That advice has served me well in my career and focusing on what meaningful ways I can personally contribute to our mission and objectives. Everyone has a unique offering they bring that can contribute to the mission and objectives we have as an organisation.”

SARAH LUNDGREN
director of MSP

PeopleScout, Australia

“After 15 years, I’ve learned many lessons, but the most important to me is that opportunities don’t just happen; you need to create them. I’ve found that networking and building relationships before I needed them were so invaluable to my future opportunities. I also found that I wasn’t afraid to say when I didn’t know something. I was able to validate a time that would work for everyone to return an answer. This also tied back into an opportunity to leverage my network and relationships that I previously built and tap into their knowledge to help me solve what I was looking for.”

SHANNON BENNETT
digital marketing manager

PeopleScout U.S.

“One of the biggest lessons I’ve learned that has contributed to my success is a mindset of learning through obstacles. The hallmark of my career has been figuring out how to accomplish big goals with a very small team. It’s challenging. And, it really has resulted in so much confidence in my ability to grow. If I don’t know something, I learn it. If I don’t have someone to teach me, I find the right resources to teach myself.”

KATE DENNIS
senior director, brand & creative

PeopleReady, PeopleScout & TrueBlue, U.S.

“Don’t be afraid to lean into responsibility and take on tasks or projects that might challenge you, even if they may not fall into your official job description. We, as humans, learn and grow through problem-solving, so we’re able to enrich our skillsets and feel accomplished when we overcome obstacles. By raising your hand often, your colleagues and leaders will learn that they can count on you. And, when you follow through on your promises to them, they learn that they can trust you.”

What advice do you have for the next generation of female leaders?

NUTAN PANDA
senior director, global support

PeopleScout, India

“There is no secret to success. It is sheer hard work and investment of the most valuable resource that you have: Your time. I believe moving out of your comfort zone and overcoming your fears by first accepting and then solving for them helps you stand strong and move forward in your career. Get real and acknowledge that you may not be able to do everything on your own. Build your tribe by staying connected with people across functions and teams.”

YENALI BOBADILLA
scrum master/agile project manager

PeopleScout, Australia

“The best advice I can give – that I’ve also received – is to be vocal and speak up. Constantly communicate which opportunities and projects you would like to be involved with. Remember, your leaders are not mind-readers, so you need to be very vocal about career goals and the support you need from them so they can help and guide you.”

SARAH CANDELARIO
senior director, marketing & communications

PeopleScout, U.S.

“I recommend finding either a mentor or a support structure, whether that’s within your family, with peers or even just friends you have in similar situations. Create a network where you can reach out; ask questions; get feedback and advice; and just talk through some of the issues that you might face being a leader or just being a woman in the workforce on a daily basis. This structure can be a place where you can communicate; talk about ideas and solutions; and get that reinforcement to help you be more confident in your day-to-day job and as a leader.”

Whether it’s family, a manager, a mentor or a friend, we all have at least one person who has contributed to our success. Who provides our female leaders with inspiration?

AISLING HOLLOWOOD
delivery director

PeopleScout, UK

“When I was approached about applying for the maternity cover of my manager, I felt a little anxious and hesitant about stepping into that role and what that would mean. A client partner in the organisation who’d been there for about 20 years gave me a call [and] told it to me straight. She said, ‘If you don’t go for this, you’ll end up training your manager and knowing that you could have done it better. What do you want to do?’ Sometimes, you need those people to give you a nudge in the right direction and really lay it out for you [in] black and white.”

KASIA FUCHS
business support manager

PeopleScout, Poland

“During my career with PeopleScout, I’ve had the pleasure to meet many inspiring women whose passion, work, and impact have encouraged me to follow my career path and become empowered in my everyday work. These are women working on different seniority levels, having different experience, and coming from different cultures and backgrounds. The trust and the support within our current team of women is extremely important and makes me strong and confident.”

We all have a role in making the workplace a better and more equitable place for women and people of all backgrounds. So, how do we do that?

REBBIE HOWELL
vice president, client delivery

PeopleScout, U.S.

“I think we underestimate the empathy and the personal aspect that women bring to work. A lot of times, it’s looking to be a leader that listens and understands what’s going on from a work/life balance perspective. Yes, I want to hear about your successes at work, but I also want to get to know you and what drives you outside of work. I would also say empower. It’s fostering an environment and empowering women within the organisation to feel comfortable, to be authentic and to speak up. It’s giving a safe space to be able to come to work and do that.”

ANNA TURNER
vice president of product

PeopleScout, U.S.

“One of the things we can do is being more thoughtful about the events we have and when they’re occurring. For example, with a team happy hour, one of the challenges is that evenings can be tough for women who have young kids. If you’re a leader thinking about setting up events to help build relationships, consider what might be possible during the workday to accommodate all team members. In addition, start paying attention to who is getting time to talk. The more we level the playing field and give everyone a voice, the better it is going to be for diverse perspectives to emerge.”

Want to Hear More?

Listen Now
Posted in D&I

Progress in Action: Moving Toward a Globally Diverse and Inclusive Workplace

Posted on by akessler

Progress in Action: Moving Toward a Globally Diverse and Inclusive Workplace

Improving organisational diversity is a honourable pursuit for employers across all industries and should be a consistent point of focus for forward-thinking talent teams. Building productive teams from a pool of qualified job seekers irrespective of nationality, gender-identity, ethnicity, religious background and sexual orientation is essential to creating a workplace that reflects the communities that it serves.

So, how can you help your organisation better connect with, source, engage and recruit a more diverse and inclusive workforce? In this ebook, we examine how your organisation can update your DE&I programme with modern diversity strategies.

In this ebook you will learn:

  • How to accurately measure your DE&I programme’s progress and goals

  • How to source candidates from underrepresented groups

  • Real-world DE&I success stories and more

Data & Diversity: Using Analytics to Achieve your DE&I Goals

Posted on by nfuqua

Diversity sourcing is a top priority in talent acquisition. A recent PwC survey found that 57% of CFOs planned to invest in diversity and inclusion initiatives in the next year. But, with investment comes accountability; you can’t track and report your progress without the proper technology tools. So, as employers continue to prioritise diversity, equality and inclusion, talent leaders need the proper tools to understand the progress they’re making toward reaching their DE&I goals.

Additionally, despite the progress made throughout the last few years, employers still have a long way to go. In fact, according to a survey by Boston Consulting Group, only 25% of employees from underrepresented backgrounds said that they had benefited from their company’s diversity and inclusion programs—despite the fact that most companies have these programs in place.

In this article, we’ll discuss how the right technology tools can help measure and improve diversity, equality and inclusion in your recruitment process.

Optimising Diversity Sourcing

DE&I hiring efforts start at the beginning with diversity sourcing; you can’t hire diverse candidates without a diverse pipeline. And, to build a diverse candidate pipeline, you need to track who your candidates are and which of your sourcing channels and campaigns bring them into the recruitment process.

To further understand who your candidates are, it’s essential to capture their demographic information in your applicant tracking system (ATS) through self-identification via the employment application. However, because some candidates from underrepresented groups may feel uncomfortable disclosing this information in an application, it’s best practice to also ask for self-identification after you extend an offer or when a new employee goes through the onboarding process.

Then, track the sourcing channel through your candidate relationship management (CRM) software, which is critically important to track your recruitment marketing campaigns, as well as sources. Simply tracking that a candidate came to your careers site through LinkedIn isn’t enough; you need to know if a specific campaign on LinkedIn influenced their decision to apply.

Often, these data points are stored in different systems. But, a reporting tool can help synthesise your data and visualise trends. Specifically, with PeopleScout’s Affinix™ Analytics diversity dashboards, you can track how diverse candidates are entering your pipeline in real time. Then, by tracking how candidates progress through your funnel, you can determine which sources and campaigns bring in the highest-quality candidates from underrepresented groups. From there, you can then adjust your sourcing spend to maximise the channels and promotions that bring in the most and highest-quality candidates.

For instance, you may find that a recruitment marketing campaign you’re running on LinkedIn that features diverse faces and real employee stories is bringing in far more diverse candidates than the same campaign on Facebook. You could then shift budget from the Facebook campaign to the LinkedIn campaign, thereby optimising your channels. Additionally, you could compare the LinkedIn campaign featuring diverse employees to a different LinkedIn campaign featuring your office space and benefits package to see which type of content resonates best with candidates.

As an example, when one PeopleScout industrial client wanted to add more women to its primarily male workforce, we partnered with the company to build out a recruitment marketing initiative featuring the organisation’s female employees. In tracking the results of the campaign, our client was able to see a marked increase in female applicants and hires tied directly to the recruitment marketing initiative.

Optimising Diversity Sourcing Data to Gather • Candidate self-identification • Sourcing channel • Campaigns as sources • Tracking the candidate from application to hire Goals • Determine sourcing channels that produce strong candidates from underrepresented groups • Adjust spend to maximise applicant diversity • Measure the success of your diverse campaigns and recruiting strategies

Identifying Barriers in Your Process

Building a more diverse, equitable and inclusive process doesn’t stop with sourcing; if you’re bringing a robust slate of diverse candidates into your pipeline, but very few candidates from underrepresented groups are actually hired, you may have a barrier somewhere else in your process: This could be an assessment with an unintentional bias; a recruiter or hiring manager who could benefit from more training; or an issue with your employment offers. In this situation, the right data can help determine exactly where the issue is occurring in your process and whether changes would result in a more equitable recruitment process.

data accurately. Then, in your reporting tool, you’ll be able to identify if a particular step in your process precipitates a drop in candidate diversity.

For instance, your reporting may show that a recently added video interview step resulted in more candidates from diverse backgrounds dropping out of your funnel. In this case, you could try converting the video interview to a phone or on-demand audio interview to see if it improves results. Similarly, your reporting could show that you have one recruiter or hiring manager with a higher percentage of diverse candidates falling out, which could lead to an opportunity to implement more training. Or, you could see that candidates from diverse backgrounds are successful throughout your recruitment process, but then turn down your employment offers. If that’s the case, then you may want to look at your benefits, offer process or employer value proposition.

Identifying Barriers in Your Process Data to gather • Candidate and new hire self-identification • Candidate progress through the recruitment funnel • Reason for candidate rejection • Recruiter and hiring manager trends Goals • Identify where candidates from underrepresented groups are dropping out of your interviewing and screening process • Adjust to reduce unconscious bias in diversity sourcing

Using Surveys to Improve Inclusion

Our first examples focused on improving diversity sourcing and equity in the recruitment funnel, but you can also use data to measure and improve inclusion. Your goal is to understand how candidates feel about your hiring process, as well as how new employees feel about your onboarding process and company culture—and the best way to measure this is to simply ask them.

In fact, you can and should survey candidates at different stages of your recruitment funnel. Fortunately, there are a variety of candidate survey tools that you can integrate into your ATS to automatically ask candidates for feedback about their experiences, which can then provide critical insights about points where you may be alienating certain candidates. Yet, very few employers regularly ask candidates for feedback about the recruitment process: According to a survey by PeopleScout and HRO Today, only 29% of employers in North America regularly ask for candidate feedback, while 33% never do so. In Europe, the Middle East and Africa (EMEA), the data is somewhat better, with 42% of recruiters reporting that they regularly request candidate feedback, whereas 24% say that they never do.

Essentially, there are two different ways you can gather and gauge the results of your surveys, and it all comes down to the questions that you ask. A strong survey will have a mixture of both scored questions and open text responses; the scores help you identify trends over time, while the text responses help you drill into specifics.

Surveys can also help measure your success and identify problem areas—especially when coupled with your recruiting data. For example, if you ask candidates how they feel about the interview process and those scores start to trend downward, you can review your recruiting data to see if you notice any changing trends. Likewise, if you see more candidates from underrepresented backgrounds dropping out just before or after an interview, you can evaluate and determine why your interview process is negatively affecting candidates—especially if you also have text responses that provide specific feedback.

Going a step further, you can also survey new hires to measure inclusion in your onboarding process. A Gartner study featured in the Harvard Business Review identified seven factors that can provide a holistic view of inclusion within your organisation:

  1. Fair treatment: Employees at my organisation who help the organisation achieve its strategic objectives are rewarded and recognised fairly.
  2. Integrating differences: Employees at my organisation respect and value each other’s opinions.
  3. Decision-making: Members of my team fairly consider ideas and suggestions offered by other team members.
  4. Psychological safety: I feel welcome to express my true feelings at work.
  5. Trust: Communication we receive from the organisation is honest and open.
  6. Belonging: People in my organisation care about me.
  7. Diversity: Managers at my organisation are as diverse as the broader workforce.

Then, if your survey finds that new hires from underrepresented backgrounds feel less of a sense of belonging or less safe expressing their true feelings at work, you can evaluate and improve your onboarding process and, through further surveys, measure the influence of any changes you make.

Using Surveys to Improve Inclusion Data to Gather • Candidate and new hire self-identification • New hire survey responses • Onboarding survey responses • Candidate survey responses Goals • Identify and remove barriers in your hiring process • Identify and remove barriers in your onboarding process • Measure employee engagement and inclusion

As employers continue to work to improve diversity sourcing, equity and inclusion within their organisations, it’s critical to have the right tools in place to identify opportunities for improvement and measure success. Talent acquisition leaders play an important role in achieving those goals, and a trusted RPO and technology partner can provide valuable insights and market trends. To learn more about what talent leaders can do, download our ebook, Progress in Action: Moving Toward a Globally Diverse and Inclusive Workplace.

The Future of Diversity Recruiting: Re-evaluating Traditional Methods & Questioning Accepted Wisdom

Posted on by nfuqua

Diversity recruiting is a hot topic right now. As your organisation continues on its journey toward becoming more diverse, equitable and inclusive, it’s important to ensure that you’re relying on the most up-to-date strategies and understanding of candidates’ needs and behaviours. And, while there are many assumptions and diversity recruiting strategies that have become part of accepted wisdom throughout the years, are they still true? Are they still the most effective methods for interacting with candidates? 

In my role as PeopleScout director of employer brand and communication strategy, I deliver actionable insights and consultancy to clients; in essence, I help employers understand, articulate, and measure what makes their organisations unique places to work and then help them better understand and engage audiences from underrepresented groups. As such, I’m very outcome-focused. I don’t want to generate insights for the sake of insights; I want to challenge employers and support them in their journeys. For me, that means constantly interrogating what we think we know, what we just accept to be true and how effective our strategies are and how to manage diversity better.

So, in this article, I’ll examine the traditional wisdom around diversity in recruiting. Specifically, we’ll look at how our understanding of candidates from underrepresented backgrounds has evolved, share updated recruitment methods, and reflect on how factors like intersectionality and social mobility can be part of an effective recruitment process. 

Rethinking Limited Media Targeting & Focusing on Employer Branding 

Traditionally, when employers have wanted to recruit candidates from underrepresented groups, they’ve relied on limited media targeting. For example, if an organisation was looking to attract more women, talent leaders would post open jobs on job boards targeting female candidates. And, while this is one strategy to bring in more diverse candidates, it does have its limits. For one, it doesn’t take into account what we know about candidate behaviour. 

Rather, by tracking engagement metrics and actually speaking with candidates, we know that just because a person consumes a certain type of media in their everyday life, it doesn’t necessarily mean that a person will use that specialised media in their job search. Take me, for example: I’m Black and I’m female and I’m absolutely proud to be both of those things. But, neither of those has ever formed the basis of my job search. Instead, if I were looking for a new role as a communications consultant, I’d look at platforms offering roles related to my profession. Then, I’d research potential employers to ensure that they were welcoming and inclusive.  

So, instead of focusing on targeting niche, identity-related media and job boards, employers should focus on targeting the right professional or work-related channels with the right messaging. This means going beyond just talking about the responsibilities of the role in the job posting to also focusing on diversity, equality and inclusion (DE&I) within the organisation as a whole. When candidates from underrepresented groups are searching for jobs, the right job title might be enough to get them to click on a posting—but whether they actually apply is influenced by what they read and hear about how an organisation treats its people. Likewise, whether they continue in a recruitment process depends on how they’re treated throughout the candidate journey.  

Diversity Recruiting Strategies for an Inclusive Recruitment Process 

diversity recruiting

But, what does this look like in practice? Well, if talent leaders at an organisation have analysed the data and decided that they want to focus on certain demographics, the right campaign can be pretty effective if they make interventions at the right point in the hiring process. Below, I’ll outline some examples using the common goal of attracting more women. 

Language in Job Postings 

To ensure an inclusive process, employers should pay close attention to the language used in job postings. For instance, accepted wisdom suggests that women can sometimes be put off by words like “excellent,” “strong,” “driven” or “competitive.” So, to generate optimum engagement, one obvious intervention would be to find alternatives to use in job postings.  

However, it’s not that simple. In my work, I’ve spoken with many senior female professionals who say they expect to see words like that in job advertisements aimed at their level. Therefore, for employers, this means that language does matter—but your solution cannot be a one-size-fits-all. Instead, the language you choose for a job posting should feel inclusive, but should also reflect the job type and career level of candidates.  

Job Criteria 

Many talent leaders are familiar with the research that shows how women are less likely to apply for roles where they don’t meet 100% of the criteria, whereas men will apply if they meet just some of the requirements. Interestingly, anecdotal feedback from women shows that this isn’t because women don’t feel as though they can’t do the job; rather, they just don’t want to waste their time or energy on an application that they believe would be automatically rejected.   

So, to build a more inclusive job posting, employers should list only the essential criteria. Additionally, talent leaders should recognise that, as the list of criteria on a job posting gets longer, the applicant pool for that job will likely become less diverse.  

Representation 

You’ve heard the phrase “representation matters.” In popular media today—whether it’s movies, television or literature—you can see it in action. Similarly, employers must employ the same principles in their recruitment process, as well.  

If we stick with the example of attracting more women, that means employers should ensure that any recruitment communications include voices and stories from women at all levels of the organisation. Likewise, employers should also be transparent about their diversity recruitment data and any plans in place to shift the dial around female representation. Then, when female candidates encounter more female voices throughout the process, they’ll realise that not only are they welcome at the organisation, but they’ll also have the opportunity to thrive and progress. The same principle can be applied to any demographic group. 

What is Intersectionality?  

Thus far in this article, we’ve discussed diversity in simple, binary terms. But, if you’ve been paying attention to the DE&I space, you’ve likely heard the word “intersectionality.” Intersectionality is about recognising the connections between social categories—including factors like race and ethnicity; gender identity; neurodiversity; and social class—and how an individual can be a combination of those things and potentially suffer compounded discrimination and disadvantage because of it.  

As a talent leader, you must approach DE&I from an intersectional perspective. Unfortunately, there can be multiple potential failure points in a candidate’s journey due to the intersectional nature of the people applying for roles. So far, I’ve used women as an example. But, the perceptions and experiences of Black women will be different from white women, Latina women or Asian women. Going even further, consider whether your female candidate is also from a socially disadvantaged background. Or, is she neurodiverse? All of these will influence how she interacts with your organisation and whether she sees a potential career with you. And from your side as the employer, these combined factors also increase the risk of her falling victim to multiple adverse impacts in your recruitment process. So on the basis that no person is just one demographic, it’s critical that your organisation considers intersectionality and ensures your processes are audited to eliminated as many chances as possible for bias to creep in.

For me, employer brands and diversity recruitment marketing campaigns that factor in intersectionality are far more likely to be inclusive. They’ll be the ones showcasing employees across a range of demographics so that candidates can see a variety of different types of people flourishing at an organisation. They’re also putting in the work to make any necessary adjustments in the candidate journey, so that everybody has an equal opportunity to do well. That includes training for recruiters, hiring managers and other decision-makers, too.  

The Role of Social Mobility in Diversity Recruiting

Another factor that often gets lost in discussions of diversity, equality and inclusion is the role of social mobility. Social mobility is the link between a person’s occupation or income and the occupation or income of their parents. The stronger the link between a child and a parent, the lower the level of social mobility; the weaker the link, the higher the level of social mobility. For example, if an individual works on a production line at a factory and that’s also what their parents did, then that’s a low level of social mobility. If, on the other hand, the same individual secured a white-collar, managerial role, then their social mobility is high because of their earning potential.  

In diversity recruiting initiatives, social mobility can play into DE&I programs in a number of ways, but, most importantly, it plays a critical role in helping individuals achieve better outcomes. Plus, it also contributes to organisational success because it adds an additional layer of diversity within critical teams.  

There are several ways that employers can engage with social mobility; one is through schools and outreach activities, where you can introduce students in disadvantaged areas to careers that they may not have otherwise heard about. You can also use apprenticeships as a strategy to get early-career talent into roles that might not otherwise be accessible to them, while also allowing them to continue their education. Additionally, those employers that are able to make any of their roles fully remote can engage workers from disadvantaged areas and who may not have access to strong career opportunities within easy commuting distance. 

Making the Change 

For many employers, the strategies I’ve outlined will present a marked change from their standard way of doing business—and that’s okay. It’s important to recognise that change won’t happen overnight. When it comes to engaging with potential candidates from underrepresented groups, it’s about building an inclusive employer brand that appeals to multiple demographics and fosters a sense of potential belonging in an organisation. Diversity recruiting also very much about building a brand that focuses equally on messaging, human stories and the candidate journey—and making sure that the different parts of the process truly support bringing in individuals from all walks of life who are the best people to fill your roles.   

Women and Menopause at Work: Urgent and Important…but Why Now?

Posted on by cspivack

By Sian Blurton, Client Relationship Director

I am sure like me , many people watched the documentary on Monday with Davina McCall, “Sex , Mind and The Menopause” . 

There is currently so much work being done to remove the taboo and support women in the workplace. So what can employers do to gain a little understanding around why 900,000 women are feeling so overwhelmed that they would leave the workplace. 

Symptoms at Work

Menopause is a problem women have been dealing with and managing at work for years and has always been around. The menopause is a physical process in which women stop having periods, either naturally or through surgery. The average woman in the UK reaches menopause at 51 years old—with plenty of working life left.

Symptoms of menopause include, but are not limited to:

  • Insomnia
  • Anxiety
  • Difficulty concentrating
  • Hot flushes
  • Fatigue

Clearly, any woman experiencing these symptoms will find it hard to do her best at work.

How Employers Can Support Women at Work

Women experiencing menopause need more support, both personal and professional. Employers need to put the effort in to educate and support managers so they can provide better support to women in turn. 

Together we can drive a positive change. Let’s #RemoveTheTaboo. 

Civil Service Fast Stream: Boosting Diversity with a Bold New Influencer Campaign

Posted on by akessler
Civil Service Fast Stream: Boosting Diversity with a Bold New Influencer Campaign

Civil Service Fast Stream: Boosting Diversity with a Bold New Influencer Campaign

As one of the largest employers in the UK, the Civil Service doesn’t struggle for applications for its Fast Stream graduate programme. However, as the entity that supports the government in implementing policies, it fights against perceptions that it only employs people from elite backgrounds. The Civil Service Fast Stream turned to PeopleScout for a bold new recruitment marketing campaign to improve diversity amongst its early careers talent.

3,200+ + Increase in Applicants from Diverse Backgrounds
18,056 Views of Influencer Video on YouTube in Less Than 48 Hours
351,304 Impressions Across Social Media via Nano-Influencers

Situation

The Fast Stream aims to be the most inclusive graduate scheme in the UK and has a goal for the diversity of its workforce to help ensure that every government department reflects all of the communities they serve. However, research they commissioned revealed a misperception, particularly amongst those within underrepresented diversity groups, that the Civil Service Fast Stream represents the elite and is not diverse.
Whilst they weren’t in need of more applicants, they needed to increase the diversity of their candidates.

They turned to PeopleScout for a Talent Advisory solution that counteracted the perceptions of the Civil Service as being ‘stuffy’, ‘outdated’ or ‘inaccessible’. The campaign needed to show the Civil Service Fast Stream as accessible to all graduates, regardless of their background, and increase representation of applicants from specific diversity groups to better reflect communities in the UK.

Solution

Taking a Cue from Consumer Marketing

Given the high number of applications the Fast Stream receive year-on-year, and the campaign objectives to diversify them, we made the strategic decision not to proceed with a traditional graduate media campaign.

Instead, we turned to online influencers.

Whilst widely used in consumer marketing, influencer marketing is relatively new to the recruitment space. It was certainly innovative for the Civil Service and definitely not one our target audience would expect them to use.

Finding the Right Influencer

Identifying the right influencer, with the relevant following, would help us to:

  • Increase credibility with underrepresented groups
  • Remove perceived barriers around government work and the type of people who can get involved
  • Ask the right questions—those on the minds of the target audience

We found Vee Kativhu, an author and influencer who fit these criteria. Vee started her YouTube channel after getting into Oxford University and realising that, as a black woman, she was a minority. She uses her platform to help those from lower socioeconomic backgrounds get access to the best information and advice so that anyone can achieve their dreams, no matter their background.

Continuing our theme of telling real-life stories, Vee spent a day with three Fast Streamers and produced a ‘day in the life’ video, which she posted to her YouTube channel with over 250,000 subscribers. She also promoted the video through her Instagram and LinkedIn profiles.

We also engaged 12 diverse nano-influencers, with targeted followings, to reshape and share the video amongst their networks—further expanding the reach.

Results

The campaign boosted applications from their target demographics by over 3,200, including significant increases in interest from candidates from ethnic minority backgrounds, from lower socioeconomic backgrounds, from the LGBTQ+ community as well as those with disabilities.

Vee’s video received 18,056 views in less than 48 hours. It went on to achieve over 36,000 views with over 1,200 likes. Over the four-week social media campaign, Vee and the nano-influencers achieved a combined reach of 351,304 impressions and 2,436 engagements.

“Such an amazing video, Vee! Super informative, and I love the positive approach to a more diverse Civil Service.”

YouTube comment

By taking an innovative approach to reach their target audience, the Civil Service Fast Stream received a cost-effective campaign that delivered on their diversity recruitment goals.

“Our new attraction strategy, particularly in the innovative use of working with influencers, really captured our vision of a skilled, innovative and ambitious Civil Service equipped for the future—one that reflects the country we serve.”

Talent Acquisition Leader at the Civil Service

“I love the new look and feel of Fast Stream attraction, especially as it’s generating feedback that ‘you don’t normally see this kind of thing in the Civil Service’. Bold, different and refreshing.”

Talent Acquisition Leader at the Civil Service

AT A GLANCE

  • COMPANY
    The Civil Service Fast Stream
  • PEOPLESCOUT SOLUTIONS
    Talent Advisory
  • ABOUT THE CIVIL SERVICE FAST STREAM
    The Fast Stream is an award-winning graduate programme for the Civil Service, developing talented, high-potential people to become future Civil Service leaders. Annually, the programme recruits approximately 1,000 people nationwide across 15 different leadership and specialist development schemes.
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HMRC: Creating a New Virtual Assessment Centre for Greater Diversity

Posted on by akessler
HMRC: Creating a New Virtual Assessment Centre for Greater Diversity

HMRC: Creating a New Virtual Assessment Centre for Greater Diversity

Every year, His Majesty’s Revenue & Customs (HMRC) hires 40 lawyers in an annual campaign. Ahead of their annual hiring effort, they turned to PeopleScout to help them modernise their assessment centre to secure more qualified talent.

56 Qualified Candidates Found for 40 Vacancies
40% % of Offers Made Were to Candidates Who Identified as an Ethnic Minority
33% % of Offers Made Were to Candidates Who Identified as Being from a Lower Socioeconomic Background

Situation

The HMRC team was concerned that their current assessment centre was no longer a good predictor of performance in the role. They had also received feedback from a number of candidates who said they’d experienced functionality and formatting limitations while completing the written exercise. 

The HMRC wanted PeopleScout to evaluate their assessment strategy to ensure they were evaluating for the right traits, to improve the candidate experience, and to reduce potential hidden bias within the process since diversity was a critical goal for their recruitment programme.

Solution

Reassessing the Assessment Centre

Our tech team and assessments experts had several sessions with the HMRC team. The HMRC team was able to share the skill and behaviour requirements for the legal roles. Each skill and behaviour was weighted to ensure the online assessment was tailored to their specific needs. This collaborative approach gave the HMRC team opportunities to provide direct input into the direction of the assessment centre and develop trust in the outcomes as well as PeopleScout.

The new assessment centre consisted of a behavioural test which also assessed for verbal and cognitive aptitude. This combination gave HMRC the opportunity to evaluate a broader skillset to better judge a candidate’s fit for the role. The new assessment was accompanied by tweaks to the technology platform which created a smoother experience for candidates.

Our PeopleScout team trained HMRC’s internal teams on administering the new assessment centre as well as a new video interviewing tool. In addition to the training session, each interview panel member received a detailed guide to minimise the likelihood of any disruption for the candidate.

Creating an Excellent Candidate Experience

We designed and delivered a webinar to engage candidates and educate them about the new virtual assessment centre. This gave them the opportunity to ask questions and feel confident going into the testing stage.

A PeopleScout assessor was present during all virtual assessments to support the HMRC team with their assessment expertise and ensure a consistent experience for all candidates.

Results

Of the applications received, 62% were passed to HMRC for sifting and to complete the assessment centre. Just under half passed and completed a virtual interview with HMRC. Ultimately, 56 qualified candidates were identified against 40 vacancies, giving HMRC a talent pool to draw upon for future openings.

Great strides were made against HMRC’s diversity recruitment efforts. Of the offers made:

  • 7% of candidates stated “yes” to having a disability
  • 60% of candidates identified as female
  • 40% of candidates identified as minority ethnic
  • 33% of candidates identified as being from a lower socio-economic background

Feedback from candidates was positive with many saying they felt the new platform was easier to navigate.

AT A GLANCE

  • COMPANY
    His Majesty’s Revenue & Customs (HMRC)
  • PEOPLESCOUT SOLUTIONS
    Talent Advisory
  • ABOUT HMRC:
    His Majesty’s Revenue & Customs (HMRC) is a department of the UK Government responsible for administration of taxes, national insurance contributions, the national minimum wage and more.
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Diversity & Candidate Attraction: Putting the Right Messages Out by Correct Channels

Posted on by cspivack

By Paula Simmons, Director of Employer Brand & Communications Strategy

As your organisation continues to invest in creating a more diverse and inclusive team of employees, it’s important to ensure you are relying on the most up-to-date information about recruiting the right people and meeting their needs during your hiring process. There are many assumptions that have become part of accepted recruiting wisdom, but are these methods still effective for interacting with diverse, modern job seekers?

Choosing the Right Channels

In the past, when employers have wanted to recruit from under-represented groups, they have traditionally relied on limited media targeting, but this doesn’t take into account what we know about candidate behaviour. For example, we know that just because a person looks at a certain type of content in their everyday life, it doesn’t mean they will use that specialised media in their job search.

Research has shown that candidates look at channels offering roles related to their profession and then assess employers to ensure they are inclusive. So, employers should focus on targeting the right professional channels with the right messaging. When candidates from under-represented groups are searching for jobs, the right job title might be enough to entice them to review an advert—but whether they apply is influenced by what they read and what they hear about how an organisation treats its people.

Adjusting Job Descriptions to Attract More Diverse Candidates

To ensure an inclusive process, using the right verbiage in job postings is essential. Your job advert copy should feel inclusive and should also reflect the career level of candidates. Many talent leaders are familiar with the research that shows women are less likely to apply for roles when they feel they do not meet 100% of the criteria, whereas men will apply if they meet just some of them. Often, women just don’t want to waste their time on an application if they believe they would be automatically rejected.

To overcome this, employers should list only the essential criteria. As the list of criteria gets longer, the applicant pool for that job will become less diverse. Staying with the example of attracting more women, recruitment communications should include content that showcase the voices and stories of women at all levels to demonstrate they are welcome at your organisation and will have the opportunity to progress. The same principle can be applied to any demographic group.

Change won’t happen overnight. When it comes to engaging with candidates from under-represented groups, it’s about building an employer brand that appeals to multiple demographics and fosters a sense of belonging in an organisation—and making sure that during each part of the candidate journey individuals from all walks of life are supported so you find the best people to fill your roles.

Talking Talent: Building an Inclusive and Equitable Employer Brand and Recruitment Process

Posted on by nfuqua

In this episode of Talking Talent, we’re going deep on an issue that is top of mind for so many employers: diversity, equity and inclusion (DE&I). We’ve seen a tremendous amount of work done in this area, but there is always more to do. And we know that every organisation is at a different point on its DE&I journey.

This episode specifically focuses on building an employer brand and a recruitment process that is equitable and inclusive of candidates from underrepresented backgrounds. What are the best strategies? How can you build a process that takes things like intersectionality and social mobility into account? And finally, how do you get the buy-in within your organisation to make changes—especially in a challenging hiring environment?

Joining us to talk about these issues is Paula Simmons, our Director of Employer Brand & Communications Strategy. Paula’s background is a combination of PR and corporate communications, recruitment and employer branding. Her role at PeopleScout UK enables Paula to do what she enjoys most: delivering actionable insights and consultancy to clients across a range of industry sectors, nationally and internationally. In essence, helping them to understand, articulate and measure what makes them unique places to work. Alongside this, she also leads our work to help clients better understand and engage audiences from underrepresented groups.

In this conversation, Paula explains the traditional ways that talent acquisition professionals have recruited candidates from underrepresented groups and then explains a new way forward. She explains how intersectionality and social mobility should factor into DE&I programmes and provides a pathway for talent leaders to get buy-in and balance long-term goals with immediate needs.

Diversity, Equity & Inclusion: Assessing Programme Maturity & the Role of Talent Acquisition

Posted on by nfuqua

When people of different backgrounds with different experiences come together, they drive innovation—both in the workplace and in the world at large. In fact, there’s substantial research that DE&I initiatives bring many advantages to the workplace, including increased profitability and creativity; greater productivity; and better problem-solving, amongst others.

Employees with diverse backgrounds also bring their own perspectives, ideas and experiences, which help to create organisations that are resilient and effective and that outperform organisations that do not invest in diversity.

Yet, despite the obvious benefits of increased diversity and inclusion in the workplace, the reality still leaves much to be desired. Research from Glassdoor shows that whilst 75% of UK employees say their company employs a diverse workforce, over half (54%) believe their company should do more to improve diversity, equity and inclusion (DE&I), including more than two-thirds (62%) of Millennial and Gen Z (ages 18 – 34) employees.

Clearly, employers must do more, and the responsibility for diversity, equity and inclusion (DE&I) belongs to the entire organisation—including talent acquisition and HR leaders. So, in this article, we’ll cover the different areas of the business that contribute to DE&I; how you can determine your DE&I programme maturity; and areas where talent acquisition leaders can have the greatest influence.

So, Who’s Responsible for DE&I Initiatives?

For years, talent acquisition teams have led diversity efforts within organisations. In some cases, employers hire a chief diversity officer (CDO) and provide a budget for DE&I initiatives. However, the responsibility for DE&I initiatives is much broader, and everyone from senior leaders to entry-level employees in everything from marketing to IT has a role in creating an inclusive workplace. Here, we outline the roles that different areas of the business play in DE&I efforts.

Talent Acquisition & HR

More than any other group or individual, talent acquisition and the broader HR organisation are responsible for diversity and inclusion in the workplace. According to a global survey by Society for Human Resource Management (SHRM), in 59% of organisations, HR and talent acquisition oversee diversity efforts and, at 64%, they’re tasked with implementing diversity initiatives.

Leadership

The number of senior leaders as executive sponsors promoting DE&I has increased from 33% in 2018 to 44% in 2021. But, leadership must play a role in the DE&I initiatives at all organisations. In fact, having a C-suite member as the diversity and inclusion programme leader is one of the biggest differentiators between organisations in which diversity is not considered a barrier to progression versus ones where it is, according to PwC’s data.

However, to be successful champions of diversity, leadership needs to be fully engaged—because an inclusive and equitable culture must be present from the top down. Notably, if time and other responsibilities that accompany their jobs make it difficult for executives to be fully engaged, organisations may want to reconsider having their C-suite remain heavily involved in their diversity efforts. In this case, you might consider appointing another individual (or individuals) who is more able to focus on the work and, as a result, bring about more change.

Diversity Committees

Not every organisation has the resources to support a full-time diversity role. In fact, the larger the employer, the more likely it is to have dedicated diversity staff. However, as SHRM found, smaller organisations may be able to aid diversity and inclusion programmes by taking a cue from the 17% of employers that have an advisory group/committee comprised of volunteer staff members. This can actually be quite an effective approach, as employee sponsorship corresponds with lower levels of reported bias within an organisation.

de&i initiatives

Identifying Gaps in the Maturity of Your DE&I Initiatives and Programmes 

When it comes to really progressing your organisation’s DE&I programme, the best place to start is by asking yourself where your organisation stands today. That way, you can best identify where to place your initial efforts in order to create the greatest influence. Below, we outline the different stages of DE&I programme maturity. Note that your organisation may be at different levels in different areas.

Beginner: Generally, employers at the beginner level of maturity tend to be more reactive rather than proactive; they may narrowly define workplace diversity, and leaders usually have limited involvement in driving DE&I forward within the organisation.

Intermediate: Employers at the intermediate level typically focus on more purpose-driven DE&I initiatives, with leadership assuming a greater role in progressing DE&I in the workplace. At this level, the definition of diversity expands to include less-visible characteristics, like disability, religion, class, age, regionalism, sexual orientation and more. Additionally, at this stage, an employer may employ a dedicated staff and provide a budget for DE&I.

Advanced: Employers at the advanced stage focus on multi-dimensionality and intersectionality when thinking about diversity. In this situation, leaders practice inclusive leadership skills and are held accountable for creating a diverse and inclusive workplace. They also often have DE&I resources and budgets distributed throughout the organisation to ensure organisation-wide diversity.

Leading: Employers at this level take a sustainable approach to DE&I, in which leaders are expected to lead holistically and inclusively; be key DE&I initiatives change agents; and hold the organisation accountable. In addition to their internal resources, they often have external DE&I advisory boards that guide them on leading practices.

de&i meaning

Identifying your organisation’s DE&I maturity level allows you to better measure your progress on key areas of workforce diversity, including communication, employee education, company culture, resource investment and the involvement of leadership. This will help guide your next steps toward creating a more diverse, equitable and inclusive workforce, as well as allow your organisation to focus on interventions that are targeted and specific. Plus, in organisational environments facing a multiplicity of DE&I issues at once, the ability to pinpoint current state, plot out the desired state and craft the roadmap to get there is critical.

The Role of Talent Acquisition

While the responsibility for DE&I is spread across an organisation, talent acquisition still plays a major role. Recruiters, sourcers, hiring managers and HR leaders are powerhouse roles that must work together to find the right candidate for the job, while also demonstrating an organisation’s commitment to DE&I from the company’s first interactions with employees.

As talent acquisition leaders, you also play a key role in bringing to life diversity and inclusion as values that are deeply embedded in an organisation. More precisely, your team plays a particularly critical role by sourcing, engaging and eventually hiring candidates from underrepresented groups.

Does your organisation have a talent pool of diverse candidates? Do your interviewing practices reduce unconscious bias? Do you have a strong reputation for being a diverse workplace? These are some of the critical questions that you and your teams should attempt to answer to deliver on the organisation’s diversity agenda.

By understanding your role and performing it effectively, talent acquisition teams can work with leaders in other areas of the business to build a truly holistic DE&I programme. Here, we discuss some of the tactics that talent acquisition can adopt to overcome diversity sourcing, selection and hiring challenges.

Championing Diversity

Once your talent acquisition team establishes awareness and accountability, members should become champions of diversity hiring; you have a tremendous opportunity to drive the diversity agenda by reinforcing the case for diversity hiring. For instance, engaged recruiters can champion diversity and make it an everyday dialogue with hiring managers. That’s because recruiters are responsible for ensuring that all candidates are treated fairly and equally in a process that removes bias. They’re also the first step in demonstrating how the organisation appreciates and celebrates its diverse employees.

Diversity Sourcing

Diversity at work

To ensure that your talent pool is representative of diverse candidates, source your candidates from a variety of talent channels. Clearly, you can’t rely on the same sources repeatedly when seeking out new candidates; focusing only on the sources that you know best can result in a talent pool of similar candidates and a lack of diversity.

Instead, seek out opportunities to source candidates from underrepresented backgrounds. For example, there are many online and offline groups dedicated to women in technology. This could be a great opportunity to meet and connect with high-calibre, female candidates directly—instead of waiting for them to find you through platforms like Indeed. And, the more initiative you take to find these channels, the more likely it is that your talent pools will be diverse.

What’s more, if you’re struggling to find diverse talent, reach out to employees from diverse backgrounds and encourage them to share your job ads with their networks; then, give them the tools they need to promote open roles within your organisation. As a result, your employees and candidates will both feel that your company values their opinions and contributions, which is fantastic for team morale and engagement.

DE&I Initiatives: Building Inclusivity

Building an inclusive workplace is central to creating a workplace environment in which every employee feels valued. Granted, every organisation is different, so the content and structure of an inclusion programme needs to meet the conditions of your organisation. To get you started, SHRM offers an inclusivity checklist for HR that provides a good place to start:

  • Make sure that company leaders understand that inclusion is about ensuring that everyone’s voice is heard, opinions are considered, and value to the team is evident.
  • Train managers to show that inclusivity is a core competency—and hold them accountable.
  • Form an inclusion council with genuine influence and power.
  • Value differences and create an environment in which people can feel comfortable bringing their authentic selves to work.
  • Identify the needs of underrepresented groups, and give them the necessary support and resources.
  • Provide workers with a safe space to voice their concerns.
  • Benchmark key aspects of your organisation’s culture and understand the employee experience before making changes to promote inclusivity.
  • Remember that daily interactions are the most telling sign of whether your company has an inclusive culture.

Unconscious Bias & Candidate Selection

One of the key reasons companies lose out on diverse talent is unconscious bias, which can have detrimental effects on the diversity hiring process. The concept of unconscious bias or implicit bias was first introduced in 2006 as “the new science of unconscious mental processes that has a substantial bearing on discrimination law”. This challenged the longstanding idea that people are guided only by explicit beliefs and conscious intentions.

One example of unconscious bias is that a candidate’s surname—which implies their ethnic background—can adversely affect their chances of landing a job. Unfortunately, studies by Ghent University show that the surname appearing on a candidate’s résumé or CV can reduce the possibility of receiving a call back by 25% in Germany; 29% in Sweden and the UK; and 50% in the U.S. Accordingly, to address unconscious biases, some companies mask candidate demographics while presenting them to the hiring team in order to shift the focus from ethnicity to experience and skills.

Diversity at Work: Converting Candidates From Underrepresented Groups Into Employees

However, winning over diverse candidates goes beyond just locating them and ensuring that they’re treated fairly during the hiring process. Rather, to win diverse talent, organisations should demonstrate the authenticity of their commitment to DE&I by leveraging their employer brand through career sites and social media channels, as well as by showing how diverse and inclusive they are through their employees and leadership.

Furthermore, talent acquisition can also play a role in reinforcing these messages by:

  • Adding a link to diversity and inclusion policies and practices in job advertisements and recruiters’ email signatures.
  • Minimising adverse effects of recruitment discrimination by complementing recruiters with talent acquisition technologies like PeopleScout’s AffinixTM.
  • Ensuring job-related information is accessible to all groups. (For example, ensure your career site is accessible to those with visual impairments through design, alt text and screen readers; and ensure presentations and videos include subtitles or sign language.)
  • Scheduling interviews in locations that are accessible and convenient for all candidates, such as parking for people with disabilities; Braille script on elevators and signage; and female, male and gender-neutral restrooms.
  • Sharing relevant stories about a diverse set of employees in the organisation and involving diverse employees and senior leaders in the interviewing process.
  • Respecting candidates’ gender identity. Because gender identity is internal, a person’s gender identity is not necessarily visible to others, so asking candidates what pronoun(s) they prefer to use in interviews and other communications can make a difference.

DE&I Initiatives: Talent Technology

The right talent acquisition technology can be a powerful tool for reaching your DE&I initiatives and goals. And, as you begin to recognise and fix disparities in hiring processes and work environments, data can be an important tool in determining the effectiveness of those efforts. No DE&I initiative can be successful unless it can be measured.

To that end, diversity dashboards—like those available in PeopleScout’s Affinix Analytics—can break down your hires by gender and ethnicity. Then, with that information, you can identify where the most diverse hires have been found. From there, you can focus on which recruitment strategies are most effective in bringing in candidates form underrepresented groups. And, once those initiatives are in place, you can track your success over time.

The goal of diversity, equity and inclusion in the workplace should be a central pillar in any organisation’s journey. Embracing a multitude of viewpoints and cultures drives innovation; improves decision-making; increases employee productivity and retention; and leads to better-served employees—and, by extension, customers. While responsibility for diversity, equity and inclusion is shared across an organisation, talent acquisition leaders have a significant influence.