Apprenticeship Recruitment: The Key to Future-Proofing Your Talent Pipeline?

Apprenticeship recruitment has taken on more importance in early careers programs in recent years. In the UK, there was a 22% increase in interest in apprenticeships from young people in 2022 according to UCAS. In Australia, the number of organisations employing apprentices and trainees is at its highest level in over a decade with seven of the 10 fastest-growing jobs in Australia now accessible via an apprenticeship pathway.

Organisations and employees alike are waking up to the fact that many skills can be learned on the job—and that this is often more relevant training than a university degree. Whilst providing opportunities for hands-on experience and training, apprenticeships also help businesses to develop a talent pipeline that is equipped with future-ready skills.

Whether for workers just starting out or those changing careers, apprenticeships help people gain valuable skills and on-the-job experience as they move toward a career in their field. For employers, field and business apprenticeships are one of the best ways of engaging early careers talent or career changers.

In this article, we’ll explore how designing and offering apprenticeship programs can be a smart way for organisations to create their own talent pipeline, close their skills gaps, and diversify their workforce.

What is an Apprenticeship?

An apprenticeship is paid employment that offers on-the-job training and is often accompanied by classroom-based learning. Some employers may offer their own in-house training while others offer it in association with a college, university or other training provider. An apprenticeship must last at least a year but can go as long as 5 years. Through in-depth, job- and industry-specific skills training, apprentices gain a nationally recognised qualification or certification upon completion.

Apprenticeship programs are a great choice for individuals who are early on in their careers, who are looking to upskill or who are exploring a career change. Employers are responsible for ensuring that apprentices work with experienced staff, learn job-specific skills and receive time off from work to complete their classroom training.

Different countries have different laws and regulations around apprenticeships including wages and working hours. There are also various funding programs and government schemes available to encourage both workers and employers to embrace apprenticeships. For example, the UK Government introduced the (controversial) apprenticeship levy in 2017 which uses business taxes to fund apprenticeship training. The Australian Apprenticeships Incentives Program gives eligible employers in priority list occupations (ranging from aged care and dentistry to various engineering roles) wage subsidies for offering quality apprenticeship training programs.

Manufacturing Recruiters

Types of Apprenticeships

Types of apprenticeships differ from region to region. In the UK, a common misperception is that apprenticeships are just for manual or skilled trade jobs. Whilst there are many apprenticeship programs in the skilled trades, there are also apprenticeship opportunities for all kinds of careers from actuaries to arborists. For example, our client, National Highways, offers apprenticeship opportunities for project management, business administration, legal, surveying and data analysis.

In Australia, apprenticeships are offered for skilled trades, whilst traineeships are for other vocations in sectors like hospitality, digital media and financial services. Organisations are increasingly embracing corporate apprenticeships and traineeships as a means of diversifying their workforce and creating opportunities for social mobility.

There are different levels of apprenticeship including degree apprenticeships which correspond to an equivalent education level. In the UK, completing a Level 2 apprenticeship is the equivalent of completing a GCSE, and a Level 7 apprenticeship is the equivalent of completing a master’s degree. In Australia, apprenticeships are typically delivered through Registered Training Organisations (RTOs) and State or Territory Training Authorities and span levels from Certification II through to advanced diplomas.

Benefits of Apprenticeships for Employers

Apprenticeship recruitment can be an effective way of growing and upskilling your workforce. Here are just a few of the benefits for employers.  

Building a Talent Pipeline

Companies in a variety of industries can build their own apprenticeship programs to help talent see the rewarding career opportunities available within their sector. As apprentices gain experience, organisations establish a pipeline of prospective employees.

Early careers employees see apprenticeship programs as proof of an organisations investment in their success and are more likely to stay with an organisation after completing the program. In fact, 90% of qualified apprentices stay on with their employers upon completing their training, and 69% of organisations say that employing apprentices has improved retention. Clearly, apprenticeship recruitment is an excellent way to “grow your own talent” and reduce attrition.

Closing Skills Gaps

According to McKinsey, a whopping 87% of organisations are aware they already have a skills gap within their workforce or will experience one in the next few years. Apprenticeships offer a way to develop a new generation of workers to help your organisation succeed into the future. A structured apprenticeship is an effective way to get a leg up in recruiting and retaining sought-after talent like software developers, data analysts and engineers. Indeed, 86% of employers said that investing in apprentices helped to develop relevant skills for the organisation.

The digital skills gaps alone could cause 14 G20 countries to miss out on a staggering $11.5 trillion USD in cumulative GDP growth. In the UK, companies like Dyson are partnering with the University of Warwick to offer apprenticeship training in agile software development, data science and machine learning. Meanwhile, automotive giants Ford and Enterprise are joining forces to offer technical engineering focused apprenticeships.

Boosting Diversity & Social Mobility

A third of employers agree that apprenticeships have helped improve diversity within their business. They are particularly effective for creating career opportunities and boosting earnings for workers from disadvantaged socio-economic backgrounds.

As more people struggle financially with student loans and education costs, apprenticeships have become an accessible career path for workers of all ages and backgrounds and give participants a shot at career success. They allow workers from underrepresented groups to increase their earnings potential—to work and earn money in the field while they learn. If your company cares about being a catalyst for sustained change in the community, apprenticeships are a great way to achieve this.

RPO + Apprenticeships

As a leading recruitment process outsourcing (RPO) provider, PeopleScout helps organisations to obtain the talent and skills they need to succeed into the future through early careers recruitment solutions covering interns, graduates and apprenticeship programs. Unlike apprenticeship recruitment agencies, as an RPO partner our expertise in talent acquisition strategy and workforce planning means we’re better equipped to successfully integrate apprentice programs into your overall talent attraction and training strategy. Plus, we have experts on staff that can design an assessment centre that evaluates apprentice candidates against your organisation’s values, culture and other requirements.

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ASSESSMENT STRATEGIES FOR TOP EARLY CAREERS TALENT

Reducing Attrition in the Contact Centre Through High-Volume RPO

Reducing Attrition in the Contact Centre through High-Volume RPO

Reducing Attrition in the Contact Centre through High-Volume RPO

A leading British financial services company tasked PeopleScout with high-volume recruitment process outsourcing (RPO) for their customer contact centres.

104% % of Target Achieved
11% % Attrition Rate—Well Below the Industry Average of 30%
We're Duplicating This Campaign’s Success for Some of the Client's Other Departments
We’re Duplicating This Campaign’s Success for Some of the Client’s Other Departments

Situation

The increased cost of living means the customer service advisors at this leading UK bank are under greater pressure to handle more and more complex customer queries, leading to longer calls and increased hold times.

The bank needed to recruit more staff to meet their service levels and create a great experience for their customers. As their RPO partner, we are currently recruiting almost 2,800 permanent customer service advisors per year. In response to the changing needs of their customers, however, we launched a campaign to recruit an additional 150 customer service representatives for their contact centres plus up to 450 additional advisors within their branch network. At the same time, we enabled them to transition from contingent solutions to 100% permanent hiring.

Solution

We designed the customer service recruitment process from scratch, which included a recruitment marketing campaign that we designed and managed. Digital adverts directed candidates to a careers page where they could apply. Each candidate received an automated message to complete an online test, which ensured only best-fit candidates progressed. Our team then reviewed the applications and test results and put forward candidates to the client for a virtual interview and role play.

Once the selection process was complete, we managed the offer process and submitted compliant right-to-work documentation for successful candidates.

Results

To date, the PeopleScout have achieved 104% of our hiring goal, with an attrition rate of just 11%—well below the industry average of 30%.

As a result, the client have asked us to duplicate this campaign to support recruitment in additional call centre teams.

“The PeopleScout team work tirelessly to deliver and are fully invested in our objectives and values. There is always a willingness to be flexible and agile, working collaboratively to achieve a common goal.”

Recruitment Manager

AT A GLANCE

  • COMPANY
    Leading UK Bank
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • ANNUAL HIRES
    3,000+ across customer services in-branch and in the contact centre

High-Volume Hiring in the Contact Centre: 3 Challenges and How to Tackle Them

By Andrew Weston, RPO Solution Director, PeopleScout EMEA

In our world of e-commerce and online banking, consumers want slick digital experiences. But they still want the human touch when they run into a problem. Despite the growth of digital channels, excellent customer service is still a must-have in a business landscape where companies compete on customer experience. High-volume hiring in the contact centre has never been more important or more challenging.

Customer queries are more complex and high-value, and contact centre agents are now expected to not only answer calls, but interact with customers through chats, emails and social media. Contact centres need highly-skilled talent who are comfortable working in a myriad of technology platforms. Customer service representatives (CSRs) must also exhibit strong soft skills like listening and empathy—especially as consumers are experiencing more financial hardships and mental health struggles post-pandemic.

Indeed, 84% of contact centre leaders—whether part of a BPO or an internal contact centre—believe the pandemic permanently elevated the importance of the contact centre for their business. But, it’s hard to deliver against your service levels when you’re struggling to hire or when you’re losing staff amidst the Great Resignation. Since 2019, the number of vacancies has increased, while the number of applicants per opening has dropped by 50%.

Chart showing reduction in applicants for high-volume hiring for the contact centre
(Source: Indeed)

So, how can a contact centre director and talent acquisition leader team up to tackle today’s tough landscape? Here are three top recruitment challenges in the contact centre and tips for overcoming them.

1. Use Your Employer Brand to Attract the Right Kind of Talent

ContactBabel’s UK Contact Centre Decision Maker’s Guide states that contact centre attrition reached 23% in 2022, with 1 in 6 operations experiencing annual attrition of over 30%. This results in UK contact centres making over 212,000 hires annually. With turnover like this, how to make high-volume hiring more effective is always on the minds of contact centre directors.

As consumer behaviour has changed, a different set of skills is needed in customer service. Contact centre agents need to exercise problem solving and analytical skills while also displaying empathy to customers who may be upset or emotional. Agents who lack these skills are more likely to struggle to resolve customer issues and to suffer from increased stress levels.

By honing your employer value proposition and attraction messaging, you can stand out amongst your competition but also zero in the characteristics you need for your contact centre. By shifting your mindset from focusing on getting the most applications, or even those with customer service experience, to getting applications with the right profile, you can reduce attrition by increase the likelihood of your new hires being successful.

Case Study: Finding Candidates with Problem Solving Skills

We helped Direct Line, a British insurance provider, improve their recruitment outcomes in the contact centre through employer branding and recruitment marketing. We found their ideal candidate profile was someone with strong analytical skills and who could proactively problem solve—rather than those with past experience in customer service.

We then expanded our search efforts, looking for candidates who would have honed these skills in non-customer service roles who would be interested in making a career change. Not only did this open the doors for Direct Line to access a new pool of talent, but it also helped to increase the quality of their hires and reduce attrition.

2. Rethink Your Assessment Centre to Reduce Drop-Off Rate

With growing complexity in customer service, organisations need contact centre agents with strong listening skills and written communication skills (for chat, email and social media enquiries) as well as the ability to self-manage and multitask. Leveraging candidate assessment tools to find candidates with the right combination of skills and behaviours is imperative to the success of your contact centre.

Chart of most valued characteristics for high-volume hiring for the contact centre
(Source: ContactBabel)

Case Study: Moving the Assessment Stage Forward

One of our longest standing clients, tasked us with high-volume recruitment process outsourcing (RPO) for their financial services customer contact centres. The bank needed to recruit more staff to meet their service levels and create a great experience for their customers. We designed the customer contact recruitment process from scratch, including a recruitment marketing campaign.

As part of this new process, we advised the bank to introduce an online test immediately after the candidate applied using an automated email. This caught them while the application was still front of mind and also ensured that only best-fit candidates progressed. This meant that hiring managers were committing their time to top talent and helped to reduce the overall time to hire. As a result of identifying high quality candidates sooner, we were able to reduce the attrition rate to just 11%, well below the industry average.

More Assessment Centre Tips to Reduce Drop-Off

Here are some more assessment centre tips:

  • Try introducing assessment tasks earlier in the process or combining assessment stages. This helps increase hiring speed and keep candidates engaged.
  • Rather than traditional multiple-choice tests, try a role play scenario or an interactive experience that gives the candidates a real-life feel of what their day-to-day job will look like. The benefits are two-fold—you get a better idea of how candidates will perform in the role, and they get a better idea of what to expect before they accept the offer.
  • Ensure candidates are prepared for the assessment centre by offering webinars, instruction videos and even practices tests. This helps to eliminate nervousness and boost confidence amongst candidates—reducing candidate drop-off before the assessment centre phase.

Learn more about our whole-person model for assessments and we leverage it for evaluating customer service reps for the contact and other high-volume hiring situations.

3. Boost Your Communications to Eliminate Ghosting

Newly hired customer service reps are increasingly ‘ghosting’ their call centre jobs—not showing up for day one with no reason given and often no communication from the candidate at all. According to an Indeed survey on ghosting in the workplace, 22% of candidates say they have accepted a job offer but didn’t show up for the first day of work.

Following the tips above on finding the ideal candidate profile and assessing for the right skills to start with, will help reduce ghosting on day one. In addition, you can also work to speed up the recruitment process and improve communications to keep candidates engaged after offer acceptance.

Speeding Up the Recruitment Process

With so many contact centres vying for customer service talent, employer response time is crucial as you want to beat the by being the first to move the candidate through the recruitment process. About a quarter of candidates state the reason for their ghosting was because the hiring process was too long or too slow. So, take a look at your recruitment process. Are there any steps you could eliminate or combine? Are there ways you could reduce the time between steps?

If it’s feasible for your organisation, you might consider moving to same-day offers, even if they’re contingent upon reference verification, background checks or drug testing. Also, moving the start date up will reduce the likelihood of a competing offer turning your candidate’s head. Waiting for your next training class could be risky, so think about running smaller training classes more frequently to accelerate hiring.

Staying Connected with Regular Communication

Communication is also a key part of combatting ghosting during the crucial period offer and onboarding. Staying in touch with candidates is imperative to keep them interested. If you ghost your brand-new hire by forgetting to check in, they’re more likely to ghost you in turn. The same Indeed study found that 77% of jobseekers saying they’ve been ghosted by an employer.

Assessing the touchpoints between your organisation and the offer holder is an important way for employers to ensure they keep the lines of communication open and increase engagement with candidates. Are you using your CRM to the fullest? Investing in creating content that showcases your employer value proposition (EVP) and sending it out regularly to your candidates via engaging emails will ensure they are reminded regularly of the value you offer—whether through benefits, flexibility, growth opportunities, diversity and inclusion initiatives and more.

Personal touchpoints are another way to stay connected. Check-in emails from the recruiter or even messages of congratulations from the hiring manager will help candidates feel valued and special. You might consider asking existing employees to act as an ambassador and share some onboarding materials with more information about your organisation, your culture and values or your employee resource groups (ERGs) so they start feeling like a part of the team.

These small gestures can help your candidate feel connected to the organisation before they start—and could end up being what keeps them from changing their mind when they receive a competing offer.

RPO for the Contact Centre

Facing a recruitment landscape in which you need high-volume hiring to support your contact centre operations? Check out our latest webinar in conjunction with Personnel Today, featuring CCMA, in which we discussed how to maintain speed and agility in high-volume hiring whilst keeping the quality of hire. Watch it on-demand!

WEBINAR ON-Demand:
Hire quality vs speed: Finding the perfect balance

Managing Candidate Volumes During the Great Rehire

As employers continue their recovery from the COVID-19 pandemic, many face the same two challenges: Applications are up and talent acquisition teams are lean, which leaves a smaller team to sift through mountains of job applications.

At the same time, the pressure to find and hire the best candidate is high. After all, top talent can help speed a recovery. And, while the hiring process needs to be fast, it can’t leave out top candidates. So, let’s examine strategies for managing high candidate volumes that can help employers stand out during the Great Rehire.

HR Outsourcing

Challenge: Our organisation needs to scale quickly to make a large number of hires, but our team doesn’t have the bandwidth to handle the volume.

One key pillar of value for HR outsourcing solutions – like RPO; on-demand or project based RPO; or Total Workforce Solutions – is the ability to scale seamlessly as hiring demands shift. Conversely, in an internal talent acquisition team, it can be difficult – if not impossible – to scale up quickly to handle a higher number of hires and then scale back down when hiring volumes shrink. Consequently, many organisations find themselves initially making a large volume of hires to staff up new locations or during a peak season, but then hiring volumes return to normal.

What’s more, businesses in industries hard hit by COVID-19 will see especially high numbers as the economy continues to recover. For these organisations, RPO providers – specifically, on-demand or project RPO solutions – can help fill the gaps by providing focused support based on the needs of individual organisations.

For instance, at PeopleScout, we bring expertise and insights from across our client base, as well as the people needed to handle hiring spikes. Our industry-specialised flex team of recruiters can be activated on short notice, and our global delivery centres provide 24/7 support and recruiting capabilities that enable a faster recruitment process.

An RPO provider can also provide broader solutions – like bringing technology expertise to add automation or virtual interviewing solutions; or providing talent advisory services to improve employer branding, assessments or job posting strategies.

Technology Solutions

Challenge: Our team is too bogged down in repetitive work; the process of screening candidates and scheduling interviews takes too much of our recruiters’ time.

COVID-19 has exposed technology gaps for many employers. In the early days, many scrambled to implement virtual hiring solutions so that they could keep their talent acquisition functions moving. Now, as the pandemic passes the one-year mark, employers face a different challenge: Is their technology built for scale?

When facing high candidate volumes, recruiters can easily get bogged down in repetitive administrative tasks. For example, they might get caught in a game of phone tag trying to schedule interviews; answering simple questions from candidates; sending emails to keep their talent communities warm; and sourcing candidates for hard-to-find skillsets. As a result, that leaves little time for higher-value activities, like communicating with top candidates.

However, robotic process automation (RPA) can lift some of the load. This technology utilises bots to replicate human actions for time-consuming, but straightforward administrative tasks. And, while it can be used to screen résumés, it can also go far beyond that.

For example, RPA can be used to deploy chatbots to answer simple questions from candidates 24 hours a day. A chatbot can also be used in automated candidate screenings to ask questions about a candidate’s skills, education and experience – either online or via text. Best of all, in addition to saving time for the recruiter, this technology also improves the candidate experience by allowing them to get answers more quickly and feel as though they’re driving the recruitment process forward.

RPA can also be used to automate emails, social media posts and other employer branding campaigns. Right now, many organisations are building candidate pipelines and keeping talent communities warm as they prepare to make hires. In this way, RPA can be used to send messages to these communities – keeping candidates engaged and keeping your company top of mind.

Interview scheduling tools can also prove to be a significant time-saver for recruiters. As an example, with Affinix – PeopleScout’s proprietary talent technology – recruiters can avoid the back-and-forth of scheduling interviews with candidates by automating the process instead. Specifically, a recruiter can sync their calendar with the tool and provide candidates with a link to schedule the interview at a time that works best for them.

These tools can then be combined into a virtual solution that spans from recruitment marketing tools all the way through onboarding. And, as the recovery continues, many employers are finding lasting benefits from adopting these strategies.

Candidate Generation & Assessment Strategies

Challenge: We’re seeing high applicant volumes, but we want to make sure the people we hire are interested in the role for the long-term; we’re worried about high turnover as the economy improves.

As employers hire in 2021, they face a mountain of applications. This includes both candidates who are excited about the role and see it as a long-term step in their careers, as well as candidates who are looking for the role now, but don’t necessarily want to stay in the role or at the organisation for the long haul. But, how do you differentiate between the two?

One option is to adjust your candidate generation and assessment strategies to attract and hire the employees with the passion, purpose, and mindset that best match for the organisation and the role. For instance, to showcase an honest and authentic employer brand, write honest and authentic job postings. By tailoring your employer brand and job postings to attract only candidates who are truly qualified and interested in the role, you’ll save recruiter time by eliminating the résumés of candidates who aren’t qualified or aren’t excited about the role.

As an example, one PeopleScout client previously wrote job descriptions with an overly positive view of their open positions – without mentioning the more challenging elements. And, although they received a high number of applicants, as those applicants moved through the process, many realised that they didn’t want the job. Meanwhile, others accepted the job, but the turnover rate was high, which was expensive and wasted time for both the recruiter and the hiring manager.

In response, PeopleScout worked with the client to make the job postings more realistic about the challenges, in addition to providing a real preview of what the job would look like. In the end, the client received fewer applicants, but turnover in the role dropped significantly. The client also saved hundreds of hours in hiring manager and recruiter time.

Employers can also adjust their assessment process to identify candidates who can succeed and grow in the role by evaluating their passion, purpose and mindset. This means assessing candidates to find out if the candidate has the enthusiasm for the work; finds purpose in the role and at the organisation; and has the right mindset to grow and learn.

Bringing It Together

Combining these strategies in the right way for your organisation can help manage the high candidate volumes we expect to continue during the economic recovery from COVID-19. Furthermore, many of these tools and strategies will continue to show their value when unemployment is low. RPO providers and on-demand or project-based RPO can help manage yearly hiring spikes; technology tools will continue to free up recruiter time; and job posting and assessment strategies that guarantee the right cultural fit will continue to result in better talent and higher-performing teams. And, for talent leaders in 2021, solutions that deliver immediate results and lasting benefits will drive success.

Candidate Assessment: Bringing in Better with Passion, Purpose and Mindset

Candidate Assessment: Bringing in Better with Passion, Purpose and Mindset

Most employers are still using legacy assessment processes that are ineffective in today’s competitive recruitment landscape. With the cost of one bad hire reaching as high as $50,000, it’s imperative that organisations ensure they’ve assessed candidates’ current skills, future potential and cultural fit.

So, how can you adjust your assessment process to bring in talent that will support their business now and into the future? In this book, Candidate Assessment: Bringing in Better with Passion, Purpose and Mindset, we explore how employers can rethink their assessments to hire talent that will thrive.

In this ebook you will learn:

  • Why assessing only for knowledge and skills puts you at risk
  • How investing in technology helped one retailer modernise their assessments and improve the candidate experience
  • How to customise your assessments to find the right passion, purpose and mindset

Bring in Better Talent by Assessing for Passion, Purpose & Mindset

The application process has changed dramatically throughout the years. Yet, some aspects seem eternal—like the fact that employers often start with lots of people at the top of their recruitment funnel and need to make sure they get the right people to the bottom.

But, the world is changing, and the pace of change is accelerating; candidates expect a simple, efficient recruitment process, and employers need workers who are digitally fluent and can adapt easily to change. Reskilling is also becoming even more important.

Plus, there’s also a strong focus on fairness, transparency and equality—with blind reviews of applications, diverse interview panels, and selection processes centred on the need to demonstrate competencies and alignment with the role.

Therefore, in order to adapt to today’s ever-changing landscape, it’s vital for employers to focus on a candidate’s potential to grow and adapt to future needs, as well as the skills and qualities they have today. To that end, throughout this article, we’ll share four steps for building a better assessment process—because not only is assessment the key to a more productive workforce, but it’s also essential to a workforce that’s more resilient and able to stand the test of time.

Step One: Shift from Experience to Potential

In a bid to prepare for the unknown, employers need to shift their focus away from candidates who have prior experience in a role and toward those who have potential. That’s because the employees who can demonstrate flexibility and resilience will be the ones who are best able to ride the wave of uncertainty.

Specifically, McKinsey & Company predicts that higher cognitive skills—such as creativity, critical thinking, decision-making and complex information processing—will be the most in-demand traits in the future. In fact, the need for these skills is predicted to grow by 19% in the United States and by 14% in Europe by 2030—up from already sizable demands. Furthermore, the same research also predicts the fastest rise ever in the need for advanced IT and programming skills, which could grow by as much as 90% by 2030.

As such, organisations that want to be at the forefront of innovation need to start thinking creatively about how they can tap into the vital perspectives of diverse minds. To lead a sector, outrun the competition, and truly innovate, employers need to stop looking for people who fit and start looking for people who add. Likewise, bias—conscious or unconscious—needs to be removed from the process. Besides, although they might seem like they come with a higher risk factor, people who do things very differently can create exceptional outcomes. So, instead of always asking, “Who can do the job?”, employers should be asking, “Who can take us further?”

Step Two: Reap the Rewards of Great vs. Good

Transforming candidate assessment and selection is an investment, but the business case has never been more important. Plus, many of the current processes and tools are subjective and don’t focus on differentiating between good and great hires. With this in mind, are organisations and hiring managers equipped with the tools they need to make the right decisions?


Additionally, better performance predictions will lead to better outcomes, and investing in the right tools can deliver multi-millions in cost benefits. In essence, an employer with a more agile and adaptable workforce is in a far better place to achieve competitive advantage—as well as the kind of employee satisfaction that attracts more high-achieving, agile candidates. In this way, quality hires have a substantial influence on business performance.

However, despite rigorous testing, chemistry sessions and multiple interviews, it can still be quite difficult for employers to understand whether an individual would actually be effective in a role—thereby making bad hires surprisingly common.

Nearly three out of four employers (74%) say they’ve hired the wrong person for a job.
CareerBuilder Survey


23% of workers regret switching jobs.
Go Banking Rates


The average cost of a bad hire is around 30% of the employee’s first-year earnings, according to the U.S. Department of Labor.


41% of companies estimated that bad hires cost them at least $25,000. And, for 25% of companies surveyed, that cost was at least $50,000.


The American Management Association says that, for some roles, the cost of a bad hire could be as much as 10 times an employee’s annual salary.

Conversely, getting great people—the people who go above and beyond the role criteria—is really good news because it has a profound effect on quality of output, which is truly beneficial to the business. What’s more, while great employees are valuable in and of themselves, they also drive wider team performance, inspire others and make it easier to recruit other great people.

Of more than 600,000 researchers, entertainers, politicians and athletes, high performers were 400% more productive than average ones. And, in highly complex occupations—such as software development—high performers were found to be an astounding 800% more productive. 
Report by McKinsey

High potential (HIPO) employees bring 91% more value to the organization than non-HIPOs and give 21% more effort than their peers. 
Gartner research

Step Three: Build Better by Thinking Bigger

So, if we’re going to build a better and fairer candidate assessment process, we need to find a way to:

  1. Measure potential, rather than experience, because we don’t know what the future looks like.
  2. Identify the behaviours that are required to separate those who will actually be successful from those who present well during an interview.
  3. Distinguish between good candidates who meet the criteria and great candidates who will take an organisation further.
  4. Give candidates a clear and authentic picture of the organisation and the role so that they can self-select out of the process if the opportunity isn’t right for them.
  5. Include candidates who might have non-traditional experiences or career paths and assess them equally.
  6. Assess candidates fairly and without subjectivity or bias.

Finally, employers need to be able to identify and select candidates who are motivated and energised to be productive at work. And, the way that we do all of these things is by assessing for passion, purpose and mindset.

Assessing Passion, Purpose & Mindset

Traditional assessment processes assess for capability, behaviour and results. These terms are defined as:

Capability: A candidate’s core intellectual ability and capacity.
Behavior:A candidate’s past behavior and personality-based behavioral preferences, which work relatively well to predict performance.
Results:What a candidate has already achieved in terms of the knowledge, skills and experience that are required to deliver in a role.

Then, when these aspects are combined with new measurements that focus on purpose, passion and mindset, we can better predict the success of candidates and determine the candidates who are more engaged and likely to be a better hire for employers.

Let’s dig into those new descriptors and what they mean.

Purpose

Purpose is a candidate’s alignment with and willingness to contribute to the vision and values of an organisation. For example, one study reported by McKinsey found that, out of 100 variables, employees reported that seeing purpose and value in their work was their most motivating factor—even more so than compensation. Notably, this is especially important for younger workers.

Clearly, ensuring that applicants understand the organisation’s purpose and consider how aligned they are with that throughout the assessment process engenders a sense of belonging and partnership that underlies both great performance and job satisfaction.

In this way, assessment tools can be built around the organisation’s vision and values so applicants have a chance to form an appreciation of them from their earliest contact with the organisation. Then, if they don’t share the same values, they can choose another path. However, applicants who see an affinity with their own values will begin to feel the engagement and inspiration that will drive job success and satisfaction—even before they’re hired.

Passion

Passion is a candidate’s enthusiasm, enjoyment and commitment to mastering the requirements of a role. When an employee is passionate about a role, they’re engaged. Even so, most employers don’t have a method to effectively understand what a candidate is passionate about.

For this reason, during the assessment stage, employers need to find ways to reveal an applicant’s natural passions—which are often in the form of strengths—and find out if these are aligned with the role requirements. Then, they’ll be able to determine whether the candidate is likely to be a high performer who will want to commit the effort needed to succeed in all aspects of the job. Interviews, assessment centre exercises, and immersive online assessments are excellent vehicles for exploring and observing applicants’ innate strengths in relation to the role. Similarly, self-evaluation tools can also be used to help applicants consider their own strengths and whether the role will offer sufficient opportunity to use and demonstrate them.

Mindset

Mindset is a candidate’s belief about themselves and their basic qualities, although these beliefs are rarely measured by employers. The two types are defined as:

Fixed mindset: The belief that one’s talents are innate gifts and not malleable.

Growth mindset: The belief that one’s talents can be developed through education and effort.

It’s thought that people with a growth mindset achieve greater success because they’re focused on learning and believe that they can get better and develop new skills. It’s worth noting here that organisations can have a growth mindset, too. For instance, organisations with a growth mindset are more likely to fill vacancies internally, whereas organisations with a fixed mindset automatically advertise in the external market.

When assessing mindset, we’re looking to understand a candidate’s strengths and attitudes in relation to learning, feedback, resilience and adaptability. Of course, there are many ways to do that; just keep in mind that it’s less about what candidates may have done in the past and more about how they approach their work and develop and broaden their competence. 

Step Four: Think Outside the Checkbox

By focusing purely on the capability, behaviour and results of candidates as they’re presented in front of the recruitment team, today’s more traditional interview and assessment process can be challenging for both candidates and employers. That’s because, while these measures can predict the future success of certain candidates in specific roles, change is now constant—which means that better, more well-rounded assessments are a must.

For instance, a more blended assessment during the pre-screening allows employers to shortlist candidates based on several different attributes at the same time. The candidate can then forego multiple stages by demonstrating different attributes at the same time. This way, employers can get a clear picture of the different strengths and weaknesses of the entire group of candidates in order to make informed decisions about which candidates are best to bring forward to the interview stage.

The talent landscape and the world around us renders current assessment processes ineffective. As such, employers need to embrace a new approach that both ensures that candidates are assessed appropriately and also empowers them to make good decisions.

To that end, passion, purpose, and mindset can have as much influence on performance as a candidate’s core intellect, achievements and behaviours. And, by building these factors into the assessment of a potential employee, employers can select from a diverse pool of candidates based on each individual’s potential, as well as their current performance.

Unfortunately, most employers aren’t assessing for all of these factors, so they’re missing out on a comprehensive look at candidates. In the end, the question your organisation needs to consider is this: In a rapidly changing world, what is the cost of maintaining the status quo?

To learn more about how to build the specific assessments to fit your needs, download our ebook.

HMRC: Creating a New Virtual Assessment Centre for Greater Diversity

HMRC: Creating a New Virtual Assessment Centre for Greater Diversity

HMRC: Creating a New Virtual Assessment Centre for Greater Diversity

Every year, His Majesty’s Revenue & Customs (HMRC) hires 40 lawyers in an annual campaign. Ahead of their annual hiring effort, they turned to PeopleScout to help them modernise their assessment centre to secure more qualified talent.

56 Qualified Candidates Found for 40 Vacancies
40% % of Offers Made Were to Candidates Who Identified as an Ethnic Minority
33% % of Offers Made Were to Candidates Who Identified as Being from a Lower Socioeconomic Background

Situation

The HMRC team was concerned that their current assessment centre was no longer a good predictor of performance in the role. They had also received feedback from a number of candidates who said they’d experienced functionality and formatting limitations while completing the written exercise. 

The HMRC wanted PeopleScout to evaluate their assessment strategy to ensure they were evaluating for the right traits, to improve the candidate experience, and to reduce potential hidden bias within the process since diversity was a critical goal for their recruitment programme.

Solution

Reassessing the Assessment Centre

Our tech team and assessments experts had several sessions with the HMRC team. The HMRC team was able to share the skill and behaviour requirements for the legal roles. Each skill and behaviour was weighted to ensure the online assessment was tailored to their specific needs. This collaborative approach gave the HMRC team opportunities to provide direct input into the direction of the assessment centre and develop trust in the outcomes as well as PeopleScout.

The new assessment centre consisted of a behavioural test which also assessed for verbal and cognitive aptitude. This combination gave HMRC the opportunity to evaluate a broader skillset to better judge a candidate’s fit for the role. The new assessment was accompanied by tweaks to the technology platform which created a smoother experience for candidates.

Our PeopleScout team trained HMRC’s internal teams on administering the new assessment centre as well as a new video interviewing tool. In addition to the training session, each interview panel member received a detailed guide to minimise the likelihood of any disruption for the candidate.

Creating an Excellent Candidate Experience

We designed and delivered a webinar to engage candidates and educate them about the new virtual assessment centre. This gave them the opportunity to ask questions and feel confident going into the testing stage.

A PeopleScout assessor was present during all virtual assessments to support the HMRC team with their assessment expertise and ensure a consistent experience for all candidates.

Results

Of the applications received, 62% were passed to HMRC for sifting and to complete the assessment centre. Just under half passed and completed a virtual interview with HMRC. Ultimately, 56 qualified candidates were identified against 40 vacancies, giving HMRC a talent pool to draw upon for future openings.

Great strides were made against HMRC’s diversity recruitment efforts. Of the offers made:

  • 7% of candidates stated “yes” to having a disability
  • 60% of candidates identified as female
  • 40% of candidates identified as minority ethnic
  • 33% of candidates identified as being from a lower socio-economic background

Feedback from candidates was positive with many saying they felt the new platform was easier to navigate.

AT A GLANCE

  • COMPANY
    His Majesty’s Revenue & Customs (HMRC)
  • PEOPLESCOUT SOLUTIONS
    Talent Advisory
  • ABOUT HMRC:
    His Majesty’s Revenue & Customs (HMRC) is a department of the UK Government responsible for administration of taxes, national insurance contributions, the national minimum wage and more.
Download Case Study PDF

Reducing the Time Investment from Hiring Managers by 80% for the Legal Ombudsman

Reducing the Time Investment From Hiring Managers by 80% for the Legal Ombudsman

Reducing the Time Investment From Hiring Managers by 80% for the Legal Ombudsman

The Legal Ombudsman were finding it difficult to attract the volume and quality of candidates for legal investigators in a highly competitive candidate market. Plus, a time intensive recruitment process meant their hiring managers were spending hundreds of hours on recruiting rather than their daily work tasks. They turned to PeopleScout for expert candidate management and branding and attraction help.

80% % Reduction in Time Investment by Hiring Managers
87% % Satisfaction Rate Amongst Surveyed Candidates
5 Stars from Hiring Managers

Scope & Scale

The Legal Ombudsman (LeO) is a regulatory organisation that holds the UK’s legal profession to the highest standards by resolving consumers complaints about legal services providers. The organisation was growing and turned to PeopleScout for a candidate attraction campaign and partial-cycle recruitment process outsourcing (RPO) to fill approximately 40 complaints investigator roles.

Situation

The organisation was struggling to get engagement with their target audience and attract the volume and calibre of investigator candidates they needed. The market was highly competitive, with multiple organisations recruiting for similar roles. This put the LeO behind their hiring target by approximately 20%.

In addition, the recruitment process required the LeO team to invest significant time—400 operational hours per campaign—which was taking them away from their important work supporting consumers.

Solution

PeopleScout and our in-house creative agency, TMP, built a recruitment marketing campaign and followed this by sifting candidates, scheduling assessment days and supporting an assessment centre.

Attracting the Right Candidates

Our team started by doing a deep dive into the roles and existing employees who were successful as legal investigators. This helped us understand the kinds of candidates we should target and their needs and motivations. Armed with this information, we developed messaging and content that resonated with key audiences and stood out in a highly competitive market. This was used in digital advertising through job boards, search engine ads and social media campaigns which pointed to a bespoke landing page.

Supporting a Streamlined Recruitment Process

With a focus on improving the candidate experience and creating efficiencies in the process, we built a bespoke application form which connected to the Legal Ombudsman’s existing application tracking system (ATS). Upon our suggestion, the LeO added a written exercise to the application process which helped them assess writing competency and assist with the sift process.

PeopleScout completed the first sift. In fact, the attraction campaign generated so many applicants that we extended the time allotted for sifting to accommodate them. We also advised the client to adjust the scoring after the first round of sifting, because candidate quality was so high.

Upon passing the sift, our RPO team scheduled candidates for a virtual interview with the Legal Ombudsman team. From there, candidates participated in a virtual assessment centre. We supplied 15 trained assessors to support LeO interviewers in conducting a role play for 104 candidates. The role play mimicked the type of calls and inquiries investigators field in their daily work and gave both the organisation and the candidate a sense of how they’d perform in the position. The assessors’ involvement let the LeO representatives engage more with candidates without having to worry about taking notes or keeping an eye on the clock.

“Every assessor I was partnered with was welcoming, easy to talk to and genuinely cared about the candidate experience.”

– LeO Hiring Manager

We handed back a cohort of candidates that were successful in the selection and assessment process and were ready for LeO to extend offers to. The offer and onboarding process was handled by the LeO HR team and supported by our recruitment delivery team.

Results

The client was so happy with the quality of the applicants they received that they increased the number of hires from 30 to 40. In the end, a total of 42 offers were accepted as a result of this campaign.

In feedback surveys, candidates gave a satisfaction rating of 87% for the recruitment process. Many said they enjoyed the assessment centre, which can often be stressful for candidates.

“Different by actually enjoyable.”

“Very professional and informative. Enjoyable experience even though it was an assessment. Positive day with some very good staff.”

Legal Ombudsman staff gave the process 4.9 out of 5 stars. They particularly appreciated that the assessment was a true-to-life reflection of the skills required for the role. By streamlining and taking over parts of the recruitment process, we were able to reduce the number hours LeO staff were putting into recruiting by approximately 80%.

AT A GLANCE

  • COMPANY
    Legal Ombudsman
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ABOUT THE LEGAL OMBUDSMAN
    The Legal Ombudsman (LeO) is a regulatory organisation that holds the UK’s legal profession to the highest standards by resolving consumers complaints about legal services providers.
Download Case Study PDF

How We Created a Custom Behavioural Assessment Framework for a Leading British Bank

HOW WE CREATED A BESPOKE BEHAVIOURAL ASSESSMENT FRAMEWORK FOR A MULTI-BILLION-POUND COMPANY

HOW WE CREATED A BESPOKE BEHAVIOURAL ASSESSMENT FRAMEWORK FOR A MULTI-BILLION-POUND COMPANY

PeopleScout’s talent advisory team created a new candidate assessment centre for a large British bank, resulting in a 58% reduction in recruitment costs totalling £24M.

58% % Reduction in Recruitment Costs

resulting in £24M savings

55% % Reduction in Attrition

in the first year

50% % Reduction in Application-to-Hire Ratio

from 32:1 to 16:1

SITUATION

Arriving at the right assessment solution for a complex, multi-faceted, multi-billion-pound contemporary business is a major challenge. But, this was a challenge that PeopleScout’s team of psychologists was built for when our banking client came to us with a big brief. The company had just launched a crucial new set of values. They wanted us to create a bespoke, joined-up and levelled behavioural assessment framework, along side a full suite of assessment tools to support hiring into core customer-facing roles across the bank.

SOLUTION

We began by carrying out a comprehensive job analysis, involving over 300 colleagues in focus groups, and one-on-one interviews with job incumbents, senior stakeholders and transformation stakeholders. We identified synergies and differences between role requirements and complexity across the bank. The detailed research and analysis revealed three job families across all roles, each with four levels of complexity. We developed definitions and behavioural indicators for each group and each level in the framework.

Following sign-off on the new behavioural framework, we developed the assessment matrix and recommended key assessment methods. We streamlined and simplified the existing multi-stage process, bringing both the process and tools into alignment with the new values. This made it easy to understand and implement across the bank. We recommended a three-stage process across the framework, allowing for tailoring to job family and complexity levels, using specific skills assessment and assessment centre micro exercises.

RESULTS

We built-in various ways of measuring the cost-efficiencies and the overall return-on-investment of the end-to-end assessment solution. The client were delighted with the results:

  • A reduction in the classroom-based training time required as the calibre of candidates was improved.
  • Improved conversion at every stage of the assessment process, meaning less business time was required for assessment. The application-to-hire ratio was cut by half, from 32:1 to 16:1.
  • There was a 55% reduction in first-year attrition.
  • There was a 58% reduction in whole life recruitment cost, saving £24M.

AT A GLANCE

  • COMPANY
    Leading British bank
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ABOUT THE CLIENT
    This client is a leading UK financial services group that includes several retail banking brands. The client has been partnering with PeopleScout for over 20 years, making it one of our longest-standing client relationships.

Co-op Insurance: Significantly Reducing Time-to-Hire for a Leading UK Insurer with a Revamped Candidate Assessment

EXPERIENCE NOT ESSENTIAL: HOW WE SIGNIFICANTLY REDUCED TIME-TO-HIRE FOR A LEADING UK INSURER

EXPERIENCE NOT ESSENTIAL: HOW WE SIGNIFICANTLY REDUCED TIME-TO-HIRE FOR A LEADING UK INSURER

Co-op Insurance came to PeopleScout for a new assessment centre and streamlined recruitment process, resulting in a reduced time-to-hire and quality new talent.

Reduction in Time-to-Hire
Reduction in Time-to-Hire
73% % Assessment Centre Pass Rate

up from 41%

Positive Candidate Feedback
Positive Candidate Feedback

Employing 70,000 people, the Co-op is known across the UK as a leader in socially conscious, community-led business. As well as being the country’s fifth largest food retailer, it is also a major general insurer. Co-op Insurance came to PeopleScout with a problem. They were having big issues recruiting the voices of the organisation: high-quality, productive, right-fit Claims Advisors who would stay. Also, the time-to-hire was very slow and a drag on the time of the resourcing team. Their recruitment process needed a complete overhaul.

SITUATION

The process we were presented started with a manual-intensive CV screen. Because of the volumes that were coming through, the Co-op resourcing team was conducting daily CV screens. This ate up immense amounts of time and resulted in the team screening candidates based on experience. That meant they were inconsistent in the way they were screening candidates (about 70% passed the CV screen). Those who passed this CV screen then had a qualifying call. This was not a formal telephone interview, but an introductory call to check the experience on their CV, discuss any gaps and make sure they were eligible to work in the UK (85–95% passed this stage). Finally there was a face-to-face assessment centre—consisting of a computer-based assessment and interview. Following this, was the offer and induction.

SOLUTION

The right solution meant two considerations: what to assess and how.

  1. WHAT – We conducted a period of job analysis to understand what good looked like in the role.
  2. HOW – We needed to identify a solution which would support progressing candidates at speed through the process, providing a realistic job preview and automatically screening candidates so there was less manual intervention by the resourcing team.

We suggested removing the CV screening step which meant there was less reliance on experience only. This allowed us to assess the whole person, progressing candidates who had no experience but great potential. We developed an online tool which incorporated a situational judgement test which tested for attention to detail and a video interview. Candidates completed this in one sitting, further reducing the time-to-hire. We also supported in the design of an assessment centre.

RESULTS

The Co-op’s resourcing team was delighted with the new process. It’s easy to use and gives them back invaluable time to work on other projects. The assessment centre significantly reduced time-to-hire, owing to the speed and efficiency of the new process. The pass rate at the assessment centre stage is 73%—a big increase on the previous rate of 41%. This means that a much higher proportion of the best fit candidates are going further in the process. In addition, new joiners have been identified by the business as individuals who are motivated to succeed, with a propensity for learning and a growth mindset. Candidate feedback has been very positive, with many saying it gave them a proper understanding of the role.

AT A GLANCE

  • COMPANY
    Co-op Insurance
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ABOUT CO-OP
    Co-op Insurance is part of Co-op Group, one of the world’s largest consumer co-operatives, owned by millions of members. As a leading UK insurer, the organisation offers coverage for business, home, life, motor, travel and pets.