The Recruitment Handbook for Travel and Hospitality

The Recruitment Handbook for Travel and Hospitality

5 Strategies for Recruiting the Best Travel and Hospitality Talent Now and into the Future

Through the job market volatility that has defined the hiring market for the past three years, the travel and hospitality industry saw some of the biggest impacts worldwide, and the reverberations and recovery are still shaping the industry years later.

While many industries have recovered the jobs lost in 2020, hospitality lags behind. While people are travelling again, the industry faces a new set of talent challenges, from a talent exodus to shifting traveller expectations. Now, employers have the opportunity to reshape their talent programs for the world of travel.

In this handbook, you’ll learn:

  • Global trends driving the need for travel and hospitality talent
  • Strategies for overcoming challenges in your travel and hospitality hiring programs
  • How partnering with an RPO provider can help

ESG and Life Science Recruitment: Why ESG Initiatives Will Make Your Competition Green With Envy  

A plethora of social, economic and environmental impacts are contributing to the emerging global “polycrisis.” Beyond the pandemic, the future impacts of climate change, biodiversity loss, pollution and overexertion of natural resources will affect global health in the long term. This will impact the work of life science organisations as climate change is increasingly linked to diseases like cancer, diabetes and heart disease. Plus, the life science industry is among the largest carbon emitters, with biotech and pharma as the leading contributors. It’s no surprise that life science companies are focusing on Environmental, Social and Governance (ESG) initiatives. For talent acquisition leaders, this poses unique challenges and opportunities when it comes to life science recruitment. 

In this article, we review the industry’s impacts on the environment, how those impacts affect life science recruitment, and how a green EVP and employer brand can be leveraged as a critical differentiator in your ability to attract talent.  

Life Science’s Impacts on the Environment 

The average carbon footprint of one life scientist ranges from an estimate of four to 15 tons of CO2 per year. This doesn’t even include the use of consumables, chemicals, production resources, equipment, transportation, energy, and construction and building maintenance materials. There’s no denying that the entire industry’s workforce footprint is quite significant. 

Moreover, pharmaceutical production is highly water-intense, and waste is poorly managed with only nine out of 118 pharmaceuticals removing their waste sustainably during the treatment process. Approximately 4,000 active pharmaceutical ingredients (APIs) are administered worldwide in prescription and over-the-counter medication as well as therapeutic and veterinary drugs. Residues from these drugs are released into the environment, contaminating the soil, rivers and lakes. With drug waste polluting the environment, the Global Leaders Group has created a call to action for all countries to improve measures for the management and disposal of antimicrobial-containing waste, declaring it as a “major threat to public health.” 

Four out of the top five (80%) global risks forecasted for the next decade are related to global health and climate change. The opportunities created by the industry to improve their environmental impact through ESG initiatives are huge.  

(Source: World Economic Forum, The Global Risks Report 2023) 

Gen Z and Millennials Care About ESG Initiatives

By 2029, Gen Z and millennials will account for 72% of the world’s workforce. This workforce has placed greater importance on ESG issues than previous generations. Considering the industry’s impact on the environment and the global force of this growing talent, millennials and Gen Z will keep the life science industry on its toes. To stay on top, it’s crucial that life science recruitment teams and hiring managers understand what this workforce wants, what they value and how these components contribute to their employment decisions. 

Around the world, young scientists are demanding that “climate justice” be at the top of the global agenda, with environmentalists stressing the need for organisations to radically reduce their carbon emissions. They are tired of politics influencing scientific decisions, slow global engagement and action, and “poor public communication concerning the state of our understanding of climate change.” 

As this talent seeks purpose in their careers, they prefer to work for employers that have set actionable ESG initiatives towards improving their sustainability efforts. Organisations with ESG practices and policies show top talent that they are purpose-driven and progressive, which is a top consideration for this younger STEM-based workforce when applying and working for your company.  

According to a study by Swytch, nearly 70% of Gen Z and millennial respondents say that a strong sustainability plan would affect their decision to stay with a company long term. About 30% of respondents report that they have left a company due to its lack of a corporate sustainability agenda with over 11% doing so more than once. Additionally, a 2023 report by KPMG UK showed that ESG initiatives are influencing employment decisions for almost 50% of UK employees, with millennials and younger workers driving the growing trend of “climate quitting” in search of more environmentally friendly jobs. 

Employers must understand that candidate attraction is more than high salaries and fancy titles. This workforce wants leaders to fearlessly and publicly take a stance on their ESG initiatives and to make it a part of the workplace culture. Failure to do so will make it difficult to attain top talent, further adding to current life science recruitment challenges due to workforce shortages and widening skills gaps. 

Intertwining Your ESG Initiatives into Your EVP and Employer Brand Strategy

With no time to waste, life science organisations need to invest in a “green” employer value proposition (EVP) and employer brand strategy.  

“Today’s labour market wants to join companies that make a difference in a real way.”

Cynthia Burkhardt, Global Head of Talent Acquisition, Kimberly-Clark 

With Gen Z and millennials viewing social and environmental responsibilities as a key differentiator when considering where to work, it’s no surprise that an employer’s ESG initiatives have become a crucial component of the life science recruitment process. Whether your organisation is already incorporating sustainable practices into your operations and mitigating risks to climate change or planning to do so, this is the opportunity to showcase that. Here are steps you can take that will appeal to your current and future workforce: 

1. Define Your ESG Voice 

Sustainability buzzwords are not enough, and top talent isn’t buying it. In fact, the European Commission’s National & Consumer Protection survey found that more than 42% of online corporate “green” claims were exaggerated, false or misleading. With “greenwashing” or “green-laundering” on the rise, employers need to establish ways to gain the trust of Gen Z and millennials. Your voice must showcase your purpose and intent. For example, using keywords like “zero discharge” and “risk mitigation,” rather than vague and misleading terminology such as “eco-friendly” or “sustainable,” will have candidates viewing you as more honest and authentic than the competition. 

“Sustainability plays a big role for me. An employer that is supposedly committed to it, but hardly knows what to do with the topic behind the scenes, has no future for me.”

Gen Z respondent from Austria 

2. Communicate Your Mission 

Build your internal and external employer brand messaging around the organisation’s ESG initiatives such as corporate sustainability efforts and climate change initiatives. Keep in mind that the internal launch of an EVP and employer branding platform plays a critical part in laying the foundation for the success of the external launch. Bring your EVP to life through transparency and stakeholder alignment. Your employer brand message must be aspirational, future-focused and agile enough to sustain any changes that may come.  

3. Weave ESG Initiatives into Your Life Science Recruitment Marketing Materials 

Incorporate your ESG-centric mission and values into your career site and explain how those objectives are part of the organisation’s DNA. On social media and other attraction channels, feature content that is relevant to topics like green training and development, environmental advocacy, waste minimisation and corporate reduction of CO2 emissions to attract a wider variety of STEM-related talent. 

4. Showcase Your Investment and Metrics 

Remember that acting on your ESG initiatives is more than providing donations or partaking in “volunteer hours” that gain you a gold star. Let candidates know how much landfill waste you’ve reduced through your recycling program or that you’ve reduced your carbon footprint by 10%. Organisations that actively monitor their social and environmental impacts yield greater candidate attraction and positive impacts to their triple bottom line.  

5. Highlight Employee and Leadership Involvement 

Leverage your employees’ passions, concerns and ideas as a compelling way to address the organisation’s initiatives. You can take the output from this to generate recruitment marketing materials, such as employee testimonials, quotes and even videos of leadership involvement or team building initiatives. For candidates, this effort exemplifies a company culture that genuinely wants to make an impact.  

6. Green Up the Candidate Experience 

Alignment of values is top priority for today’s candidates. However, it can be difficult for them to determine if a potential employer’s ethics align with theirs. To improve candidate experience, incorporate ESG initiatives into your job descriptions. For example, call attention to how the role will help achieve sustainability initiatives and feature any employee green benefits like locally sourced perks or green travel packages.  

Most importantly, make sure your recruiters and hiring team are aware of your green values. According to HRD Australia, often times the hiring team is not well-informed on what the company is doing in these areas. A life science recruitment team that is aligned with the organisation’s ESG initiatives will ensure smooth communication and a good first impression with potential candidates. 

Can You Keep Up? 

With Gen Z and millennials shaping the future of work, employers cannot afford to trail behind the curve when it comes to ESG. Additionally, as early-career candidates and graduates are a top source for talent in the life science industry, organisations that do not have visible and measurable ESG metrics risk alienating this top talent. Focus on incorporating your ESG initiatives into your organisation’s EVP, tweak your employer brand messaging to reflect what your workforce wants.

The Changing Workforce of Life Science: Adapting to a New Era

THE CHANGING WORKFORCE OF LIFE SCIENCE: ADAPTING TO A NEW ERA

From increased adoption of technology in scientific research to the growing demand for innovation in pharmaceuticals and medical diagnostics, the global life science industry is changing rapidly, requiring recruitment teams to be agile to meet demand.  

With 87% of life science executives indicating that they’re experiencing skill gaps and expect to experience more within a few years, life science organisations must invest in better talent acquisition strategies to future-proof their workforce. 

In this ebook, we explore leading industry developments that are transforming the life science workforce: 

  • How demand for tech talent is reshaping the industry 
  • How innovation in medical research and patient care are creating skills gaps 
  • How the global push for sustainability and climate change initiatives is impacting the workforce 

Plus, learn how an RPO partner can help your life science organisation rethink and remodel current recruitment strategies to overcome talent acquisition challenges.  

Digital Talent Demands: A Guide for Talent Leaders

The demand for skilled tech and digital talent is growing at an unprecedented rate in response to the emergence of new technologies, making the competition for talent as tight as ever, with both tech and non-tech companies vying for the same qualified candidates. For the tech sector, it’s a time of transformation. For non-tech organizations, it’s a golden opportunity to fill their technical skills gaps. But for any employer looking to attract top digital talent, it is essential to first understand what candidates are looking for in a new employer.  

In this article, we explore the opportunity for non-tech organizations and offer insights into what tech and digital professionals are looking for in a new employer.  

Plenty of Demand Despite Tech Sector Shifts 

The tumultuous labor market and recent economic landscape have been a rollercoaster for all HR leaders, but those in the tech sector have experienced particularly high highs and low lows. Recent layoffs at tech companies are being categorized as a “course correction” by many publications, and it seems the “growth-at-all-costs” attitude has finally caught up with tech organizations. Over 160,000 professionals were laid off in 2022 according to Layoffs.fyi, with additional cuts taking place in 2023.  

Yet, despite this, demand for tech talent remains high. Over 375,000 tech jobs remain unfilled in the U.S. according to the Dice Tech Job Report. In Australia, tech jobs grew more than twice as fast as the average employment rate in the last decade. In the UK, 41% of companies expect to hire for technical skills in 2023. 

The Tech & Digital Talent Diaspora 

This demand is being primarily driven by traditional companies, rather than software companies or other tech organizations. In fact, the majority of people in tech occupations (59%) don’t work in the tech sector

In our digital-first world, every company—from apparel brands to car insurance companies—has tech at the heart of their business as they develop mobile apps and ecommerce consumer experiences. In fact, the biggest and fastest-growing industries for tech professionals are finance, manufacturing and healthcare as these sectors increasingly digitize their operations. 

The ratio of tech and digital workers employed outside of the tech industry will continue to grow. Many workers recently laid off from Big Tech firms have highly sought-after skills, creating an opportunity for more traditional organizations to land tech and digital talent

Graph showing which industries tech and digital talent are moving into.

Will Former Tech Workers Re-Evaluate Their Options? 

Given the extent of the downsizing in the tech sector, many workers will think twice about going back to a tech company in the future. Traditional employers, that previously couldn’t compete against the high salaries and quirky perks that Big Tech could provide, now have more to offer tech workers—including stability. 

Tech workers are trading the excitement of startups for the steadiness of more traditional employers. The unpredictable nature and funding rollercoasters of tech firms have left many tech professionals seeking a saner pace. As traditional companies embrace AI, blockchain and cybersecurity, workers who have left the tech sector can still leverage their tech and digital skill sets, but with a greater sense of security.  

What Do Tech and Digital Talent Want? 

When they’re ready for growth again, Big Tech will have to rethink their approach to engaging tech talent and attracting them back to the industry. So, what do tech and digital workers want from their employer and their job? Here are three top considerations that organizations across sectors should focus on to attract and retain tech and digital talent.  

Flexibility & Work/Life Balance 

Many tech workers who experienced the fast pace and intense work culture of startups now find themselves burnt out and are prioritizing more work/life balance. Flexible contracts and remote working are important to tech workers, with 29% citing flexibility as a top priority when looking for a job. Yet, 48% of tech sector employees said that they were feeling pressure from their employer to come into the office more often. 

Recent Gallup analysis shows that employee engagement is lowest among on-site employees, with the biggest dip seen among employees who are capable of working remotely but are required to be on site. Flexibility is not just a perk to offer employees; it should be viewed as a critical way to increase productivity. Organizations can reap the benefits of flexibility in the workplace by continuously monitoring their flexible work program and addressing any challenges experienced by employees or hiring managers.  

What tech and digital talent want

Digital Skills Development  

No one is more aware of the speed of technological advancement than tech and digital workers. And this can lead to anxiety. In fact, 29% of digital employees globally believe their skill set is redundant now or will be in the next one to two years, and 38% believe their skills will be obsolete in the next four to five years. 

In terms of retaining digital talent, investing in training and upskilling programs is crucial for all organizations. Over half of digital talent (55%) say they’re willing to change employers if they feel their skills are stagnating in their current role. Plus, 58% say they would gravitate to organizations that offer better tech and digital skills development. 

With an abundance of job opportunities available, these employees won’t hesitate to find an employer that will invest in their career development. So it’s concerning that only 27% of employees said their organization had plenty of opportunities in place to help them to learn new skills. Learning and development programs are not only an important part of retaining talent with tech and digital skill sets but can also be an effective way to attract talent.  

Start with a skills audit and compare the findings to your business roadmap. By uncovering the areas where your workforce needs the most training, you can then take steps to develop an upskilling program. For example, PeopleScout worked with a longstanding UK financial services RPO client to lead a reskilling program to help the client evaluate their customer service staff in bank branches and call centers to find candidates for their tech skilling program. We were able to identify over 1,000 employees who are now participating in a 12-month “bootcamp” to build digital and tech skills and move into new careers within the organization. 

Meaningful Work  

Organizations must find out how to communicate their employer value proposition (EVP) in a way that resonates with digital talent. Make sure your attraction content emphasizes the give and get for people in tech roles at your organization including learning and growth opportunities, your tech innovations and projects, well-being initiatives and more. Plus, more and more candidates are paying attention to organizational values and mission. If they can’t determine if their personal values are aligned with the company’s mission, they won’t apply.  

EVP is not all about attraction, but also about employee retention. From a retention perspective, it’s crucial that employers continue to showcase how you’re investing in your employees beyond compensation and benefits. This helps to boost feelings of engagement and to build loyalty. 

As the pace of digital transformation accelerates, it is difficult to envisage a company attaining its full potential without a strong foundation of tech and digital talent. Demand for this crucial part of the workforce won’t let up soon. It’s mission critical for organizations to understand what makes this group tick in order to attract, hire and retain tech talent. To get more strategies for attracting and hiring tech and digital proessionals, download our Recruitment Handbook for Tech & Digital Talent.

Recruitment Handbook for Tech & Digital Talent

Breaking DE&I Barriers in Life Science: Tips to Build & Recruit a Diverse Workforce

Over 20 years ago, the U.S. Congress passed the Minority Health and Health Disparities Research and Education Act, or the Healthcare Fairness Act, to address national issues such as the increasing need for a diverse workforce. With focus on the life sciences, it stated, “There is a national need for minority scientists in the fields of biomedical, clinical, behavioural, and health services research.” Yet, underrepresented populations are still the largest “untapped STEM talent pools in the United States.” 

Black and Hispanic individuals remain underrepresented in the science, technology, engineering and math (STEM) workforce. Plus, women remain underrepresented in fields like physical sciences, computing and engineering. Moreover, organisations in Europe are struggling to find and retain women in STEM. According to Eurostat, female scientists and engineers remain a minority in STEM roles, and despite increases over the past decade, women still make up only 16.5% of engineers in the UK. 

For life science organisations, the lack of minorities and women in STEM fields and the sector overall will present long-term challenges in cultivating a workforce that will help them remain competitive in our increasingly diverse and interconnected world. 

However, it seems there hasn’t been much progress made in the 20+ years since the Healthcare Fairness Act. So, how can life science organisations make a difference in creating more diversity in life science careers? Keep reading to learn more about the DE&I challenges and opportunities for life science employers. 

Life Science’s Lack of a Diverse Workforce

Diversity is lacking across the entire life science industry, from research to clinical work. According to the U.S. National Science Foundation, the representation of minority ethnic groups in the science fields must more than double to match the groups’ overall share of the U.S. population. In fact, 65% of the U.S. workforce in life science are white, 19% are Asian, 8% are Hispanic and only 6% are Black. 

Being a future-focused employer requires investment in building diverse and inclusive teams. Bringing underrepresented groups into your organisation provides a full range of benefits and skills to drive innovation. The issue is particularly pressing as the industry undergoes a wave of transformation due to the disruption of tech—further widening the current skills gap.  

Additionally, diversity in leadership will help you boost retention and attract talent. With 85% of life science employees who identify as a minority saying they are ‘hugely underrepresented’ in senior roles, the lack of diverse leadership representation could be detrimental to your organisation. It could affect your bottom line and further hinder your ability to attain those highly competitive, in-demand skills (like data analytics and computer programming) needed within the industry.  

Diversity in Life Science

Furthermore,  Informa Connect conducted one of the largest industry employee research reports to date, which surveyed life science professionals around the world about their opinions on diversity and inclusion in the industry. When asked what the industry’s biggest problem is pertaining to having an inclusive and diverse workforce, over a third of respondents named the lack of representation of minorities in leadership roles. 

Gender Inequality in Life Science

Due to the lack of women in STEM careers, life science employers struggle to attract women to R&D roles. According to the United Nations Educational, Scientific, and Cultural Organisation (UNESCO), 70% of global researchers are men. This creates problems for life science employers as both female life science professionals (65%) and male professionals (59%) believe women are under-represented overall. It doesn’t help that, although women make up almost half (48%) of life science workers, men still out-earn women by 13%.

Diversity in Life Science

Why is Diversity in Life Science so Important? 

Although there are clear disparities around representation of minorities and women in life science, only 23% of organisations are giving significant focus to DE&I and only 13% are financially investing in diverse groups.  Organisations that aren’t prioritising DE&I will struggle to cope with the industry’s current talent shortage. The lack of diversity puts organisations at a competitive disadvantage when it comes to attracting and retaining top talent. 

In our recent research report, candidates say that a diverse workforce is an important factor when evaluating companies and job offers. This is even more important for candidates from underrepresented groups. In Biospace’s latest report, 93% of women of color responded that they believe diversity is important when considering a job. Investing in DE&I-focused talent acquisition strategies, programs and training creates a huge opportunity for life science organisations to grow a diverse and productive workforce. 

A diverse and inclusive work environment builds trust, increases engagement and improves business outcomes.  

Organisations with strong “diversity climates” have increased employee job satisfaction and employee retention as well as financial returns above national industry medians. Companies with above-average diversity scores report nearly 20% higher revenue due to innovation.  

Moreover, diversity provides many benefits for improved organisational performance and productivity such as:  

  • Broader range of skills and experience  
  • Multilingualism to support global growth 
  • Increased cultural competence and awareness 

Diverse workforces, including cognitively diverse teams, leverage a greater variety of perspectives to solve problems faster with improved accuracy. According to the International Labor Organisation, when companies establish inclusive business cultures and policies, they experience a nearly 60% increase in creativity, innovation and openness. 

For example, the majority of the western world’s research uses tissue and blood from white individuals to screen drugs and therapies that are developed for a more diverse population. However, different ethnic groups experience different outcomes from various treatments, methods and diseases. A diverse workforce, especially in biomedical science and pharmaceuticals, would more likely push for inclusion in research and testing and provide different perspectives that could lead to new insights and discoveries. 

Strategies for Attracting, Recruiting and Retaining a Diverse Workforce in Life Science 

Creating a diverse and inclusive work environment can be challenging, but here are some proven steps for attracting top diverse talent and establishing equitable recruitment practices. 

1. Focus on Employer Branding  

Show diversity as part of your organisation’s DNA by articulating a compelling EVP and employer brand that clearly defines and establishes your organisational commitment to DE&I. Building your internal and external employer brand messaging gives you greater influence over what you are known for, how you are perceived by candidates and the value that you offer to your employees. Make sure your recruitment marketing materials are relevant to a variety of audiences with imagery and content that highlights diversity in race, gender and more. Plus, showcasing real employees adds a layer of authenticity to your employer brand.  

2. Update Your Career Site 

After viewing a job post, a candidate’s first point of contact is usually your career site. It’s crucial that your career site shows your DE&I efforts. Sharing diversity goals publicly and transparently is an important way for candidates to experience your organisational values and mission.  

3. Keep Job Listings Simple  

Plain language is especially important if you want to reach diverse populations. Use verbiage that your candidate would use rather than your internal terminology and assess your job ads for biased language. Avoid verbiage like “expert,” “rockstar” or “like a family” that are often masculine and project a homogeneous work culture that prioritises like-minded thinking over diversity. Additionally, remove any experience or skills that are “nice-to-have” in your job descriptions, and keep in mind that men and women value different things. For example, while men usually prioritise compensation, most women see work-life balance as their number one priority. 

4. Go Beyond Your Careers Site 

Elevate your sourcing strategy by:  

  • Optimising your reach by posting on relevant job boards and platforms. Don’t forget that professional networking groups, like the Black Healthcare and Medical Association, are great resources to get your job ads in front of the right people.  
  • Establish relationships with STEM-based programs at universities, alumni associations and other networking groups that cater to diverse populations. 
  • Get your internal teams involved by asking for referrals. Diverse employees are often connected with diverse candidates. 

In doing so, you cast a wider net to reach a larger pool of diverse candidates, maximising your chances of growing your workforce. 

5. Representation Matters 

During the interview stage, make sure candidates see how much you value diversity by having a diverse panel of interviewers. When a candidate sees someone who looks like themselves or another minority when being interviewed, it creates a sense of belonging and reaffirms your company’s mission to establish a diverse culture. Additionally, make sure your hiring panel has received diversity training and can successfully communicate with those that think differently and have unique backgrounds or working styles. 

6. Invest in Diversity Training 

Through diversity training, you can help change systematic diversity hurdles—such as your organisation’s hiring practices and how diverse talent is sourced as well as taking action to increase diversity at the board or leadership level.  

“Companies need to acknowledge the unique needs and contributions of employees with multiple historically excluded identities.”

Yaro Fong-Olivare, Executive director of Bentley University’s Center for Women and Business (CWB)

Diversity training programs are not a one-size-fits-all solution and come in various training types, which can be customised to help achieve your organisation’s goals. Diversity training helps employees feel a sense of belonging, so they are more likely to stay with an organisation, which can improve your retention rates. 

7. Enable Talent Acquisition Technology and Track Your Efforts 

To build a diverse candidate pipeline, it’s critical that you engage cutting-edge technology and analytics tools to know where your diverse candidates are coming from, how they’re progressing through the recruitment process, and which of your sourcing channels or campaigns brought them to you. Although these insights are often stored in different systems and platforms, a comprehensive reporting tool can help synthesise your data and visualise trends.  

For example, PeopleScout’s Affinix™ brings together applicant tracking systems (ATS), candidate relationship management (CRM) systems, artificial intelligence, machine learning, digital marketing, predictive analytics and digital interviewing to provide award winning innovation to support your organisation’s diverse hiring goals. Affinix Analytics’ diversity dashboards show how diverse candidates are entering your pipeline in real time. By tracking how candidates progress through your funnel, you can determine which resources and campaigns bring in top candidates from underrepresented groups. From there, you can analyse the results, identify hiring trends, adjust sourcing spend and strategy to make data-driven decisions. 

Conclusion 

Building an inclusive and diverse workforce doesn’t start and end with just hiring underrepresented groups, it requires an entire organisational shift. In order for the life sciences industry to maintain leadership and competitiveness in science and medical advancement, it’s crucial that organisations invest in building a strong and diverse talent pipeline. Everyone from the C-Suite to hiring managers has an important part to play in achieving DE&I goals and shrinking the industry’s growing workforce gaps.

Tech & Digital Skills: 5 Recruitment Strategies for Closing the Skills Gap

There are a host of new and emerging tech disciplines—the metaverse, blockchain, generative AI, cybersecurity and more—that are changing the way we work and the kind of work we do. Many jobs that were previously done by humans are now done by machines. Many new jobs are emerging that require new and changing skill sets and organisations are struggling to find the talent they need to keep up as tech and digital skills gap grows.  

According to World Economic Forum, it is estimated that by 2030, “approximately 85 million jobs could go unfilled globally because of a lack of applicants with the skills to take them, which could result in $8.5 trillion (USD) in unrealised annual revenues.” 

Skills Shortage: Digital Age or Digital Deficiency? 

Salesforce’s 2022 Global Digital Skills Index surveyed 23,000+ workers across 19 countries and found the global digital skills readiness score is just 33 out of 100. No wonder that 64% of managers don’t think their employees are able to keep pace with future skill needs. Furthermore, 70% of employees say they haven’t even mastered the skills they need for their jobs today. Plus, a third (36%) of HR leaders say their sourcing strategies are insufficient for finding the skills they need. 

As organisations try to reinvent their business models to keep up with change, employers of all stripes—regardless of sector—must prepare their workforce for digital-first employment. By taking a skills-based approach to your talent acquisition strategy, you can move beyond your tired methods to find people with the right skills and competencies regardless of their degree or job history.  

Recruitment Handbook

Recruitment Handbook for Hiring Tech & Digital Talent

Measuring the Tech & Digital Skills Gap 

As an HR or TA leader, you’re probably asking, “Which digital and tech skills should I prioritise?” 

Well, it depends. 

To plan for the skills of the future, you must know where you are today. Conduct a skills inventory of current employees, regardless of department. Then, run a technology skills gap analysis, looking at what’s available now and what you’ll need in the future based on your organisational strategy.  

This, combined with external labour market data on the availability of tech and digital skills, you’ll be able to understand which critical skills gaps are in place today, what skills are available in the market and what skills you’ll have to develop internally. 

Only one in four talent analytics teams currently use external market data 

5 Skills-Based Talent Acquisition Strategies for Tech and Digital Talent 

Here are five strategies for closing the skills gap for your tech and digital roles. 

1. Assess for Adjacent Skills 

A crucial part of your skill inventory must be identifying skills adjacent to your critical skills which can be developed to bridge the gap. With the right capability and skills taxonomy in place—both for internal mobility and external hiring—you can tap talent with related skills to fill talent gaps through recruitment and upskilling.  

PeopleScout recently facilitated a reskilling project for a leading bank in the UK. We supported an evaluation of their customer service employees in call centres and bank branches to identify hidden skills. We evaluated hundreds of employees, surfacing many with complementary skills who are now involved in a development program to supply software engineering talent in the future.  

2. Don’t Overlook Candidates with Non-Traditional Backgrounds 

Identifying these complementary skill sets has the additional benefit of helping you surface non-traditional internal and external talent pools. These are candidates who possess the skills necessary to perform a role’s duties but may never have held a position with a tech or digital specific title. By taking a skill-based approach to tech and digital talent acquisition, you don’t limit yourself to a small talent pool with hard-to-find experience. This could also mean relaxing requirements around university degrees. Plus, it’s a great way to achieve diversity and social-mobility goals. 

tech & digital skills

3. Develop Upskilling Opportunities 

Once you’ve found talent with adjacent skills, you’ll need an upskilling program to get them up-to-speed on their target role and for ongoing development of skills as new technology emerges. Learning and development programs are a great way to support cross-functional talent mobility. Plus, it can act as a big draw for recruitment, as more and more candidates say they value growth opportunities when considering a new job. According to the LinkedIn’s Future of Recruiting report, Advancement and Skills Development are in the top five most important priorities for candidates.  

4. Embrace Global Expansion  

With the explosion of remote work, organisations can widen their talent search beyond their office locations. By shifting your focus to talent location and skill set, rather than your business footprint, you benefit from a more diverse talent pool. Leverage labour market data to find emerging tech hubs where demand is still low. For example, several cities in Latin America have a growing supply of digital skills with moderate salary expectations. 

5. Look Outside the IT Department 

Technology advancement means departments across the organisation—and across sectors—have become breeding grounds for addressing the IT skills shortage. In fact, according to Gartner, almost 40% of job postings for talent with digital skills come from outside of IT departments. The explosion of FinTech, MarTech and even HRIS means that there’s a plethora of digital talent in finance teams, marketing teams and HR teams. So, instead of looking for a data scientist, why not try tapping a financial analyst to get those much-needed analytical skills? 

How an RPO Partner Can Help You Secure Tech and Digital Skills 

Employers looking to grow their tech and digital workforce can benefit from the services of a recruitment process outsourcing (RPO) provider. Your RPO partner can help you adapt your attraction strategy to resonate with candidates with tech and digital skills, ensuring that you are sourcing talent with the required skills and identifying new ways to target candidates who fit these personas. Plus, an experienced RPO provider can assist you in building your talent pool from within your own organisation, by consulting to develop an internal reskilling program. 

Get five proven strategies to attract, engage and hire the best tech professionals. Download our Recruitment Handbook for Hiring Tech & Digital Talent. 

The Recruitment Handbook for Hiring Tech & Digital Talent

The Recruitment Handbook for Hiring Tech & Digital Talent

5 Strategies for Recruiting the Best Tech Talent Now and into the Future 

Today, every company is a tech company as organisations across sectors create digital customer experiences, embrace automation and AI, and analyse the data created through these platforms. In fact, 6 out of 10 of the most indemand skills are tech-related.

However, according to Gartner, a third (36%) of HR leaders say their sourcing strategies are insufficient for finding the skills they need. So, how can talent acquisition leaders keep up with the demand for tech and digital talent?

In this handbook, you’ll learn:

  • Global trends driving the need for tech talent
  • Strategies for overcoming challenges in your tech hiring programs
  • How partnering with an RPO provider can help

 

Candidate Experience Survey Best Practices: How to Ask for Candidate Feedback

Asking for candidate feedback is your best resource for improving your candidate experience and a crucial step for creating a strong employer brand. Yet, in our research report, Inside the Candidate Experience, we found that 44% of organisations did not provide an opportunity for candidates to give feedback through a candidate experience survey. 

In an HRO Today and PeopleScout global survey, employers reported significant challenges in capturing candidate feedback, with many saying that a top struggle is having “no formal way to capture candidate feedback.” 

Candidate Experience Survey

This is a missed opportunity. To truly improve your candidate experience, you must ask your candidates what they think and make improvements based on their input. If you’re not leveraging candidate survey tools to gather feedback from your candidates, you are passing up valuable insights that can help you improve your employer brand, lower attrition and shorten your hiring cycle. 

Why is Candidate Experience Important? 

As consumers, our expectations are soaring. We demand that brands deliver seamless, intuitive and personalised experiences to keep us engaged. In the fight for talent, the same rules apply. 

Competition in the labour market and the increased demand for both diverse talent and digital skills means that coveted candidates have more options than ever before. They can afford to be picky, holding out for the employer that engages and inspires them during the recruitment process. 

It’s easier than ever for job seekers to broadcast their impressions of your brand. In fact, 83% of candidates share their poor experiences with friends and family, with 54% taking to social media to voice their discontent—and that has major ramifications for your employer brand.  

For 78% of candidates the overall candidate experience is an indicator of how a company values its people. Plus, candidates are also consumers, and a poor candidate experience can impact whether you retain an applicant as a customer. 

Candidate Experience Survey Questions 

If you’re serious about improving your candidate experience, the best way to source ideas is through your talent audience. Introducing a candidate experience survey is a must for any organization that wants to secure top talent. These insights are invaluable for identifying areas of improvement and can help you prioritise your candidate experience optimisation projects. 

When it comes to measuring the candidate experience, NPS has become a popular metric.  

Net Promoter Score, or NPS, began as a way for organisations to measure customer satisfaction and loyalty. By asking one question—“On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”—organisations can gauge which customers are promoters, and which are detractors. The NPS scale ranges from -100 to +100, and the higher the score the better. 

candidate experience survey candidate nps

By applying this same concept to the candidate experience, a Candidate Net Promoter Score, or CNPS, becomes a benchmark with which to measure your candidate experience. It’s best practice to also include a place for candidates to provide additional thoughts and comments, so you can gather both quantitative data and qualitative data.  

By asking one simple question and the candidate’s reasoning for their rating, you can gather valuable data to drive continuous improvement in your candidate experience. Measuring CNPS over time will show how your talent acquisition investments are impacting your overall recruitment outcomes. 

When to Send a Candidate Experience Survey 

Consider adding a candidate experience survey email to your CRM after critical stages in your recruitment process, like:  

  • After the completion of an application 
  • After the completion of an assessment center 
  • After the completion of an interview 
  • Upon rejection 
  • All of the above  

Asking for feedback should be a priority regardless of outcome for the candidate.  

Creating a Feedback Loop 

Remember, when it comes to feedback throughout the recruitment process, it’s a two-way street. Employers should be equally committed to soliciting feedback from candidates about their experience, and providing feedback back to candidates, particularly to those who advance further into the selection process. Providing opportunities to give and collect feedback throughout the process will provide you with valuable insights and offer an engaging candidate experience, ultimately improving your recruitment outcomes.  

To get the full research and more actionable candidate experience insights, download the Inside the Candidate Experience 2023 Report. 

The Multigenerational Workforce: Gen Z in the Workplace

To continue our series, The Multigeneration Workforce, this article explores the challenges and opportunities of Gen Z in the workplace. For the first time in modern history, four generations are working side-by-side: Baby Boomers, Gen X, Millennials and Gen Z. The ratios will change over the coming years—and so will each group’s level of influence.  

Gen Z is overtaking Baby Boomers as the largest generation history, boasting an incredible two billion people globally, and is set to become the largest demographic in the workplace by the end of the decade. Leaders must not underestimate the impact this generation’s ideas and perspective will have on the world and the workplace. By understanding their needs and preferences, you can attract, engage and hire the best Gen Z talent to propel your workforce into the future. 

Who is Gen Z? 

While sources vary, Gen Z is generally defined as the generation born approximately between 1995 and 2010. They are the first generation to grow up with the internet and social media and have come of age in a time marked by 9/11, polarised politics, economic fluctuations and climate woes. They watched their parents lose jobs during the Great Recession. Then, they experienced the biggest educational and workplace disruption in modern history as COVID-19 lockdowns led to their classes moving online, a surge in unemployment and psychological distress.  

As voracious consumers and creators of digital media, they focus on curating their online presence and have developed an “unapologetically me” ideology. As a result, they are generally socially progressive and value diversity.  

Perhaps ironically, growing up in this hyperconnected online world has also fuelled feelings of isolation and loneliness among many Gen Z-ers. Seeing friends posting content and having fun (cue the #FOMO), alongside the pressure to keep on top of social trends, can make the feelings of disconnection even more acute, leading to increases in depression and anxiety.

Gen Z in the workplace

What Matters to Gen Z in the Workplace? 

Gen Z-ers have different expectations and priorities than previous generations of workers. They’ve expressed less loyalty than past cohorts and are more pragmatic. They don’t assume they’ll have a social safety net upon retirement since seeing layoffs and pensions shrinking.  

Here are some more characteristics to look out for when hiring Gen Z candidates. 

Fighting for Social Change  

After witnessing the #MeToo and Black Lives Matter movements as well as the increased frequency of natural disasters due to climate change, Gen Z is seeking employment that matches their personal values. They believe in their ability to make a difference individually and are also demanding that employers do their part to help build a better future.  

LinkedIn released a global study of nearly 10,000 professionals which found that 68% of workers in the UK, France, Germany and Ireland consider it important to work for companies that are aligned with their values. In the U.S., it’s higher at 87%. Gen Z is driving this shift, with nearly 90% in Europe saying they would leave a job to work somewhere that better matches their values.  

Digitally Native but Digitally Unsure 

Growing up with access to the internet and mobile devices has led to a widespread presumption that Gen Z-ers are innately good with tech. However, new research shows this may not be the case at work.  

One in five of the 18-to-29-year-olds polled in HP’s Hybrid Work: Are We There Yet? report said they felt judged when experiencing technical issues in the workplace. Furthermore, this “tech shame” leads 25% of young professionals to actively avoid participating in a meeting if they think it will expose their tech shortcomings.  

Generation Disenchanted? 

Much has been said about the number of older workers taking early retirement, but the biggest rise in inactivity since the pandemic has not been among Baby Boomers, but workers aged between 18 and 24. In the UK, the share of workers in this age group classed as economically inactive—meaning they’re not actively working or looking for a job—stood at a record high of 32% in the second quarter of 2022. Plus, of those who are students or currently unemployed, 1 in 10 said they never intend to start working.  

In a rejection of the “girlboss” and “hustle culture”, the hashtag #IDontDreamOfLabor has taken off as a platform for Gen Z to speak candidly about their rejection of work as the basis for identity, framing it instead as a financial necessity for paying the bills. In the shadow of the Great Resignation, Gen Z is vocal about the role of work in their lives—sometimes to viral acclaim. Some have taken to TikTok to coach their peers on how to negotiate salaries, which red flags to look out for in the interview process and how to stick up for what they want at work.  

The formative experience of the Great Recession combined with entering the workforce during the pandemic has taught young people that hard work doesn’t necessarily guarantee stability. They want better than what their parents had and aren’t shy about demanding more from their employers. Organisations who can navigate these expectations will win the hearts of Generation Z. 

Gen Z at work

Strategies for Engaging Gen Z at Work

To help Gen Z workers become as productive and successful as possible, employers need to showcase their values and offer a combination of ongoing wellbeing support and robust skills training.  

1. Evaluate Your Employer Brand for Gen Z 

As most young people seeking employment with a company they can believe in, it’s important to build an employer brand that resonates with Gen Z values. In the recent global study, Inside the Candidate Experience, PeopleScout found that the top things Gen Z job seekers look for when evaluating a job are: 

  1. Mission and purpose 
  1. Flexible working and work/life balance 
  1. DE&I; Company culture (tied) 

With mission and purpose as the top factor for Gen Z job seekers, it’s surprising how few organisations include this information on their career websites. On the sites we examined, we found an organisation’s mission and purpose less than half (48%) of the time. This means that half of companies are passing up an opportunity to engage emotionally with their young talent audiences and assist prospects in understanding how the job they have applied for fits into that goal. Candidates won’t look at your open roles if they can’t identify your mission on your careers site. 

2. Embrace Social Media  

Despite concern over how much Gen Z-ers use and consume social media, it is their main way of staying connected, so it is imperative for employers to have a strong presence on social. Two-thirds of candidates use social media to research companies during their job search. Yet, a third of employers are not posting career related content (above and beyond job listings) to their social channels at least once a week.  

Favourite social platforms for Gen Z include TikTok, Instagram and YouTube—so consider creating video content to engage talent from this generation. “Day in the life” videos are a great way to provide a realistic job preview and show early careers talent what it’s like to work at your organisation. 

3. Showcase Your DE&I Efforts 

Diversity, equity and inclusion (DE&I) is a top consideration for Gen Z candidates when looking for a job, and they’ll be scrutinising any employer to separate lip service from authentic DE&I action. When candidates from underrepresented groups are searching for jobs, the right job title might be enough to get them to click on a posting—but whether they actually apply is influenced by what they read and hear about how an organisation treats its people.  

Representation matters, and employers who showcase employees across a range of demographics show candidates that people from diverse backgrounds can flourish at their organisation. Ensure your recruitment communications include voices and stories from underrepresented groups at all levels of the organisation.  

Employers should also strive for transparency with their diversity recruitment data and share any plans they have in place to shift the dial around representation. Then, when candidates from underrepresented groups encounter similar voices throughout the recruitment process, they’ll realise that not only are they welcome at the organisation, but they’ll also have the opportunity to thrive and progress.  

4. Offer Employee Mental Wellness Benefits 

Growing up entirely in the digital age has undeniably had an impact on how this generation interacts with others. With fewer in-person exchanges, some 37% of Gen Z feels worried that technology weakens their ability to maintain strong interpersonal relationships and develop people skills. Living in a world of non-stop communication through apps and social media also contributes to mental health conditions like anxiety. The strain of modern living on mental health has been further exacerbated by the pandemic and lockdown life. 

Gen Z-ers are proud advocates for mental health, sharing their experiences and removing the stigma around depression and anxiety. According to Cigna International Health’s 2023 survey of almost 12,000 workers around the world, 91% of 18-to-24-year-olds report being stressed. And they’re looking for support from their employer. A whopping 92% of university students say employers should offer mental well-being benefits, and more than a third (36%) are prioritising those who do as they start their careers. 

Employee assistance programs, employee resource groups and workplace mental health training are all ways employers are creating a culture that promotes mental health and wellbeing. Gen Z will be drawn to employers who are joining the conversation around mental health and creating a safe space to raise and address these issues. 

5. Highlight Growth Opportunities for Gen Z

Worryingly, 37% of young people say their education did not adequately prepare them with the technology skills they need for their career. This digital native generation is lacking in the digital literacy most organisations need to fuel future innovation.  

Gen Z is prioritising employers who demonstrate investment in developing their employees’ skills and career paths. Employers who highlight training, mentoring and professional development programs in their recruitment materials will satisfy Gen Z’s ambition and desire to grow.  

Training for new Gen Z joiners should centre around soft skills like resilience, relationship building and empathy, enabling people from this cohort to manage their own stress levels effectively and to understand when and how they should ask for help. Face-to-face support and mentoring programs are a core elements of training for Gen Z in the workplace. Mentoring and reverse mentoring are being widely embraced by organisations across industries, enabling more senior employees to share their experience with the younger generation to counteract skills gaps, while also tapping into the knowledge and insights of Gen Z in the areas of social trends and digital media.  

Gen Z in the Workplace: Embracing Positive Change 

As organisations plan for the future of work, they must work harder to appeal to the savvy Generation Z-ers entering the workforce. While most employers understand the importance of inclusivity and ethical decision-making, this generation will hold them accountable to putting those principles into action. Employers must embrace these values and the positive changes brought by Gen Z in the workplace. Talent acquisition leaders should keep their finger on the pulse of how these young workers will shape how we hire and develop talent in the coming decades. 

Check out our report to learn more about the future of work:

Future of Work

DESTINATION 2030: 10 PREDICTIONS FOR WHAT’S NEXT IN THE WORLD OF WORK

University of Central Lancashire: Sourcing in Competitive UK Education Sector

University of Central Lancashire: Sourcing in Competitive UK Education Sector

University of Central Lancashire: Sourcing in Competitive UK Education Sector

As a leader in higher education in the UK, The University of Central Lancashire attracts students from around the world. However, filling a vacancy for Schools & Colleges Liaison Manager proved to be more challenging in a competitive market. PeopleScout delivered top candidates through a high-touch executive search engagement in just four weeks.

5 Secured five strong candidates for interview shortlist
90 Reached an audience of over 90 job seekers
4 Four weeks turnaround from briefing call to shortlist of candidates for interview

Situation 

The vacancy for the Schools & Colleges Liaison Manager position at The University of Central Lancashire had been posted to the university’s website and a leading UK job board for over 30 days with few applications received. The position was located in the West Midlands, home to many higher education institutions, creating a competitive environment for recruitment. 

Following a positive experience with PeopleScout as a job seeker, Adam Mitchell, Head of UK Recruitment at UCLan, engaged PeopleScout from the client side this time to address the challenges faced by the university for this role.  

Solution 

Knowing that today’s talent market consists mostly of passive candidates, our strategy targeted individuals working within the higher education sector and those employed by private training providers. Leveraging LinkedIn and the CV Library website, we looked for professionals with experience indicating a strong understanding of the education of young people aged 16 to 18 in UK, the student recruitment cycle and the University and Colleges Admissions Service (UCAS) process.  

We also scoured the websites of other universities and colleges across the West Midlands region to identify potential candidates as well as individuals in learning and development roles at private training companies and other companies in the private sector.  

Throughout the project we continued searching to maximise our engagement within the target talent pool. We reviewed hundreds of profiles and approached 92 people, producing a shortlist of potential matches. Finally, we encouraged all candidates to provide feedback and recommendations from their networks to help us to grow the talent pool. 

Results 

Out of the 92 candidates we reached out to, a total of 49 people engaged with us, creating an engagement rate of 53%. In just four weeks, we were able to present a shortlist a of five strong candidates for consideration, who were sourced via headhunting and networking within our targeted talent pool. 

  • Reached out to 92 candidates 
  • 49 candidates engaged with us creating an engagement rate of 53% 
  • We presented a shortlist of five candidates who were invited to interview 
  • Two candidates passed to a second interview 
  • One offer was made 

“PeopleScout immediately understood the challenge we had in recruiting for a specialist position out of region and in an area awash with vacancies in similar organisations. The approach of understanding the role and the type of experience required, and then refining this through presenting a selection of candidate profiles, was excellent. I was reassured that the PeopleScout recruiter knew precisely what we were looking for. I was kept fully updated throughout, with regular conversations and emails. The shortlist provided was excellent, with all candidates suitable for interview. I was delighted to appoint a fantastic candidate who we would not have reached without PeopleScout’s efforts.” 

Adam Mitchell, Head of UK Recruitment at The University of Central Lancashire

AT A GLANCE

  • COMPANY
    The University of Central Lancashire
  • ABOUT UCLAN
    The University of Central Lancashire is an international university with campuses in Preston, Burnley, Westlakes in the UK as well as Cyprus. As one of the UK’s largest universities, UCLan offers 350 undergraduate and over 200 postgraduate programs, and the university is ranked in the top 7% of universities worldwide. Their community is made up of approximately 38,000 students from more than 100 countries around the world.