Building an Employer Value Proposition That Speaks to Purpose, Passion & a Growth Mindset

Many employers have begun to think about employer value propositions (EVPs) as a transaction, as if an EVP is a contract between an employee and an employer or a “deal” expressing what an employer expects from candidates and what candidates receive in return. But, although it’s an easy way to think about the concept, it doesn’t tell the whole story.

At PeopleScout, we define employer value proposition and employer brand as the following:

  • Employer brand: Your employer brand is the perception and lived experiences of what it’s like to work for your organisation.
  • Employer value proposition: Your employer value proposition, or EVP, captures the essence of your uniqueness as an employer and the give and get between you and your employees.

However, when you look at an EVP simply as a “deal,” you leave out the uniqueness – the human side of equation. That’s because candidates are unique individuals who assess prospective employers based on what’s important to them at that moment. For instance, for one candidate, that could mean finding a workplace that’s like a family to make them feel safe and secure. Alternatively, another candidate at another point in their life could thrive in a fast-paced environment where they’re always staring down a new challenge.

Furthermore, candidates now have unrivaled access to information online and are more mobile. Plus, they’re also accustomed to consumer brand interactions that are personalised, anticipate their needs, and demonstrate cultural values that benefit individuals, communities and the environment. At the same time, candidate expectations are changing in line with our expectations of consumer brands: We want a job to pay the bills, but also one that provides us with a fulfilling experience. As a result, an EVP must address the complex emotional needs of candidates in order to strike a chord – and, notably, the need to align meaning and purpose is becoming the most crucial differentiator. 

So, at PeopleScout, we’ve developed what we call the “Purpose, Passion and Mindset” model. This approach enables employers to draw in the candidates who will succeed and provides flexibility for individuals as their needs and desires change throughout the course of their employment. In this article, we’ll explain how this model works in relation to both candidates and employers, as well as how you can use it to find and hire the best talent for your organisation.  

Purpose 

Purpose is a candidate’s alignment with and willingness to contribute to the vision and values of an organisation. In fact, one study reported by McKinsey found that, out of 100 variables, employees reported that seeing purpose and value in their work was their most motivating factor – even more so than compensation.

Therefore, from an employer perspective, the idea of purpose should be simple to understand and to define: Why does your business exist? Why did it start? What is the vision for the future? Who are the people you need to deliver on that purpose? These are foundational for an employer, but they should also be effectively communicated in employer branding materials; on career sites; and through the employer’s website, social media and other channels.

Conversely, from a candidate or employee perspective, purpose is more fluid. If you ask a candidate where they derive purpose, you may hear answers about five-year goals or work/life balance. And, depending on the circumstances of a candidate’s life, they may be living to work or working to live. Perhaps they’re focused on career growth and looking for a challenge. Or, they may be balancing personal and family obligations with work. In any case, the way a candidate answers that question will provide insight into the type of employer and culture that the candidate is looking for. Therefore, as an employer, you need to understand how your purpose aligns with what candidates want and need – and you need to effectively communicate that to candidates. What are the values that drive your approach to business and your culture?

Sometimes, an employer’s view of purpose and a candidate’s view of purpose can overlap in clear and obvious ways. For example, a healthcare organisation dedicated to providing the best patient care would be an obvious fit for a nurse who derives purpose from providing the best care for their patients. However, it isn’t always so simple. Talent acquisition leaders need to understand the gaps that exist between employer purpose and candidate purpose. And, it can be far too easy to fall into the trap of only focusing on an employer’s purpose and not recognising the needs of candidates. Rather, employers should focus on how a job can help a candidate achieve their goals and find purpose in their lives.

Passion 

Passion is easy to understand on a human level: What gets you out of bed every day? Do you like solving problems? Connecting with people? Helping others achieve goals? Are you passionate about being creative? Telling stories? Creating a perfect product? Helping a team run seamlessly?

Passion is a candidate’s enthusiasm, enjoyment and commitment to mastering the requirements of a role. When an employee is passionate about a role, they are engaged. According to Gallup, 85% of workers are not engaged in their current roles. And, Dale Carnegie Training reports that organisations with engaged workers outperform their peers by 202%. Even so, most employers don’t have a method to effectively understand what a candidate is passionate about.

However, for an employer, passion comes down to the non-negotiables – the pillars of an organisation or the three to five things that help a business fulfill its purpose. When thinking about these pillars, many employers talk about “a sense of restless innovation” or “continuous personal development.” But, instead, talent leaders should think of passion as something that allows an employer to connect with candidates and employees around what the candidate or employee is personally passionate about – whether that’s coming to work for the social interaction with customers; creating a culture of belonging; or working with people who treat each other with respect. Or, at the other end of the spectrum, developing new skills and having an influence.

Bringing these two elements together and aligning the employer and candidate passion tells a candidate that what they can bring to the table will be valued here. So, don’t be tempted to talk about your EVP in terms that are filled with business jargon or seem to be on an epic scale. Instead, speak in human terms about the things that are important to you as a business and help candidates connect your value set with their own.

Mindset 

There are two types of mindset: fixed mindset and growth mindset:

  • Fixed mindset is the belief that one’s talents are innate gifts and not malleable.
  • Growth mindset is the belief that one’s talents can be developed through education and effort.

When we talk about mindset from a candidate’s perspective, it’s about a candidate’s belief about themselves and their basic qualities. These beliefs are rarely measured by employers. 

Meanwhile, as an employer, you can create an environment that fosters one or the other. An employer that fosters a growth mindset is one that invests in its employees, providing development opportunities and stretch assignments. The employer doesn’t just allow people to learn and grow and move within the organisation; rather, it’s a culture where employee growth and development is a defined goal. 

Granted, it can be tempting to think of mindset as a factor that comes to life in the execution of an EVP – as something that is put into place after an EVP has been defined and employer branding materials have been created. But, you can’t foster a growth mindset if it’s the last thing on a checklist.

Instead, employers should approach the concept of mindset as the core of their culture; it should be a thread woven through your EVP. By going back to the concept of EVP as a “deal,” employers that create an environment that fosters a growth mindset will attract candidates who want to learn, grow and contribute more to the organisation during their time there.

And, by focusing on purpose, passion and a growth mindset, employers can build an employer value proposition and employer brand for the future. Because when employers take their EVP beyond the transaction and “deal” to focus on the core of the unique human relationship between employee and employer, they’ll be able to attract the right workers to achieve the mission and purpose of the employer – all while providing a sense of purpose for employees. 

Leveraging an Internal Mobility Program to Optimise Your Workforce

When the COVID-19 pandemic struck, organisations everywhere were forced to fundamentally rethink their talent acquisition strategies. Whether that came in the form of hiring freezes, a dramatically reduced number of new hires, laid off workers or furloughed employees, an internal mobility program can be a cost-effective way to help organisations bounce back in the upcoming recovery phase. 

What’s more, many people will be less inclined to switch jobs in the coming months and might opt to stay with their current employer where they feel their job is secure. It will be increasingly difficult to pull top talent away from their current employers—especially if those employers kept employees on and supported them during a challenging time. 

That said, starting your talent search from within can help you fill gaps quickly and effectively, while also boosting retention rates and saving scarce resources. In this article, we’ll take a deeper look at what an internal mobility program is, the benefits of internal mobility and tips for building an effective internal mobility program in your organisation. 

What is an Internal Mobility Program? 

Internal mobility refers to the movement—both vertically and laterally—of employees within an organisation. An internal mobility program takes this idea a step further by implementing a specific process for moving internal talent between roles. And since the onset of the pandemic, while many organisations have been unable to hire external talent at pre-pandemic rates, internal mobility has become a necessity for filling critical skills gaps left in organisations. 

Benefits of an Internal Mobility Program 

Save Time and Money 

One of the biggest benefits of an internal recruitment strategy is the ability to operate more efficiently—especially during a time where many organisations are operating with leaner teams after scaling down in response to challenges presented by COVID-19.  

Many organisations today are faced with high applicant volumes and a time-consuming selection process for their talent acquisition teams. Moreover, the time and money spent on recruiting externally, like posting job ads, running recruitment marketing campaigns, sourcing and communicating with candidates can take a toll on already limited resources.  

In addition to savings on recruitment costs, external candidates often have higher salary expectations than internal employees—especially if they are hesitant about leaving their current employer. On average, the starting salary of an external hire is 18-20% more than that of internal candidates. 

Leverage Furloughed Employees 

When organisations enter the recovery phase and begin to ramp up hiring, an internal recruitment process can allow you to easily search within your furloughed employees first—targeting the people who know your business and are ready to get back to work.  

By pulling from your pool of furloughed employees, you’ll have a wealth of internal candidates who already possess organisational knowledge and expertise, leading to faster rates of productivity and less time spent on initial trainings. You’ll also have access to this talent almost immediately, allowing you to bounce back quickly and reduce time spent searching for external candidates who fit your needs. 

Retain Top Talent 

By developing internal talent and providing opportunities for mobility within your organisation, employee engagement and morale will increase, leading to higher retention rates and reduced employee turnover that often comes with hiring externally.  

According to data from LinkedIn, companies that excel at internal mobility can retain employees nearly twice as long as companies that struggle with it. In addition, employee willingness to go above and beyond at work is 27% higher and employee intent to stay is 33% higher at organisations with a more vibrant internal labour market, according to a report by Gartner

Foster Diversity and Inclusion 

An internal mobility program can be a great way to proactively develop the diverse talent already existing within your organisation. By giving internal employees the opportunity to move up, reskill and take pathways for growth within your organisation, you’ll be fostering a more diverse workforce at all levels, including leadership.  

Plus, according to McKinsey’s Delivering Through Diversity report, companies in the top-quartile for gender diversity on executive teams were 21% more likely to outperform on profitability and companies in the top-quartile for ethnic/cultural diversity on executive teams were 33% more likely to have industry-leading profitability. 

Utilising internal talent and providing opportunities for growth will improve diversity and inclusion at your organisation overall and will consequently aid in your succession planning process as well. 

How to Create an Effective Internal Mobility Program

Build an Internal Mobility Platform  

Organisations should invest in a dedicated internal mobility platform that matches employees with open opportunities within the business. Recruiters can make job postings within the platform, so internal employees can see open opportunities and apply directly in the system.  

Employees can also create a profile within the platform outlining their demographics, skills, capabilities, experience and more which enables recruiters to more effectively find and place internal employees in new roles.  

Internal Mobility Platform in Practice  

As a result of COVID-19, this government agency in Australia was operating with a lean workforce and limited resources. They required a solution that allowed them to leverage the skills and competencies of their existing workforce so they could save the time, cost and resources it takes to access the external candidate market. They partnered with PeopleScout to develop and launch a platform which facilitates internal mobility for workers who are potentially impacted by the economic downturn due to COVID-19 or looking to move within their department or other government agencies. This allowed the client to engage their workforce through enhanced workforce mobility, skills development and career opportunities within the department and across government. 

Solution Highlights 

PeopleScout created an internal mobility platform using our proprietary talent technology, AffinixTM, to give the client insight into the scope and experience of their internal talent.  

  • Employees are able to self-manage profiles showcasing employee demographics, education and work history, and specific skills and competencies 
  • Employees who may have been affected by COVID-19 are given priority access and visibility to all job opportunities across the agency before they are advertised externally 
  • Employees can self-rate on key competencies like tech and digital skills
  • AI technology matches candidates to open opportunities across government and provides alerts to candidates on open job opportunities 
  • Increased engagement of existing staff, while reducing the use of expensive contingent labour hire resources 
  • Recruiters have a strong sense of what other positions may be a good fit for internal employees, based on hard and soft skills  

Communicate Transparently 

When officially launching your internal mobility program, it’s important to openly communicate the strategy with employees. Inform employees of the new program and provide clear communications on how the process will work. If you have a specific platform for internal mobility, this can include communicating how to access the platform, create a profile, view job openings and what to expect after applying for a role. 

Failure to explain your internal recruitment strategy clearly can result in employee confusion and a negative sentiment in the future if they misunderstand why they weren’t selected for a specific role or promotion.  

Focus on People at All Levels 

A common mistake organisations make when implementing an internal mobility process is focusing only on the highest performing employees within the business. While these high performers are likely good candidates for lateral and vertical moves within the organisation, they aren’t the only people who you should open the program to. 

Instead, you should focus on people at all levels who are high potentials. These are the employees who you can see having great potential in various roles, and eventually in management and leadership roles. By broadening your internal search to include employees at all levels, you’ll also be increasing the mobility of your diverse talent. 

Educate Management 

Many managers might fear losing an exceptional employee from their department to another area within the business, so it’s important to educate management on the benefits of internal mobility for the organisation as a whole.  

When managers understand the reasons for internal mobility, they will be more likely to encourage their employees to participate in the program and have discussions on what their employees’ goals are for growth within the organisation. This will foster a culture of support and employees will feel comfortable talking with their manager about opportunities for mobility.  

Encourage Endorsements and Referrals 

A key component of a successful internal mobility program is an endorsement and referral system. Managers should be able to rate employees based on the skills and competencies they’ve included on their profile. This can include comments on performance and examples of times employees demonstrated excellent work. 

In addition, managers who see an opening and know someone who might be a great fit, can refer that employee to the recruiter and provide their endorsement. This gives recruiters additional insight into which employees may be the best fit for open roles based on feedback from leaders who have worked directly with the internal candidate. 

Utilise Technology to Support Internal Mobility 

Technology can enhance your internal mobility program and save your talent acquisition team time in a variety of ways through the use of artificial intelligence, automation and more. A few examples of how PeopleScout’s Affinix supports internal mobility include: 

  • Requisition flexibility for posting internally, externally or both 
  • Simplified separation between internal and external candidates for an open role 
  • Sourcing that automatically matches candidates to open roles based on their unique skills, competencies and experiences 
  • Automated, targeted internal mobility campaigns 
  • AI-enabled job recommendations personalized to internal employees 
  • Proactive system recommendation of candidates who may be a good fit for open roles based on their profile 

THE SKILLS CRISIS COUNTDOWN: THE CLOCK IS TICKING ON TACKLING SKILLS GAPS

An Innovative Strategy for the Future of Work 

As the economic effects of the COVID-19 pandemic begin to subside and organisations resume hiring, they will be looking to new and innovative ways to recruit and structure their talent acquisition programs for the new world of work. Prioritising diversity and inclusion and flexible work opportunities will remain top of mind as organisations look to the future, but simply attracting talent won’t be enough. Organisations will need to employ a multifaceted approach to talent acquisition and retention to keep top talent with key skills. Adding an internal mobility strategy to the total talent mix will be a necessary focus for organisations looking to build a lasting and resilient workforce for years to come. 

Diversity and Inclusion: Building Employee Resource Groups and Driving Change

Diversity, equity and inclusion have long been a key point of discussion in many organizations’ human resources departments. While the topic has always been top of mind, events in 2020 have shined new light and emphasis on the importance of social justice, anti-discrimination and diversity and inclusion.

Why is Inclusion Important?

employee resource groups

However, according to a PricewaterhouseCoopers Global Diversity & Inclusion Survey, two-thirds of respondents indicated their organizations have not adopted practices to reduce unconscious biases and other barriers to inclusion. Moreover, even among organizations that have adopted such practices, employees are not likely to be aware of the efforts. This illustrates the importance of inclusion in the workplace for candidates.

Creating employee resource groups (ERGs) is an approach you can use to build a more inclusive environment and addresses diversity and inclusion in a more holistic, community-based way. Employee resource groups, also known as affinity groups, have emerged in the workplace as a standard component of diversity and inclusion initiatives. In fact. according to a report from Bentley University, nearly 90% of all Fortune 500 companies have ERGs.

For many organizations, the benefits of employee resource groups have evolved from the primary intent — to provide a forum in which members of an organization who share common interests, issues, or concerns meet to address those issues — to multifaceted benefits that impact an organization’s strategic diversity and inclusion efforts in recruitment, retention, mentoring, leadership development, marketing, customer relations and return on investment.

What is an Employee Resource Group?

The first employee resource groups were initially workplace affinity groups created in response to racial strife of the civil rights era. Joseph Wilson, the former CEO of Xerox, developed the concept following race riots in Rochester, NY in 1964. Wilson and his African-American employees designed and launched the National Black Employees Caucus in 1970 to address racial tension and the issue of workplace discrimination.

Modern ERG programs are the enduring legacy of Mr. Wilson and his colleagues’ courageous efforts. In its most basic form, an ERG is an employee identity or experience-based group that helps employees within an organization build community and share a common cause.

what is an erg

ERGs are generally based on building or strengthening community, providing support and contributing to personal and professional development in the workplace. Most ERGs are volunteer based, though some companies support organizers with a percentage of paid time off or other recognition, including leadership development opportunities.

What is the Purpose of an ERG Program?

While each ERG must define its purpose and goal, common ERG drivers are:

  • An ERG program creates an open forum for employees who share a common identity to meet and support one another in building their community and sense of belonging.
  • ERG programs empower these groups by offering them financial support, organizational support and access to decision-makers.
  • ERG programs facilitate a clear line of communication from ERGs to leadership to voice concerns and solve problems.
  • ERGs provide a resource for leadership regarding employee and community issues, needs and policies.
  • ERG programs seek to advance a respectful and inclusive company culture and reinforce the importance of inclusion.

What Does an ERG Look Like?

ERGs come in a variety of forms, with some of the more popular ones taking the shape of:

  • Diversity groups that foster a sense of belonging among employees that belong to a minority group in the organization
  • Volunteer programs where employees can support charities and other volunteer initiatives
  • Affinity clubs where employees with similar interests get an opportunity to socialize
  • Professional development groups that provide employees the opportunity to share knowledge with their peers from other departments

The Value of Employee Resource Groups and Why is Inclusion Important

ERGs deliver value to organizations and their workforces in multiple ways. They build a sense of community and belonging for employees by connecting people in a social and professional way and encouraging interaction between employees.

What’s more, according to a report from the Society for Human Resource Management, 90% of companies examined said ERGs helped make new hires more comfortable during the onboarding process, and 70% of organizations relied on ERGs to build a workforce to reflect the demographics of their customer base.

ERGs empower employees by giving each group a collective voice to speak with decision-makers and management. Groups are also empowered to assemble and voice concerns as a community. ERGs support learning and development by offering formal and informal leadership opportunities and creating visibility for employees who are active.

ERGs also provide a resource for leadership and decision-makers regarding staff/community issues, needs and policies. And ERGs offer to the company their expertise and experiences to improve equality and equity. They can also be an asset in business decisions to make better, more inclusive products and services.

Lastly, ERGs can also support retention because employees are likely to stay with the company longer if they have built or are part of a strong community within the company and feel heard again, this is why why is inclusion important.

Creating an Employee Resource Group

erg diversity

If you or other employees within your organization would like to start an ERG, it can be difficult to know where to start. Below, we outline the steps to get your ERG off the ground.

Align Your ERG with your Organization’s Broader Objectives

For your ERG to be successful, your purpose should be tied to your organization’s overall mission and values. Is your organization focused on giving back to your community? Or is your goal to build a more diverse workforce?

Choose a topic around diversity and inclusion for your employee resource group that aligns with overall company goals. Think about writing a mission statement for your ERG that touches on your organization’s core values. Showing how your ERG advances the overall organizational strategy will help earn support from other areas of the organization.

Secure Executive Support

Executive support for your ERG is essential for continued success. To gain buy-in, find executive or C-suite sponsors who are personally committed to diversity and inclusion or social impact initiatives. Executives are busy and oftentimes metrics focused, so it may be helpful to come with talking points and data that showcase how an ERG will make a positive impact on your organization.

Make sure HR leaders are invested as well, as you will need their support to share ERGs during the new hire onboarding process and in promotional materials for the ERG.

Building Your ERG Team

Before launching the ERG, establish a communication plan and identify benchmarks for success, including long-term goals and potential challenges. Recruit colleagues willing to take on a leadership role, such as committing to a monthly meeting or making time to plan and execute events.

Then, find other like-minded coworkers who are passionate about supporting your ERG. It’s just as important to have members who are willing to participate and spread the word as it is to have leaders and planners.

Deploying Your ERG Program

A strong communications plan is a major component of an employee resource group’s success strategy. You can begin by creating a simple presentation that outlines the ERG’s goals, events and ideas for participation. You can leverage your organization’s marketing team to use your organization’s brand standards to create a logo for the ERG that ties it directly to the organization. This is an effective way to clearly communicate that your ERG is supported by leadership and is an important initiative.

Equipped with your members and materials, generate excitement for the ERG by hosting a company event. Throwing a happy hour — virtually now, because of COVID-19 — is a great way to introduce your ERG’s mission, lay out future events and recruit attendees to grow your group’s core membership.

How Your Organization Can Support Your Employee Resource Group

Your organization can support your employee resource groups in a variety of ways. Your ERG may receive budget and organizational support. However, your organization should not dictate which groups should form, who should join each group or what impact the groups should have. That should be a decision of the group, but it’s important for the organization to provide tools to work towards and measure that success.

This could include charter documentation, purpose workshop, road-mapping templates and exercises, budget tracking tools, support in setting and tracking OKRs, a platform for communication with their group and potential members, visibility within the organization and meetings with senior leadership.

Conclusion

A sense of belonging and inclusion in the workplace is important in order to empower employees and help them bring their whole self to work. Building a strong network or community is a very important step in creating this sense of belonging.

In order to truly empower and support ERGs, it’s important to give the employee resource groups the autonomy to define the scope of their group, to define membership eligibility and most importantly, to define what success means to them.

Succession Planning: Maintaining Talent Continuity

The immediate response to the COVID-19 pandemic by many organizations correctly focused on workplace safety, maintaining business continuity and preserving relationships with key clients and suppliers.

Now, organizations are rebuilding and preparing themselves for the new normal. And, they are taking a good look at their people, processes and systems, including creating or revisiting organizational succession plans.

Establishing a well thought out succession plan is now more important than ever and will continue to be a vital process as baby boomers move into retirement and skills gaps and shortages that were challenges before COVID-19 persist. In this article, we explore best practices for designing and executing a successful succession planning program to help your organization better prepare for workforce disruptions.

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Five Tips for Leading Teams Through Crisis

What is Succession Planning?

For some organizations, succession planning simply means making sure there are replacement candidates for key positions. For organizations with a more comprehensive view, succession planning is a systematic process to ensure leadership continuity in key positions, retain and develop institutional knowledge within key employees for the future, encourage individual advancement and ensure the stability or “bench strength” of key personnel.

Having employees identified as backups makes good business sense, as it allows organizations to fill vital roles with qualified successors quickly. A successful succession planning program should align talent management with an organization’s culture, vision and strategies.

Key Benefits of Succession Planning

  • Identify skill gaps and training needs
  • Retain institutional knowledge in a knowledge economy
  • Replace unique or highly specialized competencies

Building Your Succession Planning Team

The role of HR in succession planning should be to support business leaders, facilitate the process and provide tools and guidance along the way. Engaging stakeholders, particularly senior leadership, is critical. As part of the process, you should conduct interviews with them, invite them to take surveys and attend focus groups to get a better understanding of which roles are considered most essential to operations and the future talent needs of your organization

Plan for Both People and Positions

The first step of succession planning begins with identifying which positions your organization should target based on urgency and how critical the roles are to your organization’s operations. Your succession plan should address both specific positions and individuals to ensure you are covering all of your bases.

When identifying individual employees as potential successors for a role, consider the following traits:

  • Flexible and willing to change roles and work environments
  • Interested in professional development and learning new skills
  • A good communicator who works well with other teams and departments

When identifying positions to include in your succession plan, considering the following:

  • Positions central to strategic goals or that can provide you with a competitive advantage during uncertain times
  • Positions that are specific to your organization or industry
  • Positions of influence and leadership within your organization
  • Jobs with long learning curves, training requirements, specialized licenses and certifications
  • Positions that require institutional knowledge and experience

Assessing Successor Candidates

Once critical positions have been identified, it is time for your succession planning team to identify the employees who can potentially fit into those roles when opportunities emerge. But what should your team look for in a potential successor? To answer this question, examine a candidate’s knowledge, skills and abilities (KSAs). The three terms seem interchangeable. However, they are distinctly different dimensions of a potential successor’s qualifications.

Knowledge: Focuses on the candidate’s understanding of key theoretical concepts important in the role.

Skills: Skills are the capabilities or hands-on experience needed for the application of theoretical knowledge important for the role.

Abilities: Abilities are the innate traits or talents that a person brings to the role if selected as a successor.

KSAs are the core competencies used when assessing talent and can create a better picture of a potential candidate’s strengths and weaknesses and are useful in paving an organization’s development programs and eventually, a successors’ growth in their new role. 

It is essential for you and your organization to develop a KSA profile of each candidate and see if their attributes align well with a specific role.  

Your succession planning team can start building KSA profiles by asking these three questions: 

  • Where does the organization see the role evolving in the next three to five years? 
  • What unique or specialized competencies are needed to succeed in the role?
  • What qualities should the new successor possesses in order to thrive in the role and meet your organization’s business objectives? 

A successor does not need to be someone who will think, talk and react the same way as the incumbent, you just need to be confident that the candidate can step up to the plate when called upon.

Develop Future Leaders Today

While every job is important, leadership positions within your organization would significantly impact your business if left open for a long period. In fact, according to SHRM’s Selecting Leadership Talent for the 21st-Century Workplace report, the cost of replacing a senior executive can range from $750,000 to $2.5 million, and up to $52 million for a chief executive officer. Leaders will undoubtedly be a significant competitive advantage as your organization rebounds and recovers. This means retaining, developing and leveraging future talent is even more important than it was pre-pandemic.

Your succession planning team, which should include HR and other key members of your executive leadership team, should conduct a thorough review of the skill sets of each member of your leadership team and identify candidates with similar skills who could become potential successors. Your team should also determine skills that you might be missing on your current leadership team and will be needed to emerge successfully from the pandemic and beyond.

PeopleScout Solution Spotlight

Design and delivery of leadership and development centers for a law enforcement agency.

  • Our client’s promotion criteria were historically focused on operational knowledge; we lead a shift in focus to also consider leadership capabilities and behavior.
  • We designed a behavioral framework aligned with national law enforcement standards and local leadership aspirations and organizational values.
  • We led the creation of both operational and behavioral exercises for each rank in the law enforcement agency.
  • We trained talent assessors and developed a digital assessment platform with automated feedback reports to create a more centralized process for succession planning.

Leverage Succession Planning to Retain Institutional Knowledge

According to research conducted by Panopto, 42% of the skills and expertise required to capably perform in a given position will be known only by the person currently in that position. Institutional knowledge is a combination of experiences, processes, data, expertise, cultural values and information possessed by specific employees or teams within your organization. It can span decades and is comprised of your organization’s tangible and intangible knowledge that defines who you are and how you operate. While some of this knowledge gets translated into processes and policies, most of it resides in the heads and hands of individual employees.

For example, what happens if your organization’s top sales manager is decides to take an early retirement or accepts a new position at another organization? Do you have a ready replacement? If yes, do they possess the deep institutional knowledge of your organization needed to rally their team and engage clients effectively?

With succession planning, you can ensure that knowledge sharing can occur concurrently between an employee and their potential successor, giving the successor the unique opportunity to gain useful skills and knowledge without a long, on-the-job learning curve. In the following graphic, we outline best practices for training and developing successor talent.

Training and Development of Successor Candidates

Training and development for potential successor candidates can take many forms and should include both real-life scenarios and classroom-style training. Below are a few common exercises to help ease the candidates into their future roles. 

  • Stretch Assignments: Just like the name implies, the employees will have to complete a set of tasks or assignments that stretch their limits. Examples include leading a special project, being assigned to a challenging task, or chairing a committee. 
  • Job Rotations: Enable successor candidates to rotate and assume different roles to obtain new experiences and learn more about the operations and processes of your organization. 
  • Mentoring and Coaching: Create or leverage existing corporate mentorship programs and pair successor candidates with senior employees to provide candidates with ongoing guidance, deeper insights and career support. 

Communication is Key

Clear and concise communication makes the succession planning strategy much smoother. According to research conducted by Massachusetts Mutual Life Insurance Company, around 25% of employees in line to take over a key role in an organization did not know they had been chosen for the role. Consider what this might mean — an employee might believe they have no real future at your company and so might make plans elsewhere.

Be sure to inform each employee you have identified as a potential successor — especially in the case of leadership roles — that they have been ear­marked for a future role (without making an outright promise). Take this opportunity to determine if they are interested. While they might be content with their current position, knowing that you see real promise in them might make them feel valued, resulting in better employee retention.

Conclusion

A well-implemented succession plan will give your organization a sense of the investment you will need to make should backups for key positions be necessary. Whether it’s temporary or long-term, employees who are asked to assume greater responsibilities need support. Regularly checking in with employees will make you keenly aware of what they will need to be successful.

Remember, succession planning is not a one-off task. Organizations need to be agile to keep up with the fast-paced and ever-evolving world. You should regularly discuss and reevaluate your strategy with key stakeholders including front-line managers, your executive leadership team and HR leaders to make sure your plan is up to date.

The Importance of Inclusion in Your Diversity Programme

The seemingly never-ending obstacle course of 2020 has been filled with highs, lows and everything in between — from a landmark ruling for LGBTQ+ workers to an international awakening to systemic racism and a global pandemic that has impacted the lives of millions. As organisations around the world face a future more unpredictable than ever before, one thing remains certain: the business case for diversity and inclusion (D&I) is stronger than ever. 

In order to face unique challenges, organisations will need unique thinking, the kind that only comes with a truly diverse team — whether in age, gender, sexuality, race or otherwise. According to a report from the World Economic Forum, companies with above-average diversity scores report nearly 20% higher revenue due to innovation. Moreover, this article from The Conversation cites research from more than 300 Australian studies that conclusively shows how workplace racism has a direct, detrimental impact on performance, accounting for an estimated 3% loss in average annual gross domestic product. 

That said, the driving motivators for organisations to foster effective D&I programmes should not be focused only on performance metrics, but rather the desire to make employees feel represented, understood, respected and cared for. While most companies are able to increase their level of diversity, they struggle with cultivating a culture in which those diverse voices are heard — leaving room for improvement in their inclusion efforts. 

D&I: Defined 

Diversity and inclusion in the workplace has been a hot topic for years, so why does it often seem like minimal meaningful change has occurred? Unfortunately, the downfall for many organisations is the misinterpretation that diversity and inclusion are synonymous. To avoid making this mistake, it is important to understand the difference between diversity and inclusion, to better understand why it’s time to shift focus to the latter. 

The definition for diversity is relatively straightforward, and simple enough for most organisations to achieve by tracking demographics and collecting concrete data to ensure they hire and promote people of varying backgrounds. 

However, the definition for inclusion is more difficult to effectively measure results against because every organisation can interpret words like “including” and “accommodating” differently.  

According to Deloitte, “without a shared understanding of inclusion, people are prone to miscommunication, progress cannot be reliably evaluated, leaders can’t be held accountable and organisations default to counting diversity numbers.” 

Deloitte goes a step further by using its research to create a holistic definition comprised of four distinct yet connected elements:  

  • Fairness and respect: The starting point for effective inclusion is ensuring people are treated equitably and with respect — in both nondiscrimination and basic courtesy.  
  • Valued and belonging: People will feel included when they believe their authentic self is valued by others and they feel a sense of connectedness with their peers. 
  • Safe and open: Inclusion is experienced when people feel safe to speak up without any fear of embarrassment or retaliation. 
  • Empowered and growing: True inclusion happens when people feel empowered to grow in their role and do their best work — diversity of thinking can emerge.  

By looking at the depth of these definitions, it’s clear that building and maintaining an effective inclusion programme requires considerably more time and effort than it does to reformat a hiring process to increase diversity. While diversity can be measured and those metrics can be used to set and achieve goals, inclusion calls for a continuous cultural reset.  

Inclusion Requires Action 

In a 2020 report by McKinsey & Company, data from three industries with the highest levels of executive-team diversity — financial services, technology and healthcare — showed that “while overall [employee] sentiment on diversity was 52% positive and 31% negative, sentiment on inclusion was markedly worse, at only 29% positive and 61% negative.” Furthermore, the levels of negative sentiment about equality and fairness of opportunity, key indicators of inclusion, were also particularly high — proving that even more diverse companies struggle with effective inclusion.  

So, what are some steps organisations can take toward fostering better inclusion? To gain some insight, LinkedIn asked Black talent leaders their thoughts on what talent acquisition teams can do to accelerate diversity and inclusion. Here are three of their tactics: 

Change how and where you look for talent  

This starts with having diverse recruiting teams. Having recruiters from a wide variety of backgrounds will help employers change the way they think about how and where they find talent — shifting their sourcing beyond the geographies, companies and schools they’ve become accustomed to. 

Make a top-down investment” in diverse employees 

To build diversity into the succession plan, organisations should invest time, money, training and executive sponsorship into their diversity efforts, ensuring representation across the business. By hiring and promoting diverse talent, an organisation sends a message of inclusion that ripples throughout the company and into the industry — positioning you as an inclusive workplace that recognises the value of diverse talent. 

Leverage the power of remote work  

Continuing distributed work strategies beyond the current crisis will allow recruiting teams to source, engage and hire talent where they are. Organisations will no longer be limited to talent that lives in the same geographies as their physical offices, meaning they can expand their scope to locations that are historically diverse.  

These tactics may seem like large feats, and that’s because they are. Building an organisation that is truly diverse and inclusive is a huge undertaking that takes time, effort and serious commitment. While you work on the organisational overhaul, keep in mind that there are also some smaller steps you can take along the way: 

  • Provide resources. Inclusion can’t be mandated; it requires the “changing of hearts and minds.” Organisations can do their part by encouraging open dialogue and providing educational resources, like this anti-racist reading list from DiversityInc
  • Break up cliques. We are naturally drawn toward others who are like us, which can often result in cliques. Create opportunities to position employees outside of their comfort zone and into work groups made up of people with various backgrounds. 
  • Form inclusive groups. Create a dedicated task force focused on updating policies that promote your company’s values. Project Include offers more suggestions for creating systemic inclusion here
  • Offer professional development. Offering development programmes and mentorship opportunities to underrepresented employees who may have a steeper hill to climb can help them in their career ascent.  
  • Showcase diverse talent. Representation matters, and employees and candidates will understand how you value diverse talent when you celebrate and share their stories

A Continuous Journey 

It can be easy to get lost in the mindset that inclusion is a “one and done” activity. That mindset has a certain allure, because it would mean we could all rest assured knowing we’ve created a workforce that is 100% diverse and effectively inclusive. In reality, inclusion is a continuous journey that requires a concerted effort, focus and determination to effect meaningful change. You can think of it like a long road trip — one that requires multiple checkpoints, refuels and stops to check you’re still going in the right direction. To ensure you’re always on the correct path, it can be helpful to perform a regular inclusion audit that asks: 

  • Does the organisation have a continuous representation of diverse talent? 
  • Is diverse talent represented in leadership roles? 
  • Is there room to remove bias in the hiring process? Promotion process? 
  • Are we listening to employee concerns? 
  • Are we regularly surveying employee sentiment on D&I? 
  • Do we know what’s working? What isn’t? 
  • Have we asked employees what they want and need? 

It’s clear that simply hiring diverse talent is not enough. While it’s a start, it’s only part of the solution. Workplace experience and true inclusion is what will help employees feel represented and valued, leading to diverse hires that stay, grow and thrive. The road ahead is a long one, but by implementing the strategies outlined in this article, your organisation will be well on its way toward a better diverse and inclusive workplace. 

Talking Talent: Building a Healthy, Authentic Company Culture

In this episode of Talking Talent, we’re talking about company culture – why it’s important, how to build one that attracts the employees you want to hire and what you can do to embrace authenticity.

Right now, your company culture is especially important. COVID-19 has changed the way we’ve all worked. A strong culture can help support your employees’ mental health throughout this crisis, and in the long term, it can help with a robust recovery by helping you hire and retain the best talent.

In this episode, we hear from three experts. The first is Vanessa Hawes, Senior Employer Brand & Communications Strategist at PeopleScout

As a member of PeopleScout’s talent advisory practice, Vanessa supports our clients to effectively launch, embed, manage and measure their employer brand. Vanessa leads a number of strategic employer brand accounts, as well as supporting the RPO division and PeopleScout globally. Vanessa takes an active interest in inclusion and diversity, especially female representation in business and STEM and social mobility.

The second is Frances-Leigh Husband, Sales Manager at Guardian Jobs.

In her role, Frances heads up both the Guardian Jobs public services and client relationship teams. With more than 15 years of experience at the Guardian, she has overseen the evolution of the digital business model and developed a sales strategy which has produced new revenue streams and delivering growth.

Finally, we’re joined by Helen Durkin, the EMEA Employer Brand Program Manager at Indeed.

In her role, she responsible for building Indeed’s employer brand reputation and owning the content and advertising strategy across EMEA. With more than 10 years in the industry, Helen has experienced most of the challenges within the employer branding space. Helen has won awards for her work—and even served as an award judge herself, so she knows her stuff.

We recorded this podcast earlier this year, before the COVID-19 crisis had impacted much of the world, but we believe the insights are still valuable and relevant today.

On-Demand Webinar: What Work Means Now – How to Attract and Retain the Talent You Need

Join Simon Wright, Managing Partner for this on demand webinar ‘What ‘work’ means now – How to attract and retain the talent you need’.

In this webinar,  we look to the future and discuss the next normal and what is means for you:

  • What changes can we expect to see to the world of work?
  • What will this mean for the relationship between employers and both current and potential colleagues?
  • What will the impact be on the ability for organisations to attract and retain talent moving forward?

How to Successfully Engage with Remote Work Teams

While remote work is new for some — especially amidst the changes that organisations have implemented since the outbreak of coronavirus (COVID-19) across the globe —  I have been working from a home office off and on for almost 20 years, and it’s allowed me to be uniquely prepared for the new reality that COVID-19 has brought to the workforce. 

I have been fortunate to work for a few companies, including PeopleScout, who were very comfortable with a virtual work environment — in some cases, almost everybody in the organisation was working remotely. I also worked for several years where the culture was the opposite, and it would have been impossible for me to advance in my career if I was unable to physically come into the office each day. That experience really solidified what I already knew — I thrive in a remote work environment. 

The experience I’ve had working remote for most of my career has been an absolute blessing. It’s allowed me to spend extra time with my kids, work flexible hours and form relationships with colleagues who I would not have met if I were only working in an office. 

At PeopleScout, nearly half our teams were regularly working remote before COVID-19 social distancing protocols were put in place, and our experience managing these remote teams has helped in the transition as that number increases. 

In this article, I’ll share how to determine whether a remote work strategy is right for your organisation during this time, highlight some best practices for engaging and managing a team of remote workers and outline the reasons why remote work matters. 

Is Remote Work Right for Your Organisation? 

Due to COVID-19 social distancing protocols, many people who wouldn’t normally fit the criteria for remote work are now adjusting to working virtually. However, in a scenario when you have the choice for whether a role should be remote, there are some ways you can help make that determination.  

How can you be sure if a remote work programme fits into your organisation? Consider the following: 

Does your team need to be together? 

If your team works best with a lot of hands-on collaboration, like brainstorming sessions, whiteboarding, and other in-person activities, shifting to remote might be challenging. But if you find that it isn’t truly necessary for each team member to meet face-to-face each day, a virtual strategy could work. Consider collaborative documents and team video calls to offset the facetime you’d be missing if everyone were in the office. 

Do my employees have the tools they need to work virtually? 

In order to successfully communicate and complete tasks, a remote work strategy is dependent on workers having access to a computer, internet and phone. If they do, you’ll also want to restructure your onboarding process to account for remote workers. Although virtual workers can work flexible hours, you’ll want to make sure they understand if there are any specific hours they are required to be “online.” Also, ensure everyone is aware of any time zone differences that could impact communication. 

Can roles be converted to remote? 

Certain roles, such as client-facing or other positions where working in person is a necessity, might not be able to shift to remote work as easily as positions where a person primarily works on a computer. Alternately, if your clients are spread over a wide geography, a virtual worker might be closer to a client and be able to provide even better service than an employee in your main office. Consider offering other benefits, perks and flexible work options to employees where full-time virtual work isn’t a viable option to ensure that no employee feels left out.  

Remote work doesn’t have to be all or nothing. There’s a spectrum when it comes to flexible work options, and here are a few examples: 

  • Part-time telecommuting  
  • Weekly/monthly work from home days 
  • Sponsored co-working spaces outside of the office 

What Does a Successful Remote Team Look Like? 

Whether an employee is newly hired for a remote role or you’re transitioning an existing position to remote due to COVID-19, utilising the right technology is critical. Tools like Slack, Asana and Zoom can simplify employee collaboration and serve as a substitute for face-to-face interactions in a virtual environment.  

In addition to utilising these communication tools, here are some additional tips for staying connected with remote workers that I use while leading teams at PeopleScout:  

  • Set up regular phone calls. I make sure to schedule weekly check-ins with each of my team members to see how they are doing and to stay aligned on project updates.  
  • Embrace informality. When teams are working from a large distance apart, informal communication (in addition to necessary formal conversations like meetings and conferences) can help foster strong connections between team members. Sometimes I’ll send team members a quick text message or IM to check in and remind them I’m available if they need anything. 
  • Celebrate successes. In an environment where it can be easy to feel secluded, remember to personally thank team members for all they do to contribute to the goals of the organisation. 
  • Try new ways of connecting. It’s important that your virtual team doesn’t feel left out from events that may be occurring in the main office. Each year, my team holds a virtual holiday party where we all get together for an hour or so to bring our little community together and reflect on the year’s successes. 
  • Capitalise on face-to-face interactions. While travel is currently limited, when I’m able to visit a PeopleScout office or a town where a team member lives, I’ll always make a point to try to schedule a lunch or coffee break to catch up with colleagues in-person. 
  • Communicate purposefully. Be intentional when reaching out to people. Especially while we are all no doubt facing uncertainty, stress and anxiety about the current COVID-19 situation, be sure to remember to check in and make sure your team members are doing okay. We’re all facing this incredible challenge together, and your team members should feel that their manager truly cares. 

Another important engagement strategy is fostering company culture, which can be difficult to do successfully when not everyone is together in an office each day. At PeopleScout, we have our DNA culture principles which make us who we are. To ensure my team feels connected to these culture principles, I make a point to celebrate each of their individual characteristics. 

One of the beautiful things about having a virtual team is that it allows for a diverse workforce full of people with different backgrounds, talents, experiences, and points of view. Each person brings something unique to the team which continues to add value to our clients in ways that a small local team may not be able to.  

Remote Work is Here to Stay 

While at one time it may have seemed like a fleeting trend, remote work has proved it’s far from temporary. Virtual work has established itself as a workplace norm, and with the challenges brought upon by the outbreak of COVID-19, it doesn’t appear to be leaving anytime soon.  

It’s in the Numbers 

66% – A 2019 report by Zapier shows that 2 in 3 knowledge workers think the traditional office will be obsolete by 2030.  

69% – According to data from the Society for Human Resource Management (SHRM), organisations have increasingly offered telecommuting options over the last five years, with ad hoc telecommuting showing the greatest growth. At 69%, it’s up 13% from 2015. 

74% – 74% of U.S. knowledge workers would be willing to quit their job to work remote, and 26% have already done so, according to Zapier. 

It’s What Employees Want 

According to SHRM, just over a quarter of organisations already offer full-time telecommuting, so setting up a strong remote work system before the rest of the competition can help you stand out in candidates’ eyes.  

Virtual work has benefits for both employees and employers. The leading reasons employees want remote work options are to save money, to be able to work anywhere and have more time with family. Many employees also say they’re more productive at home, and this increased productivity carries over into the organisation. In addition, remote work can have a positive impact on the mental health of employees, leading to a stronger company culture and overall employee experience.  

Working Together Toward Remote Work Success 

As you implement a remote work strategy into your organisation, especially during these uncertain times, it’s important to lead your teams with a lot of understanding and grace. Establishing a successful work from home strategy is going to be a transition for all — and for some, not an easy one.  

Understand that life is going to happen. Doorbells may ring, dogs may bark or kids may yell down the hallway while you’re on video calls. However, it is through consistent communication and purposeful engagement that you and your team will be able to navigate this new normal together.  

To learn more about ways employers can respond to the coronavirus (COVID-19) outbreak, visit our Resource Centre

Keeping Your Recruiting Team Engaged in the Midst of Uncertainty

In the face of uncertainty, the very best employees and managers often confront issues head-on and come forward with bold solutions. As global uncertainty rises during the coronavirus (COVID-19) outbreak, now is the time for talent acquisition and HR leaders to keep their teams engaged.

If your team has planned to learn more about emerging talent acquisitions strategies to attract new talent, now may be an excellent time. You do not have to be an expert on each new recruiting technology or channel, but you do need to understand what is at available in the marketplace. Here are some tips to keep your teams engaged and provide value to your organisation amidst these challenging times.

Redefine Your Approach to Recruiting the Next Generation of Talent

Millennials, and up-and-coming younger generations, it almost goes without saying, have an entirely different approach to searching for jobs than previous generations. By extension, using the latest talent tech tools, recruitment marketing, social media platforms and mobile recruiting to attract and hire the next generation of talent is a must.

Experimenting with a new tech tool to see what may, or may not work, for your organisation’s needs, reviewing job application procedures to be sure you are not limiting the flow of qualified, but non-traditional, candidates into your pipeline, or perhaps partnering with your colleagues in the marketing department for help in refreshing your employment brand are all good uses of your team’s time. By looking at recruitment challenges from different perspectives, you may uncover fresh new solutions.

Develop Your Current Employees

There may be no better way of addressing uncertainty than recognising the potential of your current employees. Their experience and capacity to learn are valuable assets. When resources do not allow for adding new headcount, it’s even more vital to develop your current workforce so they can adapt to and fill your organisation’s evolving needs during a crisis.

What’s more, losing a top performer during uncertain times can mean significant headaches as the loss of productivity and knowledge may be hard to regain. Making your existing workforce more agile and resilient to changes in the environment can help your organisation thrive in uncertain times.

Be Creative

In a time of uncertainty, candidates may not always respond to traditional recruiting tactics, so you may need to be more proactive and creative in the ways your team connects with them.

Have your team think of some out-of-the-box, creative recruitment campaigns or ways to interact in a unique way with candidates. Perhaps consider expanding your use of video or images on your career site or reevaluate your use of language in job descriptions to capture the imagination of candidates.

Recruiters and their wealth of knowledge play a big role in uncertain times. With their unique perspective — on both the candidate’s and organisation’s needs, your recruiting team can help right the ship in the middle of the storm. This knowledge is paramount for any climate, especially when organisations need to navigate uncertainty and crisis.

COVID-19 Series: Keeping Candidates and Employees Safe with a Virtual Hiring Solution

As organisations around the globe confront the challenges presented by the coronavirus (COVID-19) outbreak, even the most seasoned talent leaders find themselves in uncharted territory. We’re creating a miniseries with our experts here at PeopleScout about the issues that are most pressing during this uncertain time.

We are focused on the safety of our employees and clients, friends, families and loved ones. However, it is important for many organisations to keep their talent acquisition functions moving – whether to provide essential services or to serve our communities by providing jobs. Many organisations are also now adapting to a newly virtual workforce.

In that spirit, in this podcast, we share insights from PeopleScout Global Leader of Affinix Client Success and Strategy Allison Brigden on transitioning to a virtual talent acquisition solution.

Allison has been with PeopleScout since 1995 and has served in roles related to implementing and managing complex RPO programmes as well as operations and technology. In her current role, Allison focuses on leveraging technology to elevate the talent strategy and client success through Affinix, PeopleScout’s proprietary talent technology platform. Allison leads an Affinix Client Success Team and our strategic technology partnerships. The Affinix Client Success Team is focused on understanding our clients’ objectives with Affinix and creating positive outcomes. She also possesses a deep commitment to corporate social responsibility, with an emphasis on military veteran advocacy. Allison holds a bachelor’s degree from the University of Utah.

At PeopleScout, we’re all dealing with the same changes—working from home and recording these podcasts from a distance, so things may sound a bit different than you’re used to hearing.